---
bcp_version: "2.0.0"
file_type: "visual"
last_updated: "2026-10-12"
parent: "https://registry.encodedbrands.ai/news-corp-australia/.well-known/brand.md"
---
# Visual guidance
## Evidence and rights
Observed on the official corporate homepage on 12 October 2026, including its responsive header. This is a limited web-surface record, not the complete News Corp Australia design system. No supplied brand manual or licensed image library was available. The corporate header combines a white signature-style News Corp mark with Australia on black. The exact served PNG was inspected and hashed; no asset bytes are republished here.
```yaml
{
"logo": {
"corporate_header": {
"variants": [
{
"format": "png",
"url": "https://www.newscorpaustralia.com/wp-content/themes/newscorp2/images/global/logo-header.png",
"sha256": "521efd1416868cc871d18f056f33e9791abd2e9a94bb6faacf5e42c720c3d045",
"width": 256,
"height": 36,
"background": "black",
"purpose": "Observed white News Corp Australia corporate header mark; reference only, rights not granted."
}
]
}
},
"logo_usage": {
"generation_policy": "official_assets_only",
"forbidden_modifications": [
"Do not redraw the signature-style News Corp wordmark with a font.",
"Do not remove Australia or substitute a masthead logo.",
"Do not stretch, recolour or crop the mark without current authorised guidance."
],
"evidence_status": "inferred"
},
"color": {
"tokens": {
"header_black": {
"hex": "#000000",
"role": "surface-inverse",
"evidence_status": "observed"
},
"body_ink": {
"hex": "#1D1B1B",
"role": "text",
"evidence_status": "observed"
},
"page_white": {
"hex": "#FFFFFF",
"role": "surface",
"evidence_status": "observed"
},
"light_cta": {
"hex": "#F8F9FA",
"role": "text-inverse",
"evidence_status": "observed"
}
}
},
"typography": {
"families": {
"site_sans": {
"family": "Source Sans Pro",
"fallback_stack": [
"Helvetica Neue",
"sans-serif"
],
"weights": [
300,
400,
600,
700,
900
],
"styles": [
"normal"
],
"source": "https://fonts.googleapis.com/css2?family=Source+Sans+Pro:wght@300;400;600;700;900&display=swap",
"license_note": "Observed stylesheet reference; Adobe Source Sans repository identifies OFL-1.1. Obtain the correct licensed distribution; no font binaries are bundled. Source Sans 3 is not silently treated as the same served font.",
"evidence_status": "observed"
}
},
"roles": {
"display": "site_sans",
"ui": "site_sans"
}
},
"layout": {
"hierarchy": "Observed: black corporate masthead, large campaign panel, then white editorial/commercial content areas and network navigation.",
"cropping": "Keep the corporate logo intact. Campaign photography and artwork require their own supplied crop guidance.",
"evidence_status": "observed"
}
}
```
## Applying the observations
Use the corporate name and a clear information hierarchy in a concept. The observed heading/CTA family is Source Sans Pro; the body element itself has a system-UI fallback stack, so a universal body-font rule is not established. At the recorded 809px viewport, campaign headings computed to 60px/700 and the Latest News heading to 32px/700. These measurements describe that page and viewport, not mandatory sizes for a new design. The header changes from full navigation to a menu control at narrower widths.
The homepage's purple/yellow Tubi campaign is campaign artwork, not evidence of a corporate purple/yellow palette. Other networks and mastheads likewise retain distinct identities. Do not sample a campaign image and promote its colours to umbrella-brand tokens.
## Assets and missing specifications
The logo reference is for identification and integrity checking, not a licence. Written usage permission and current guidelines are needed for final branded deployment. Published website terms reserve rights in logos and content. Verify the referenced bytes before any authorised use; if unavailable or changed, disclose the mismatch rather than draw a replacement.
Clearspace, minimum production size, print specifications, complete font files/axes, photography licences, image-library access and official motion rules were not established. No numeric substitutes are invented. The inspected PNG is a small screen asset; a larger campaign needs the appropriate supplied master artwork. An unbranded layout concept can keep an explicit logo/image placeholder until approved files and rights are available.
## Imagery recommendation
This is author inference: select real, context-appropriate Australian people, places or products only from an authorised source. Caption documentary material accurately. Do not generate a fictional newsroom, journalist portrait, news event or customer result and present it as evidence. Do not transfer a lifestyle masthead's photography treatment into a corporate report without a brief.
## Sources
- [Corporate homepage](https://www.newscorpaustralia.com/) — checked 12 October 2026.
- [Website Terms of Use](https://www.newscorpaustralia.com/terms-of-use/) — checked 12 October 2026.
- [Adobe Source Sans repository](https://github.com/adobe-fonts/source-sans) — checked 12 October 2026.