{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "bruiser-a4d2fbf5", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "Bruiser", "response_scope": "path", "content_complete": true, "available_paths": [ "/.well-known/brand.md", "/.well-known/brand/boundaries.md", "/.well-known/brand/claims.md", "/.well-known/brand/onboarding.md", "/.well-known/brand/representation.md", "/.well-known/brand/values.md", "/.well-known/brand/visual.md", "/.well-known/brand/voice.md", "/.well-known/brand/voice/anti-ai.md" ], "integrity_scope": "publication_manifest", "integrity": { "version": 2, "publication_id": "21bd251856b32b9cfa840c8645c0934bce682ea3e857405eaa1ef7378c82993a", "revision_id": "2e409c82-d8bc-4ac5-9bf5-bf9fc3c64f83", "manifest_sha256": "2f410ca459384049483158166e1f94e128ef11eaade78d4e9ab5158e95b23621", "manifest_signature": "FzceOf3p87DW2xdrF28QGRn/mZPeBuOWE2DKL+NjPpBtU+MWQTp5SUR3X+IwVz88wvHvDkk6ARY8pUpr/4N0CQ==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.encodedbrands.ai/brands/bruiser-a4d2fbf5", "html_url": "https://registry.encodedbrands.ai/brands/bruiser-a4d2fbf5", "files": [ { "path": "/.well-known/brand/claims.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: claims\nparent: https://registry.encodedbrands.ai/bruiser-a4d2fbf5/.well-known/brand.md\nlast_updated: 2026-10-16\n---\n\n# Claims\n\nAll marketing claims Bruiser is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file.\n\n> **Legal review notice:** This file records evidence and owner-confirmation state, not legal advice. Every factual claim below should be reviewed by legal or an accountable brand owner before use in paid media, pitches, or public-facing copy. Proof of public source language is not automatic permission to market a claim.\n\n---\n\n## Permitted\n\n```yaml\npermitted:\n - claim: >\n Bruiser delivered a full rebrand and brand campaign for wine.com, including a new\n logomark, word mark, photo library, outdoor and digital units, video units, and\n on-platform digital programs. The campaign promise: no matter where you are, you\n can have the experience of visiting wine country.\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n approval_reference: \"\"\n tier: default\n exact_text: false\n approved_language: >\n Deliverables included a new logomark, word mark, photo library, outdoor and digital\n units, video units, and on-platform digital programs. The promise of the refreshed\n wine.com was that no matter where you are, you can have the experience of visiting\n wine country.\n validity_window:\n valid_from: 2026-10-16\n valid_until: null\n source_hash: \"2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf\"\n evidence: >\n First-party: bruiser.co (retrieved 2026-10-16). Exact quote: \"Our deliverables\n included a new logomark, word mark, photo library, outdoor and digital units,\n video units, and on-platform digital programs.\" and \"The promise of the refreshed\n wine.com was that no matter where you are, you can have the experience of visiting\n wine country.\" Owner interview confirms the campaign promise language.\n notes: >\n Bruiser characterizes wine.com as \"already a leading online seller of wine &\n spirits\" — that descriptor belongs to the client and must not be presented as\n Bruiser's own verified fact.\n\n - claim: >\n Bruiser developed brand strategy, positioning, customer insights, and a creative\n brand campaign for Lithia Motors' e-commerce offering, Driveway.com. The campaign\n promise was \"Buy or sell a car from your happy place,\" emphasising relaxation\n over convenience.\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n approval_reference: \"\"\n tier: default\n exact_text: false\n approved_language: >\n Lithia Motors approached Bruiser to help them develop a brand strategy, a\n positioning, customer insights, and a creative brand campaign for their new\n e-commerce offering, Driveway.com. The campaign was based on the promise: \"Buy or\n sell a car from your happy place.\" It emphasised not how convenient Driveway is,\n but how relaxing.\n validity_window:\n valid_from: 2026-10-16\n valid_until: null\n source_hash: \"2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf\"\n evidence: >\n First-party: bruiser.co (retrieved 2026-10-16). Exact quote: \"Lithia Motors, the\n nation's largest auto dealer group, approached Bruiser to help them develop a brand\n strategy, a positioning, customer insights, and a creative Brand campaign for their\n new e-commerce offering, Driveway.com.\" Campaign promise confirmed in owner\n interview: \"Buy or sell a car from your happy place.\"\n notes: >\n \"The nation's largest auto dealer group\" is Bruiser's characterization of its\n client. Do not present it as an independently verified fact.\n\n - claim: >\n For Uber Freight's \"The Weigh In,\" Bruiser created a platform for veteran\n independent drivers to share the realities of running their own business with\n company drivers considering going independent.\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n approval_reference: \"\"\n tier: default\n exact_text: false\n approved_language: >\n With \"The Weigh In,\" Bruiser created a platform for veteran independents to share\n the realities of their business with employee, or \"company,\" drivers considering\n going out on their own.