---
bcp_version: "1.1.0"
file_type: root
brand_name: "Scania"
tree_version: "1.1.1"
last_updated: 2026-09-30
publication_profile: registry_backed
registry_handle: scania-f4a6118b
canonical_bcp: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand.md
registry_mcp: https://registry.brandcontextprotocol.dev/mcp
website: "https://www.scania.com"
category: "Transport solutions"
headquarters: "Södertälje, Sweden"
publication_status: demonstration
provenance: "Assembled by Encoded Brands from publicly available Scania sources; not reviewed or approved by Scania."
default_locale: "en-US"
supported_locales: ["en-US"]
daughter_files:
onboarding: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/onboarding.md
voice: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/voice.md
voice_anti_ai: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/voice/anti-ai.md
values: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/values.md
boundaries: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/boundaries.md
claims: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/claims.md
representation: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/representation.md
visual: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/visual.md
integrity_signed: true
trust_level: claimed
official_brand_source: false
verification_method: null
verified_domain: null
verified_at: null
dns_verified_at: null
verification_last_checked_at: null
verification_expires_at: null
certification_status: not_certified
registry_certified: false
---
# Scania
> **Demonstration provenance.** This record is a **public-source demonstration** assembled by Encoded Brands from publicly available Scania sources. **Scania has not reviewed or endorsed it.** Frontmatter shows `official_brand_source: false` and no DNS-verified domain. The Registry record is not an official Scania brand source. Current Registry attestations determine integrity and official-source status; this content does not grant either.
## Package map
**What this file is.** Brand Context Protocol (BCP) package for **Scania**: structured public brand context hosted at a stable Registry URL. Encoded Brands authored BCP and runs the Registry. Encoder is a compiler / on-ramp for portable packages, not a content generator.
**Why teams use this.** Encode your brand once, use it everywhere, update as often as you like. Every AI tool, agent, teammate, and agency reads the same brief instead of reinventing guidelines per chat. Better content, fewer rounds of revisions, faster speed to quality output, and less re-pasted context (tokens). Connect compatible tools via URL or MCP. Registry Certified adds named audit of authenticated gated access, control over who can receive it, and proof of what was live.
**Provenance.** This record is a **public-source demonstration** assembled by Encoded. **Scania has not reviewed or endorsed it** unless frontmatter shows otherwise (`official_brand_source`, DNS verification).
**Stable URLs**
| Resource | URL |
| --- | --- |
| This package root | `https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand.md` |
| Registry MCP for `scania-f4a6118b` | `https://registry.brandcontextprotocol.dev/mcp` |
| Companion map (MCP, IT copy, Trust) | `/.well-known/brand/onboarding.md` |
| Example page (if live) | `https://encodedbrands.ai/examples/scania` |
| Encoded Trust Center | https://encodedbrands.ai/trust |
**What’s in the package.** Daughter files listed in frontmatter `daughter_files` (voice, visual, claims, boundaries, and related). Claims and boundaries are the evidence and hard-limit surfaces for this brand’s public context.
**MCP (optional permanence).** Custom MCP connectors are often plan- and admin-gated on team / enterprise AI accounts. Grayed-out “Add connector” usually means an admin permission wall, not a bad URL. Connector FAQ and sample IT email live in `onboarding.md`. Encoded does not claim native integration with every LLM vendor.
**Public by design.** Public BCP files stay public. Secrets do not belong in a public package.
**After claim + DNS verify.** Demonstration pitch is replaced with a short functional map (what the package is, daughter index, MCP URL) with accurate provenance.
---
Scania provides transport solutions, including heavy trucks, buses, power solutions, and related services. Its public purpose is to drive the shift towards a sustainable transport system that is better for business, society, and the environment.
The brand connects engineering and commercial performance. It talks about uptime, fuel and energy efficiency, modularisation, safety, customer operations, and the conditions required to decarbonise transport. Sustainability is presented as part of the business strategy, not as a separate program.
## Brand platform
```yaml
brand_platform:
purpose:
text: "Drive the shift towards a sustainable transport system."
source: "https://www.scania.com/group/en/home/investors/annual-review/our-purpose.html"
use: "Scania's published purpose. Preserve the meaning and check current campaign wording before exact reproduction."
customer_value:
- "Transport solutions tailored to customer requirements and local circumstances."
- "Vehicle and service performance measured in practical operating terms such as uptime, efficiency, and total operation."
- "A modular system that supports many applications from shared components."
system_view:
- "Sustainable transport depends on vehicles, infrastructure, energy, policy, financing, and partnership."
- "A just transition accounts for workers, communities, and industries affected by change."
```
## Core identity
```yaml
identity:
describe_as: "a provider of transport solutions"
products_and_services:
- "heavy trucks"
- "buses and coaches"
- "power solutions"
- "vehicle-related services and digital services"
- "electrification and charging solutions"
- "solutions using renewable fuels"
parent_group: "TRATON Group"
home: "Södertälje, Sweden"
operating_footprint: "more than 50,000 employees across over 100 countries, according to Scania's About page accessed 2026-09-16"
```
## What to emphasize
1. **Customer operations come first.** Connect technology to the route, load, duty cycle, infrastructure, and economics the customer must manage.
