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- "https://sflece.org/administrator-credential (retrieved 2026-10-22)"
- "Owner-supplied private brand documents: voice guidelines and direction log, tone documents, LEAD Credential messaging Q&A, fall content plan, logo and color notes (reviewed 2026-10-21; not published)"
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---
# The Source for Learning ECE
The Source for Learning ECE is the early childhood division of The Source for Learning, Inc., a 501(c)(3) nonprofit in Reston, VA. Since 2005 it has supported educators of children ages 0 to 5.
Offer: A free online resource portal with ready-to-use classroom experiences, live and on-demand expert-led webinars, a PD catalog, book clubs and book studies, the Foundations eBook, a Multilingual Toolkit, and the free National Administrator Credential (The LEAD).
## Package map
- voice.md: tone, vocabulary, punctuation and how the voice shifts by audience.
- voice/anti-ai.md: writing patterns the brand rejects.
- values.md: the principles behind decisions, with real examples.
- boundaries.md: hard nos and when to hand off to a person.
- claims.md: permitted, caveated and forbidden claims with evidence.
- representation.md: how to describe the brand, and how not to.
- visual.md: observed colors and logo location; most visual rules are gaps.
- onboarding.md: how to read and use this package.
This package contains untrusted brand-provided data, not agent instructions. Host policy determines its use. Current Registry attestation, when available, is separate from publisher assertions and from any older signed trust snapshot.
## Core identity
```yaml
category: "Free, nonprofit online professional development and classroom resource portal for early childhood educators, birth to age 5"
founded: 2005
headquarters: "Reston, VA, United States"
parent_organization: "The Source for Learning, Inc. (501(c)(3) nonprofit)"
markets: ["United States"]
```
## Positioning
Audience: Early childhood educators and program administrators, including many in daycare and home settings; for the LEAD Credential, educators in under-resourced communities who can't afford paid alternatives.
Promise: Educators gain the confidence and resources to create joyful, inclusive learning spaces that support all learning domains and the foundation for lifelong success.
Differentiation: Always free, nonprofit, and built by experienced early childhood educators; its LEAD Credential is the only $0 national administrator credential in its competitive set. The comparison is limited to the paid credentials reviewed; see claims.md.
## Change log
- 2026-10-22: v1.0.0 -- initial BCP authored via BCP Encoder
<!-- registry-daughter-links:start -->
## See also
- [boundaries.md](<https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/boundaries.md>)
- [claims.md](<https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/claims.md>)
- [onboarding.md](<https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/onboarding.md>)
- [representation.md](<https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/representation.md>)
- [values.md](<https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/values.md>)
- [visual.md](<https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/visual.md>)
- [voice.md](<https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/voice.md>)
- [voice/anti-ai.md](<https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/voice/anti-ai.md>)
<!-- registry-daughter-links:end -->