Brand-domain control is not verified; this record is not attested as an official brand publication.
10 published files · BCP source version 0.8 · Publication b91ae0582bb9e8af5d8775e68fabdd3b41ed78aa4f9b6089d4743aba975061d3 · Revision 200aa710-1531-43f5-a3bb-3b308d80f0dc
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Claims.json
{"legal_review_disclosure":"These claims have been machine-generated and should be reviewed by legal counsel before customer use.","metadata":{"bcp_version":"0.8","file_type":"claims","last_updated":"2026-09-08","parent":"/.well-known/brand.md"},"sections":{"approved_at_launch":[{"approved_language":"Battlefield 6 launched October 10, 2025 on PlayStation 5, Xbox Series X/S, and PC (Steam, EA App, Epic Games Store).","claim":"Battlefield 6 launched October 10, 2025 on PlayStation 5, Xbox Series X/S, and PC (Steam, EA App, Epic Games Store).","evidence":"Owner-confirmed in interview. Corroborated by BusinessWire press release dated October 10, 2025.","exact_text":true,"owner":"Battlefield Global Brand Management / EA Legal","proof_status":"requires_caveat","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-10-10","valid_until":null}},{"approved_language":"In fiscal year 2026, EA posted GAAP net revenue of approximately $7.5 billion.","claim":"In fiscal year 2026, EA posted GAAP net revenue of approximately $7.5 billion.","evidence":"First-party statement published in EA acquisition announcement (ea.com/news/ea-announces-completion-of-acquisition). Independent tracker icon-era.com corroborates at $7.531 billion for FY2026 ended March 31, 2026, up 0.91% year-over-year.","exact_text":true,"owner":"EA Finance / Legal","proof_status":"requires_caveat","source_hash":"1cb8d90df93fc28eb47bab9789691b0314bf2be5c6ab9df4ea774e62c5ab97e4","tier":"core","validity_window":{"valid_from":"2026-04-01","valid_until":null}},{"approved_language":"EA's acquisition by PIF, Silver Lake, and Affinity Partners successfully closed on August 4, 2026. EA common stock ceased trading and was delisted from NASDAQ; stockholders received $210 cash per share.","claim":"EA's acquisition by PIF, Silver Lake, and Affinity Partners closed on August 4, 2026.","evidence":"First-party announcement: ea.com/news/ea-announces-completion-of-acquisition.","exact_text":true,"owner":"EA Legal / Corporate Communications","proof_status":"requires_caveat","source_hash":"1cb8d90df93fc28eb47bab9789691b0314bf2be5c6ab9df4ea774e62c5ab97e4","tier":"core","validity_window":{"valid_from":"2026-08-04","valid_until":null}},{"approved_language":"Across console, mobile, and PC, EA's games and services reached over 120 million players* each month during fiscal year 2026. *A reasonable estimate using internal company data and information provided by third parties, including third-party network logins provided by platform providers. There are inherent challenges in measuring how our games and services are played across large global populations.","claim":"Across console, mobile, and PC, EA's games and services reached over 120 million players each month during fiscal year 2026.","evidence":"First-party statement published at ea.com/news/introducing-ea-advertising. EA explicitly discloses this is an estimate with known limitations including possible double-counting across devices and games. The asterisk and disclosure are non-negotiable parts of approved language.","exact_text":true,"owner":"EA Brand / Legal","proof_status":"requires_caveat","source_hash":"2e8b347fe80b520221c621c35a1b6c5ccfed5c32f41f4c39750928a4b777e491","tier":"core","validity_window":{"valid_from":"2026-04-01","valid_until":null}},{"approved_language":null,"claim":"EA is recognized for a portfolio of critically acclaimed brands including EA SPORTS FC, Battlefield, Apex Legends, The Sims, EA SPORTS Madden NFL, EA SPORTS College Football, Need for Speed, Dragon Age, Titanfall, Plants vs. Zombies, and EA SPORTS F1.","evidence":"First-party statement: ea.com/news/ea-announces-completion-of-acquisition. Note: John Madden, NFL, and F1 are the property of their respective owners and used with permission. Attribution required when citing those names.","exact_text":false,"owner":"EA Brand / Legal","proof_status":"requires_caveat","source_hash":"1cb8d90df93fc28eb47bab9789691b0314bf2be5c6ab9df4ea774e62c5ab97e4","tier":"core","validity_window":{"valid_from":"2026-08-04","valid_until":null}},{"approved_language":"Battlefield is a storied franchise renowned for uncompromising combat gameplay for over two decades.","claim":"Battlefield is a storied franchise renowned for uncompromising combat gameplay for over two decades.","evidence":"Canonical IP descriptor used consistently across all partner press releases, developer briefings, and the BF6 launch press release (BusinessWire, October 10, 2025). Owner-confirmed in interview as the fixed boilerplate anchor for all audiences.","exact_text":true,"owner":"Battlefield Global Brand Management","proof_status":"requires_caveat","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-10-10","valid_until":null}},{"approved_language":"Battlefield 6 launches with more ways to play than any other Battlefield.","claim":"Battlefield 6 launches with more ways to play than any other Battlefield.","evidence":"Direct quote from Vince Zampella, EVP, in the October 10, 2025 launch press release (BusinessWire).","exact_text":true,"owner":"Battlefield Global Brand Management","proof_status":"requires_caveat","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-10-10","valid_until":null}},{"approved_language":null,"claim":"All gameplay-impacting features in Battlefield 6 are free or earnable; paid content is strictly cosmetic or time-saving.","evidence":"Stated in BF6 launch press release: 'All gameplay-impacting features will be free or earnable as part of our commitment to fair play and access for all players.' Owner-confirmed in interview as a non-negotiable fair-play commitment.","exact_text":false,"owner":"Battlefield Global Brand Management / EA Legal","proof_status":"requires_caveat","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-10-10","valid_until":null}},{"approved_language":null,"claim":"Battlefield 