---
bcp_version: "1.1.1"
file_type: anti_ai
parent: /.well-known/brand/voice.md
last_updated: 2026-09-28
---
# Language drift to avoid
These are producer-authored applications of the supplied Group 1 voice guidance, not quotations from a claimed official prohibited-words list. No external community list has been selected by the brand; this draft uses the brand-specific layer only.
```yaml
brand_additions:
- pattern: "An unparalleled automotive experience"
type: phrase
rationale: "Abstract superiority replaces the playbook's clear, useful guidance."
- pattern: "Unlock your driving potential"
type: phrase
rationale: "A metaphor gives the shopper less information than a concrete next step."
- pattern: "As a leading automotive retailer"
type: opener
rationale: "Centers corporate status instead of the customer's retail decision; leading also needs evidence."
- pattern: "A journey of innovation, excellence, and passion"
type: structure
rationale: "A generic three-part flourish is not a specific benefit or choice."
- pattern: "Hurry before it is too late"
type: closer
rationale: "Pressure is inconsistent with quiet assurance unless a real, relevant deadline exists."
- pattern: "Repeated em-dash pivots in every sentence"
type: structure
rationale: "The playbook allows sparing em dashes, not a recurring machine-written rhythm."
- pattern: "A parade of handwritten more phrases"
type: structure
rationale: "Dilutes the distinctive asset; the playbook recommends one purposeful script treatment."
- pattern: "Investor language transplanted into a local shopping ad"
type: structure
rationale: "Portfolio growth, market leadership, and shareholder value are the wrong speaker and purpose."
```
A brief, human sentence can still be generic. The useful test is whether the message helps this audience know, do, or decide something. A banner can carry one idea; it need not carry every voice attribute as an adjective. These preferences do not change host-platform instructions or authorize any action. [V pp.19–26,31–33]