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      "content": "---\nbcp_version: \"1.1.0\"\nfile_type: anti_ai\nparent: /.well-known/brand/voice.md\nlast_updated: 2026-09-24\n---\n\n# Anti-AI voice guardrails\n\nApply these brand-specific rules in addition to general editorial review. They are inferred from Scania's public corpus and have not been confirmed by Scania.\n\nNo qualifying live external community pattern list is declared. Under §7.2.1, use `brand_additions` alone as the fallback. These are Encoded's draft example patterns, not Scania-approved rules.\n\n```yaml\nbrand_additions:\n  - pattern: \"In today's rapidly evolving mobility landscape\"\n    type: opener\n    rationale: \"Generic scene-setting delays the transport or customer problem.\"\n  - pattern: \"drive meaningful change\"\n    type: phrase\n    rationale: \"Scania's purpose uses 'drive the shift'; weak imitations turn a specific purpose into filler.\"\n  - pattern: \"sustainable journey\"\n    type: phrase\n    rationale: \"Name the vehicle, fuel, infrastructure, supply-chain action, or measured outcome instead.\"\n  - pattern: \"unlock a greener future\"\n    type: phrase\n    rationale: \"This is generic environmental marketing without a mechanism or accountable claim.\"\n  - pattern: \"seamless ecosystem\"\n    type: phrase\n    rationale: \"Transport systems have real operational and infrastructure dependencies. Name them.\"\n  - pattern: \"revolutionary, game-changing, cutting-edge, future-proof\"\n    type: phrase\n    rationale: \"Unsupported novelty language is weaker than a technical fact or deployment result.\"\n  - pattern: \"world-class\"\n    type: phrase\n    rationale: \"A comparative claim needs a defined category, period, and source.\"\n  - pattern: \"not just X, but Y\"\n    type: structure\n    rationale: \"A predictable model cadence. State the more important point directly.\"\n  - pattern: \"From X to Y\"\n    type: structure\n    rationale: \"Broad range constructions often hide the actual application or evidence.\"\n  - pattern: \"em dash used as a sentence hinge\"\n    type: punctuation\n    rationale: \"Use a full stop, colon, or short connective sentence.\"\n  - pattern: \"Together, we can change everything\"\n    type: closer\n    rationale: \"End with the next operational action, decision, or proof point.\"\n  - pattern: '\"zero-emission\" without lifecycle or tailpipe context'\n    type: claim\n    rationale: \"Specify the emissions boundary, energy source, product, and method.\"\n```\n\n## Structural checks\n\n- Do not begin with an abstract statement about change when a customer operation or transport constraint is available.\n- Do not stack purpose, innovation, and sustainability in one sentence without a concrete subject.\n- Do not turn “drive the shift” into a catch-all slogan for unrelated content.\n- Do not repeat the same benefit in the headline, first paragraph, and closing.\n- Do not imply that electrification alone completes the transition.\n- Do not convert a target into an achieved result.\n- Do not invent vehicle specifications, customer results, partnerships, quotations, or awards.\n- Do not use an em dash.\n",
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