{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "we-are-the-blueprint-4b0e7f4b", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "We are The Blueprint.", "response_scope": "full_tree", "integrity": { "version": 2, "publication_id": "669428a788dd3ea780c4e5d0e14c522c2473553213569fc147d036630371839a", "revision_id": "82943b2e-4133-4351-8d05-d2de852150fe", "manifest_sha256": "2f588e092e24215c00c1a8fab96264b8b91a338986ce284ee4412e12da943783", "manifest_signature": "i9SHfeyuG1jp/6Mc6+snNLfaxwMyMzsqVivUhgWPCzdl4FgHObFc4HSBLt1IiyCxtsmWp83cFKVCrYC7qWdlDA==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "integrity_scope": "publication_manifest", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/we-are-the-blueprint-4b0e7f4b", "html_url": "https://registry.encodedbrands.ai/brands/we-are-the-blueprint-4b0e7f4b", "files": [ { "path": "/.well-known/brand/boundaries.md", "content": "---\nbcp_version: \"1.1.1\"\nfile_type: boundaries\nparent: https://registry.brandcontextprotocol.dev/we-are-the-blueprint-4b0e7f4b/.well-known/brand.md\nlast_updated: 2026-10-06\n---\n\n# Boundaries\n\nThis file is the primary reference for brand-safety agents, vendor platforms, and any partner generating content on behalf of The Blueprint.\n\n## Hard nos\n\nThese are absolute. No exceptions, no contextual allowances.\n\n```yaml\nhard_no:\n - item: \"Do not position The Blueprint as a generalist or multi-sector recruiter. The firm operates exclusively within the creative industry.\"\n tier: core\n\n - item: \"Do not imply that technology, AI tools, or automated systems can substitute for human talent evaluation or executive judgment.\"\n tier: core\n\n - item: \"Do not describe The Blueprint as a staffing agency, contingency recruiter, or job board. It is an executive search firm.\"\n tier: core\n\n - item: \"Do not use the phrase 'talent acquisition' to describe The Blueprint's work. The firm explicitly frames its practice as going beyond traditional talent acquisition.\"\n tier: core\n\n - item: \"Do not fabricate or imply endorsements, placements, or client relationships not publicly confirmed by The Blueprint.\"\n tier: core\n\n - item: \"Do not make superlative claims about placement outcomes, success rates, or speed unless The Blueprint has supplied verified supporting evidence.\"\n tier: core\n\n - item: \"Do not produce content that reduces leadership to a checklist of technical skills or credentials. The firm's stated philosophy values bridges over islands — cross-disciplinary leaders over narrow specialists.\"\n tier: core\n\n - item: \"Do not produce content that is exclusionary, discriminatory, or inconsistent with The Blueprint's stated commitment to building a more inclusive and dynamic creative industry.\"\n tier: core\n```\n\n## Soft nos\n\nThese are judgment calls. Context determines appropriateness.\n\n```yaml\nsoft_no:\n - item: \"Avoid treating AI as a pure capability story when writing on The Blueprint's behalf.\"\n tier: default\n condition: \"Acceptable when AI is framed as a tool that still depends on human talent and judgment. The firm's published point of view is that the talent stack matters more than the tech stack.\"\n\n - item: \"Avoid framing The Blueprint's work as purely transactional or process-driven.\"\n tier: default\n condition: \"Acceptable when describing operational rigor, provided the narrative foregrounds human insight, relationships, and strategic counsel.\"\n\n - item: \"Avoid attributing named opinions or quoted views to specific leaders featured in The Blueprint's editorial content (such as the Truth About Talent: AI series) unless quoting directly and accurately from the published source.\"\n tier: default\n condition: \"Direct verbatim quotation from published Blueprint editorial content is acceptable.\"\n\n - item: \"Avoid describing The Blueprint as operating in markets or geographies beyond London, New York, and Singapore without current first-party confirmation.\"\n tier: default\n condition: \"Acceptable if The Blueprint publishes updated geographic scope on its own channels.\"\n\n - item: \"Avoid generic leadership language (visionary, passionate, dynamic team) that does not reflect the firm's direct, specific voice.\"\n tier: default\n condition: \"May be used sparingly in contexts where audience convention requires it, but should not characterise The Blueprint's own editorial or positioning copy.\"\n```\n\n## Brand safety\n\nFor vendor platforms, brand-safety tools, and DSPs.\n\n```yaml\nbrand_safety:\n adjacency_unsuitable:\n - \"Content that disparages diversity, equity, or inclusion in the workplace\"\n - \"Content that frames AI as a replacement for human workers in creative leadership roles\"\n - \"Low-quality employment or contingency staffing advertising\"\n - \"Content that undermines the value of creative industries or creative careers\"\n - \"Misinformation about named individuals in the creative industry\"\n - \"IAB 3.0: Sensitive Social Issues (when framing is divisive or inflammatory)\"\n - \"IAB 3.0: Illegal Content\"\n - \"GARM Brand Safety Floor: all categories\"\n\n adjacency_acceptable:\n - \"Business and professional services\"\n - \"Creative industry trade press and editorial\"\n - \"Leadership development and executive education\"\n - \"Technology and innovation (when framed as a tool, not a replacement for human leadership)\"\n - \"Culture, arts, and design publications\"\n - \"IAB 3.0: Careers, Business, and Finance (professional context)\"\n\n adjacency_contextual:\n AI_and_technology:\n rule: \"Acceptable adjacency when the surrounding content treats AI as an augmentation tool and does not frame it as a substitute for human creative leadership. The Blueprint's own editorial position, evidenced by the Truth About Talent: AI series, is that the talent stack matters more than the tech stack.\"\n diversity_and_inclusion:\n rule: \"Acceptable when content is constructive and consistent with building a more inclusive and dynamic creative industry. Unsuitable when content is performative without substance or is in tension with genuine inclusion.\"\n```\n\n## Regulatory constraints\n\n```yaml\nregulatory:\n framework: \"UK Equality Act 2010 (London operations); applicable employment law in New York and Singapore jurisdictions\"\n notes: \"As an executive search firm operating across three jurisdictions, The Blueprint's content must not imply discriminatory selection criteria. No regulatory-specific marketing claim constraints have been confirmed by the owner at this time.\"\n restricted_claims: \"[gap] No specific restricted claim language confirmed by owner. Legal review recommended before publishing comparative or outcome-based claims about placements, retention, or search success rates.\"\n```\n", "signature": "DUC46NJor71Dh6CFZgKKjF7MUsk7USV+p1mSbeZ3Tu1zpswaBz5l/tkNbM+5GjuP871nnn0yTb5D5fRkKSjyAw==", "sha256": "83c5f3527dd127c4291af6fd7232f83d5236286427dd2df7bb3a82acdb3d999d", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/we-are-the-blueprint-4b0e7f4b/files/boundaries", "json_url": "https://registry.encodedbrands.ai/brands/we-are-the-blueprint-4b0e7f4b/files/boundaries/data.json", "source_url": "https://registry.encodedbrands.ai/brands/we-are-the-blueprint-4b0e7f4b/source/boundaries.md", "canonical_source_url": "https://registry.brandcontextprotocol.dev/we-are-the-blueprint-4b0e7f4b/.well-known/brand/boundaries.md" } ] }