\n validity_window:\n valid_from: 2026-10-16\n valid_until: null\n source_hash: \"2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf\"\n evidence: >\n First-party: bruiser.co (retrieved 2026-10-16). Exact quote: \"With 'The Weigh In'\n we created a platform for veteran independents to share the realities of their\n business with employee, or 'company' drivers considering going out on their own.\"\n\n - claim: >\n In Bruiser's \"Chime in For Changemakers\" campaign for Chime, selected changemakers\n had $10,000 wired directly into their Chime account and were featured in films and\n social posts created in collaboration with feature film director Aqsa Altaf and\n photographer Atiba Jefferson.\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n approval_reference: \"\"\n tier: default\n exact_text: false\n approved_language: >\n Selected Changemakers had $10,000 wired directly into their Chime account and were\n featured in a series of films and social posts created in collaboration with feature\n film director Aqsa Altaf and legendary photographer Atiba Jefferson.\n validity_window:\n valid_from: 2026-10-16\n valid_until: null\n source_hash: \"2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf\"\n evidence: >\n First-party: bruiser.co (retrieved 2026-10-16). Exact quote: \"Selected Changemakers\n had $10,000 wired directly into their Chime account and were featured in a series of\n films and social posts created in collaboration with feature film director Aqsa Altaf\n and legendary photography Atiba Jefferson.\"\n\n - claim: >\n Every Bruiser team is hand-picked from its Alliance of creative, strategic, and\n technical independents — people from diverse industry and cultural backgrounds who\n volunteer for each assignment.\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n approval_reference: \"\"\n tier: default\n exact_text: false\n approved_language: >\n Every Bruiser team is hand-picked from our Alliance of creative, strategic, and\n technical independents. We come from everywhere, with backgrounds that cut across\n industries and cultures. No filler. No benchwarmers. Only a-tier talent, who've\n all volunteered for your assignment.\n validity_window:\n valid_from: 2026-10-16\n valid_until: null\n source_hash: \"2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf\"\n evidence: >\n First-party: bruiser.co (retrieved 2026-10-16). Exact quote: \"every Bruiser team is\n hand-picked from our Alliance of creative, strategic, and technical independents. We\n come from everywhere, with backgrounds that cut across industries and cultures. No\n filler. No benchwarmers. Only a-tier talent, who've all volunteered for your\n assignment.\"\n notes: >\n \"A-tier talent\" and \"no benchwarmers\" are self-asserted brand language, publicly\n stated positioning with no independent substantiation. Do not present as verified\n objective rankings.\n\n - claim: >\n Client feedback is Bruiser's most important proof point.\n use_status: permitted\n evidence_status: supported\n brand_approval: approved\n approval_reference: \"Owner direct statement, interview 2026-10-16.\"\n tier: core\n exact_text: false\n approved_language: >\n Our clients' feedback is the most important proof point.\n validity_window:\n valid_from: 2026-10-16\n valid_until: null\n source_hash: \"2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf\"\n evidence: >\n Owner direct statement (interview 2026-10-16): \"Our client's feedback is the most\n important proof point.\" No specific testimonials, NPS scores, or named client quotes\n were provided for encoding. Agents should invite prospects to speak with past clients\n rather than citing metrics not yet on record.\n```\n\n---\n\n## Requires Caveat\n\n```yaml\nrequires_caveat:\n - claim: >\n Strategic work — including audience insights, brand positioning, qualitative and\n quantitative research, and journey mapping — accounts for more than half of\n Bruiser's business.\n use_status: conditional\n evidence_status: inferred\n brand_approval: unreviewed\n approval_reference: \"\"\n caveat: >\n Self-asserted internal business metric as reported on bruiser.co (retrieved\n 2026-10-16). No supporting financial or operational data published. Must not be\n stated as a verified or audited figure. Present as the brand's own characterization\n of its work mix.\n tier: default\n exact_text: true\n approved_language: >\n \"We do a lot of strategic work for our clients. It's more than half of our business.\n From audience insights, to brand positioning, qualitative & quantitative research, to\n journey mapping and more.\"\n validity_window:\n valid_from: 2026-10-16\n valid_until: null\n source_hash: \"2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf\"\n evidence: >\n First-party: bruiser.co (retrieved 2026-10-16). Self-asserted; no revenue, billing,\n or project-count data supplied to verify the proportion.\n\n - claim: >\n Bruiser has done work similar to a prospective client's brief for brands they admire\n across video games, technology, software, and all tiers of automotive.\n use_status: conditional\n evidence_status: inferred\n brand_approval: unreviewed\n approval_reference: \"\"\n caveat: >\n The site language is explicitly hedged (\"chances are\") and does not name specific\n brands per sector. Must not be stated without the hedge. Do not specify sectors or\n clients not documented in this file.\n tier: default\n exact_text: true\n approved_language: >\n \"Whether you work in video games, technology, software or any tier of automotive,\n chances are we've been asked to do something similar by a brand you admire.