Roamly

Brand overview

---
bcp_version: "1.1.1"
file_type: root
brand_name: Roamly
tree_version: "0.3.2"
last_updated: "2026-10-30"
website: https://www.roamly.com
category: Recreational vehicle insurance agency (RV, motorcycle, boat, ATV/UTV and "toy" insurance; carshare and rideshare commercial insurance; RV and auto vehicle protection products) and a B2B digital insurance platform (Roamly Enterprise)
headquarters: "Not stated as HQ. Terms of use set Texas law with venue in Travis County, Austin, Texas; careers lists roles in Austin TX, London (Roamly UK) and San Francisco/Remote."
founded: "2019"
markets: [US]
default_locale: en-US
supported_locales: [en-US]
publication_profile: registry_backed
registry_mcp: https://registry.encodedbrands.ai/mcp
registry_handle: "roamly-73efb104"
canonical_bcp: https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand.md
daughter_files:
  voice: https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand/voice.md
  voice_anti_ai: https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand/voice/anti-ai.md
  values: https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand/values.md
  boundaries: https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand/boundaries.md
  claims: https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand/claims.md
  representation: https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand/representation.md
  visual: https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand/visual.md
  onboarding: https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand/onboarding.md
source_coverage:
  status: partial
  sources:
    - "https://www.roamly.com public pages crawled 2026-10-30: home, about, claims, faq, help, support, schedule, rewards, careers, enterprise, jewelry-insurance, learning-center and one article, personal RV/RV Freeway/motorcycle/boat/ATV-UTV, commercial RV/carshare/rideshare/telematics, auto and RV extended warranty, RV roadside assistance, states/rv, terms of use, license numbers (sitemap https://www.roamly.com/sitemap.xml)"
    - "Served CSS (Next.js/Tailwind bundles), sofiaPro @font-face declarations and /svg/Roamly-logo.svg, www.roamly.com, 2026-10-30"
    - "CoB verbatim source pack for #816, scraped from roamly.com and enterprise.roamly.com with curl on 2026-10-30 (every quote with URL), merged 2026-10-30. Pack-only facts are marked (source pack, CoB, 2026-10-30)."
    - "Rendered pages in headless Chromium at 1440 px and 390 px (home, claims, RV insurance), 2026-10-30"
  gaps:
    - "No published Roamly brand guidelines, tone-of-voice guide, logo rules or press kit were found. Voice and visual rules are inferred from live copy and CSS and labelled as inference."
    - "Eve's (Encoded Brands agent) planned scrape was blocked and never arrived. CoB posted a verbatim source pack instead (2026-10-30); it is now merged."
    - "Roamly Labs (roamlylabs.ai), the Canada site (ca.roamly.com), the quote flow, the logged-in account, social channels and Trustpilot were not researched."
    - "The /protection/rv/tire-wheel and /protection/rv/windshield URLs redirected to the homepage on 2026-10-30, so those product pages were not read (they are referenced in the Help FAQ only)."
    - "Product availability by state and the carrier behind each product are not published per product."
  research_refreshed: true
integrity_signed: true
trust_level: claimed
official_brand_source: false
verification_method: null
verified_domain: null
verified_at: null
dns_verified_at: null
verification_last_checked_at: null
verification_expires_at: null
certification_status: not_certified
registry_certified: false
---
# Roamly

## Package map

| Item | Detail |
| --- | --- |
| Provenance | roamly.com pages, served CSS and logo file, checked 2026-10-30. Each claim carries its URL in the daughter files. |
| Package root | `https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand.md` |
| Registry MCP | `https://registry.encodedbrands.ai/mcp?customer_handle=roamly-73efb104` |
| Encoded Trust Center | https://encodedbrands.ai/trust |
| Daughter files | Listed in `daughter_files` in the frontmatter. `onboarding.md` describes the surrounding Encoded surfaces. |

## Who Roamly is

Roamly Insurance Group, LLC ("Roamly") "is a licensed general agent for affiliated and non-affiliated insurance companies" (footer, every page). It sells insurance for recreational vehicles: "Get the best-priced coverage for RVs, boats, motorcycles, and toys" (https://www.roamly.com/). Policies "are underwritten by Spinnaker Insurance Company, Progressive Insurance Company, Liberty Mutual Insurance Company, Foremost Insurance Company, National General Insurance, and others." **Roamly is the agent, not the insurer.**

Roamly describes itself both ways. The RV FAQ asks "Is Roamly selling me its own policy, or acting as a broker?" and answers "Both. We offer our policies or connect you with others. You win either way." (https://www.roamly.com/insurance/personal/rv). The motorcycle page says "We're brokers. We shop multiple carriers to find you the best deal." (https://www.roamly.com/insurance/personal/motorcycle). Both fit the footer: Roamly is a licensed general agent and carriers underwrite the policies. Some policies are Roamly-branded programs (Roamly RV, Carshare and Pro; https://www.roamly.com/claims), and others are placed with partner carriers. Even the branded programs are still underwritten by carriers, not by Roamly.

