Zebco

Claims.json

{"legal_review_disclosure":"These claims have been machine-generated and should be reviewed by legal counsel before customer use.","metadata":{"bcp_version":"0.7","file_type":"claims","last_updated":"2026-07-12","parent":"/.well-known/brand.md"},"sections":{"approved_at_launch":[{"approved_language":null,"claim":"Zebco was founded in 1949.","evidence":"Owner-confirmed founding date. Zebco originated as the Zero Hour Bomb Company in Tulsa, Oklahoma.","exact_text":false,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"30d05dc3d11337e74a73acfcd203ecd19a93cebdbf9de67a120dc3b81b6272ca","tier":"core","validity_window":{"valid_from":"1949-01-01","valid_until":null}},{"approved_language":null,"claim":"Zebco originated with the backlash-free reel invented by R.D. Hull.","evidence":"Owner-confirmed historical fact. R.D. Hull invented the backlash-free closed-face spinning reel that became Zebco's founding product.","exact_text":false,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"30d05dc3d11337e74a73acfcd203ecd19a93cebdbf9de67a120dc3b81b6272ca","tier":"core","validity_window":{"valid_from":"1949-01-01","valid_until":null}},{"approved_language":null,"claim":"Zebco is based in Tulsa, Oklahoma.","evidence":"Owner-confirmed headquarters location.","exact_text":false,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"30d05dc3d11337e74a73acfcd203ecd19a93cebdbf9de67a120dc3b81b6272ca","tier":"core","validity_window":{"valid_from":"1949-01-01","valid_until":null}},{"approved_language":"We make the reels that get America fishing.","claim":"Zebco makes the reels that get America fishing.","evidence":"Direct owner statement provided during brand interview, 2025-01-30.","exact_text":true,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-01-30","valid_until":null}}],"forbidden":[{"approved_language":null,"claim":"Any specific performance metric, market share figure, unit sales number, or quantitative ranking not listed in approved_at_launch.","exact_text":false,"owner":"[gap]","proof_status":"forbidden","reason":"No current sourced metrics are on file. Agents must not fabricate or infer numerical claims.","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-01-30","valid_until":null}},{"approved_language":null,"claim":"Any claim that Zebco is the '#1' brand, 'most trusted', 'best-selling', or any other unsourced superlative.","exact_text":false,"owner":"[gap]","proof_status":"forbidden","reason":"The highest-awareness finding in the reference packet has no confirmed as-of date, methodology, or scope. Superlative market claims require current, sourced evidence before use.","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-01-30","valid_until":null}},{"approved_language":null,"claim":"As of 2025-01-30, any guarantee of product performance, durability, or outcome not backed by current warranty or product documentation on file.","exact_text":false,"owner":"[gap]","proof_status":"forbidden","reason":"No product performance claims or warranty terms are included in the current evidence packet. Agents must not invent or infer guarantees.","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-01-30","valid_until":null}},{"approved_language":null,"claim":"Any paraphrase or invented variation of third-party editorial coverage (AdWeek, Wall Street Journal, or any other outlet) presented as Zebco's own claim.","exact_text":false,"owner":"[gap]","proof_status":"forbidden","reason":"Third-party coverage may be referenced with citation and confirmed article details. It must never be presented as a brand claim or restated as Zebco's own assertion.","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-01-30","valid_until":null}}],"requires_caveat":[{"approved_language":null,"caveat":"No as-of date is on file for this measurement. Do not present as a current or standing fact without confirming the survey date and sample. Do not use superlative framing ('the most recognized', '#1 brand') without current sourcing.","claim":"Zebco holds the highest awareness in the fishing category.","evidence":"Owner-authority finding in brand.md reference packet. No source URL, publication date, or methodology is on file.","exact_text":false,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"ee172c2b880acd21e2aace2766cb6d9c163b41bdd06b3fbaefa02015257c82d6","tier":"default","validity_window":{"valid_from":"[gap]","valid_until":null}},{"approved_language":null,"caveat":"Coverage date, article title, and exact framing used by AdWeek and the Wall Street Journal are not on file. Do not cite either publication without confirming the specific articles, dates, and what was actually stated. Do not paraphrase third-party editorial coverage as Zebco's own claim.","claim":"Zebco's 'Catch On' relaunch was recognized by AdWeek and the Wall Street Journal for improving perception of the fishing experience.","evidence":"Owner-authority finding in brand.md reference packet. Publication details not confirmed.","exact_text":false,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"ee172c2b880acd21e2aace2766cb6d9c163b41bdd06b3fbaefa02015257c82d6","tier":"default","validity_window":{"valid_from":"[gap]","valid_until":null}},{"approved_language":null,"caveat":"This describes a strategic intent from the 'Catch On' campaign era. No date range is confirmed. Do not present as a current campaign claim without confirming it is still active positioning. Do not claim results (e.g., 'successfully recasted') without sourced outcome data.","claim":"Zebco set out to recast fishing as an easy, accessible, and social pastime to appeal to younger anglers including millennials and Gen Z.","evidence":"Owner-authority finding in brand.md reference packet. No campaign dates or outcome metrics on file.","exact_text":false,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"487eb9cfeb3da5491523478c5ade010766abc8b9838a6821656a6a96faf96285","tier":"default","validity_window":{"valid_from":"[gap]","valid_until":null}}]}}