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9 published files · BCP source version 2.0.0 · Publication 21bd251856b32b9cfa840c8645c0934bce682ea3e857405eaa1ef7378c82993a · Revision 2e409c82-d8bc-4ac5-9bf5-bf9fc3c64f83
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Claims
---
bcp_version: "2.0.0"
file_type: claims
parent: https://registry.encodedbrands.ai/bruiser-a4d2fbf5/.well-known/brand.md
last_updated: 2026-10-16
---
# Claims
All marketing claims Bruiser is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file.
> **Legal review notice:** This file records evidence and owner-confirmation state, not legal advice. Every factual claim below should be reviewed by legal or an accountable brand owner before use in paid media, pitches, or public-facing copy. Proof of public source language is not automatic permission to market a claim.
---
## Permitted
```yaml
permitted:
- claim: >
Bruiser delivered a full rebrand and brand campaign for wine.com, including a new
logomark, word mark, photo library, outdoor and digital units, video units, and
on-platform digital programs. The campaign promise: no matter where you are, you
can have the experience of visiting wine country.
use_status: permitted
evidence_status: supported
brand_approval: unreviewed
approval_reference: ""
tier: default
exact_text: false
approved_language: >
Deliverables included a new logomark, word mark, photo library, outdoor and digital
units, video units, and on-platform digital programs. The promise of the refreshed
wine.com was that no matter where you are, you can have the experience of visiting
wine country.
validity_window:
valid_from: 2026-10-16
valid_until: null
source_hash: "2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf"
evidence: >
First-party: bruiser.co (retrieved 2026-10-16). Exact quote: "Our deliverables
included a new logomark, word mark, photo library, outdoor and digital units,
video units, and on-platform digital programs." and "The promise of the refreshed
wine.com was that no matter where you are, you can have the experience of visiting
wine country." Owner interview confirms the campaign promise language.
notes: >
Bruiser characterizes wine.com as "already a leading online seller of wine &
spirits" — that descriptor belongs to the client and must not be presented as
Bruiser's own verified fact.
- claim: >
Bruiser developed brand strategy, positioning, customer insights, and a creative
brand campaign for Lithia Motors' e-commerce offering, Driveway.com. The campaign
promise was "Buy or sell a car from your happy place," emphasising relaxation
over convenience.
use_status: permitted
evidence_status: supported
brand_approval: unreviewed
approval_reference: ""
tier: default
exact_text: false
approved_language: >
Lithia Motors approached Bruiser to help them develop a brand strategy, a
positioning, customer insights, and a creative brand campaign for their new
e-commerce offering, Driveway.com. The campaign was based on the promise: "Buy or
sell a car from your happy place." It emphasised not how convenient Driveway is,
but how relaxing.
validity_window:
valid_from: 2026-10-16
valid_until: null
source_hash: "2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf"
evidence: >
First-party: bruiser.co (retrieved 2026-10-16). Exact quote: "Lithia Motors, the
nation's largest auto dealer group, approached Bruiser to help them develop a brand
strategy, a positioning, customer insights, and a creative Brand campaign for their
new e-commerce offering, Driveway.com." Campaign promise confirmed in owner
interview: "Buy or sell a car from your happy place."
notes: >
"The nation's largest auto dealer group" is Bruiser's characterization of its
client. Do not present it as an independently verified fact.
- claim: >
For Uber Freight's "The Weigh In," Bruiser created a platform for veteran
independent drivers to share the realities of running their own business with
company drivers considering going independent.
use_status: permitted
evidence_status: supported
brand_approval: unreviewed
approval_reference: ""
tier: default
exact_text: false
approved_language: >
With "The Weigh In," Bruiser created a platform for veteran independents to share
the realities of their business with employee, or "company," drivers considering
going out on their own.
validity_window:
valid_from: 2026-10-16
valid_until: null
source_hash: "2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf"
evidence: >
First-party: bruiser.co (retrieved 2026-10-16). Exact quote: "With 'The Weigh In'
we created a platform for veteran independents to share the realities of their
business with employee, or 'company' drivers considering going out on their own."