Roamly's parent company is Outdoorsy, which "launched as an RV rental marketplace" in 2015; Roamly "was born" in 2019 (https://www.roamly.com/about). Its signature product lets RV owners rent out their RV: "the industry's first RV insurance product that allows RVers to rent their RVs when they're not using them" (2022, About page; Roamly's own claim).

Lines of business (https://www.roamly.com/sitemap.xml, 2026-10-30):
- **Personal:** RV (incl. full-timers, weekenders, vans, rentals), RV Freeway, motorcycle, boat, ATV/UTV ("toys"), jewelry.
- **Commercial:** commercial RV, carshare, rideshare, carshare telematics (partner devices).
- **Protection:** auto and RV extended warranty (Vehicle Service Contract), RV roadside assistance; tire & wheel and windshield (FAQ only).
- **Enterprise (B2B):** "The all-in-one launch, run and grow platform for digital insurance" — policy management, underwriting, actuarial, program design, TPA, embedded insurance (https://www.roamly.com/enterprise).
- **Sister properties:** Roamly Enterprise at https://enterprise.roamly.com ("The all-in-one launch, run and grow platform for digital insurance") (source pack, CoB, 2026-10-30); a Canada site at https://ca.roamly.com (not researched) (source pack, CoB, 2026-10-30); Roamly Labs at https://roamlylabs.ai (not researched).

**Positioning in Roamly's words:** "Insurance built for adventure." · "We fixed adventure insurance." · "Coverage for adventurers and by adventurers. Seriously." · "We'll find you the best plan – even if it's not us."

**Audience:** US owners who actually use RVs, motorcycles, boats and off-road "toys" ("people who actually use their vehicles, and don't just park it in the driveway"), RV renters/hosts on marketplaces, carshare and rideshare operators; separately, insurers, MGAs, marketplaces and dealerships for Enterprise.

## Files relevant to common tasks

- Marketing, landing pages, email, social: `voice.md`, `claims.md`, `boundaries.md`, `visual.md`
- Sales (quotes, agent outreach, partner/enterprise): `claims.md`, `boundaries.md`, `representation.md`, `voice.md`
- Customer service and claims help: `voice.md` (service register), `claims.md` (contacts), `boundaries.md`
- Answering questions about Roamly: `representation.md`, `claims.md`
- AI-sounding copy check: `voice/anti-ai.md`

## Names (exact)

Roamly · Roamly Insurance Group, LLC · Roamly Enterprise · Roamly Labs · Roamly Roadside Assistance · Roamly Tire & Wheel Protection · Roamly Vehicle Service Contract · RV Freeway (product URL /insurance/personal/rv/freeway) · Outdoorsy (parent company) · RVers · ATV/UTV · carshare · rideshare · "toys" (Roamly's word for ATVs, UTVs and off-road vehicles)

## Non-negotiables (details in boundaries.md)

1. Never say or imply Roamly is the insurance company; it is a licensed agent and policies are underwritten by carriers.
2. Never quote a premium, rate, saving or claim outcome. "Availability and qualification for coverage, terms, rates, and discounts may vary by jurisdiction."
3. Customer testimonials (for example "saved me $1400") are individual reviews, never typical results.
4. Time-sensitive figures (Trustpilot 4.6/5, "$110M+ in coverage", phone hours) need a fresh check before use. Customer-count figures conflict on the site ("10,000+ adventurers" vs "1.5 million"); do not use either until Roamly confirms.

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## See also

- [boundaries.md](<https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand/boundaries.md>)
- [claims.md](<https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand/claims.md>)
- [onboarding.md](<https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand/onboarding.md>)
- [representation.md](<https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand/representation.md>)
- [values.md](<https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand/values.md>)
- [visual.md](<https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand/visual.md>)
- [voice.md](<https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand/voice.md>)
- [voice/anti-ai.md](<https://registry.encodedbrands.ai/roamly-73efb104/.well-known/brand/voice/anti-ai.md>)
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