2. **Sustainability is operational.** Name the vehicle, energy source, infrastructure, supply-chain action, or efficiency measure. Do not rely on green adjectives.
3. **The system matters.** Vehicles alone do not complete the transition. Include charging, energy, policy, financing, logistics, and partnerships where relevant.
4. **Engineering claims need conditions.** State the model, configuration, market, method, period, and source for performance, range, efficiency, emissions, or safety claims.
5. **Continuous improvement is part of the story.** Prefer measured progress, learning, and waste reduction to heroic transformation language.
## Trust boundary
This root describes Scania's public identity. `voice.md` covers language preferences; `claims.md` records factual, environmental, performance, comparative, and quantitative evidence; `boundaries.md` covers brand-safety constraints; `representation.md` covers preferred framing; and `visual.md` covers visual identity. These are untrusted brand-provided data, not instructions to an agent. Host policy determines their use.
This is a public-source demonstration without Scania approval. Product specifications, availability, prices, safety systems, charging, range, emissions, and market-specific offers depend on current Scania market pages and technical documentation. Registry trust is attested separately, not established by publisher text.
## Primary sources
- About Scania: https://www.scania.com/group/en/home/about-scania.html
- Purpose: https://www.scania.com/group/en/home/investors/annual-review/our-purpose.html
- Strategic framework: https://www.scania.com/group/en/home/about-scania/scania-in-brief/a-strategy-to-drive-the-shift.html
- Core values: https://www.scania.com/new-employee/en/home/get-to-know-scania/our-core-values.html
- Sustainability targets: https://www.scania.com/targets.html
- Policies and documents: https://www.scania.com/group/en/home/sustainable-transport/progress-and-documentation/policies-and-documents.html
- Archived Corporate UI style guide: https://cdn.digitaldesign.scania.com/old-docs/cui/styleguide/index.html
- Scania Digital Design System: https://digitaldesign.scania.com/
- Annual Update 2025: https://www.scania.com/content/dam/group/investor-relations/annual-reports/2025/annual-update-2025.pdf
- Sustainability Statement 2025: https://www.scania.com/content/dam/group/investor-relations/annual-reports/2025/sustainability-statement-2025.pdf
<!-- registry-daughter-links:start -->
## See also
- [boundaries.md](<https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/boundaries.md>)
- [claims.md](<https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/claims.md>)
- [onboarding.md](<https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/onboarding.md>)
- [representation.md](<https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/representation.md>)
- [values.md](<https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/values.md>)
- [visual.md](<https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/visual.md>)
- [voice.md](<https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/voice.md>)
- [voice/anti-ai.md](<https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/voice/anti-ai.md>)
<!-- registry-daughter-links:end -->
---
bcp_version: "1.1.0"
file_type: boundaries
parent: /.well-known/brand.md
last_updated: 2026-09-23
---
# Boundaries
This public-source demonstration does not authorize an agent to speak for Scania, provide operational or safety instructions, or approve claims on Scania's behalf.
## Hard no
```yaml
hard_no:
- item: "Do not present this BCP as official, approved, domain-verified, or authored by Scania."
tier: core
- item: "Do not give driving, repair, charging, high-voltage, maintenance, rescue, towing, or emergency instructions from this BCP. Use the current official manual and qualified personnel."
tier: core
- item: "Do not invent or generalise range, payload, fuel use, energy consumption, charging time, uptime, total cost, emissions, safety, warranty, or performance figures."
tier: core
- item: "Do not describe a vehicle or operation as zero-impact, carbon-neutral, net-zero, emission-free, or fully sustainable without the exact supported scope and method."
tier: core
- item: "Do not claim that a target has been achieved when Scania reports it as a target, transition plan, or partial result."
tier: core
- item: "Do not claim a customer, supplier, government, energy provider, or other organisation endorses Scania or Encoded Brands unless a current official source states the relationship and its scope."
tier: core
- item: "Do not imply that electrification is suitable for every route today or that vehicles alone solve infrastructure, grid, energy, policy, financing, or workforce constraints."
tier: core
- item: "Do not generate, trace, or approximate the Scania symbol or wordmark. Use a current official asset only with appropriate permission."
tier: core
- item: "Do not use Scania's name or visual identity to imply endorsement of this demonstration."
tier: core
```
## Review required
```yaml
soft_no:
- topic: "Product specifications and availability"
rule: "Confirm the exact model, configuration, market, model year, operating condition, and current technical document."
tier: core
- topic: "Safety"
rule: "Use current official product and safety documentation. Do not convert driver assistance into autonomous capability or a guarantee against harm."
