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10 published files · BCP source version 1.1.1 · Publication 669428a788dd3ea780c4e5d0e14c522c2473553213569fc147d036630371839a · Revision 82943b2e-4133-4351-8d05-d2de852150fe
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Claims.json
{"legal_review_disclosure":"These claims have been machine-generated and should be reviewed by legal counsel before customer use.","metadata":{"bcp_version":"1.1.1","file_type":"claims","last_updated":"2026-10-06","parent":"/.well-known/brand.md"},"sections":{"approved_at_launch":[{"approved_language":"With a presence in London, New York and Singapore, we conduct rigorous global searches that go beyond traditional talent acquisition.","claim":"The Blueprint has a physical presence in three cities: London, New York, and Singapore.","evidence":"First-party website homepage, wearetheblueprint.com, retrieved 2026-10-06.","exact_text":true,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"58d95ebeedda441e10816de25b248588a995377f05e904844ace71d5304e63c4","tier":"core","validity_window":{"valid_from":"2026-10-06","valid_until":null}},{"approved_language":null,"claim":"The Blueprint runs an editorial interview series called 'Truth About Talent: AI' featuring senior creative industry leaders discussing AI and creativity.","evidence":"First-party series page for Justine Armour interview: \"The Blueprint's Truth About Talent: AI interview series, designed to cut through the hype around artificial intelligence.\" wearetheblueprint.com, retrieved 2026-10-06. Series also evidenced by published Ben Williams interview (source_hash: 630412af469943dd521b738ece476aef5fa2f25bd5779c1aecf6dc8d139e4f6d), retrieved 2026-10-06.\n","exact_text":false,"owner":"[gap]","proof_status":"approved","source_hash":"a2b1a8215851032d8f9fc7fae80bc117897a10ffeab6903c54c26b9dc30ef921","tier":"default","validity_window":{"valid_from":"2026-10-06","valid_until":null}},{"approved_language":"We are talent scouts, identifying and placing exceptional modern leaders who shape the future of the creative industries.","claim":"The Blueprint positions itself as talent scouts who identify and place exceptional modern leaders who shape the future of the creative industries.","evidence":"First-party website homepage, wearetheblueprint.com, retrieved 2026-10-06.","exact_text":true,"owner":"[gap]","proof_status":"approved","source_hash":"58d95ebeedda441e10816de25b248588a995377f05e904844ace71d5304e63c4","tier":"default","validity_window":{"valid_from":"2026-10-06","valid_until":null}}],"forbidden":[{"approved_language":null,"claim":"The Blueprint is the number one, top-ranked, most awarded, or objectively best executive search firm in any market or category.","exact_text":false,"owner":"[gap]","proof_status":"forbidden","reason":"No third-party ranking, award, or independent audit evidence supports any such claim. Using it without substantiation exposes the brand to regulatory and reputational risk. The approved superlative (\"leading\") already requires caveat; anything stronger is unsupported.\n","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2026-10-06","valid_until":null}},{"approved_language":null,"claim":"The Blueprint has offices in, or is headquartered in, any city or country beyond London, New York, and Singapore.","exact_text":false,"owner":"[gap]","proof_status":"forbidden","reason":"Only London, New York, and Singapore are evidenced as locations. Any other city or country claim is unsupported by available evidence and must not be made until confirmed and added to this file.\n","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2026-10-06","valid_until":null}},{"approved_language":null,"claim":"The Blueprint has placed a specific measurable number of executives, achieved a specific revenue figure, or holds a market-share percentage, unless that figure is confirmed and dated in an approved source added to this file.","exact_text":false,"owner":"[gap]","proof_status":"forbidden","reason":"No quantitative placement, revenue, or market-share data was present in the evidence at time of compilation (2026-10-06). Generating specific figures without a sourced, dated, owner-approved finding risks false advertising. Add a confirmed finding before using any such claim.\n","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2026-10-06","valid_until":null}},{"approved_language":null,"claim":"The Blueprint has achieved specific, measurable inclusivity or diversity outcomes (e.g., percentage of diverse placements, named DEI programme results) without evidence and owner confirmation.","exact_text":false,"owner":"[gap]","proof_status":"forbidden","reason":"The inclusivity claim in evidence is a stated commitment only. Presenting it as a measured or verified outcome, or citing specific statistics, is unsupported and must not appear in brand communications until the brand supplies confirmed evidence.\n","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2026-10-06","valid_until":null}}],"requires_caveat":[{"approved_language":"The leading international executive search firm dedicated to driving growth and transformation for the world's most influential creative companies.","caveat":"\"Leading\" and \"world's most influential\" are self-asserted superlatives. No third-party ranking, industry award, or independent audit supporting these superlatives was available in the evidence at time of compilation (2026-10-06). Legal review is required before using this language in regulated advertising, comparative claims, or any context where substantiation may be demanded. The exact wording above is the brand's own homepage language and may be used in brand-descriptive contexts when it is clearly presented as the brand's own positioning.\n","claim":"The Blueprint is the leading international executive search firm dedicated to driving growth and transformation for the world's most influential creative companies.","evidence":"First-party website homepage, wearetheblueprint.com, retrieved 2026-10-06.","exact_text":true,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"58d95ebeedda441e10816de25b248588a995377f05e904844ace71d5304e63c4","tier":"core","validity_window":{"valid_from":"2026-10-06","valid_until":null}},{"approved_language":null,"caveat":"This is a stated commitment, not a measured outcome. No supporting data, programme details, or third-party evidence for inclusivity outcomes was available in the evidence at time of compilation (2026-10-06). Do not frame this as a verified achievement. If used, pair with specific supporting evidence or programs the brand can cite. Legal review recommended before use in regulated or comparative contexts.\n","claim":"The Blueprint is committed to building a more inclusive and dynamic creative industry.","evidence":"First-party website homepage: \"we are committed to building a more inclusive and dynamic industry.\" wearetheblueprint.com, retrieved 2026-10-06. Consistent with owner-confirmed brand promise (reference finding 053bb362).\n","exact_text":false,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"58d95ebeedda441e10816de25b248588a995377f05e904844ace71d5304e63c4","tier":"default","validity_window":{"valid_from":"2026-10-06","valid_until":null}}]}}