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10 published files · BCP source version 0.7 · Legacy package: individually signed files; no publication-level manifest or committed revision ID is available.
Package overview Complete HTML package Complete package as JSON Canonical Registry record
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Brand overview Boundaries Claims.json Claims Representation Values Visual Voice Voice / Anti ai DESIGN
Visual ---
bcp_version: "0.7"
file_type: visual
parent: /.well-known/brand.md
last_updated: 2026-08-17
---
# Visual
The brand's visual identity is preserved below as machine-readable tokens and practical usage rules.
## Color
```yaml
color:
tokens:
neutral_1:
hex: "#000000"
role: neutral
description: "colors extracted from customer source material."
text:
hex: "#FFFFFF"
role: text
description: "colors extracted from customer source material."
neutral_3:
hex: "#DFE6E9"
role: neutral
description: "colors extracted from customer source material."
neutral_4:
hex: "#116DFF"
role: neutral
description: "colors extracted from customer source material."
neutral_5:
hex: "#282626"
role: neutral
description: "colors extracted from customer source material."
accent:
hex: "#FFDE00"
role: primary
description: "accent extracted from customer source material."
background:
hex: "#121212"
role: surface
description: "background extracted from customer source material."
approved_pairs:
- foreground: text
background: background
context: Default body text.
forbidden_pairs:
- foreground: accent
background: background
reason: Use only if contrast testing passes for the actual type size.
```
## Typography
```yaml
typography:
families:
helvetica_w_01_roman:
family: "helvetica-w 01-roman"
fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
weights: [400, 500, 700]
styles: ["normal"]
source: "customer site extraction"
wf_a_6c_4bbdcf_4e_9485f_9dda_13e_6c:
family: "wf_a 6c 4bbdcf 4e 9485f 9dda 13e 6c"
fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
weights: [400, 500, 700]
styles: ["normal"]
source: "customer site extraction"
din_next_w_01_light:
family: "din-next-w 01-light"
fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
weights: [400, 500, 700]
styles: ["normal"]
source: "customer site extraction"
wfont_47913a_a_6c_4bbdcf_4e_9485f_9dda_13e_6c_96aadb_9:
family: "wfont_47913a_a 6c 4bbdcf 4e 9485f 9dda 13e 6c 96aadb 9"
fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
weights: [400, 500, 700]
styles: ["normal"]
source: "customer site extraction"
wf_bffbc_71366954ed_5bb_5fadf_9d:
family: "wf_bffbc 71366954ed 5bb 5fadf 9d"
fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
weights: [400, 500, 700]
styles: ["normal"]
source: "customer site extraction"
arial:
family: Arial
fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
weights: [700]
styles: ["normal"]
source: "customer site extraction"
wfont_47913a_a6c4bbdcf4e9485f9dda13e6c96aadb9:
family: wfont_47913a_a6c4bbdcf4e9485f9dda13e6c96aadb9
fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
weights: [400]
styles: ["normal"]
source: "customer site extraction"
helvetica_w01_roman:
family: helvetica-w01-roman
fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
weights: [400]
styles: ["normal"]
source: "customer site extraction"
roles:
display: arial
body: wf_a_6c_4bbdcf_4e_9485f_9dda_13e_6c
ui: wf_a_6c_4bbdcf_4e_9485f_9dda_13e_6c
```
## Layout and components
```yaml
spacing:
scale_px: [6, 20, 40, 56, 76]
components:
buttons:
- background: "#ffffff"
color: "#121212"
radius_px: 4
padding_px: [8, 16]
font_weight: 400
- background: "transparent"
color: "#ffffff"
radius_px: 4
padding_px: [8, 16]
font_weight: 400
- background: "transparent"
color: "#ffffff"
radius_px: 0
padding_px: [0, 0]
font_weight: 400
source: Observed from the site's live CSS, not a declared design system. Verify against your canonical tokens.
```
## Imagery
```yaml
imagery:
photographic_style: |
Use concrete, brand-owned imagery when available. Avoid generic stock,
abstract AI motifs, and visuals that contradict the extracted identity.
illustration_style: |
Keep illustration subordinate to the brand system. Use only when it
clarifies the message better than photography or product evidence.
iconography_style: |
Follow the brand's existing mark, stroke, and geometry cues. Do not invent
decorative symbols without a human-approved precedent.
forbidden_treatments:
- generic AI iconography
- decorative gradients behind text
- stock business-meeting photography
```