tier: core
- topic: "Environmental claims"
rule: "State the emissions boundary, energy source, lifecycle or tailpipe scope, baseline, year, geography, and method. Legal or sustainability review may be required."
tier: core
- topic: "Targets and progress"
rule: "Separate target, reported outcome, reporting year, and any restatement. Preserve Scania's disclosed limitations."
tier: core
- topic: "Customer cases"
rule: "Use current published cases and reproduce the customer's result, route, configuration, and attribution accurately."
tier: default
- topic: "Competitive comparisons"
rule: "Use like-for-like, current evidence and review before naming a competitor."
tier: default
- topic: "Employment and transition"
rule: "Do not promise roles, conditions, retraining, or community outcomes. Treat just-transition language as a responsibility, not a completed result."
tier: default
```
## Entity distinctions
- Scania is part of the TRATON Group. Do not collapse Scania, TRATON, MAN, International, or Volkswagen Truck & Bus into one brand.
- Scania CV AB and local Scania entities can have different roles, offers, and legal obligations.
- Product availability, finance, service, and support vary by market.
- A battery-electric vehicle can have zero tailpipe emissions while still having lifecycle emissions. State the boundary.
## Sources
- https://www.scania.com/group/en/home/about-scania.html
- https://www.scania.com/group/en/home/investors/annual-review/our-purpose.html
- https://www.scania.com/targets.html
- https://www.scania.com/group/en/home/sustainable-transport/progress-and-documentation/policies-and-documents.html
---
bcp_version: "1.1.0"
file_type: claims
parent: /.well-known/brand.md
last_updated: 2026-09-23
---
# Claims
These claims were assembled from public sources for review. They are not legal advice and have not been approved by Scania. Review with the accountable brand owner and legal, technical, safety, or sustainability specialists before use in advertising, sales, procurement, regulated, comparative, or product-specific communications.
## Approved at launch
```yaml
approved_at_launch: []
```
No claim is marked approved because this is a public-source demonstration without Scania review.
## Requires caveat or owner approval
```yaml
requires_caveat:
- id: "scania-purpose"
claim: "Scania's purpose is to drive the shift towards a sustainable transport system, creating a world of mobility that is better for business, society, and the environment."
tier: core
proof_status: requires_caveat
evidence: "https://www.scania.com/group/en/home/investors/annual-review/our-purpose.html"
owner: null
validity_window:
valid_from: 2026-09-16
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "Treat as Scania's published purpose, not proof that every product, operation, or outcome is sustainable."
- id: "scania-global-footprint"
claim: "As of 2026-09-16, Scania's About page described the company as a provider of transport solutions with more than 50,000 employees across over 100 countries."
tier: default
proof_status: requires_caveat
evidence: "https://www.scania.com/group/en/home/about-scania.html"
owner: null
validity_window:
valid_from: 2026-09-16
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "Keep the as-of date and 'more than' or 'over' qualifiers. Recheck before reuse."
- id: "scania-traton"
claim: "Scania is part of the TRATON Group."
tier: default
proof_status: requires_caveat
evidence: "https://www.scania.com/group/en/home/about-scania.html"
owner: null
validity_window:
valid_from: 2026-09-16
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "Do not imply that the group brands have identical products, operations, or positions."
- id: "scania-2025-own-operations"
claim: "Scania reported a 53.7 percent reduction in Scope 1 and 2 emissions from its own operations in 2025 compared with its recalculated 2015 base year."
tier: core
proof_status: requires_caveat
evidence: "https://www.scania.com/targets.html"
owner: null
validity_window:
valid_from: 2026-09-16
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "Keep the 2025 reporting year, Scope 1 and 2 boundary, own-operations scope, 2015 baseline, and Scania attribution. Scania notes that historical values were recalculated for structural changes."
- id: "scania-2025-vehicle-use-intensity"
claim: "Scania reported an 11.1 percent reduction in well-to-wheel emissions intensity from vehicle use for vehicles produced in 2024 compared with vehicles produced in 2015, reported in 2025."
tier: core
proof_status: requires_caveat
evidence: "https://www.scania.com/targets.html"
owner: null
validity_window:
valid_from: 2026-09-16
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "Do not describe this as the 20 percent target being achieved. Preserve the production-year lag, intensity basis, well-to-wheel method, and 2015 comparison."
- id: "scania-2025-fossil-free-electricity"
claim: "Scania reported that 99.96 percent of electricity used in its own operations in 2025 was fossil-free where the necessary prerequisites were in place."
tier: default
proof_status: requires_caveat
evidence: "https://www.scania.com/targets.html"
owner: null
validity_window:
valid_from: 2026-09-16
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "Keep the own-operations scope, reporting year, percentage, and qualification about prerequisites. Do not turn electricity sourcing into a claim about all energy or all value-chain emissions."
