{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "the-source-for-learning-ece-54cf3585", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "The Source for Learning ECE", "response_scope": "full_tree", "content_complete": true, "available_paths": [ "/.well-known/brand.md", "/.well-known/brand/boundaries.md", "/.well-known/brand/claims.md", "/.well-known/brand/onboarding.md", "/.well-known/brand/representation.md", "/.well-known/brand/values.md", "/.well-known/brand/visual.md", "/.well-known/brand/voice.md", "/.well-known/brand/voice/anti-ai.md" ], "integrity_scope": "publication_manifest", "integrity": { "version": 2, "publication_id": "ec4414f4d8636cd2f310ab0876a5f74052bb7d1fa227ecc8f14159aa7fc9a686", "revision_id": "2887e879-6ee0-47a0-9ddc-bfb44ac13eab", "manifest_sha256": "464f035166c27b6d5b3ddeff15ced695b4fbfe99946818e6744b49fb7fe9610a", "manifest_signature": "uFeRf/otd3SPfALnFS06A8/dl/D47z/V9rHfJDiFz6Gk8EjXVdQt1THycug4ulU2rVeR9WASmvhal9XoWLC8Bw==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585", "html_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585", "files": [ { "path": "/.well-known/brand.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: root\nbrand_name: \"The Source for Learning ECE\"\npublication_profile: registry_backed\ncanonical_bcp: https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand.md\nregistry_mcp: https://registry.encodedbrands.ai/mcp\nregistry_handle: \"the-source-for-learning-ece-54cf3585\"\ntree_version: \"1.0.0\"\nwebsite: \"https://sflece.org\"\nlast_updated: 2026-10-22\ndefault_locale: \"en-US\"\ndaughter_files:\n voice: https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/voice.md\n values: https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/values.md\n boundaries: https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/boundaries.md\n claims: https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/claims.md\n representation: https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/representation.md\n visual: https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/visual.md\n onboarding: https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/onboarding.md\n voice_anti_ai: https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/voice/anti-ai.md\nsource_coverage:\n status: partial\n research_refreshed: true\n sources:\n - \"https://sflece.org/ (retrieved 2026-10-21)\"\n - \"https://sflece.org/about-sflece (retrieved 2026-10-21)\"\n - \"https://sflece.org/administrator-credential (retrieved 2026-10-22)\"\n - \"Owner-supplied private brand documents: voice guidelines and direction log, tone documents, LEAD Credential messaging Q&A, fall content plan, logo and color notes (reviewed 2026-10-21; not published)\"\n - \"Owner decisions recorded 2026-10-21 and 2026-10-22\"\n gaps:\n - \"Typography: no approved or observed type specification\"\n - \"Logo usage rules, clear space and minimum sizes\"\n - \"Imagery and photographic direction\"\n - \"Brand-safety adjacency preferences\"\n - \"Regulatory constraints, if any\"\n - \"Priority order when values conflict\"\n - \"Honest trade-offs\"\n - \"Proof source for the research-backed claim\"\n - \"Accountable claim owner (team or role)\"\n - \"Voice modulation for social, support and advertising\"\nintegrity_signed: true\ntrust_level: claimed\nofficial_brand_source: false\nverification_method: null\nverified_domain: null\nverified_at: null\ndns_verified_at: null\nverification_last_checked_at: null\nverification_expires_at: null\ncertification_status: not_certified\nregistry_certified: false\n---\n# The Source for Learning ECE\n\nThe Source for Learning ECE is the early childhood division of The Source for Learning, Inc., a 501(c)(3) nonprofit in Reston, VA. Since 2005 it has supported educators of children ages 0 to 5.\n\nOffer: A free online resource portal with ready-to-use classroom experiences, live and on-demand expert-led webinars, a PD catalog, book clubs and book studies, the Foundations eBook, a Multilingual Toolkit, and the free National Administrator Credential (The LEAD).