Casa
BCP sections
Explore the files in this claimed Brand Context Protocol package
- Brand overview
Identity, positioning, and source context.
/.well-known/brand.md - Voice
Brand voice and tone by channel.
/.well-known/brand/voice.md - Boundaries
Brand boundaries and policy distinctions.
/.well-known/brand/boundaries.md - Claims
Evidence, caveats, and unsupported claims.
/.well-known/brand/claims.md - Values
Principles and decision criteria.
/.well-known/brand/values.md - Representation
Preferred framing and naming.
/.well-known/brand/representation.md - Visual
Fonts, colors, logos, and visual guidance.
/.well-known/brand/visual.md - Voice / Anti-AI
Writing patterns to avoid.
/.well-known/brand/voice/anti-ai.md - Onboarding
Using this package with AI tools.
/.well-known/brand/onboarding.md - brand.json
Additional published brand context.
/.well-known/brand.json
Brand guidance and its evidence, ready for your AI. Explore 10 individually readable sections.
Using this BCP with your AI · Current Registry help, separate from the published files.
Claimedcasa-15e6d414Brand-domain control is not verified; this record is not attested as an official brand publication.
Signatures prove file integrity. They do not prove domain control or brand approval.
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The complete package is also available in one long HTML page or as JSON. Signed Markdown sources are available with each section.