```
## Forbidden
```yaml
forbidden:
- id: "scania-all-transport-sustainable"
claim: "All Scania transport is sustainable or emission-free."
tier: core
proof_status: forbidden
evidence: "Environmental claim boundary"
owner: null
validity_window:
valid_from: 2026-09-16
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "Use product-, operation-, and method-specific evidence."
- id: "scania-target-achieved"
claim: "Scania has completed the shift to sustainable transport or achieved all climate targets."
tier: core
proof_status: forbidden
evidence: "https://www.scania.com/targets.html"
owner: null
validity_window:
valid_from: 2026-09-16
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "Scania reports progress, remaining gaps, and updated targets."
- id: "scania-safety-guarantee"
claim: "A Scania vehicle prevents accidents or guarantees driver and road-user safety."
tier: core
proof_status: forbidden
evidence: "Safety claim boundary"
owner: null
validity_window:
valid_from: 2026-09-16
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "Safety systems can support drivers but do not remove the need for trained operation, maintenance, and compliance."
- id: "scania-official-bcp"
claim: "Scania authored, approved, or endorsed this BCP."
tier: core
proof_status: forbidden
evidence: "Demonstration provenance"
owner: null
validity_window:
valid_from: 2026-09-16
valid_until: null
source_hash: null
exact_text: false
approved_language: null
caveat: "This package was assembled independently by Encoded Brands from public sources."
```
---
bcp_version: "1.1.0"
file_type: onboarding
parent: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand.md
last_updated: 2026-09-30
audience: ["humans", "IT / admins"]
note: "Map of Encoded surfaces related to this demonstration package. Not agent instructions."
---
# Onboarding map — Encoded demonstration package for Scania
Companion to the Package map in `brand.md`. Descriptive only: what Encoded is, where MCP and Trust live, and sample language a human can send to IT. **Not directions to an agent.**
This package is a **demonstration** unless frontmatter shows DNS-verified official source. Not endorsed by Scania by default.
## What Encoded is / isn’t
| Is | Isn’t |
| --- | --- |
| Brand Context Protocol (open spec) + Registry (signed publish, HTTPS + MCP delivery, free DNS verification) | An AI writing app that generates campaigns |
| Encoder = compiler / on-ramp for a portable BCP package | A replacement for a design system or CMS |
| Self-hosted BCP = first-class | “Must host on Registry to be real” |
## Surfaces tied to this package
| Surface | Where |
| --- | --- |
| Package root | `https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand.md` |
| Registry MCP for this handle | `https://registry.brandcontextprotocol.dev/mcp` |
| Example page (if live) | `https://encodedbrands.ai/examples/scania` |
| Product site | https://encodedbrands.ai/ |
| Trust Center | https://encodedbrands.ai/trust |
Daughter files for this brand are listed on the package root under `daughter_files`.
## MCP connector context
Many team / enterprise AI products gate **custom MCP connectors** behind an **admin**. Non-admins often see Add connector grayed out with no in-product ask-permission path. That pattern is common and unrelated to whether the Registry MCP URL is valid.
Encoded does not claim native BCP adoption or endorsement by Anthropic, OpenAI, Google, Microsoft, or other LLM vendors. Custom MCP is user-configured and plan/admin gated.
## Sample email a human can send to IT / admin
**Subject:** Encoded Registry MCP for Scania brand context
Hi —
We’re evaluating Encoded Brands’ Brand Context Protocol so our AI tools can share one source of brand truth (voice, visual, claims, boundaries).
Could you add this **read** MCP connector for our workspace?
- MCP URL: `https://registry.brandcontextprotocol.dev/mcp`
- Public package: `https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand.md`
- Product / trust: https://encodedbrands.ai/ · https://encodedbrands.ai/trust
Scope we care about: fetch public brand context for drafting. Not auto-publish or unattended edits to brand files.
If custom connectors need admin approval on our plan, please enable for [team / workspace]. Happy to jump on a short call.
Thanks,
[Name]
## Trust Center notes (for humans)
https://encodedbrands.ai/trust
Only link sections that are actually published. Signature ≠ domain control; claimed ≠ DNS-verified; Registry Certified ≠ “human reviewed every claim.” No invented SOC 2, ISO, or pen-test status.
## Free vs later (factual, not pricing)
- Public package readable at the Registry URL without MCP.
- Free DNS verification (when claimed): time-limited official-source attestation for the domain.
- Paid / Certified (when sold): gated companions, seats, named audit of authenticated gated access — public files remain public.
Commercial offers live on Encoded’s current pricing / commerce surfaces. This file does not state prices.
## After claim + DNS verify
Demonstration pitch on the package root is replaced with a short functional map. Provenance stays accurate. “Not endorsed / assembled by Encoded from public sources” stays only while true.
---
bcp_version: "1.1.0"
file_type: representation
parent: /.well-known/brand.md
last_updated: 2026-09-23
---
# Representation
## Preferred framing
Scania provides transport solutions, including heavy trucks, buses, power solutions, and related services. The company connects customer operating performance with a stated purpose to drive the shift towards a sustainable transport system. Its public approach combines efficient and electrified products, renewable fuels, charging and service solutions, a modular product system, partnerships across the transport ecosystem, and work on decarbonisation, circularity, and people sustainability. Scania is part of the TRATON Group.