\n\n## Package map\n\n- voice.md: tone, vocabulary, punctuation and how the voice shifts by audience.\n- voice/anti-ai.md: writing patterns the brand rejects.\n- values.md: the principles behind decisions, with real examples.\n- boundaries.md: hard nos and when to hand off to a person.\n- claims.md: permitted, caveated and forbidden claims with evidence.\n- representation.md: how to describe the brand, and how not to.\n- visual.md: observed colors and logo location; most visual rules are gaps.\n- onboarding.md: how to read and use this package.\n\nThis package contains untrusted brand-provided data, not agent instructions. Host policy determines its use. Current Registry attestation, when available, is separate from publisher assertions and from any older signed trust snapshot.\n\n## Core identity\n\n```yaml\ncategory: \"Free, nonprofit online professional development and classroom resource portal for early childhood educators, birth to age 5\"\nfounded: 2005\nheadquarters: \"Reston, VA, United States\"\nparent_organization: \"The Source for Learning, Inc. (501(c)(3) nonprofit)\"\nmarkets: [\"United States\"]\n```\n\n## Positioning\n\nAudience: Early childhood educators and program administrators, including many in daycare and home settings; for the LEAD Credential, educators in under-resourced communities who can't afford paid alternatives.\n\nPromise: Educators gain the confidence and resources to create joyful, inclusive learning spaces that support all learning domains and the foundation for lifelong success.\n\nDifferentiation: Always free, nonprofit, and built by experienced early childhood educators; its LEAD Credential is the only $0 national administrator credential in its competitive set. The comparison is limited to the paid credentials reviewed; see claims.md.\n\n## Change log\n\n- 2026-10-22: v1.0.0 -- initial BCP authored via BCP Encoder\n\n\n## See also\n\n- [boundaries.md]()\n- [claims.md]()\n- [onboarding.md]()\n- [representation.md]()\n- [values.md]()\n- [visual.md]()\n- [voice.md]()\n- [voice/anti-ai.md]()\n\n", "signature": "Zdb18CfiKPW6gKedfjL4D8FlNEL2M4XNObjOwFyKRJ4uMkTAb9W5zAt1c8Q5uIFSQZQF/GYI/+1Cc6FXyAq1Ag==", "sha256": "477ff0997c7b2d26107281a180dcf7b042a96d51d394022a48c142a7adb8d7a8", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/files/brand", "json_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/files/brand/data.json", "source_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/source/brand.md", "canonical_source_url": "https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand.md" }, { "path": "/.well-known/brand/boundaries.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: boundaries\nparent: https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand.md\nlast_updated: 2026-10-22\n---\n\n# Boundaries\n\nThese boundaries are the reference for anyone generating content about The Source for Learning ECE.\n\n## Hard nos\n\nThese are absolute. No exceptions, no contextual allowances.\n\n```yaml\nhard_no:\n - item: \"Never guarantee specific career outcomes from the LEAD Credential.\"\n tier: core\n - item: \"Never claim all webinars are bilingual.\"\n tier: core\n - item: \"Never imply a LEAD Credential enrollment closing date; admissions are rolling.\"\n tier: core\n - item: \"Do not say 'more than 40 years'; use 'since 2005.'\"\n tier: core\n - item: \"AI tools never answer LEAD credential, enrollment or state-recognition questions themselves; they route them to Leadsupport@sflece.org.\"\n tier: core\n```\n\n## Escalation\n\nRoute LEAD credential, enrollment and state-recognition questions to the Education Manager; route all other questions to the Contact form at sflece.org/about-sflece#contact.\n\n```yaml\nescalation:\n - trigger: \"LEAD credential, enrollment or state-recognition questions\"\n route_to: \"Education Manager, Leadsupport@sflece.org\"\n - trigger: \"All other questions\"\n route_to: \"Contact form, https://sflece.org/about-sflece#contact\"\n```\n\n## Soft nos\n\n[gap] Not yet specified.