--- bcp_version: "2.0.0" file_type: claims parent: https://registry.encodedbrands.ai/bruiser-a4d2fbf5/.well-known/brand.md last_updated: 2026-10-16 --- # Claims All marketing claims Bruiser is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file. > **Legal review notice:** This file records evidence and owner-confirmation state, not legal advice. Every factual claim below should be reviewed by legal or an accountable brand owner before use in paid media, pitches, or public-facing copy. Proof of public source language is not automatic permission to market a claim. --- ## Permitted ```yaml permitted: - claim: > Bruiser delivered a full rebrand and brand campaign for wine.com, including a new logomark, word mark, photo library, outdoor and digital units, video units, and on-platform digital programs. The campaign promise: no matter where you are, you can have the experience of visiting wine country. use_status: permitted evidence_status: supported brand_approval: unreviewed approval_reference: "" tier: default exact_text: false approved_language: > Deliverables included a new logomark, word mark, photo library, outdoor and digital units, video units, and on-platform digital programs. The promise of the refreshed wine.com was that no matter where you are, you can have the experience of visiting wine country. validity_window: valid_from: 2026-10-16 valid_until: null source_hash: "2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf" evidence: > First-party: bruiser.co (retrieved 2026-10-16). Exact quote: "Our deliverables included a new logomark, word mark, photo library, outdoor and digital units, video units, and on-platform digital programs." and "The promise of the refreshed wine.com was that no matter where you are, you can have the experience of visiting wine country." Owner interview confirms the campaign promise language. notes: > Bruiser characterizes wine.com as "already a leading online seller of wine & spirits" — that descriptor belongs to the client and must not be presented as Bruiser's own verified fact. - claim: > Bruiser developed brand strategy, positioning, customer insights, and a creative brand campaign for Lithia Motors' e-commerce offering, Driveway.com. The campaign promise was "Buy or sell a car from your happy place," emphasising relaxation over convenience. use_status: permitted evidence_status: supported brand_approval: unreviewed approval_reference: "" tier: default exact_text: false approved_language: > Lithia Motors approached Bruiser to help them develop a brand strategy, a positioning, customer insights, and a creative brand campaign for their new e-commerce offering, Driveway.com. The campaign was based on the promise: "Buy or sell a car from your happy place." It emphasised not how convenient Driveway is, but how relaxing. validity_window: valid_from: 2026-10-16 valid_until: null source_hash: "2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf" evidence: > First-party: bruiser.co (retrieved 2026-10-16). Exact quote: "Lithia Motors, the nation's largest auto dealer group, approached Bruiser to help them develop a brand strategy, a positioning, customer insights, and a creative Brand campaign for their new e-commerce offering, Driveway.com." Campaign promise confirmed in owner interview: "Buy or sell a car from your happy place." notes: > "The nation's largest auto dealer group" is Bruiser's characterization of its client. Do not present it as an independently verified fact. - claim: > For Uber Freight's "The Weigh In," Bruiser created a platform for veteran independent drivers to share the realities of running their own business with company drivers considering going independent. use_status: permitted evidence_status: supported brand_approval: unreviewed approval_reference: "" tier: default exact_text: false approved_language: > With "The Weigh In," Bruiser created a platform for veteran independents to share the realities of their business with employee, or "company," drivers considering going out on their own. validity_window: valid_from: 2026-10-16 valid_until: null source_hash: "2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf" evidence: > First-party: bruiser.co (retrieved 2026-10-16). Exact quote: "With 'The Weigh In' we created a platform for veteran independents to share the realities of their business with employee, or 'company' drivers considering going out on their own." - claim: > In Bruiser's "Chime in For Changemakers" campaign for Chime, selected changemakers had $10,000 wired directly into their Chime account and were featured in films and social posts created in collaboration with feature film director Aqsa Altaf and photographer Atiba Jefferson. use_status: permitted evidence_status: supported brand_approval: unreviewed approval_reference: "" tier: default exact_text: false approved_language: > Selected Changemakers had $10,000 wired directly into their Chime account and were featured in a series of films and social posts created in collaboration with feature film director Aqsa Altaf and legendary photographer Atiba Jefferson. validity_window: valid_from: 2026-10-16 valid_until: null source_hash: "2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf" evidence: > First-party: bruiser.co (retrieved 2026-10-16). Exact quote: "Selected Changemakers had $10,000 wired directly into their Chime account and were featured in a series of films and social posts created in collaboration with feature film director Aqsa Altaf and legendary photography Atiba Jefferson." - claim: > Every Bruiser team is hand-picked from its Alliance of creative, strategic, and technical independents — people from diverse industry and cultural backgrounds who volunteer for each assignment. use_status: permitted evidence_status: supported brand_approval: unreviewed approval_reference: "" tier: default exact_text: false approved_language: > Every Bruiser team is hand-picked from our Alliance of creative, strategic, and technical independents. We come from everywhere, with backgrounds that cut across industries and cultures. No filler. No benchwarmers. Only a-tier talent, who've all volunteered for your assignment. validity_window: valid_from: 2026-10-16 valid_until: null source_hash: "2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf" evidence: > First-party: bruiser.co (retrieved 2026-10-16). Exact quote: "every Bruiser team is hand-picked from our Alliance of creative, strategic, and technical independents. We come from everywhere, with backgrounds that cut across industries and cultures. No filler. No benchwarmers. Only a-tier talent, who've all volunteered for your assignment." notes: > "A-tier talent" and "no benchwarmers" are self-asserted brand language, publicly stated positioning with no independent substantiation. Do not present as verified objective rankings. - claim: > Client feedback is Bruiser's most important proof point. use_status: permitted evidence_status: supported brand_approval: approved approval_reference: "Owner direct statement, interview 2026-10-16." tier: core exact_text: false approved_language: > Our clients' feedback is the most important proof point. validity_window: valid_from: 2026-10-16 valid_until: null source_hash: "2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf" evidence: > Owner direct statement (interview 2026-10-16): "Our client's feedback is the most important proof point." No specific testimonials, NPS scores, or named client quotes were provided for encoding. Agents should invite prospects to speak with past clients rather than citing metrics not yet on record. ``` --- ## Requires Caveat ```yaml requires_caveat: - claim: > Strategic work — including audience insights, brand positioning, qualitative and quantitative research, and journey mapping — accounts for more than half of Bruiser's business. use_status: conditional evidence_status: inferred brand_approval: unreviewed approval_reference: "" caveat: > Self-asserted internal business metric as reported on bruiser.co (retrieved 2026-10-16). No supporting financial or operational data published. Must not be stated as a verified or audited figure. Present as the brand's own characterization of its work mix. tier: default exact_text: true approved_language: > "We do a lot of strategic work for our clients. It's more than half of our business. From audience insights, to brand positioning, qualitative & quantitative research, to journey mapping and more." validity_window: valid_from: 2026-10-16 valid_until: null source_hash: "2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf" evidence: > First-party: bruiser.co (retrieved 2026-10-16). Self-asserted; no revenue, billing, or project-count data supplied to verify the proportion. - claim: > Bruiser has done work similar to a prospective client's brief for brands they admire across video games, technology, software, and all tiers of automotive. use_status: conditional evidence_status: inferred brand_approval: unreviewed approval_reference: "" caveat: > The site language is explicitly hedged ("chances are") and does not name specific brands per sector. Must not be stated without the hedge. Do not specify sectors or clients not documented in this file. tier: default exact_text: true approved_language: > "Whether you work in video games, technology, software or any tier of automotive, chances are we've been asked to do something similar by a brand you admire." validity_window: valid_from: 2026-10-16 valid_until: null source_hash: "2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf" evidence: > First-party: bruiser.co (retrieved 2026-10-16). The hedge "chances are" appears in the source. No sector-specific client roster is published; claims beyond documented case studies (wine.com, Driveway.com, Uber Freight, Chime) are unverified. ``` --- ## Forbidden ```yaml forbidden: - claim: > Any specific named client not documented in this file (i.e., beyond wine.com, Driveway.com/Lithia Motors, Uber Freight, and Chime). use_status: prohibited evidence_status: unsupported brand_approval: rejected approval_reference: "" tier: core exact_text: false approved_language: "" validity_window: valid_from: 2026-10-16 valid_until: null source_hash: "" reason: > No additional named clients are documented in available evidence. Client confidentiality may apply. Do not imply or name undocumented clients. - claim: > Any outcome metric (e.g., revenue lift, conversion rates, award wins, impressions, reach) not supplied with a dated source in this file. use_status: prohibited evidence_status: unsupported brand_approval: rejected approval_reference: "" tier: core exact_text: false approved_language: "" validity_window: valid_from: 2026-10-16 valid_until: null source_hash: "" reason: > No quantitative outcome data has been supplied or confirmed. Fabricating performance figures creates legal and reputational risk. - claim: > Bruiser is "the best," "number one," or any superlative ranking relative to competitors. use_status: prohibited evidence_status: unsupported brand_approval: rejected approval_reference: "" tier: core exact_text: false approved_language: "" validity_window: valid_from: 2026-10-16 valid_until: null source_hash: "" reason: > No independent ranking, award, or comparative study supports any superlative. Self-assertion of competitive rank without evidence is unsupported and likely legally problematic. - claim: > Wine.com is "the leading online seller of wine & spirits" as a Bruiser-verified fact. use_status: prohibited evidence_status: unsupported brand_approval: rejected approval_reference: "" tier: core exact_text: false approved_language: "" validity_window: valid_from: 2026-10-16 valid_until: null source_hash: "" reason: > This descriptor appears on bruiser.co as a characterization of the client, not a fact Bruiser has verified. Presenting it as Bruiser's own verified claim is unsupported. - claim: > Lithia Motors is "the nation's largest auto dealer group" as a Bruiser-verified fact. use_status: prohibited evidence_status: unsupported brand_approval: rejected approval_reference: "" tier: core exact_text: false approved_language: "" validity_window: valid_from: 2026-10-16 valid_until: null source_hash: "" reason: > This descriptor appears on bruiser.co as a characterization of the client. Bruiser has not independently verified it. Present as the client's own positioning if context requires it, not as Bruiser's asserted fact. ``` --- ## Evidence gaps The following claim areas have insufficient evidence for encoding. Owner confirmation or documented case study materials are required before any claim in these areas can be moved to the permitted block. - Specific client testimonials, quotes, or named references (owner stated client feedback is the primary proof point but no specific testimonials were supplied) - Turnaround times or speed-to-delivery metrics - Award wins, press mentions, or third-party recognition - Sector-specific client roster beyond the four documented case studies - Any claim about team size, headcount, or geographic footprint ## Evidence record Attributable source language preserved because it materially constrains this profile. ### Qualification > chances are we've been asked to do something similar by a brand you admire. Source: bruiser.co — https://bruiser.co/ ### Qualification > they were already a leading online seller of wine & spirits, but they didn't have much in the way of a brand Source: bruiser.co — https://bruiser.co/ ## Evidence record The following attributable source language is preserved because it materially constrains this profile. ### Published evidence > With “The Weigh In” we created a platform for veteran independents to share the realities of their business with employee, or “company” drivers considering going out on their own. Source: bruiser.co — https://bruiser.co/ ### Qualification > chances are we’ve been asked to do something simlar by a brand you admire. Source: bruiser.co — https://bruiser.co/