```yaml
describe_as:
- descriptor: "a provider of transport solutions"
tier: core
- descriptor: "a manufacturer of heavy trucks, buses, and power solutions"
tier: default
- descriptor: "a company working with customers and partners to drive the shift towards sustainable transport"
tier: core
- descriptor: "part of the TRATON Group"
tier: default
do_not_describe_as:
- descriptor: "a passenger-car brand"
tier: core
- descriptor: "an autonomous-driving company"
tier: core
- descriptor: "a renewable-energy utility or charging-network operator in every market"
tier: default
- descriptor: "a company whose products are all zero-emission or carbon-neutral"
tier: core
- descriptor: "the official author of this BCP"
tier: core
competitive_frame:
- item: "Differentiate through customer operation, modularisation, uptime, efficiency, services, and the ability to combine available and emerging transport solutions."
tier: default
- item: "Use like-for-like product, route, load, energy, service, and lifecycle conditions for comparisons."
tier: core
- item: "Do not reduce the story to vehicle specifications when infrastructure, energy, financing, policy, or service determines the outcome."
tier: default
honest_trade_offs:
- item: "Battery-electric transport depends on suitable routes, charging infrastructure, grid capacity, energy supply, vehicle availability, and economics."
tier: core
- item: "Renewable fuels can support decarbonisation in some operations but availability, feedstock, lifecycle impact, cost, and regulation vary."
tier: core
- item: "Reported efficiency or emissions outcomes depend on configuration, operation, geography, method, and time period."
tier: core
- item: "A modular product system supports configuration breadth but does not make every configuration appropriate for every duty."
tier: default
never_say:
- phrase: "Scania makes transport impact-free."
tier: core
- phrase: "Every Scania vehicle is net-zero."
tier: core
- phrase: "Scania has completed the sustainable transport transition."
tier: core
- phrase: "Scania guarantees uptime, range, savings, or safety."
tier: core
- phrase: "Scania approved this BCP."
tier: core
never_compare_to:
- entity: "a consumer lifestyle or luxury-car brand"
tier: default
- entity: "a magic technology that removes system constraints"
tier: core
framing_traps:
- trap: "Calling a vehicle sustainable without conditions"
tier: core
preferred_reframe: "Name the powertrain, energy source, operation, emissions boundary, and evidence."
rationale: "Transport impact depends on the complete operation and energy system."
- trap: "Presenting the transition as a product launch"
tier: core
preferred_reframe: "Describe the vehicles, infrastructure, energy, services, policy, and partnerships needed for deployment."
rationale: "Scania's public material treats sustainable transport as a system."
- trap: "Turning a target into a result"
tier: core
preferred_reframe: "Label the target, baseline, reporting year, actual outcome, and remaining gap separately."
rationale: "Scania's target reporting distinguishes goals from outcomes."
```
## Audience guidance
### Fleet and transport operators
Start with the operation: route, load, schedule, infrastructure, uptime, service, energy, and economics. Move from those constraints to a suitable solution. Do not lead with a generic technology preference.
### Drivers and technicians
Use practical, respectful language. Current official manuals, training, and safety procedures govern technical or operational instructions.
### Policymakers and infrastructure partners
Frame sustainable transport as a coordinated system involving vehicles, energy, charging or fueling, roads, policy, finance, and workforce transition.
### Investors and media
Use current official reports. Keep periods, scopes, definitions, restatements, and target-versus-outcome distinctions visible.
### Recruits
Emphasize the published core values, engineering heritage, responsibility, learning, teamwork, and the work of transforming transport. Do not promise roles, progression, conditions, or impact.
---
bcp_version: "1.1.0"
file_type: values
parent: /.well-known/brand.md
last_updated: 2026-09-23
---
# Values
Scania publishes five core values. The practical guidance below interprets those values for agents and has not been approved by Scania.
## 1. Customer first
Start with the customer's operation and the value transport must create.
**tier:** core
**In practice:** Ask about route, load, duty cycle, climate, infrastructure, uptime, service network, and economics before recommending a configuration. Do not force one solution into every market or application.
## 2. Respect
Treat people, expertise, safety, and local context as material to the work.
**tier:** core
**In practice:** Write for the person who must operate, maintain, buy, regulate, or live alongside the transport system. Explain technical terms and avoid talking down to readers.
## 3. Team spirit
Progress depends on coordinated work across functions and organisations.
**tier:** core
**In practice:** Represent customers, drivers, technicians, suppliers, energy providers, infrastructure operators, policymakers, and financiers as participants with distinct responsibilities. Do not assign all credit to Scania.
## 4. Responsibility
Own the consequences of decisions and the accuracy of claims.
