---
bcp_version: "2.0.0"
file_type: anti_ai
parent: https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand/voice.md
last_updated: 2026-10-22
---

# Anti-AI Voice

```yaml
community_reference:
  - url: gap
    rationale: "[gap] No community reference list selected yet."

brand_additions:
  - type: pattern
    pattern: "Em dashes"
    rationale: "Owner-approved rule: the brand never uses em dashes."
  - type: structure
    pattern: "Long, descriptive, feature-led paragraphs and stat lists"
    rationale: "Owner-approved: the voice is short and scannable, value first."
  - type: opener
    pattern: "Blanket urgency such as Don't miss this without a real deadline or event"
    rationale: "Owner-approved: urgency only with a real deadline or event."
  - type: phrase
    pattern: "craft"
    rationale: "Owner-approved avoid list."
```