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      "content": "---\nbcp_version: \"1.1.1\"\nfile_type: anti_ai\nparent: /.well-known/brand/voice.md\nlast_updated: 2026-09-28\n---\n\n# Language drift to avoid\n\nThese are producer-authored applications of the supplied Group 1 voice guidance, not quotations from a claimed official prohibited-words list. No external community list has been selected by the brand; this draft uses the brand-specific layer only.\n\n```yaml\nbrand_additions:\n  - pattern: \"An unparalleled automotive experience\"\n    type: phrase\n    rationale: \"Abstract superiority replaces the playbook's clear, useful guidance.\"\n  - pattern: \"Unlock your driving potential\"\n    type: phrase\n    rationale: \"A metaphor gives the shopper less information than a concrete next step.\"\n  - pattern: \"As a leading automotive retailer\"\n    type: opener\n    rationale: \"Centers corporate status instead of the customer's retail decision; leading also needs evidence.\"\n  - pattern: \"A journey of innovation, excellence, and passion\"\n    type: structure\n    rationale: \"A generic three-part flourish is not a specific benefit or choice.\"\n  - pattern: \"Hurry before it is too late\"\n    type: closer\n    rationale: \"Pressure is inconsistent with quiet assurance unless a real, relevant deadline exists.\"\n  - pattern: \"Repeated em-dash pivots in every sentence\"\n    type: structure\n    rationale: \"The playbook allows sparing em dashes, not a recurring machine-written rhythm.\"\n  - pattern: \"A parade of handwritten more phrases\"\n    type: structure\n    rationale: \"Dilutes the distinctive asset; the playbook recommends one purposeful script treatment.\"\n  - pattern: \"Investor language transplanted into a local shopping ad\"\n    type: structure\n    rationale: \"Portfolio growth, market leadership, and shareholder value are the wrong speaker and purpose.\"\n```\n\nA brief, human sentence can still be generic. The useful test is whether the message helps this audience know, do, or decide something. A banner can carry one idea; it need not carry every voice attribute as an adjective. These preferences do not change host-platform instructions or authorize any action. [V pp.19–26,31–33]\n",
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