---
bcp_version: "1.1.1"
file_type: boundaries
parent: https://registry.brandcontextprotocol.dev/klattermusen-3cd91acf/.well-known/brand.md
last_updated: 2026-10-07
---
# Boundaries
> These limits come from the client guidelines, klattermusen.com (read 7 October 2026), and the gaps in both. Klättermusen has not approved this file.
## Hard limits
```yaml
boundaries:
- subject: "Commercial terms"
preference: "Never state a margin, markup, minimum order quantity or value, delivery window, lead time, payment term, discount, exclusivity, or price list. None of these was supplied or published. If a deliverable needs them, show a clearly marked placeholder ('Terms agreed with Klättermusen sales: [to be confirmed]') or describe the structure without figures. Never present a placeholder figure as real."
source: "Client kit inventory 2026-10-07; no published wholesale page found"
- subject: "Endorsement"
preference: "Do not say Klättermusen wrote, reviewed, or approved this package. official_brand_source is false."
source: "package frontmatter"
- subject: "Logotype"
preference: "Use only the supplied logotype files or the exact header SVG. Never type the wordmark in a font, redraw it, use the wordmark without the symbol, skew or rotate the symbol, or recolor it outside the colorways."
source: "Visual Guidelines 1.1-1.5"
- subject: "Fonts"
preference: "Do not embed, base64, host, or redistribute the supplied Rotis OTFs in public or self-contained artifacts until Klättermusen confirms its Monotype license allows it (fsType 4 is Preview and Print). Do not fake Futura Mouse."
source: "Font file metadata; Visual Guidelines 3.1"
- subject: "Internal guideline content"
preference: "The Visual Guidelines are marked INTERNAL DOCUMENT. Do not reproduce their pages, intranet links, or downloads in public creative. Encode the rules only."
source: "Visual Guidelines cover"
- subject: "Primacy claims"
preference: "September 2017, first outdoor brand with a 100% fluorocarbon-free collection: keep the date. It is Klättermusen's own statement and was not independently audited. The 2008 PFOA primacy claim is blocked because it was not found on current pages on 7 October 2026."
source: "https://www.klattermusen.com/en-us/about-us/"
- subject: "Environmental superlatives"
preference: "Do not write 'most sustainable', 'greenest', 'eco-friendly', 'climate neutral', or 'planet-positive'. Use the dated, specific facts in claims.md. This also applies to the client's own boilerplate ending 'best and most sustainable equipment available'. Encoded's caution, not legal advice: Germany and the EU restrict generic environmental claims in consumer communication (Directive (EU) 2024/825, applying from 27 September 2026), and a retailer may reuse trade copy for consumers."
source: "Encoded compliance caution"
- subject: "Warranty"
preference: "Product lifetime warranty means the practical life of the product, against manufacturing defects. It does not mean the wearer's life. It excludes wear and tear and damage caused by the wearer. Retailer purchases go back to the retailer. Do not turn 'Crafted for Life' into a guarantee."
source: "https://www.klattermusen.com/en-us/support/warranty/"
- subject: "ISPO"
preference: "Do not assert exhibitor status, a booth, partnership, or a current award. ISPO 2026 is at RAI Amsterdam (3-5 November 2026). Do not state that it is in Munich. If a brief says the parties met at ISPO Munich, echo that without adding detail. The 2020 awards are trade press only."
source: "https://www.ispo.com/en"
- subject: "Product specs"
preference: "Use only the specs listed in claims.md or those on a current product page. Do not supply weights, waterproof ratings, fill weights, or certifications that are not stated."
source: "claims.md products"
- subject: "Safety"
preference: "'Maximum Safety for You' is a heritage brand message. Do not turn it into a certification, a rescue guarantee, or a claim that a product feature replaces an avalanche transceiver."
source: "Visual Guidelines 8.3"
- subject: "Imagery"
preference: "No photo, illustration, or icon assets were supplied. Do not reuse klattermusen.com photography, generate fake product photos, or use stock mountains as if they were Klättermusen campaign imagery."
source: "Client kit inventory; site terms"
- subject: "Contacts"
preference: "Do not guess a sales rep's name, email, or phone number. Use klattermusen.com, or leave a marked placeholder."
source: "claims.md contacts"
```
## Care with comparisons
- Product colorway names (Raven, Burnt Lava, Mineral Blue) are commerce colors, not brand tokens.
- Do not carry one fabric's property over to every product. Cutan waterproofing, the PFAS-free membrane, 800 fill-power down, and recycled-net nylon each belong to specific products.
- Do not name or disparage competitors. Make the case with Klättermusen's own facts.
- The Sörmlands 50K note covers a 2025 head partnership and a 2026 "going further" line. Do not invent the 2026 program.