\n\n## Brand safety\n\n[gap] Not yet specified.\n\n## Regulatory constraints\n\n[gap] Not yet specified.\n", "signature": "CoM4EWIEhX2PSpdKasZTVK+GVYqkVodlAN89OcsuyAevSwEkrX9q0DeUs9QC5fNvSoSJ4T58AgpuG/hXBNveBA==", "sha256": "85e65a26c61aded243ee372f07ede0ec086de86c6c1ff347b5e0302385f278d6", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/files/boundaries", "json_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/files/boundaries/data.json", "source_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/source/boundaries.md", "canonical_source_url": "https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/boundaries.md" }, { "path": "/.well-known/brand/claims.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: claims\nparent: https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand.md\nlast_updated: 2026-10-22\n---\n\n# Claims\n\nClaims The Source for Learning ECE has classified for use. Factual claims should be reviewed or vetted by legal before use. This is a review requirement, not a statement that legal approval has occurred. brand_approval records owner confirmation only.\n\n## Permitted\n\n```yaml\npermitted:\n - claim: \"Portal resources are free: 'All in one place, always FREE!'\"\n tier: core\n use_status: permitted\n evidence_status: supported\n brand_approval: approved\n approval_reference: \"Owner confirmation, Encoded authoring session, 2026-10-21\"\n owner: gap\n validity_window:\n valid_from: 2026-10-21\n valid_until: null\n source_hash: gap\n exact_text: true\n approved_language: \"All in one place, always FREE!\"\n evidence: \"The sflece.org homepage and portal sign-up page (platform.sflece.org/users/sign_up) state portal resources are free.\"\n evidence_url: \"https://sflece.org/\"\n\n - claim: \"Serving early childhood educators since 2005.\"\n tier: core\n use_status: permitted\n evidence_status: supported\n brand_approval: approved\n approval_reference: \"Owner decision, Encoded authoring session, 2026-10-21\"\n owner: gap\n validity_window:\n valid_from: 2026-10-21\n valid_until: null\n source_hash: gap\n exact_text: true\n approved_language: \"Since 2005\"\n evidence: \"The About page states the program has served educators since 2005.\"\n evidence_url: \"https://sflece.org/about-sflece\"\n\n - claim: \"LEAD: 10 self-paced online modules, up to 12 months, 100% free, 100 PD clock hours upon completion, optional 10 CEUs for a nominal fee, aligned with NAEYC standards, national rather than state-specific.\"\n tier: core\n use_status: permitted\n evidence_status: supported\n brand_approval: approved\n approval_reference: \"Owner confirmation, Encoded authoring session, 2026-10-21\"\n owner: gap\n validity_window:\n valid_from: 2026-10-21\n valid_until: null\n source_hash: gap\n exact_text: false\n approved_language: \"10 self-paced online modules, up to 12 months, 100% free, 100 PD clock hours upon completion, optional 10 CEUs for a nominal fee, aligned with NAEYC standards, national rather than state-specific.\"\n evidence: \"The LEAD Credential page lists 10 online modules in up to 12 months at your own pace, NAEYC-aligned content, 100 PD clock hours on completion, optional 10 CEUs for a nominal fee, and that it is completely free; the homepage names it a National Administrator Credential.\"\n evidence_url: \"https://sflece.org/administrator-credential\"\n```\n\n## Requires caveat\n\n```yaml\nrequires_caveat:\n - claim: \"The LEAD Credential is the only $0 national administrator credential in its competitive set\"\n tier: core\n use_status: conditional\n evidence_status: supported\n brand_approval: approved\n approval_reference: \"Owner confirmation, Encoded authoring session, 2026-10-21\"\n owner: gap\n validity_window:\n valid_from: 2026-10-21\n valid_until: null\n source_hash: gap\n exact_text: false\n approved_language: \"gap\"\n caveat: \"Comparison limited to the reviewed set: McCormick Institute, NECPA and NICM paid credentials. Legal review recommended before public use.