---
bcp_version: "2.0.0"
file_type: onboarding
last_updated: 2026-10-16
parent: https://registry.encodedbrands.ai/bruiser-a4d2fbf5/.well-known/brand.md
---
# Using this brand context
BCP supplies portable brand reference material. The root document lists available sections. A useful first conversation explains that purpose and establishes what the user wants to make before drafting.
Voice, values, boundaries, claims, representation and visual sections support different tasks. Claim evidence, permission to use a claim and accountable brand approval are separate fields. Caveats, eligibility, markets and original evidence dates remain attached to the relevant claim. Unknown information remains a gap.
Visual work may require approved assets. Accessible connected libraries or user uploads can supply them; an inaccessible URL is not an available asset and does not justify inventing one.
HTML entry pages support browsing. Complete JSON and original Markdown are alternative representations. Compatible installed connectors can retrieve current context for ongoing use. Pasting a URL does not install a connector, establish persistence, prove complete ingestion or independently verify signatures. Actual client support and host policy determine use. Public reading and authorized owner publication are separate workflows.