---
bcp_version: "2.0.0"
file_type: visual
parent: https://registry.encodedbrands.ai/bruiser-a4d2fbf5/.well-known/brand.md
last_updated: 2026-10-16
---

# Visual

The brand's visual identity is preserved below as machine-readable tokens and practical usage rules.

## Logo

```yaml
logo:
  primary:
    description: Primary logo asset detected from customer-provided surfaces.
    variants:
      - format: png
        url: "https://images.squarespace-cdn.com/content/v1/5acb899e25bf024c12f42621/f2cc2347-c455-4019-946f-19ec8daf2018/favicon.ico?format=100w"
        sha256: 97daca74824c1bce3b807c3c46094639335e2f827bce79b4609c6fb2ba0a9705
        purpose: "Fetched from the customer's published brand surface."
```

## Logo usage

```yaml
logo_usage:
  clear_space:
    rule: Keep clear space around the logo at least equal to the height of its core mark.
    machine_value:
      unit: x-height
      multiplier: 1.0
  minimum_size:
    digital_px: 24
  approved_backgrounds:
    - type: solid_color
      color_token: background
      note: Default light surface when contrast is sufficient.
    - type: solid_color
      color_token: surface-inverse
      note: Inverse surface when a light or reversed variant is available.
  forbidden_backgrounds:
    - type: gradient
      note: Do not place the logo over decorative gradients unless brand guidelines explicitly allow it.
    - type: patterned
      note: Patterned backgrounds reduce legibility.
  forbidden_modifications:
    - stretch
    - rotate
    - recolor
    - drop_shadow
    - glow
    - outline
    - crop
    - container_shape
    - animate
```

## Color

```yaml
color:
  tokens:
    neutral_1:
      hex: "#C1C1C1"
      role: neutral
      description: "colors extracted from customer source material."
    accent:
      hex: "#000000"
      role: primary
      description: "accent extracted from customer source material."
    background:
      hex: "#FFFFFF"
      role: surface
      description: "background extracted from customer source material."
  approved_pairs:
    []
  forbidden_pairs:
    - foreground: accent
      background: background
      reason: Use only if contrast testing passes for the actual type size.
```

## Typography

```yaml
typography:
  families:
    montserrat:
      family: Montserrat
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [400, 600, 700]
      styles: ["normal"]
      source: "Google Fonts or public web font"
    proxima_nova:
      family: proxima-nova
      fallback_stack: ["Sora", "Helvetica Neue", "Arial", "sans-serif"]
      weights: [400, 500, 700]
      styles: ["normal"]
      source: "commercial or customer-hosted font"
      license_note: "This typeface is a commercial license. Consumers without a license should use the fallback stack."
    futura_pt:
      family: futura-pt
      fallback_stack: ["Jost", "Helvetica Neue", "Arial", "sans-serif"]
      weights: [700]
      styles: ["normal"]
      source: "commercial or customer-hosted font"
      license_note: "This typeface is a commercial license. Consumers without a license should use the fallback stack."
    din_condensed_web:
      family: din-condensed-web
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [400, 500, 700]
      styles: ["normal"]
      source: "customer site extraction"
  roles:
    display: montserrat
    body: montserrat
    ui: montserrat
```

## Layout and components

```yaml
elevation:
  shadows:
    - "rgb(128, 128, 128) 0px 0px 5px 0px"
spacing:
  scale_px: [4, 16, 26, 46, 84]
components:
  buttons:
    - background: "transparent"
      color: "#272727"
      radius_px: 0
      padding_px: [15, 38]
      font_weight: 400
    - background: "transparent"
      color: "#272727"
      radius_px: 0
      padding_px: [15, 38]
      font_weight: 400
    - background: "transparent"
      color: "#000000"
      radius_px: 0
      padding_px: [0, 0]
      font_weight: 400
source: Observed from the site's live CSS, not a declared design system. Verify against your canonical tokens.
```

## Imagery

```yaml
imagery:
  photographic_style: |
    Use concrete, brand-owned imagery when available. Avoid generic stock,
    abstract AI motifs, and visuals that contradict the extracted identity.
  illustration_style: |
    Keep illustration subordinate to the brand system. Use only when it
    clarifies the message better than photography or product evidence.
  iconography_style: |
    Follow the brand's existing mark, stroke, and geometry cues. Do not invent
    decorative symbols without a human-approved precedent.
  forbidden_treatments:
    - generic AI iconography
    - decorative gradients behind text
    - stock business-meeting photography
```