- claim: >
In Bruiser's "Chime in For Changemakers" campaign for Chime, selected changemakers
had $10,000 wired directly into their Chime account and were featured in films and
social posts created in collaboration with feature film director Aqsa Altaf and
photographer Atiba Jefferson.
use_status: permitted
evidence_status: supported
brand_approval: unreviewed
approval_reference: ""
tier: default
exact_text: false
approved_language: >
Selected Changemakers had $10,000 wired directly into their Chime account and were
featured in a series of films and social posts created in collaboration with feature
film director Aqsa Altaf and legendary photographer Atiba Jefferson.
validity_window:
valid_from: 2026-10-16
valid_until: null
source_hash: "2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf"
evidence: >
First-party: bruiser.co (retrieved 2026-10-16). Exact quote: "Selected Changemakers
had $10,000 wired directly into their Chime account and were featured in a series of
films and social posts created in collaboration with feature film director Aqsa Altaf
and legendary photography Atiba Jefferson."
- claim: >
Every Bruiser team is hand-picked from its Alliance of creative, strategic, and
technical independents — people from diverse industry and cultural backgrounds who
volunteer for each assignment.
use_status: permitted
evidence_status: supported
brand_approval: unreviewed
approval_reference: ""
tier: default
exact_text: false
approved_language: >
Every Bruiser team is hand-picked from our Alliance of creative, strategic, and
technical independents. We come from everywhere, with backgrounds that cut across
industries and cultures. No filler. No benchwarmers. Only a-tier talent, who've
all volunteered for your assignment.
validity_window:
valid_from: 2026-10-16
valid_until: null
source_hash: "2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf"
evidence: >
First-party: bruiser.co (retrieved 2026-10-16). Exact quote: "every Bruiser team is
hand-picked from our Alliance of creative, strategic, and technical independents. We
come from everywhere, with backgrounds that cut across industries and cultures. No
filler. No benchwarmers. Only a-tier talent, who've all volunteered for your
assignment."
notes: >
"A-tier talent" and "no benchwarmers" are self-asserted brand language, publicly
stated positioning with no independent substantiation. Do not present as verified
objective rankings.
- claim: >
Client feedback is Bruiser's most important proof point.
use_status: permitted
evidence_status: supported
brand_approval: approved
approval_reference: "Owner direct statement, interview 2026-10-16."
tier: core
exact_text: false
approved_language: >
Our clients' feedback is the most important proof point.
validity_window:
valid_from: 2026-10-16
valid_until: null
source_hash: "2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf"
evidence: >
Owner direct statement (interview 2026-10-16): "Our client's feedback is the most
important proof point." No specific testimonials, NPS scores, or named client quotes
were provided for encoding. Agents should invite prospects to speak with past clients
rather than citing metrics not yet on record.
```
---
## Requires Caveat
```yaml
requires_caveat:
- claim: >
Strategic work — including audience insights, brand positioning, qualitative and
quantitative research, and journey mapping — accounts for more than half of
Bruiser's business.
use_status: conditional
evidence_status: inferred
brand_approval: unreviewed
approval_reference: ""
caveat: >
Self-asserted internal business metric as reported on bruiser.co (retrieved
2026-10-16). No supporting financial or operational data published. Must not be
stated as a verified or audited figure. Present as the brand's own characterization
of its work mix.
tier: default
exact_text: true
approved_language: >
"We do a lot of strategic work for our clients. It's more than half of our business.
From audience insights, to brand positioning, qualitative & quantitative research, to
journey mapping and more."
validity_window:
valid_from: 2026-10-16
valid_until: null
source_hash: "2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf"
evidence: >
First-party: bruiser.co (retrieved 2026-10-16). Self-asserted; no revenue, billing,
or project-count data supplied to verify the proportion.
- claim: >
Bruiser has done work similar to a prospective client's brief for brands they admire
across video games, technology, software, and all tiers of automotive.
use_status: conditional
evidence_status: inferred
brand_approval: unreviewed
approval_reference: ""
caveat: >
The site language is explicitly hedged ("chances are") and does not name specific
brands per sector. Must not be stated without the hedge. Do not specify sectors or
clients not documented in this file.
tier: default
exact_text: true
approved_language: >
"Whether you work in video games, technology, software or any tier of automotive,
chances are we've been asked to do something similar by a brand you admire."
validity_window:
valid_from: 2026-10-16
valid_until: null
source_hash: "2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf"
evidence: >
First-party: bruiser.co (retrieved 2026-10-16). The hedge "chances are" appears in
the source. No sector-specific client roster is published; claims beyond documented
case studies (wine.com, Driveway.com, Uber Freight, Chime) are unverified.