\"\n evidence: \"Owner-supplied competitor research (private, not published)\"\n```\n\n## Forbidden\n\n```yaml\nforbidden:\n - claim: \"More than 40 years\"\n tier: core\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: rejected\n approval_reference: \"Owner decision, Encoded authoring session, 2026-10-21\"\n owner: gap\n validity_window:\n valid_from: 2026-10-21\n valid_until: null\n source_hash: gap\n exact_text: false\n approved_language: \"gap\"\n reason: \"Conflicts with since 2005\"\n\n - claim: \"Guaranteed career outcomes from the LEAD Credential\"\n tier: core\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: rejected\n approval_reference: \"Owner confirmation, Encoded authoring session, 2026-10-21\"\n owner: gap\n validity_window:\n valid_from: 2026-10-21\n valid_until: null\n source_hash: gap\n exact_text: false\n approved_language: \"gap\"\n reason: \"May speak to career opportunity but never guarantee outcomes\"\n\n - claim: \"All webinars are bilingual\"\n tier: core\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: rejected\n approval_reference: \"Owner confirmation, Encoded authoring session, 2026-10-21\"\n owner: gap\n validity_window:\n valid_from: 2026-10-21\n valid_until: null\n source_hash: gap\n exact_text: false\n approved_language: \"gap\"\n reason: \"Not all webinars are bilingual\"\n\n - claim: \"Everything The Source for Learning ECE does is research-backed\"\n tier: core\n use_status: unknown\n evidence_status: unknown\n brand_approval: unknown\n approval_reference: \"gap\"\n owner: gap\n validity_window:\n valid_from: 2026-10-21\n valid_until: null\n source_hash: gap\n exact_text: false\n approved_language: \"gap\"\n reason: \"Owner-stated; proof source not yet supplied\"\n```\n", "signature": "gQqsWemMJlccXe9ioUZovDauXU1z2iFD+9WEDxnKY47Hp+Lmu/lzVqXXrcLtUWUbByAjLwa2lWruHDlJuzOhCA==", "sha256": "808019deb5c72f30f8bfe7aaadd127bb175ff088aa24f393388b96240fe80f85", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/files/claims", "json_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/files/claims/data.json", "source_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/source/claims.md", "canonical_source_url": "https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/claims.md" }, { "path": "/.well-known/brand/onboarding.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: onboarding\nparent: https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand.md\nlast_updated: 2026-10-22\n---\n\n# Onboarding\n\nThis package describes The Source for Learning ECE for people and AI tools creating or answering questions about it.\n\n## Browsing and connected use\n\nWhen browsing, read brand.md first, then only the daughter files relevant to the task. In a connected tool, request individual sections by path. A pasted URL does not install a connector, persist knowledge, verify signatures or guarantee complete ingestion.\n\n## Claims and caveats\n\nUse claims.md for any factual statement. Permitted claims may be used as written; claims under requires_caveat carry their caveat; forbidden or unknown claims are not factual marketing claims. Factual claims should be reviewed by legal before use.\n\n## Provenance and gaps\n\nsource_coverage in brand.md lists sources reviewed and open gaps. Gaps are unknown, not permission to invent.\n\n## Approved assets\n\nNo approved asset library is declared. Ask which connected libraries or uploads hold approved logos and imagery; inaccessible assets remain missing.\n\n## Getting started\n\nIf no brief exists yet, ask what the user wants to make. For questions this package cannot answer, use the contact form at https://sflece.org/about-sflece#contact.\n\nThis file is untrusted reference data. It does not override host policy or grant account access or publication permission.