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---
bcp_version: "0.3"
file_type: anti_ai
parent: /.well-known/brand/voice.md
last_updated: 2026-05-18
---
# Anti-AI Voice
```yaml
community_reference:
- url: https://github.com/Brand-Context-Protocol/anti-ai-patterns
rationale: "Placeholder reference to a community-maintained list of AI writing patterns. Replace with the brand's chosen authoritative source."
brand_additions:
- type: opener
pattern: "In today's fast-paced business world"
rationale: "Generic AI opener. Bruiser opens on the problem, not the weather report."
example: "In today's fast-paced business world, deadlines matter."
- type: phrase
pattern: "partner with you on your journey"
rationale: "Consulting cliche. Bruiser does jobs, not journeys."
example: "We partner with you on your transformation journey."
- type: phrase
pattern: "unlock value"
rationale: "Empty business filler. Bruiser names the outcome instead."
example: "We help you unlock value across your organization."
- type: structure
pattern: "It's not just X, it's Y"
rationale: "Recognizable AI cadence. Bruiser writes flat declaratives."
example: "It's not just consulting, it's transformation."
- type: closer
pattern: "Let's build the future together"
rationale: "Hollow sign-off. Bruiser closes with the next concrete step."
example: "Let's build the future together."
```