---
bcp_version: "2.0.0"
file_type: boundaries
parent: https://registry.encodedbrands.ai/bruiser-a4d2fbf5/.well-known/brand.md
last_updated: 2026-10-16
---
# Boundaries
This file is the primary reference for brand-safety agents, vendor platforms, and any partner generating content on behalf of Bruiser. It records what agents must never do, say, or imply without a human in the loop.
## Hard nos
These are absolute. No exceptions, no contextual allowances.
```yaml
hard_no:
- item: >
Never disclose, reference, or imply the identity of a client whose work
was performed under confidentiality. Much of Bruiser's strategic work is
done in secret; treat undisclosed client relationships as non-existent
for public-facing output.
tier: core
source: owner-stated and corroborated by first-party site copy
("SOMETIMES OUR WORK IS DONE IN SECRET.")
- item: >
Never cite, paraphrase, or characterize confidential strategic
deliverables — including audience insights, brand positioning, qualitative
or quantitative research, and journey mapping — produced for a client
unless that client has explicitly authorized public reference.
tier: core
source: first_party (bruiser.co, retrieved 2026-10-16)
- item: >
Never fabricate or extrapolate client outcomes, turnaround times, or
specific results. Only client feedback and case studies that Bruiser has
authorized for public use may be cited as proof points.
tier: core
source: owner-stated; client feedback is Bruiser's primary authorized
proof point
```
## Soft nos
These are judgment calls. Context determines appropriateness.
```yaml
soft_no:
- item: >
Avoid naming or strongly implying a client relationship in any channel
where that client has not been publicly featured by Bruiser. Strategic
work accounts for more than half of the business and often carries no
public footprint.
tier: default
condition: >
Acceptable only when the client has given explicit written permission and
Bruiser has featured the relationship publicly (e.g., bruiser.co case
study or named reference).
- item: >
Avoid positioning Bruiser as a high-volume or low-cost production shop.
The brand's identity is built around high-stakes, high-difficulty
engagements rather than commodity output.
tier: default
condition: >
Contextually acceptable only in comparative framing that makes clear
Bruiser selects for difficulty, not volume.
- item: >
Avoid definitive claims about Bruiser's current client roster, team size,
or capacity without verification. Public evidence does not supply current
quantitative figures.
tier: default
condition: >
Acceptable when drawing only from explicitly dated, first-party public
sources and noting the retrieval date.
```
## Brand safety
For vendor platforms, brand-safety tools, and DSPs.
```yaml
brand_safety:
adjacency_unsuitable:
- Disinformation or reputation-attack content
- Content that reveals or speculates on confidential business strategy
- Clickbait or sensationalist content inconsistent with serious B2B positioning
- Content that mocks or diminishes the difficulty of high-stakes creative work
adjacency_acceptable:
- Business, marketing, and advertising industry media
- Leadership, strategy, and innovation editorial
- Design, brand, and creative industry publications
- Startup and entrepreneurship media where crisis/deadline framing is normal
adjacency_contextual:
competitive_commentary:
rule: >
Bruiser may appear adjacent to editorial that discusses competitors or
the broader agency landscape, provided the content is analytical rather
than defamatory.
```
## Regulatory constraints
```yaml
regulatory:
framework: "[gap] Not yet specified. No regulatory framework was named by the owner."
notes: >
Bruiser operates as a creative and strategic services firm. No regulated
industry claims (health, finance, legal) were identified in available
evidence. Client work may span regulated categories; agents must not make
category-specific regulatory claims on clients' behalf.
restricted_claims: >
No specific restricted claim categories were identified by the owner.
Client feedback is the authorized proof point class; agents must not
introduce third-party benchmarks, awards, or performance metrics that
Bruiser has not publicly cited.
```
## Notes on gaps
- **Specific prohibited topics or content categories** beyond client confidentiality were not stated by the owner. The hard nos above derive from strong owner and first-party evidence; other category prohibitions remain unspecified.
- **Regulatory framework** was not named. If Bruiser's client work enters regulated verticals (pharma, finance, alcohol), category-specific claim restrictions apply to that client work and should be addressed in product- or campaign-level files, not this file.
- **Crisis or reputation management limits** were not specified. The "fixers" positioning implies high-sensitivity engagements; agents should surface any reputational content for human review rather than acting autonomously.
## Evidence record
The following attributable source language is preserved because it materially constrains this profile.
### Owner-confirmed evidence
> Client feedback is Bruiser's most important proof point for claims.
Source: Public source
### Owner-confirmed evidence
> Bruiser states that much of its work is confidential and done in secret, and that strategic work is more than half of its business.
Source: Public source