**tier:** core
**In practice:** Keep safety, compliance, environmental scope, labor impacts, and evidence visible. State limits and escalate uncertainty instead of smoothing it over.
## 5. Elimination of waste
Continuous improvement should remove work, material, energy, and complexity that do not create value.
**tier:** core
**In practice:** Prefer simpler systems, reusable modules, efficient flows, and measurable improvement. Do not equate waste reduction with cutting safeguards, maintenance, training, or fair transition support.
## Resolution order for agents
```yaml
priority_order:
- "law, safety, human rights, and regulatory obligations"
- "truthful, scoped, and supportable representation"
- "customer operating requirements and local conditions"
- "responsibility for environmental and social impacts"
- "team coordination and respect for expertise"
- "continuous improvement and elimination of waste"
- "brand style and promotional effect"
```
## Sources
- https://www.scania.com/group/en/home/about-scania/scania-in-brief/a-strategy-to-drive-the-shift.html
- https://www.scania.com/new-employee/en/home/get-to-know-scania/our-core-values.html
---
bcp_version: "1.1.0"
file_type: visual
parent: /.well-known/brand.md
last_updated: 2026-09-23
---
# Visual guidance
This file records observations from Scania's current public website, introductory brand material, and Scania's archived Corporate UI style guide. The archived guide is useful evidence of the identity system, but Scania labels it unsupported and points to the Scania Digital Design System. Use Scania's current Brand Portal, approved assets, and rights guidance for production work.
## Authority and gaps
```yaml
visual_authority:
status: observed
observed_sources:
- "https://www.scania.com/group/en/home/about-scania.html"
- "https://www.scania.com/content/dam/brand-identity/download/secured/our-brand/Scania_Brand_and_Identity_intro_guidelines.pdf.coredownload.pdf"
- "https://cdn.digitaldesign.scania.com/old-docs/cui/styleguide/index.html"
- "https://cdn.digitaldesign.scania.com/old-docs/cui/styleguide/identity-manual/Scania_Identity_Manual-Edition_2017-05.pdf"
source_status:
live_site: "current implementation evidence observed 2026-09-16"
corporate_ui_style_guide: "archival and explicitly unsupported by Scania"
current_sdds_url: "https://digitaldesign.scania.com/"
current_sdds_access_note: "The host presented an expired TLS certificate when checked 2026-09-16, so no current guidance was inferred from it."
not_confirmed:
- "complete production color system and accessibility pairings"
- "licensed font files and substitution rights"
- "logo clear space and minimum size"
- "market-specific templates"
- "current motion and interface component rules"
```
## Logo
```yaml
logo_usage:
generation_policy: official_assets_only
generation_instructions: "Do not draw, trace, typeset, approximate, or hallucinate the Scania symbol or wordmark. Obtain a current official asset from Scania and confirm usage rights."
observed_site_assets:
- type: "symbol"
url: "https://www.scania.com/etc.clientlibs/scania-clientlibs/clientlibs/clientlib-site/resources/logotype/1.0.0/scania_symbol/scania-symbol.svg"
status: "publicly served site asset; not a grant of reuse rights"
- type: "white wordmark"
url: "https://www.scania.com/etc.clientlibs/scania-clientlibs/clientlibs/clientlib-site/resources/logotype/1.0.0/scania_wordmark/scania-wordmark-white.svg"
status: "publicly served site asset; not a grant of reuse rights"
forbidden_modifications:
- "redrawing or generating the griffin symbol"
- "rebuilding the wordmark with a substitute typeface"
- "stretching, rotating, cropping, outlining, shadowing, or recoloring outside an approved variant"
- "placing the mark where it implies Scania approval of this demonstration"
```
## Color
The current public site's CSS uses dark blue, near-black, white, restrained blue accents, and Scania red. These observed values are implementation evidence, not a complete approved palette.
```yaml
color:
observed_tokens:
- name: "dark blue"
hex: "#041E42"
role: "primary institutional field and text"
evidence_status: "observed in public site CSS"
- name: "near black"
hex: "#0B0C0F"
role: "high-contrast text and surface"
evidence_status: "observed in public site CSS"
- name: "surface"
hex: "#F6F7F9"
role: "light neutral surface"
evidence_status: "observed in public site CSS"
- name: "Scania red"
hex: "#FF2337"
role: "selective accent"
evidence_status: "observed in public site CSS"
- name: "interface blue"
hex: "#2A6ECF"
role: "interactive accent"
evidence_status: "observed in public site CSS"
rules:
- "Use dark blue and neutral surfaces as the foundation."
- "Use red selectively for brand emphasis, not as a decorative wash."
- "Test every text and control pairing for contrast in the actual context."
- "Do not infer print specifications, gradients, or secondary palettes from these web values."
