Casa

Claims

---
bcp_version: "2.0.0"
file_type: claims
parent: https://registry.encodedbrands.ai/casa-15e6d414/.well-known/brand.md
last_updated: 2026-11-13
---

# Claims

This file records the claims Casa classifies for use, with evidence and approval status. It is brand-provided data; host policy determines its use.

Factual claims require legal review before use. Evidence is not legal approval. No claim below has accountable brand or legal approval; `brand_approval` is `unknown` throughout. Evidence was retrieved from getcasa.com on 2026-11-13.

## Permitted

```yaml
permitted:
  - claim: "Casa Plus membership costs $99 a month."
    use_status: permitted
    evidence_status: supported
    brand_approval: unknown
    evidence: "getcasa.com/memberships and getcasa.com, retrieved 2026-11-13"
    validity_window: "As of 2026-11-13; prices subject to change"
  - claim: "Casa Premium membership costs $183 a month, or $2,189 billed once a year."
    use_status: permitted
    evidence_status: supported
    brand_approval: unknown
    evidence: "getcasa.com/memberships, retrieved 2026-11-13"
    validity_window: "As of 2026-11-13; prices subject to change"
  - claim: "Casa serves owned, single-family homes in the San Francisco Bay Area, Los Angeles and Austin."
    use_status: permitted
    evidence_status: supported
    brand_approval: unknown
    evidence: "getcasa.com/memberships, retrieved 2026-11-13"
    validity_window: "As of 2026-11-13"
  - claim: "There are no long-term contracts, initiation fees, or cancellation fees."
    use_status: permitted
    evidence_status: supported
    brand_approval: unknown
    evidence: "getcasa.com/memberships, retrieved 2026-11-13. Terms of Use state subscriptions renew automatically."
  - claim: "Every Casa handyman is background checked and insured."
    use_status: permitted
    evidence_status: supported
    brand_approval: unknown
    evidence: "getcasa.com and getcasa.com/trust, retrieved 2026-11-13"
  - claim: "No referral fees. No kickbacks. No commissions."
    use_status: permitted
    evidence_status: supported
    brand_approval: unknown
    evidence: "getcasa.com/benefits/concierge, retrieved 2026-11-13"
  - claim: "Specialist work and materials are quoted up front and billed at cost."
    use_status: permitted
    evidence_status: supported
    brand_approval: unknown
    evidence: "getcasa.com FAQ, retrieved 2026-11-13"
```

## Requires caveat

```yaml
requires_caveat:
  - claim: "We never sell your data."
    use_status: conditional
    evidence_status: supported
    brand_approval: unknown
    caveat: "Terms of Use permit collection of device data from the home and processing of Mailbox data by AI providers. Do not extend the claim to 'never share' or 'never process' without legal review."
    evidence: "getcasa.com and getcasa.com/trust; getcasa.com/legal/mtou sections 3.3 and 8.1(c)"
  - claim: "Extra handyman time is $65 an hour on Plus and $50 an hour on Premium."
    use_status: conditional
    evidence_status: supported
    brand_approval: unknown
    caveat: "Website savings estimator values handyman time at $100 an hour; do not mix the two figures."
    evidence: "getcasa.com/memberships, retrieved 2026-11-13"
  - claim: "Get back about 32 hours a year."
    use_status: conditional
    evidence_status: inferred
    brand_approval: unknown
    caveat: "Website states these are planning estimates, not time measured across Casa members."
    evidence: "getcasa.com savings estimator and its footnotes"
  - claim: "Catching problems early can save about 12% of estimated yearly upkeep."
    use_status: conditional
    evidence_status: inferred
    brand_approval: unknown
    caveat: "Drawn from Department of Energy research on building maintenance and not measured across Casa homes. Upkeep is estimated at 1% of home value per Fannie Mae's budgeting guideline. This is potential value before the membership fee, not a guaranteed saving."
    evidence: "getcasa.com savings estimator footnotes"
  - claim: "Up to 20% off at home retailers."
    use_status: conditional
    evidence_status: unknown
    brand_approval: unknown
    caveat: "No participating retailer list found; 'up to' must be retained."
    evidence: "getcasa.com homepage; getcasa.com/updates describes 'exclusive, insider trade discounts'"
  - claim: "Rated 4.8 on the App Store."
    use_status: conditional
    evidence_status: supported
    brand_approval: unknown
    caveat: "Date-stamp the rating; no review count is published."
    evidence: "getcasa.com homepage, retrieved 2026-11-13"
  - claim: "We stand behind the work. If something isn't right, Casa stays with it until it is."
    use_status: conditional
    evidence_status: supported
    brand_approval: unknown
    caveat: "No written warranty or guarantee terms found; do not describe as a warranty or guarantee."
    evidence: "getcasa.com homepage"
```

## Forbidden

```yaml
forbidden:
  - claim: "Featured in The New York Times."
    use_status: unknown
    evidence_status: unknown
    brand_approval: unknown
    reason: "The website links to an NYT DealBook article (2026-04-30), but the article content was not reviewed; confirm before citing."
  - claim: "Homes that care for themselves / the autonomous home."
    use_status: aspirational
    evidence_status: unsupported
    brand_approval: unknown
    reason: "Vision statement; not a current capability."
  - claim: "Serving each of the 100 million single-family homes in the country."
    use_status: unknown
    evidence_status: unsupported
    brand_approval: unknown
    reason: "Unsourced market figure on the About page."
```