{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "visa-f26a1c9f", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "Visa", "response_scope": "full_tree", "integrity": { "version": 2, "publication_id": "833f0a14373330348b06b319d1e92bce24e6cef6a0d39a719183aed3b95c13ea", "revision_id": "f88d55bf-9994-49f3-ad39-1d48b75ad41d", "manifest_sha256": "c21ff6dcf16cc1ff739edb6ba75748ef84a41b33b9089b7862a9e612428d7303", "manifest_signature": "o+OkKuPaXFTUKW1KMA5shWqoDU+WI9YQVMAUrU9+KK1xn3WGAeWLvJx18azML9VHbNrfhfkW584S3QZuamDUBQ==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "integrity_scope": "publication_manifest", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/visa-f26a1c9f", "html_url": "https://registry.encodedbrands.ai/brands/visa-f26a1c9f", "files": [ { "path": "/.well-known/brand/claims.json", "content": "{\"legal_review_disclosure\":\"These claims have been machine-generated and should be reviewed by legal counsel before customer use.\",\"metadata\":{\"bcp_version\":\"0.8\",\"file_type\":\"claims\",\"last_updated\":\"2026-09-04\",\"parent\":\"/.well-known/brand.md\"},\"sections\":{\"approved_at_launch\":[],\"forbidden\":[{\"approved_language\":null,\"claim\":\"This is an official or Visa-approved BCP.\",\"exact_text\":false,\"owner\":null,\"proof_status\":\"forbidden\",\"reason\":\"This record was assembled by Encoded Brands from public sources and has not been reviewed or approved by Visa.\",\"source_hash\":null,\"tier\":\"core\",\"validity_window\":{\"valid_from\":\"2026-09-04\",\"valid_until\":null}},{\"approved_language\":null,\"claim\":\"Visa processed all 329 billion Visa-branded transactions in FY2025.\",\"exact_text\":false,\"owner\":null,\"proof_status\":\"forbidden\",\"reason\":\"Visa's filing says those transactions were processed by Visa or other networks; 258 billion were processed by Visa.\",\"source_hash\":null,\"tier\":\"core\",\"validity_window\":{\"valid_from\":\"2024-10-01\",\"valid_until\":\"2025-09-30\"}},{\"approved_language\":null,\"claim\":\"Visa moved or earned $17 trillion in FY2025.\",\"exact_text\":false,\"owner\":null,\"proof_status\":\"forbidden\",\"reason\":\"The filing reports total payments and cash volume, not Visa revenue or funds owned by Visa.\",\"source_hash\":null,\"tier\":\"core\",\"validity_window\":{\"valid_from\":\"2024-10-01\",\"valid_until\":\"2025-09-30\"}},{\"approved_language\":null,\"claim\":\"Visa's FY2025 operational scale metrics were all externally audited.\",\"exact_text\":false,\"owner\":null,\"proof_status\":\"forbidden\",\"reason\":\"An SEC-filed annual report does not by itself prove that each non-financial operational metric was separately audited.\",\"source_hash\":null,\"tier\":\"core\",\"validity_window\":{\"valid_from\":\"2024-10-01\",\"valid_until\":\"2025-09-30\"}},{\"approved_language\":null,\"claim\":\"Visa issues the card, sets the account terms, or decides every dispute.\",\"exact_text\":false,\"owner\":null,\"proof_status\":\"forbidden\",\"reason\":\"Visa's financial-institution clients issue credentials and the issuing bank makes account and chargeback decisions.\",\"source_hash\":null,\"tier\":\"core\",\"validity_window\":{\"valid_from\":null,\"valid_until\":null}},{\"approved_language\":null,\"claim\":\"Visa guarantees that an account, transaction, credential, or system is completely secure or fraud-free.\",\"exact_text\":false,\"owner\":null,\"proof_status\":\"forbidden\",\"reason\":\"Visa describes layered security and risk management, not zero risk.\",\"source_hash\":null,\"tier\":\"core\",\"validity_window\":{\"valid_from\":null,\"valid_until\":null}}],\"requires_caveat\":[{\"approved_language\":\"Everywhere You Want to Be\",\"caveat\":\"Visa described this as an iconic brand platform in January 2026, following its February 2025 relaunch. Confirm campaign and market usage with Visa before deployment.\",\"claim\":\"Everywhere You Want to Be\",\"exact_text\":true,\"owner\":null,\"proof_status\":\"requires_caveat\",\"source_hash\":null,\"source_url\":\"https://corporate.visa.com/en/sites/visa-perspectives/newsroom/visa-milano-cortina-2026-us-brand-campaign.html\",\"tier\":\"core\",\"validity_window\":{\"valid_from\":\"2025-02-27\",\"valid_until\":null}},{\"approved_language\":\"To uplift everyone, everywhere by being the best way to pay and be paid.\",\"caveat\":\"Use as Visa's stated corporate purpose. Confirm capitalization and surrounding copy for the intended market.\",\"claim\":\"To uplift everyone, everywhere by being the best way to pay and be paid.\",\"exact_text\":true,\"owner\":null,\"proof_status\":\"requires_caveat\",\"source_hash\":null,\"source_url\":\"https://corporate.visa.com/en/about-visa.html\",\"tier\":\"core\",\"validity_window\":{\"valid_from\":null,\"valid_until\":null}},{\"approved_language\":null,\"caveat\":\"Attribute or closely track Visa's current corporate description; do not expand it into unsupported market-share or superiority claims.\",\"claim\":\"Visa is a trusted network and world leader in digital payments.\",\"exact_text\":false,\"owner\":null,\"proof_status\":\"requires_caveat\",\"source_hash\":null,\"source_url\":\"https://corporate.visa.com/en/about-visa.html\",\"tier\":\"core\",\"validity_window\":{\"valid_from\":null,\"valid_until\":null}},{\"approved_language\":null,\"caveat\":\"Keep the 'more than' qualifier and cite a current Visa source.\",\"claim\":\"Visa operates in more than 200 countries and territories.\",\"exact_text\":false,\"owner\":null,\"proof_status\":\"requires_caveat\",\"source_hash\":null,\"source_url\":\"https://corporate.visa.com/en/about-visa.html\",\"tier\":\"core\",\"validity_window\":{\"valid_from\":\"2025-09-30\",\"valid_until\":null}},{\"approved_language\":null,\"caveat\":\"Always say fiscal 2025, retain 'Visa or other networks,' and do not imply that Visa itself processed all 329 billion; Visa reported 258 billion processed by Visa.\",\"claim\":\"During fiscal 2025, 329 billion payments and cash transactions with Visa's brand were processed by Visa or other networks, an average of 901 million transactions per day.\",\"exact_text\":false,\"owner\":null,\"proof_status\":\"requires_caveat\",\"source_hash\":null,\"source_url\":\"https://www.sec.gov/Archives/edgar/data/1403161/000140316125000089/v-20250930.htm\",\"tier\":\"core\",\"validity_window\":{\"valid_from\":\"2024-10-01\",\"valid_until\":\"2025-09-30\"}},{\"approved_language\":null,\"caveat\":\"State fiscal 2025 and 'payments and cash volume.' 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