6 was developed across four EA studios: DICE, Criterion, Motive, and Ripple Effect.","evidence":"Stated in the BF6 launch press release About Battlefield section and confirmed across multiple EA investor communications.","exact_text":false,"owner":"Battlefield Global Brand Management","proof_status":"requires_caveat","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-10-10","valid_until":null}},{"approved_language":null,"claim":"EA SPORTS franchises reached 265 million players as of September 2024, and the total community logged 11 billion hours of playtime across calendar year 2024.","evidence":"Reported by independent tracker icon-era.com citing EA figures as of September 2024. Source authority is independent, not first-party. Requires caveat on recency and source before use.","exact_text":false,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"d5f9d277766fd8c84bdd89f26347865b8833d161739d45b7751aa6c0e004810e","tier":"default","validity_window":{"valid_from":"2024-09-01","valid_until":null}}],"forbidden":[{"approved_language":null,"claim":"\"Battlefield 6 has 100 million players\" or any attribution of the lifetime franchise metric to a single title.","exact_text":false,"owner":"Battlefield Global Brand Management / EA Legal","proof_status":"forbidden","reason":">","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-10-10","valid_until":null}},{"approved_language":null,"claim":"\"100 million current players,\" \"100 million active users,\" \"100 million monthly active players,\" or any framing of the lifetime metric as a live engagement figure.","exact_text":false,"owner":"Battlefield Global Brand Management / EA Legal","proof_status":"forbidden","reason":">","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-10-10","valid_until":null}},{"approved_language":null,"claim":"\"100 million copies sold,\" \"100 million units shipped,\" or any translation of the player count into unit sales.","exact_text":false,"owner":"Battlefield Global Brand Management / EA Legal","proof_status":"forbidden","reason":">","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-10-10","valid_until":null}},{"approved_language":null,"claim":"Players can buy stronger weapons, higher damage, or mechanical progression advantages in Battlefield 6.","exact_text":false,"owner":"Battlefield Global Brand Management / EA Legal","proof_status":"forbidden","reason":">","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-10-10","valid_until":null}},{"approved_language":null,"claim":"\"Battlefield 6 is like Call of Duty on a bigger map\" or any framing that reduces Battlefield to a large-map twitch shooter.","exact_text":false,"owner":"Battlefield Global Brand Management","proof_status":"forbidden","reason":">","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-10-10","valid_until":null}},{"approved_language":null,"claim":"\"Battlefield 6 is an accurate military simulator\" or any framing that positions it as a realistic mil-sim.","exact_text":false,"owner":"Battlefield Global Brand Management","proof_status":"forbidden","reason":">","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-10-10","valid_until":null}},{"approved_language":null,"claim":"Any statement linking Battlefield's fictional factions (Pax Armata, No-Pats) or map locations to active real-world wars, current political leaders, or ongoing geopolitical disputes.","exact_text":false,"owner":"Battlefield Global Brand Management / EA Legal","proof_status":"forbidden","reason":">","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-10-10","valid_until":null}},{"approved_language":null,"claim":"Any reference to, encouragement of, or namedropping of competitor franchises (e.g., Call of Duty, Halo) in official Battlefield copy, including Portal creator tool guidance.","exact_text":false,"owner":"Battlefield Global Brand Management / EA Legal","proof_status":"forbidden","reason":">","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-10-10","valid_until":null}},{"approved_language":null,"claim":"Any speculation about, validation of, or commentary on datamined game files, unannounced seasonal content, or unofficial community leaks.","exact_text":false,"owner":"Battlefield Global Brand Management","proof_status":"forbidden","reason":">","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-10-10","valid_until":null}}],"requires_caveat":[{"approved_language":null,"caveat":">","claim":"Over 100 million players and 5 billion hours played across the Battlefield franchise.","evidence":">","exact_text":false,"owner":"Battlefield Global Brand Management / EA Legal","proof_status":"requires_caveat","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2002-01-01","valid_until":null}},{"approved_language":null,"caveat":">","claim":"Fans play the equivalent of 23,000 NFL seasons every day in Madden NFL and complete more than 1 billion matches each month in EA SPORTS FC.","evidence":"First-party statement from ea.com/news/introducing-ea-advertising.","exact_text":false,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"2e8b347fe80b520221c621c35a1b6c5ccfed5c32f41f4c39750928a4b777e491","tier":"default","validity_window":{"valid_from":"[gap]","valid_until":null}},{"approved_language":null,"caveat":">","claim":"EA employs approximately 14,500 people.","evidence":"Reported by icon-era.com: 'The company employs approximately 14,500 people.' Authority is independent.","exact_text":false,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"d5f9d277766fd8c84bdd89f26347865b8833d161739d45b7751aa6c0e004810e","tier":"default","validity_window":{"valid_from":"[gap]","valid_until":null}},{"approved_language":null,"caveat":">","claim":"Electronic Arts is a global leader in digital interactive entertainment.","evidence":"First-party statement in ea.com/news/ea-announces-completion-of-acquisition: 'Electronic Arts is a global leader in digital interactive entertainment.'","exact_text":false,"owner":"EA Brand / Legal","proof_status":"requires_caveat","source_hash":"1cb8d90df93fc28eb47bab9789691b0314bf2be5c6ab9df4ea774e62c5ab97e4","tier":"default","validity_window":{"valid_from":"2026-08-04","valid_until":null}}]}}