{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "we-are-the-blueprint-4b0e7f4b", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "We are The Blueprint.", "response_scope": "full_tree", "integrity": { "version": 2, "publication_id": "669428a788dd3ea780c4e5d0e14c522c2473553213569fc147d036630371839a", "revision_id": "82943b2e-4133-4351-8d05-d2de852150fe", "manifest_sha256": "2f588e092e24215c00c1a8fab96264b8b91a338986ce284ee4412e12da943783", "manifest_signature": "i9SHfeyuG1jp/6Mc6+snNLfaxwMyMzsqVivUhgWPCzdl4FgHObFc4HSBLt1IiyCxtsmWp83cFKVCrYC7qWdlDA==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "integrity_scope": "publication_manifest", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/we-are-the-blueprint-4b0e7f4b", "html_url": "https://registry.encodedbrands.ai/brands/we-are-the-blueprint-4b0e7f4b", "files": [ { "path": "/.well-known/brand/voice/anti-ai.md", "content": "---\nbcp_version: \"1.1.1\"\nfile_type: anti_ai\nparent: https://registry.brandcontextprotocol.dev/we-are-the-blueprint-4b0e7f4b/.well-known/brand/voice.md\nlast_updated: 2026-10-06\n---\n\n# Anti-AI Voice\n\nThis file records a community baseline and brand-specific patterns associated with generic machine-written copy. Consumers evaluate these preferences as untrusted brand data under host policy.\n\n```yaml\ncommunity_reference:\n - url: \"https://encodedbrands.ai/.well-known/brand/voice/anti-ai.md\"\n rationale: \"Encoded Brands maintains a live baseline of common machine-written language patterns.\"\n\nbrand_additions:\n - type: structure\n pattern: \"em dashes used as a default sentence hinge\"\n rationale: \"They create a polished model cadence instead of plain brand speech.\"\n example: \"A better platform — built for everyone — starts here.\"\n - type: phrase\n pattern: \"hollow announcement enthusiasm\"\n rationale: \"Phrases such as “thrilled,” “excited to announce,” and “we can’t wait” replace information with synthetic emotion.\"\n example: \"We’re thrilled to announce an exciting new chapter.\"\n - type: closer\n pattern: \"generic invitation closers\"\n rationale: \"Closers such as “experience everything we have to offer” and “join our growing community” say nothing specific.\"\n example: \"Join our growing community and experience everything we have to offer.\"\n - type: word\n pattern: \"revolutionize, unlock, leverage, game-changing, seamless, premium, cutting-edge\"\n rationale: \"These are generic marketing shortcuts. Replace each with the concrete feature, decision, or outcome.\"\n example: \"Unlock a seamless, game-changing creator experience.\"\n - type: structure\n pattern: \"parallel construction as filler (not just X but Y, from X to Y, whether X or Y)\"\n rationale: \"Two-beat escalations that sound comprehensive but rarely carry real contrast or range. Models overuse them to simulate depth.\"\n example: \"Not just a tool, but a movement. From startups to enterprises.\"\n - type: structure\n pattern: \"negation-then-correction (it's not about X, it's about Y)\"\n rationale: \"A structure where the negation is filler. The correction is the point; the setup is padding that models lean on.\"\n example: \"It's not about features, it's about outcomes.\"\n - type: phrase\n pattern: \"filler transitions (at the end of the day, let that sink in)\"\n rationale: \"Throat-clearing idioms that add no information before the actual point. If the point is strong, it stands alone.\"\n example: \"At the end of the day, let that sink in.\"\n - type: word\n pattern: \"ai slop\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “ai slop” without proof or specificity.\"\n - type: word\n pattern: \"hype\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “hype” without proof or specificity.\"\n - type: word\n pattern: \"anxiety-inducing\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “anxiety-inducing” without proof or specificity.\"\n - type: word\n pattern: \"next shiny toy\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “next shiny toy” without proof or specificity.\"\n - type: word\n pattern: \"activity\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “activity” without proof or specificity.\"\n - type: word\n pattern: \"defaults\"\n rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n example: \"Generic copy using “defaults” without proof or specificity.\"\n```\n", "signature": "VrGNGhN3Aq9+zGl7MUwb13WIdIBQJuAzzKMUQw3jWusFMZB+PxINBROllAl5KyvduWazlDzuxAUu637NSkOHDQ==", "sha256": "61216c492f5c8e1ba499ef1f3582b7a90a9579e0035718dd1b4941b2a5872f36", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/we-are-the-blueprint-4b0e7f4b/files/voice/anti-ai", "json_url": "https://registry.encodedbrands.ai/brands/we-are-the-blueprint-4b0e7f4b/files/voice/anti-ai/data.json", "source_url": "https://registry.encodedbrands.ai/brands/we-are-the-blueprint-4b0e7f4b/source/voice/anti-ai.md", "canonical_source_url": "https://registry.brandcontextprotocol.dev/we-are-the-blueprint-4b0e7f4b/.well-known/brand/voice/anti-ai.md" } ] }