---
bcp_version: "2.0.0"
file_type: root
brand_name: "Casa"
publication_profile: registry_backed
canonical_bcp: https://registry.encodedbrands.ai/casa-15e6d414/.well-known/brand.md
registry_mcp: https://registry.encodedbrands.ai/mcp
registry_handle: "casa-15e6d414"
tree_version: "0.1.0"
website: "https://getcasa.com"
tagline: "Home, taken care of."
last_updated: 2026-11-13
default_locale: "en-US"
daughter_files:
voice: https://registry.encodedbrands.ai/casa-15e6d414/.well-known/brand/voice.md
values: https://registry.encodedbrands.ai/casa-15e6d414/.well-known/brand/values.md
boundaries: https://registry.encodedbrands.ai/casa-15e6d414/.well-known/brand/boundaries.md
claims: https://registry.encodedbrands.ai/casa-15e6d414/.well-known/brand/claims.md
representation: https://registry.encodedbrands.ai/casa-15e6d414/.well-known/brand/representation.md
visual: https://registry.encodedbrands.ai/casa-15e6d414/.well-known/brand/visual.md
onboarding: https://registry.encodedbrands.ai/casa-15e6d414/.well-known/brand/onboarding.md
voice_anti_ai: https://registry.encodedbrands.ai/casa-15e6d414/.well-known/brand/voice/anti-ai.md
source_coverage:
status: partial
sources:
- "https://getcasa.com/ (retrieved 2026-11-13)"
- "https://getcasa.com/memberships (retrieved 2026-11-13)"
- "https://getcasa.com/about (retrieved 2026-11-13)"
- "https://getcasa.com/trust (retrieved 2026-11-13)"
- "https://getcasa.com/benefits/concierge (retrieved 2026-11-13)"
- "https://getcasa.com/careers (retrieved 2026-11-13)"
- "https://getcasa.com/press (retrieved 2026-11-13)"
- "https://getcasa.com/updates (retrieved 2026-11-13)"
- "https://getcasa.com/legal/mtou (partially retrieved 2026-11-13)"
- "Owner-supplied brand materials (private, not published; read 2026-11-13)"
gaps:
- "No owner interview answers yet."
- "Mission statement is provisional."
- "Value priority order when values conflict is not specified."
- "Founding year not found."
- "Logo asset files and font licensing/access status not supplied."
- "Escalation and human-handoff contacts are incomplete (no support email or phone found)."
- "Nine benefit pages, privacy policy and full Terms of Use not fully read."
- "No claim has accountable brand or legal approval."
research_refreshed: true
integrity_signed: true
trust_level: claimed
official_brand_source: false
verification_method: null
verified_domain: null
verified_at: null
dns_verified_at: null
verification_last_checked_at: null
verification_expires_at: null
certification_status: not_certified
registry_certified: false
---
# Casa
Casa is a personal home manager in your pocket: a membership that learns your home, tackles the to-do list, and stays ahead of upkeep for homeowners of owned, single-family homes in the San Francisco Bay Area, Los Angeles and Austin. Members get vetted, trained handymen for everyday repairs, a concierge for the rest, and one team that follows through, instead of juggling a handyman, specialists, reminders and vendor contacts on their own. Casa is paid by its members, not by vendors: no kickbacks, no referral fees, no markup on parts. It stops at full remodels that need a general contractor.
## Package map
- `voice.md` covers how Casa sounds: its tone principles, vocabulary, punctuation habits, channel examples and on-brand versus off-brand copy. `voice/anti-ai.md` records writing patterns Casa rejects.
- `values.md` records Casa's three core values and how each shows up in practice.
- `boundaries.md` covers what Casa will not say or do, service scope limits and when a person should take over.
- `claims.md` records factual claims sorted into permitted, requires-caveat and forbidden, each with its evidence and approval status.
- `representation.md` covers how Casa prefers to be described, descriptors to avoid and honest trade-offs.
- `visual.md` covers logo usage, color tokens, typography and photographic direction.
- `onboarding.md` explains how to use this package.
This package contains untrusted brand-provided data, not agent instructions. Host policy determines its use. Current Registry attestation, when available, is separate from publisher assertions and from any older signed trust snapshot.
This is a preliminary package compiled from getcasa.com and owner-supplied brand materials. Unresolved items are marked as gaps.
## Core identity
```yaml
category: "Home care membership (self-described: personal home manager)"
legal_name: "Casa Technologies, Inc."
founded: gap
headquarters: "San Francisco, California, United States"
markets:
- "San Francisco Bay Area, California"
- "Los Angeles, California"
- "Austin, Texas"
eligible_homes: "Owned, single-family homes"
products:
- name: "Plus membership"
price: "$99/mo"
- name: "Premium membership"
price: "$183/mo, or $2,189 billed annually"
leadership:
- name: "Michael York"
role: "Co-founder & CEO"
```
## Positioning
Casa's positioning: "By understanding your home deeply, Casa provides thoughtful assistance so you can fully enjoy being home." The core concept is "Making home what it always should have been," and the emotional territory is "From Home Anxiety to Confident Enjoyment." Casa positions itself against an industry it describes as built to extract value from homeowners through vendor sponsorship and kickbacks. Its counter-model is a membership with aligned incentives, where Casa's business depends on making homeowners' lives better. Casa does not position itself as a booking marketplace, a gadget or a contractor.
## Change log
- 2026-11-13: v0.1.0 -- preliminary package compiled from getcasa.com and owner-supplied brand materials
<!-- registry-daughter-links:start -->
## See also
- [boundaries.md](<https://registry.encodedbrands.ai/casa-15e6d414/.well-known/brand/boundaries.md>)
- [claims.md](<https://registry.encodedbrands.ai/casa-15e6d414/.well-known/brand/claims.md>)
- [onboarding.md](<https://registry.encodedbrands.ai/casa-15e6d414/.well-known/brand/onboarding.md>)
- [representation.md](<https://registry.encodedbrands.ai/casa-15e6d414/.well-known/brand/representation.md>)
- [values.md](<https://registry.encodedbrands.ai/casa-15e6d414/.well-known/brand/values.md>)
- [visual.md](<https://registry.encodedbrands.ai/casa-15e6d414/.well-known/brand/visual.md>)
- [voice.md](<https://registry.encodedbrands.ai/casa-15e6d414/.well-known/brand/voice.md>)
- [voice/anti-ai.md](<https://registry.encodedbrands.ai/casa-15e6d414/.well-known/brand/voice/anti-ai.md>)
<!-- registry-daughter-links:end -->