```
---
## Forbidden
```yaml
forbidden:
- claim: >
Any specific named client not documented in this file (i.e., beyond wine.com,
Driveway.com/Lithia Motors, Uber Freight, and Chime).
use_status: prohibited
evidence_status: unsupported
brand_approval: rejected
approval_reference: ""
tier: core
exact_text: false
approved_language: ""
validity_window:
valid_from: 2026-10-16
valid_until: null
source_hash: ""
reason: >
No additional named clients are documented in available evidence. Client
confidentiality may apply. Do not imply or name undocumented clients.
- claim: >
Any outcome metric (e.g., revenue lift, conversion rates, award wins, impressions,
reach) not supplied with a dated source in this file.
use_status: prohibited
evidence_status: unsupported
brand_approval: rejected
approval_reference: ""
tier: core
exact_text: false
approved_language: ""
validity_window:
valid_from: 2026-10-16
valid_until: null
source_hash: ""
reason: >
No quantitative outcome data has been supplied or confirmed. Fabricating performance
figures creates legal and reputational risk.
- claim: >
Bruiser is "the best," "number one," or any superlative ranking relative to
competitors.
use_status: prohibited
evidence_status: unsupported
brand_approval: rejected
approval_reference: ""
tier: core
exact_text: false
approved_language: ""
validity_window:
valid_from: 2026-10-16
valid_until: null
source_hash: ""
reason: >
No independent ranking, award, or comparative study supports any superlative.
Self-assertion of competitive rank without evidence is unsupported and likely
legally problematic.
- claim: >
Wine.com is "the leading online seller of wine & spirits" as a Bruiser-verified fact.
use_status: prohibited
evidence_status: unsupported
brand_approval: rejected
approval_reference: ""
tier: core
exact_text: false
approved_language: ""
validity_window:
valid_from: 2026-10-16
valid_until: null
source_hash: ""
reason: >
This descriptor appears on bruiser.co as a characterization of the client, not a
fact Bruiser has verified. Presenting it as Bruiser's own verified claim is
unsupported.
- claim: >
Lithia Motors is "the nation's largest auto dealer group" as a Bruiser-verified fact.
use_status: prohibited
evidence_status: unsupported
brand_approval: rejected
approval_reference: ""
tier: core
exact_text: false
approved_language: ""
validity_window:
valid_from: 2026-10-16
valid_until: null
source_hash: ""
reason: >
This descriptor appears on bruiser.co as a characterization of the client. Bruiser
has not independently verified it. Present as the client's own positioning if
context requires it, not as Bruiser's asserted fact.
```
---
## Evidence gaps
The following claim areas have insufficient evidence for encoding. Owner confirmation or documented case study materials are required before any claim in these areas can be moved to the permitted block.
- Specific client testimonials, quotes, or named references (owner stated client feedback is the primary proof point but no specific testimonials were supplied)
- Turnaround times or speed-to-delivery metrics
- Award wins, press mentions, or third-party recognition
- Sector-specific client roster beyond the four documented case studies
- Any claim about team size, headcount, or geographic footprint
## Evidence record
Attributable source language preserved because it materially constrains this profile.
### Qualification
> chances are we've been asked to do something similar by a brand you admire.
Source: bruiser.co — https://bruiser.co/
### Qualification
> they were already a leading online seller of wine & spirits, but they didn't have much in the way of a brand
Source: bruiser.co — https://bruiser.co/
## Evidence record
The following attributable source language is preserved because it materially constrains this profile.
### Published evidence
> With “The Weigh In” we created a platform for veteran independents to share the realities of their business with employee, or “company” drivers considering going out on their own.
Source: bruiser.co — https://bruiser.co/
### Qualification
> chances are we’ve been asked to do something simlar by a brand you admire.
Source: bruiser.co — https://bruiser.co/