{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "bruiser-a4d2fbf5", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "Bruiser", "response_scope": "path", "content_complete": true, "available_paths": [ "/.well-known/brand.md", "/.well-known/brand/boundaries.md", "/.well-known/brand/claims.md", "/.well-known/brand/onboarding.md", "/.well-known/brand/representation.md", "/.well-known/brand/values.md", "/.well-known/brand/visual.md", "/.well-known/brand/voice.md", "/.well-known/brand/voice/anti-ai.md" ], "integrity_scope": "publication_manifest", "integrity": { "version": 2, "publication_id": "21bd251856b32b9cfa840c8645c0934bce682ea3e857405eaa1ef7378c82993a", "revision_id": "2e409c82-d8bc-4ac5-9bf5-bf9fc3c64f83", "manifest_sha256": "2f410ca459384049483158166e1f94e128ef11eaade78d4e9ab5158e95b23621", "manifest_signature": "FzceOf3p87DW2xdrF28QGRn/mZPeBuOWE2DKL+NjPpBtU+MWQTp5SUR3X+IwVz88wvHvDkk6ARY8pUpr/4N0CQ==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.encodedbrands.ai/brands/bruiser-a4d2fbf5", "html_url": "https://registry.encodedbrands.ai/brands/bruiser-a4d2fbf5", "files": [ { "path": "/.well-known/brand/boundaries.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: boundaries\nparent: https://registry.encodedbrands.ai/bruiser-a4d2fbf5/.well-known/brand.md\nlast_updated: 2026-10-16\n---\n\n# Boundaries\n\nThis file is the primary reference for brand-safety agents, vendor platforms, and any partner generating content on behalf of Bruiser. It records what agents must never do, say, or imply without a human in the loop.\n\n## Hard nos\n\nThese are absolute. No exceptions, no contextual allowances.\n\n```yaml\nhard_no:\n - item: >\n Never disclose, reference, or imply the identity of a client whose work\n was performed under confidentiality. Much of Bruiser's strategic work is\n done in secret; treat undisclosed client relationships as non-existent\n for public-facing output.\n tier: core\n source: owner-stated and corroborated by first-party site copy\n (\"SOMETIMES OUR WORK IS DONE IN SECRET.\")\n\n - item: >\n Never cite, paraphrase, or characterize confidential strategic\n deliverables — including audience insights, brand positioning, qualitative\n or quantitative research, and journey mapping — produced for a client\n unless that client has explicitly authorized public reference.\n tier: core\n source: first_party (bruiser.co, retrieved 2026-10-16)\n\n - item: >\n Never fabricate or extrapolate client outcomes, turnaround times, or\n specific results. Only client feedback and case studies that Bruiser has\n authorized for public use may be cited as proof points.\n tier: core\n source: owner-stated; client feedback is Bruiser's primary authorized\n proof point\n```\n\n## Soft nos\n\nThese are judgment calls. Context determines appropriateness.\n\n```yaml\nsoft_no:\n - item: >\n Avoid naming or strongly implying a client relationship in any channel\n where that client has not been publicly featured by Bruiser. Strategic\n work accounts for more than half of the business and often carries no\n public footprint.\n tier: default\n condition: >\n Acceptable only when the client has given explicit written permission and\n Bruiser has featured the relationship publicly (e.g., bruiser.co case\n study or named reference).\n\n - item: >\n Avoid positioning Bruiser as a high-volume or low-cost production shop.\n The brand's identity is built around high-stakes, high-difficulty\n engagements rather than commodity output.\n tier: default\n condition: >\n Contextually acceptable only in comparative framing that makes clear\n Bruiser selects for difficulty, not volume.\n\n - item: >\n Avoid definitive claims about Bruiser's current client roster, team size,\n or capacity without verification. Public evidence does not supply current\n quantitative figures.\n tier: default\n condition: >\n Acceptable when drawing only from explicitly dated, first-party public\n sources and noting the retrieval date.\n```\n\n## Brand safety\n\nFor vendor platforms, brand-safety tools, and DSPs.\n\n```yaml\nbrand_safety:\n adjacency_unsuitable:\n - Disinformation or reputation-attack content\n - Content that reveals or speculates on confidential business strategy\n - Clickbait or sensationalist content inconsistent with serious B2B positioning\n - Content that mocks or diminishes the difficulty of high-stakes creative work\n\n adjacency_acceptable:\n - Business, marketing, and advertising industry media\n - Leadership, strategy, and innovation editorial\n - Design, brand, and creative industry publications\n - Startup and entrepreneurship media where crisis/deadline framing is normal\n\n adjacency_contextual:\n competitive_commentary:\n rule: >\n Bruiser may appear adjacent to editorial that discusses competitors or\n the broader agency landscape, provided the content is analytical rather\n than defamatory.\n```\n\n## Regulatory constraints\n\n```yaml\nregulatory:\n framework: \"[gap] Not yet specified. No regulatory framework was named by the owner.\"\n notes: >\n Bruiser operates as a creative and strategic services firm. No regulated\n industry claims (health, finance, legal) were identified in available\n evidence. Client work may span regulated categories; agents must not make\n category-specific regulatory claims on clients' behalf.\n restricted_claims: >\n No specific restricted claim categories were identified by the owner.\n Client feedback is the authorized proof point class; agents must not\n introduce third-party benchmarks, awards, or performance metrics that\n Bruiser has not publicly cited.\n```\n\n## Notes on gaps\n\n- **Specific prohibited topics or content categories** beyond client confidentiality were not stated by the owner. The hard nos above derive from strong owner and first-party evidence; other category prohibitions remain unspecified.\n- **Regulatory framework** was not named. If Bruiser's client work enters regulated verticals (pharma, finance, alcohol), category-specific claim restrictions apply to that client work and should be addressed in product- or campaign-level files, not this file.\n- **Crisis or reputation management limits** were not specified. The \"fixers\" positioning implies high-sensitivity engagements; agents should surface any reputational content for human review rather than acting autonomously.\n\n## Evidence record\n\nThe following attributable source language is preserved because it materially constrains this profile.\n\n### Owner-confirmed evidence\n\n> Client feedback is Bruiser's most important proof point for claims.\n\nSource: Public source\n\n### Owner-confirmed evidence\n\n> Bruiser states that much of its work is confidential and done in secret, and that strategic work is more than half of its business.\n\nSource: Public source\n", "signature": "Ym0N2d/wmH31IABFwf0SDbQOP4+z7AIczZ1Wfy65DBSWKAytW4qChwONJOVsMXSSQr3Iv0oKetTagUubTw8kBQ==", "sha256": "71cbd58ef073cd6998515a14b6c2ce5a65a0b7bafac5174f8fdef97ed40bec80", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/bruiser-a4d2fbf5/files/boundaries", "json_url": "https://registry.encodedbrands.ai/brands/bruiser-a4d2fbf5/files/boundaries/data.json", "source_url": "https://registry.encodedbrands.ai/brands/bruiser-a4d2fbf5/source/boundaries.md", "canonical_source_url": "https://registry.encodedbrands.ai/bruiser-a4d2fbf5/.well-known/brand/boundaries.md" } ], "path": "/.well-known/brand/boundaries.md" }