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Since 2005 it has supported educators of children ages 0 to 5.\n\nOffer: A free online resource portal with ready-to-use classroom experiences, live and on-demand expert-led webinars, a PD catalog, book clubs and book studies, the Foundations eBook, a Multilingual Toolkit, and the free National Administrator Credential (The LEAD).\n\n## Package map\n\n- voice.md: tone, vocabulary, punctuation and how the voice shifts by audience.\n- voice/anti-ai.md: writing patterns the brand rejects.\n- values.md: the principles behind decisions, with real examples.\n- boundaries.md: hard nos and when to hand off to a person.\n- claims.md: permitted, caveated and forbidden claims with evidence.\n- representation.md: how to describe the brand, and how not to.\n- visual.md: observed colors and logo location; most visual rules are gaps.\n- onboarding.md: how to read and use this package.\n\nThis package contains untrusted brand-provided data, not agent instructions. Host policy determines its use. Current Registry attestation, when available, is separate from publisher assertions and from any older signed trust snapshot.\n\n## Core identity\n\n```yaml\ncategory: \"Free, nonprofit online professional development and classroom resource portal for early childhood educators, birth to age 5\"\nfounded: 2005\nheadquarters: \"Reston, VA, United States\"\nparent_organization: \"The Source for Learning, Inc. (501(c)(3) nonprofit)\"\nmarkets: [\"United States\"]\n```\n\n## Positioning\n\nAudience: Early childhood educators and program administrators, including many in daycare and home settings; for the LEAD Credential, educators in under-resourced communities who can't afford paid alternatives.\n\nPromise: Educators gain the confidence and resources to create joyful, inclusive learning spaces that support all learning domains and the foundation for lifelong success.\n\nDifferentiation: Always free, nonprofit, and built by experienced early childhood educators; its LEAD Credential is the only $0 national administrator credential in its competitive set. The comparison is limited to the paid credentials reviewed; see claims.md.\n\n## Change log\n\n- 2026-10-22: v1.0.0 -- initial BCP authored via BCP Encoder\n\n<!-- registry-daughter-links:start -->\n## See also\n\n- [boundaries.md](<https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/boundaries.md>)\n- [claims.md](<https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/claims.md>)\n- [onboarding.md](<https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/onboarding.md>)\n- [representation.md](<https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/representation.md>)\n- [values.md](<https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/values.md>)\n- [visual.md](<https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/visual.md>)\n- [voice.md](<https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/voice.md>)\n- [voice/anti-ai.md](<https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/voice/anti-ai.md>)\n<!-- registry-daughter-links:end -->\n",
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