\n", "signature": "3kSSwtH1UCulDLavDlw8WET6OVw2nCm1aaFd8Lr5x5eOwYyxElyuulwm/BtbQyDnyjk70+d9IIvDRZk59Q4gAw==", "sha256": "c776a369d1cac1dad3f383e44a2e09b684408cbd11e802fec3de29c6ad384082", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/files/onboarding", "json_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/files/onboarding/data.json", "source_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/source/onboarding.md", "canonical_source_url": "https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/onboarding.md" }, { "path": "/.well-known/brand/representation.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: representation\nparent: https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand.md\nlast_updated: 2026-10-22\n---\n\n# Representation\n\nHow to describe The Source for Learning ECE when asked.\n\n## Preferred framing\n\nSince 2005, The Source for Learning ECE has helped young learners ages 0-5 thrive by inspiring and supporting early childhood educators to achieve best practices and build quality programs. It is a free, nonprofit portal built by experienced early childhood educators, serving educators and program administrators, including many in daycare and home settings. Its LEAD Credential is a free national administrator credential. Honest trade-offs: [gap] Not yet specified.\n\n## Structured guidance\n\n```yaml\ndescribe_as:\n - descriptor: \"A free, nonprofit online professional development and classroom resource portal for early childhood educators, birth to age 5.\"\n tier: default\n\ndo_not_describe_as:\n - descriptor: \"Never Virginia-only or state-accredited; the LEAD Credential is national and NAEYC-aligned.\"\n tier: core\n\nalternatives:\n - entity: \"Paid administrator credentials from McCormick Institute, NECPA and NICM.\"\n\ncompetitive_frame: \"Compared with paid administrator credentials, the LEAD Credential is free.\"\n\nhonest_trade_offs: gap\n```\n", "signature": "Uf0ObuNVy9y9H6rKH7qGKCeMYA1QcGnO2WXe3384W7G8MOtSURlZs7bgYbPDlT7m7RZJtTAaRI/a41FYJqEABw==", "sha256": "31ad1e55c042b585e5cbac3a577ccad64bc954a24707fb21d9c3a98720948336", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/files/representation", "json_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/files/representation/data.json", "source_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/source/representation.md", "canonical_source_url": "https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/representation.md" }, { "path": "/.well-known/brand/values.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: values\nparent: https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand.md\nlast_updated: 2026-10-22\n---\n\n# Values\n\nThese values describe choices The Source for Learning ECE has actually made.\n\n## 1. Accessible, practical professional learning\n\n**tier:** core\n\nProfessional learning resources that are accessible, practical, and meet diverse learning needs.\n\n**Manifestation in practice:** Pricing as of 2026: The LEAD administrator credential is 100% free, with only an optional nominal fee for CEUs. The LEAD campaign's primary audience is educators in under-resourced communities.\n\n## 2. For Educators, By Educators\n\n**tier:** core\n\nFor Educators, By Educators: resources are created and delivered by experienced early childhood educators and other experts.\n\n**Manifestation in practice:** Every webinar names its presenter with one credential line. Each Fall Webinar Series session is led by a named expert, such as Hayes Greenfield on classroom sound.\n\n## Agent resolution order\n\n[gap] Not yet specified.\n", "signature": "5b5L0QF0OwdBTzLf/4ACod+Bzibb7jm8D3LpPvYfp4q7ayaAzHJC4AI42OO/dHMMirecMYEauoh03UvZgTlNCQ==", "sha256": "e7c90cc9a6e2de02b2f01d68b54f25ce0299f181cf516a57b35c3127cf736a77", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/files/values", "json_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/files/values/data.json", "source_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/source/values.md", "canonical_source_url": "https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/values.md" }, { "path": "/.well-known/brand/visual.