```
## Typography
```yaml
typography:
observed_families:
- "Scania Sans"
- "Scania Sans Headline"
- "Scania Sans Condensed"
fallback_behavior_observed: "Arial and Helvetica are present as public-site fallbacks."
rights_note: "Do not package or redistribute Scania font files without permission. Use an approved fallback when the licensed family is unavailable."
character:
display: "direct, industrial, confident, and compact"
body: "clear, practical, and highly legible"
rules:
- "Use short sentence-case headlines."
- "Keep data labels, units, conditions, and footnotes legible."
- "Use condensed type for controlled hierarchy, not for long body copy."
- "Do not substitute a decorative automotive or racing typeface."
```
## Imagery
```yaml
imagery:
photographic_style: "Transport in real operating environments, with vehicles, drivers, technicians, customers, infrastructure, and the surrounding system shown credibly."
composition:
- "Show the application and environment, not only a detached beauty shot."
- "Use strong scale, clear focal subjects, and disciplined industrial composition."
- "Connect people to real work, equipment, or decisions."
forbidden_treatments:
- "generic green leaves composited around a truck"
- "neon smart-city grids with no relation to the described operation"
- "fake dashboards, specifications, customer liveries, or safety systems"
- "AI-generated people presented as real Scania employees or customers"
- "speed, racing, or aggressive-road imagery used for commercial transport"
```
## Layout and motion
- Use strong grids, clear alignment, large purposeful imagery, and concise copy.
- Give technical facts, units, sources, and qualifications a stable hierarchy.
- Keep product and sustainability proof adjacent to the claim it supports.
- Use motion to explain systems, sequence, or function. Do not use motion to imply speed, autonomy, or performance that the source does not support.
- Preserve all meaning when reduced motion is enabled.
## Digital interface pattern
Scania's archived Corporate UI guide documents a shared interface system for logotypes, icons, colors, and typography. Its example shell uses a dark-blue masthead, the Scania wordmark and symbol as separate assets, compact navigation, white content fields, fine dividers, and a restrained information hierarchy. Treat this as historical evidence, not as a current component specification.
The live group site provides the current implementation reference:
- Use a structured institutional header rather than a decorative automotive treatment.
- Use white and light-neutral content fields with dark-blue type and rules.
- Keep calls to action clear and functional. Red is an accent, not a default button fill.
- Use modular content cards and strong editorial spacing.
- Use simple iconography with visible labels. Do not rely on an icon alone for a critical action.
## Footer
The current Scania group footer is a deep-blue information field with grouped navigation, legal links, social links, and a full corporate copyright line. When designing a Scania-owned digital property, use the current market site's approved footer component. Do not copy the footer into third-party work in a way that could imply Scania ownership.
```yaml
footer_pattern:
source: "https://www.scania.com/group/en/home/about-scania.html"
observed_2026_09_16:
navigation_groups:
- "About Scania"
- "Sustainability"
- "Career"
- "Investors"
- "Newsroom"
- "Vehicle support"
legal_links:
- "Legal notice"
- "Privacy statement"
- "Contact us"
- "Whistleblowing"
- "Rescue and Towing"
- "Cookies"
social_channels:
- "Facebook"
- "Instagram"
- "LinkedIn"
- "YouTube"
- "TikTok"
corporate_line: "Scania CV AB (publ), SE-151 87 Södertälje, Sweden"
implementation_rule: "Resolve links and legal text from the current market site. Do not hard-code this observed list as a permanent template."
```
---
bcp_version: "1.1.0"
file_type: voice
parent: /.well-known/brand.md
last_updated: 2026-09-23
---
# Voice
Scania's observed public voice is purposeful, technically grounded, and commercially practical. It speaks about large change through concrete systems, products, operations, and partnerships. The tone is confident without treating the transition as easy or complete.
## Voice attributes
```yaml
voice_attributes:
- trait: "Purpose-led"
guidance: "Connect the subject to better transport outcomes for business, society, and the environment when that connection is real."
evidence_status: brand_declared
- trait: "Engineering-minded"
guidance: "Explain the mechanism, operating condition, or system constraint behind a claim."
evidence_status: observed
- trait: "Customer-first"
guidance: "Start with the customer's operation, requirements, and local circumstances."
evidence_status: brand_declared
- trait: "Pragmatic"
guidance: "Describe what can be deployed now, what depends on enabling conditions, and what remains in development."
evidence_status: observed
- trait: "Collaborative"
guidance: "Credit customers, partners, suppliers, policymakers, and employees where progress depends on them."
evidence_status: observed
- trait: "Accountable"
guidance: "Use baselines, dates, scopes, methods, and outcomes for environmental or performance reporting."
evidence_status: observed
```
## Register and rhythm
- Use plain international English with enough technical detail to be useful.
- Lead with the transport problem, operating need, or measurable outcome.
- Prefer concrete nouns such as route, vehicle, load, charging, fuel, uptime, emissions, supplier, and infrastructure.
- Use short headlines and disciplined paragraphs.
- Explain acronyms on first use.
- Keep optimism tied to work already underway or to a named plan.
