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      "content": "---\nbcp_version: \"0.3\"\nfile_type: anti_ai\nparent: /.well-known/brand/voice.md\nlast_updated: 2026-05-18\n---\n\n# Anti-AI Voice\n\n```yaml\ncommunity_reference:\n  - url: https://github.com/Brand-Context-Protocol/anti-ai-patterns\n    rationale: \"Placeholder reference to a community-maintained list of AI writing patterns. Replace with the brand's chosen authoritative source.\"\n\nbrand_additions:\n  - type: opener\n    pattern: \"In today's fast-paced business world\"\n    rationale: \"Generic AI opener. Bruiser opens on the problem, not the weather report.\"\n    example: \"In today's fast-paced business world, deadlines matter.\"\n  - type: phrase\n    pattern: \"partner with you on your journey\"\n    rationale: \"Consulting cliche. Bruiser does jobs, not journeys.\"\n    example: \"We partner with you on your transformation journey.\"\n  - type: phrase\n    pattern: \"unlock value\"\n    rationale: \"Empty business filler. Bruiser names the outcome instead.\"\n    example: \"We help you unlock value across your organization.\"\n  - type: structure\n    pattern: \"It's not just X, it's Y\"\n    rationale: \"Recognizable AI cadence. Bruiser writes flat declaratives.\"\n    example: \"It's not just consulting, it's transformation.\"\n  - type: closer\n    pattern: \"Let's build the future together\"\n    rationale: \"Hollow sign-off. Bruiser closes with the next concrete step.\"\n    example: \"Let's build the future together.\"\n```\n",
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