U.S. Soccer
BCP sections
Explore the files in this claimed Brand Context Protocol package
- Brand overview
Identity, positioning, and source context.
/.well-known/brand.md - Voice
Brand voice and tone by channel.
/.well-known/brand/voice.md - Boundaries
Brand boundaries and policy distinctions.
/.well-known/brand/boundaries.md - Claims
Evidence, caveats, and unsupported claims.
/.well-known/brand/claims.md - Values
Principles and decision criteria.
/.well-known/brand/values.md - Representation
Preferred framing and naming.
/.well-known/brand/representation.md - Visual
Fonts, colors, logos, and visual guidance.
/.well-known/brand/visual.md - Voice / Anti-AI
Writing patterns to avoid.
/.well-known/brand/voice/anti-ai.md - Onboarding
Using this package with AI tools.
/.well-known/brand/onboarding.md
Brand guidance and its evidence, ready for your AI. Explore 9 individually readable sections.
Using this BCP with your AI · Current Registry help, separate from the published files.
Claimedus-soccer-785Brand-domain control is not verified; this record is not attested as an official brand publication.
Encoded Brands compiled this package on 19 October 2026 (ticket #785, slug us-soccer). Visual and messaging rules come from the Soccer Forward Storytelling Toolkit PDFs that U.S. Soccer publishes on ussoccer.com (Toolkit Brand Guide and Campaign Call to Actions, both dated November 2025), supplied to Encoded by the requester, plus the toolkit's companion PDFs and photography folder linked from the same page. Federation facts come from ussoccer.com pages checked the same day. U.S. Soccer has not reviewed or approved this package. No Registry handle has been assigned yet; daughter paths below ar
Signatures prove file integrity. They do not prove domain control or brand approval.
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The complete package is also available in one long HTML page or as JSON. Signed Markdown sources are available with each section.