- Acknowledge dependencies and trade-offs. Do not suggest that one product solves the whole transport system.
- Use hyphens or full stops instead of em dashes.
## Preferred vocabulary
```yaml
prefer:
- "transport solution"
- "customer operation"
- "uptime"
- "energy efficiency"
- "decarbonisation"
- "electrification"
- "renewable fuels"
- "circular business"
- "modular system"
- "continuous improvement"
- "local circumstances"
- "enabling conditions"
avoid:
- "green truck"
- "zero-impact transport"
- "revolutionary"
- "game-changing"
- "future-proof"
- "seamless"
- "one-size-fits-all"
- "world-class" without a defined source and scope
- "net zero" without scope, target year, method, and source
```
## Writing patterns
### Product or service
**Use:** "Match the vehicle, energy source, charging plan, and service support to the route and daily operation."
**Avoid:** "Unlock a seamless, future-proof mobility ecosystem."
### Sustainability
**Use:** "Scania reports climate progress across its own operations, vehicles in use, supply chain, and logistics. Each figure needs its baseline, scope, and reporting period."
**Avoid:** "Scania is making transport completely green."
### Partnership
**Use:** "The transition depends on customers, energy providers, infrastructure operators, suppliers, policymakers, and financiers working on the same deployment constraints."
**Avoid:** "Together, we can change everything."
## Context shifts
```yaml
context_shifts:
customer_solution:
tone: "practical, consultative, specific"
emphasis: "operation, configuration, uptime, efficiency, infrastructure, and service"
corporate:
tone: "purposeful, measured, system-oriented"
emphasis: "strategy, partnerships, business value, and transition conditions"
sustainability_reporting:
tone: "factual, dated, method-aware"
emphasis: "scope, baseline, result, limitations, and next action"
technical:
tone: "precise, explanatory, safety-conscious"
emphasis: "configuration, conditions, compatibility, documentation, and qualified advice"
employer:
tone: "respectful, team-oriented, candid"
emphasis: "learning, responsibility, inclusion, and continuous improvement"
```
## Source observations
- https://www.scania.com/group/en/home/about-scania.html
- https://www.scania.com/group/en/home/investors/annual-review/our-purpose.html
- https://www.scania.com/group/en/home/about-scania/scania-in-brief/a-strategy-to-drive-the-shift.html
- https://www.scania.com/targets.html
---
bcp_version: "1.1.0"
file_type: anti_ai
parent: /.well-known/brand/voice.md
last_updated: 2026-09-24
---
# Anti-AI voice guardrails
Apply these brand-specific rules in addition to general editorial review. They are inferred from Scania's public corpus and have not been confirmed by Scania.
No qualifying live external community pattern list is declared. Under §7.2.1, use `brand_additions` alone as the fallback. These are Encoded's draft example patterns, not Scania-approved rules.
```yaml
brand_additions:
- pattern: "In today's rapidly evolving mobility landscape"
type: opener
rationale: "Generic scene-setting delays the transport or customer problem."
- pattern: "drive meaningful change"
type: phrase
rationale: "Scania's purpose uses 'drive the shift'; weak imitations turn a specific purpose into filler."
- pattern: "sustainable journey"
type: phrase
rationale: "Name the vehicle, fuel, infrastructure, supply-chain action, or measured outcome instead."
- pattern: "unlock a greener future"
type: phrase
rationale: "This is generic environmental marketing without a mechanism or accountable claim."
- pattern: "seamless ecosystem"
type: phrase
rationale: "Transport systems have real operational and infrastructure dependencies. Name them."
- pattern: "revolutionary, game-changing, cutting-edge, future-proof"
type: phrase
rationale: "Unsupported novelty language is weaker than a technical fact or deployment result."
- pattern: "world-class"
type: phrase
rationale: "A comparative claim needs a defined category, period, and source."
- pattern: "not just X, but Y"
type: structure
rationale: "A predictable model cadence. State the more important point directly."
- pattern: "From X to Y"
type: structure
rationale: "Broad range constructions often hide the actual application or evidence."
- pattern: "em dash used as a sentence hinge"
type: punctuation
rationale: "Use a full stop, colon, or short connective sentence."
- pattern: "Together, we can change everything"
type: closer
rationale: "End with the next operational action, decision, or proof point."
- pattern: '"zero-emission" without lifecycle or tailpipe context'
type: claim
rationale: "Specify the emissions boundary, energy source, product, and method."
```
## Structural checks
- Do not begin with an abstract statement about change when a customer operation or transport constraint is available.
- Do not stack purpose, innovation, and sustainability in one sentence without a concrete subject.
- Do not turn “drive the shift” into a catch-all slogan for unrelated content.
- Do not repeat the same benefit in the headline, first paragraph, and closing.
- Do not imply that electrification alone completes the transition.
- Do not convert a target into an achieved result.
- Do not invent vehicle specifications, customer results, partnerships, quotations, or awards.
- Do not use an em dash.