\"\n validity_window:\n valid_from: 2026-10-16\n valid_until: null\n source_hash: \"2a9d254eecd2e86a5990b4e2449008c34881a4adac71506d089275a3a9b70ebf\"\n evidence: >\n First-party: bruiser.co (retrieved 2026-10-16). The hedge \"chances are\" appears in\n the source. No sector-specific client roster is published; claims beyond documented\n case studies (wine.com, Driveway.com, Uber Freight, Chime) are unverified.\n```\n\n---\n\n## Forbidden\n\n```yaml\nforbidden:\n - claim: >\n Any specific named client not documented in this file (i.e., beyond wine.com,\n Driveway.com/Lithia Motors, Uber Freight, and Chime).\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: rejected\n approval_reference: \"\"\n tier: core\n exact_text: false\n approved_language: \"\"\n validity_window:\n valid_from: 2026-10-16\n valid_until: null\n source_hash: \"\"\n reason: >\n No additional named clients are documented in available evidence. Client\n confidentiality may apply. Do not imply or name undocumented clients.\n\n - claim: >\n Any outcome metric (e.g., revenue lift, conversion rates, award wins, impressions,\n reach) not supplied with a dated source in this file.\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: rejected\n approval_reference: \"\"\n tier: core\n exact_text: false\n approved_language: \"\"\n validity_window:\n valid_from: 2026-10-16\n valid_until: null\n source_hash: \"\"\n reason: >\n No quantitative outcome data has been supplied or confirmed. Fabricating performance\n figures creates legal and reputational risk.\n\n - claim: >\n Bruiser is \"the best,\" \"number one,\" or any superlative ranking relative to\n competitors.\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: rejected\n approval_reference: \"\"\n tier: core\n exact_text: false\n approved_language: \"\"\n validity_window:\n valid_from: 2026-10-16\n valid_until: null\n source_hash: \"\"\n reason: >\n No independent ranking, award, or comparative study supports any superlative.\n Self-assertion of competitive rank without evidence is unsupported and likely\n legally problematic.\n\n - claim: >\n Wine.com is \"the leading online seller of wine & spirits\" as a Bruiser-verified fact.\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: rejected\n approval_reference: \"\"\n tier: core\n exact_text: false\n approved_language: \"\"\n validity_window:\n valid_from: 2026-10-16\n valid_until: null\n source_hash: \"\"\n reason: >\n This descriptor appears on bruiser.co as a characterization of the client, not a\n fact Bruiser has verified. Presenting it as Bruiser's own verified claim is\n unsupported.\n\n - claim: >\n Lithia Motors is \"the nation's largest auto dealer group\" as a Bruiser-verified fact.\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: rejected\n approval_reference: \"\"\n tier: core\n exact_text: false\n approved_language: \"\"\n validity_window:\n valid_from: 2026-10-16\n valid_until: null\n source_hash: \"\"\n reason: >\n This descriptor appears on bruiser.co as a characterization of the client. Bruiser\n has not independently verified it. Present as the client's own positioning if\n context requires it, not as Bruiser's asserted fact.\n```\n\n---\n\n## Evidence gaps\n\nThe following claim areas have insufficient evidence for encoding. Owner confirmation or documented case study materials are required before any claim in these areas can be moved to the permitted block.\n\n- Specific client testimonials, quotes, or named references (owner stated client feedback is the primary proof point but no specific testimonials were supplied)\n- Turnaround times or speed-to-delivery metrics\n- Award wins, press mentions, or third-party recognition\n- Sector-specific client roster beyond the four documented case studies\n- Any claim about team size, headcount, or geographic footprint\n\n## Evidence record\n\nAttributable source language preserved because it materially constrains this profile.\n\n### Qualification\n\n> chances are we've been asked to do something similar by a brand you admire.\n\nSource: bruiser.co — https://bruiser.co/\n\n### Qualification\n\n> they were already a leading online seller of wine & spirits, but they didn't have much in the way of a brand\n\nSource: bruiser.co — https://bruiser.co/\n\n## Evidence record\n\nThe following attributable source language is preserved because it materially constrains this profile.\n\n### Published evidence\n\n> With “The Weigh In” we created a platform for veteran independents to share the realities of their business with employee, or “company” drivers considering going out on their own.\n\nSource: bruiser.co — https://bruiser.co/\n\n### Qualification\n\n> chances are we’ve been asked to do something simlar by a brand you admire.\n\nSource: bruiser.co — https://bruiser.co/\n", "signature": "ZXl2srUJwVMcFUY9eTPjgfVBgsujDNMLEhqcNVk4KLwQ4SJN4CDOT+Omt54F70wgyM18dOWjt9+b9pz0EkM/Ag==", "sha256": "b25f2e9b0e0c2661c7b7d51f8da8947bf6df0faef84af1bb352ffd151efbb7bd", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/bruiser-a4d2fbf5/files/claims", "json_url": "https://registry.encodedbrands.ai/brands/bruiser-a4d2fbf5/files/claims/data.json", "source_url": "https://registry.encodedbrands.ai/brands/bruiser-a4d2fbf5/source/claims.md", "canonical_source_url": "https://registry.encodedbrands.ai/bruiser-a4d2fbf5/.well-known/brand/claims.md" } ], "path": "/.well-known/brand/claims.md" }