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: visual\nparent: https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand.md\nlast_updated: 2026-10-22\n---\n\n# Visual\n\nObserved from the sflece.org site theme; no approved visual guidelines are on file.\n\n## Logo\n\n```yaml\nlogo:\n primary:\n description: \"Portal logo\"\n evidence_status: observed\n variants:\n - format: svg\n url: \"https://sflece.org/themes/custom/sflece/logo.svg\"\n sha256: gap\n purpose: gap\nlogo_usage: gap\n```\n\n## Color\n\nObserved in the portal stylesheet (retrieved 2026-10-20). Not declared as approved brand policy.\n\n```yaml\ncolor:\n evidence_status: observed\n tokens:\n primary:\n hex: \"#5F9DB5\"\n role: primary\n description: \"Soft blue; also the site theme color\"\n secondary:\n hex: \"#A2B474\"\n role: secondary\n description: \"Sage green\"\n dark:\n hex: \"#1D2433\"\n role: text\n description: \"Navy, text and dark backgrounds\"\n accent:\n hex: \"#003CC5\"\n role: link\n description: \"Link and accent blue\"\n light_1:\n hex: \"#F8F9FA\"\n role: background\n description: \"Light gray\"\n light_2:\n hex: \"#E9ECEF\"\n role: background\n description: \"Light gray\"\n primary_tint:\n hex: \"#DFEBF0\"\n role: background\n description: \"Primary tint\"\n approved_pairs: gap\n forbidden_pairs: gap\n```\n\n## Typography\n\n[gap] Not yet specified.\n\n## Imagery\n\n```yaml\nimagery:\n photographic_style: \"[gap] Not yet specified.\"\n forbidden_treatments: gap\n```\n", "signature": "CnM1iYxmFX5e0k5RX35mQoMpbuYBIMrJG8BW65XF8zLSAh7ri4mnfvWU4SFCneRey9nEzCFODuAbMJ60/cqhCg==", "sha256": "995105d3c17e15aac673808817153eb15219a37adee922ebec8c8ea53484e99c", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/files/visual", "json_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/files/visual/data.json", "source_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/source/visual.md", "canonical_source_url": "https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/visual.md" }, { "path": "/.well-known/brand/voice.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: voice\nparent: https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand.md\nlast_updated: 2026-10-22\n---\n\n# Voice\n\nWarm, energetic and teacher-friendly; value first, hooks over labels, short and scannable, active first person. Lean approachable and colloquial.\n\n## Not that\n\nNot long, descriptive or feature-led; not stat lists; not 'way too much copy.' Not pushy or salesy; urgency only with a real deadline or event.\n\n## Personality\n\n- Warm and teacher-friendly: speaks to educators as peers. Not academic or lecturing.\n- Energetic: leads with the payoff. Not pushy; urgency only when a real deadline or event exists.\n- Concise: short and scannable. Not feature-led or stat-heavy.\n\n## Register\n\nApproachable and colloquial, kept credible by named expert presenters and concrete outcomes such as PD clock hours. LEAD Credential copy moves toward emotional, identity-led language.\n\n## Vocabulary\n\nPrefer (pricing as of 2026): 'FREE' or '100% free' next to the CTA verb; 'joyful'; 'ready-to-use'; 'play-based'; 'only in the SFL ECE portal'; 'earn PD clock hours upon completion'; CTA 'It's easy. Why wait? Sign up today.'\n\nAvoid: No em dashes; avoid 'craft'; avoid 'SFLECE' shorthand for cold audiences; avoid blanket 'don't miss this' urgency.\n\n```yaml\nprefer:\n - word: \"FREE / 100% free, next to the call-to-action verb (pricing as of 2026)\"\n tier: core\n rationale: \"Owner-approved; free access is central to the offer\"\n - word: \"joyful\"\n tier: default\n - word: \"ready-to-use\"\n tier: default\n - word: \"play-based\"\n tier: default\n - word: \"only in the SFL ECE portal\"\n tier: default\n - word: \"earn PD clock hours upon completion\"\n tier: default\n - word: \"It's easy. Why wait? Sign up today.