Visa

Claims.json

{"legal_review_disclosure":"These claims have been machine-generated and should be reviewed by legal counsel before customer use.","metadata":{"bcp_version":"0.8","file_type":"claims","last_updated":"2026-09-04","parent":"/.well-known/brand.md"},"sections":{"approved_at_launch":[],"forbidden":[{"approved_language":null,"claim":"This is an official or Visa-approved BCP.","exact_text":false,"owner":null,"proof_status":"forbidden","reason":"This record was assembled by Encoded Brands from public sources and has not been reviewed or approved by Visa.","source_hash":null,"tier":"core","validity_window":{"valid_from":"2026-09-04","valid_until":null}},{"approved_language":null,"claim":"Visa processed all 329 billion Visa-branded transactions in FY2025.","exact_text":false,"owner":null,"proof_status":"forbidden","reason":"Visa's filing says those transactions were processed by Visa or other networks; 258 billion were processed by Visa.","source_hash":null,"tier":"core","validity_window":{"valid_from":"2024-10-01","valid_until":"2025-09-30"}},{"approved_language":null,"claim":"Visa moved or earned $17 trillion in FY2025.","exact_text":false,"owner":null,"proof_status":"forbidden","reason":"The filing reports total payments and cash volume, not Visa revenue or funds owned by Visa.","source_hash":null,"tier":"core","validity_window":{"valid_from":"2024-10-01","valid_until":"2025-09-30"}},{"approved_language":null,"claim":"Visa's FY2025 operational scale metrics were all externally audited.","exact_text":false,"owner":null,"proof_status":"forbidden","reason":"An SEC-filed annual report does not by itself prove that each non-financial operational metric was separately audited.","source_hash":null,"tier":"core","validity_window":{"valid_from":"2024-10-01","valid_until":"2025-09-30"}},{"approved_language":null,"claim":"Visa issues the card, sets the account terms, or decides every dispute.","exact_text":false,"owner":null,"proof_status":"forbidden","reason":"Visa's financial-institution clients issue credentials and the issuing bank makes account and chargeback decisions.","source_hash":null,"tier":"core","validity_window":{"valid_from":null,"valid_until":null}},{"approved_language":null,"claim":"Visa guarantees that an account, transaction, credential, or system is completely secure or fraud-free.","exact_text":false,"owner":null,"proof_status":"forbidden","reason":"Visa describes layered security and risk management, not zero risk.","source_hash":null,"tier":"core","validity_window":{"valid_from":null,"valid_until":null}}],"requires_caveat":[{"approved_language":"Everywhere You Want to Be","caveat":"Visa described this as an iconic brand platform in January 2026, following its February 2025 relaunch. Confirm campaign and market usage with Visa before deployment.","claim":"Everywhere You Want to Be","exact_text":true,"owner":null,"proof_status":"requires_caveat","source_hash":null,"source_url":"https://corporate.visa.com/en/sites/visa-perspectives/newsroom/visa-milano-cortina-2026-us-brand-campaign.html","tier":"core","validity_window":{"valid_from":"2025-02-27","valid_until":null}},{"approved_language":"To uplift everyone, everywhere by being the best way to pay and be paid.","caveat":"Use as Visa's stated corporate purpose. Confirm capitalization and surrounding copy for the intended market.","claim":"To uplift everyone, everywhere by being the best way to pay and be paid.","exact_text":true,"owner":null,"proof_status":"requires_caveat","source_hash":null,"source_url":"https://corporate.visa.com/en/about-visa.html","tier":"core","validity_window":{"valid_from":null,"valid_until":null}},{"approved_language":null,"caveat":"Attribute or closely track Visa's current corporate description; do not expand it into unsupported market-share or superiority claims.","claim":"Visa is a trusted network and world leader in digital payments.","exact_text":false,"owner":null,"proof_status":"requires_caveat","source_hash":null,"source_url":"https://corporate.visa.com/en/about-visa.html","tier":"core","validity_window":{"valid_from":null,"valid_until":null}},{"approved_language":null,"caveat":"Keep the 'more than' qualifier and cite a current Visa source.","claim":"Visa operates in more than 200 countries and territories.","exact_text":false,"owner":null,"proof_status":"requires_caveat","source_hash":null,"source_url":"https://corporate.visa.com/en/about-visa.html","tier":"core","validity_window":{"valid_from":"2025-09-30","valid_until":null}},{"approved_language":null,"caveat":"Always say fiscal 2025, retain 'Visa or other networks,' and do not imply that Visa itself processed all 329 billion; Visa reported 258 billion processed by Visa.","claim":"During fiscal 2025, 329 billion payments and cash transactions with Visa's brand were processed by Visa or other networks, an average of 901 million transactions per day.","exact_text":false,"owner":null,"proof_status":"requires_caveat","source_hash":null,"source_url":"https://www.sec.gov/Archives/edgar/data/1403161/000140316125000089/v-20250930.htm","tier":"core","validity_window":{"valid_from":"2024-10-01","valid_until":"2025-09-30"}},{"approved_language":null,"caveat":"State fiscal 2025 and 'payments and cash volume.' Do not say Visa moved or earned $17 trillion.","claim":"During fiscal 2025, Visa's total payments and cash volume was $17 trillion.","exact_text":false,"owner":null,"proof_status":"requires_caveat","source_hash":null,"source_url":"https://www.sec.gov/Archives/edgar/data/1403161/000140316125000089/v-20250930.htm","tier":"core","validity_window":{"valid_from":"2024-10-01","valid_until":"2025-09-30"}},{"approved_language":null,"caveat":"Retain 'nearly,' 'more than,' the fiscal period, and the fact that credentials are issued Visa card accounts.","claim":"During fiscal 2025, Visa had nearly 5 billion payment credentials available for use at more than 175 million merchant locations worldwide.","exact_text":false,"owner":null,"proof_status":"requires_caveat","source_hash":null,"source_url":"https://www.sec.gov/Archives/edgar/data/1403161/000140316125000089/v-20250930.htm","tier":"core","validity_window":{"valid_from":"2024-10-01","valid_until":"2025-09-30"}},{"approved_language":null,"caveat":"State the published exclusions and direct cardholders to their issuer. The policy does not apply to certain commercial card and anonymous prepaid transactions or transactions not processed by Visa; issuer investigation and other restrictions may apply.","claim":"Visa's Zero Liability Policy protects eligible cardholders from unauthorized charges.","exact_text":false,"owner":null,"proof_status":"requires_caveat","source_hash":null,"source_url":"https://www.visa.com/en-us/personal/security/zero-liability-policy","tier":"core","validity_window":{"valid_from":null,"valid_until":null}}]}}