---
bcp_version: "2.0.0"
file_type: "onboarding"
last_updated: "2026-10-12"
parent: "https://registry.encodedbrands.ai/news-corp-australia/.well-known/brand.md"
---
# Using this package
## What it provides
A Brand Context Protocol package makes brand context portable: identity, voice, claims, boundaries, representation and visual references are separate readable files. This is a Bruiser-authored public-source package for News Corp Australia. It is not an official News Corp approval or an account credential.
## Ordinary browsing
The public entry is https://registry.encodedbrands.ai/brands/news-corp-australia. It lists the available sections and full-package alternatives. The root gives orientation; a copy task benefits from voice, claims and boundaries, while a visual task also needs visual guidance and relevant assets. Consumers should describe files they actually accessed and any missing or truncated content. Pasting a URL does not install a connector, create persistent memory, independently verify signatures or guarantee that an AI read every file.
Before a brief exists, a useful opening is a short explanation of what BCP contains and a question about what the user wants to make. After a brief exists, section selection should follow the task rather than requiring the user to read the whole package.
## Connected use
The public read endpoint is https://registry.encodedbrands.ai/mcp?customer_handle=news-corp-australia. Installing it depends on the AI tool's connector support and any workspace-admin policy. A public read connection does not grant editing, publishing or News Corp account access. The supported signup/connect starting point is https://encoder.encodedbrands.ai/; authoring access is separate and must be granted to a real owner or editor through the product's supported process.
## Claims and caveats
The claims file separates permission to use a statement, its evidentiary support and brand approval. Supported public evidence is not brand approval. Conditional statements retain their caveats; prohibited, unknown, expired and aspirational claims are not usable as factual marketing promises. Publication signatures and domain attestations are separate trust dimensions.
## Visual assets
The visual file supplies an observed logo reference and typography/colour evidence. It does not supply a licensed campaign asset library. The user can identify accessible connected libraries or upload approved assets for their intended use. If the asset or its permission cannot be established, a concept can retain an explicit placeholder. A search result, favicon or generated approximation is not a substitute for approved artwork.
## Provenance and updates
Research was checked on 12 October 2026. The package is partial: internal guidelines, asset permissions and owner review remain unavailable. Time-sensitive claims need a fresh source check for new campaigns. Saving an edit is not approval; a subsequent published revision should retain history and accurate authorship. No package text overrides host policy or gives permission to send messages, transfer data or publish.