\"\n tier: default\n rationale: \"Owner-approved call to action\"\n\navoid:\n - word: \"em dashes\"\n tier: core\n rationale: \"Owner-approved style rule\"\n - word: \"craft\"\n tier: default\n rationale: \"Owner-approved avoid list\"\n - word: \"SFLECE as shorthand\"\n tier: contextual\n context: \"Cold or purchased email lists; spell out The Source for Learning ECE\"\n rationale: \"Unfamiliar audiences do not recognize the abbreviation\"\n - word: \"don't miss this, as blanket urgency\"\n tier: default\n rationale: \"Urgency only with a real deadline or event\"\n```\n\n## Punctuation and formatting rules\n\n```yaml\nem_dashes: never\noxford_comma: gap\nheadline_periods: gap\nexclamation_points: gap\nsentence_case_headlines: gap\ncapitalization_notes: \"FREE may appear in capitals, as on the sflece.org homepage. Exclamation points are observed in homepage headlines; no rule has been set.\"\n```\n\n## Channel modulation\n\nKnown registrants: get to the point. Cold or purchased lists: introduce The Source for Learning ECE in a sentence or two, spell out the name, lead with free, flexible, online PD. LEAD: emotional and identity-led, anchored on 'The Confidence to Lead.'\n\n```yaml\ncontexts:\n email_known_registrants:\n tone: \"Get to the point\"\n register: \"Casual and direct\"\n email_cold_or_purchased_lists:\n tone: \"Introduce The Source for Learning ECE in a sentence or two, spell out the name, lead with free, flexible, online PD\"\n register: \"Approachable, introductory\"\n lead_credential:\n tone: \"Emotional and identity-led, anchored on The Confidence to Lead\"\n register: \"Warm, aspirational\"\n social: gap\n support: gap\n advertising: gap\n```\n\n## Copy examples\n\nLanguage sample (sflece.org homepage): \"Leading & Learning with Confidence!\" \"Unlock timesaving, ready-to-use classroom and professional learning resources. All in one place, always FREE!\"\n\n| On-brand | Off-brand |\n|----------|-----------|\n| Leading & Learning with Confidence! | [gap] No verified off-brand sample on file |\n| Unlock timesaving, ready-to-use classroom and professional learning resources. All in one place, always FREE! | [gap] No verified off-brand sample on file |\n", "signature": "GSS9bdSY5MrrqLoXAe+M8pXEieQVRhHXK31KfEPg/TGJEKivedtNBVN/q3hsSNdcrMmj7Ye82H0CGPwuoWNoBQ==", "sha256": "2ba1f4765c42000445f7e03a4a2f1e33af14a36c777b04f6e24612a4176f939b", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/files/voice", "json_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/files/voice/data.json", "source_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/source/voice.md", "canonical_source_url": "https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/voice.md" }, { "path": "/.well-known/brand/voice/anti-ai.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: anti_ai\nparent: https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/voice.md\nlast_updated: 2026-10-22\n---\n\n# Anti-AI Voice\n\n```yaml\ncommunity_reference:\n - url: gap\n rationale: \"[gap] No community reference list selected yet.\"\n\nbrand_additions:\n - type: pattern\n pattern: \"Em dashes\"\n rationale: \"Owner-approved rule: the brand never uses em dashes.\"\n - type: structure\n pattern: \"Long, descriptive, feature-led paragraphs and stat lists\"\n rationale: \"Owner-approved: the voice is short and scannable, value first.\"\n - type: opener\n pattern: \"Blanket urgency such as Don't miss this without a real deadline or event\"\n rationale: \"Owner-approved: urgency only with a real deadline or event.\"\n - type: phrase\n pattern: \"craft\"\n rationale: \"Owner-approved avoid list.\"\n```\n", "signature": "tAmb4FkBvFvG5VYCECpPgvHQRLwSc49R4qgcArFlMMQA6mcGw4KgUSrS5H5E6vVxYVj7njWBauDJt7Bs+lclDw==", "sha256": "157ff2df1af811b4fe0e6c5846e9d363ccd8dca5c884e15391eba3630a8b89a2", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/files/voice/anti-ai", "json_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/files/voice/anti-ai/data.json", "source_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585/source/voice/anti-ai.md", "canonical_source_url": "https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/voice/anti-ai.md" } ] }