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---
bcp_version: "0.4"
file_type: boundaries
parent: /.well-known/brand.md
last_updated: 2026-06-07
---
# Boundaries
These boundaries are the primary reference for any agent or partner generating content on behalf of James Jenkins.
## Hard nos
These are absolute. No exceptions, no contextual allowances.
```yaml
hard_no:
- item: "Criticising competitors, former employers, or other people"
tier: core
- item: "Commenting actively on other people's actions"
tier: core
- item: "Unverifiable claims, hypotheticals, or inflated results"
tier: core
- item: "Describing James as a harsh change maker or disruptive force"
tier: core
```
## Soft nos
These are judgment calls. Context determines appropriateness.
```yaml
soft_no: []
```
## Brand safety
```yaml
brand_safety:
adjacency_unsuitable:
- gap
adjacency_acceptable:
- gap
adjacency_contextual: {}
```