{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "visa-f26a1c9f", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "Visa", "response_scope": "full_tree", "integrity": { "version": 2, "publication_id": "833f0a14373330348b06b319d1e92bce24e6cef6a0d39a719183aed3b95c13ea", "revision_id": "f88d55bf-9994-49f3-ad39-1d48b75ad41d", "manifest_sha256": "c21ff6dcf16cc1ff739edb6ba75748ef84a41b33b9089b7862a9e612428d7303", "manifest_signature": "o+OkKuPaXFTUKW1KMA5shWqoDU+WI9YQVMAUrU9+KK1xn3WGAeWLvJx18azML9VHbNrfhfkW584S3QZuamDUBQ==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "integrity_scope": "publication_manifest", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/visa-f26a1c9f", "html_url": "https://registry.encodedbrands.ai/brands/visa-f26a1c9f", "files": [ { "path": "/.well-known/brand/visual.md", "content": "---\nbcp_version: \"0.8\"\nfile_type: visual\nparent: https://registry.brandcontextprotocol.dev/visa-f26a1c9f/.well-known/brand.md\nlast_updated: 2026-09-04\n---\n\n# Visual\n\nThis file records public Visa standards, not a complete replacement for Visa's Brand Center or Product Design System. Use approved assets from Visa's official source.\n\n## Brand mark\n\n```yaml\nbrand_mark:\n name: \"Visa Brand Mark\"\n preferred_asset_source: \"https://corporate.visa.com/en/about-visa/brand.html\"\n light_background:\n color: \"Visa Blue\"\n hex: \"#1434CB\"\n dark_background:\n color: \"White\"\n hex: \"#FFFFFF\"\n preferred_use: \"Display the mark fully and clearly, in Visa Blue whenever possible.\"\n clear_space: \"Use at least the recommended 1X clear space from the current Visa asset guidance.\"\n naming: \"Write the company and brand name as Visa, not VISA or visa.\"\n prohibited:\n - \"Do not use the retired Visa Flag.\"\n - \"Do not recolor, redraw, stretch, compress, crop, outline, or add effects to the mark.\"\n - \"Do not place the mark where contrast is insufficient.\"\n canada_note: \"Visa Canada has specific trademark requirements; use the approved Canada assets and guidance.\"\n source: \"https://corporate.visa.com/content/dam/VCOM/corporate/about-visa/documents/visa-brand-standards-sept2025.pdf\"\n```\n\n## Color\n\n```yaml\ncolor:\n tokens:\n visa_blue:\n hex: \"#1434CB\"\n role: primary_brand_mark\n source: \"Visa Fundamental Brand Standards, September 2025\"\n white:\n hex: \"#FFFFFF\"\n role: reverse_brand_mark_and_light_surface\n source: \"Visa Fundamental Brand Standards, September 2025\"\n rules:\n - \"Use the blue mark on light backgrounds and the white mark on dark backgrounds.\"\n - \"Do not treat colors scraped from a Visa webpage as approved brand tokens.\"\n - \"Do not use color alone to convey meaning.\"\n - \"Meet at least 4.5:1 contrast for normal text and 3:1 for large text and interface components, subject to the current Visa accessibility guidance.\"\n accessibility_source: \"https://design.visa.com/base-elements/color/accessibility/\"\n```\n\n## Typography\n\n```yaml\ntypography:\n visa_brand:\n family: \"Visa Dialect\"\n usage: \"Visa brand typography; use licensed, approved assets and current Brand Center guidance.\"\n visa_branded_interfaces:\n family: \"Visa Dialect UI\"\n usage: \"Standard typeface for Visa-branded digital interfaces.\"\n non_visa_branded_browser_experiences:\n family: \"Open Sans\"\n usage: \"Recommended by the Visa Product Design System for browser experiences that are not Visa branded.\"\n unsupported_languages:\n family: \"Noto Sans\"\n usage: \"Use for languages not supported by Visa Dialect.\"\n rules:\n - \"Use sentence case in nearly all interface scenarios.\"\n - \"Maintain a clear type hierarchy and follow the current Visa type ramp.\"\n - \"Use approximately 1.5 line height for body text and readable line lengths.\"\n source: \"https://design.visa.com/base-elements/typography/usage/\"\n```\n\n## Accessibility and implementation\n\n```yaml\naccessibility:\n target: \"WCAG 2.2 Level AA\"\n rules:\n - \"Provide visible focus and keyboard access.\"\n - \"Use text or another cue in addition to color.\"\n - \"Provide meaningful alternative text for informative images and appropriate labels for controls.\"\n - \"Test contrast using the actual foreground, background, size, and weight.\"\n source: \"https://design.visa.com/global-accessibility-requirements/\"\nimplementation:\n - \"Use the current Visa Product Design System for product components and tokens.\"\n - \"Do not promote incidental CSS values, shadows, spacing, or button styles observed on one Visa page into global brand rules.\"\n - \"Do not modify Visa sensory-branding assets outside their published standards.\"\n```\n\n## Sources\n\n- Visa Fundamental Brand Standards, September 2025: https://corporate.visa.com/content/dam/VCOM/corporate/about-visa/documents/visa-brand-standards-sept2025.pdf\n- Visa Brand Center: https://corporate.visa.com/en/about-visa/brand.html\n- Visa Product Design System: https://design.visa.com/\n\n", "signature": "A45NvyCAr/8e4nxRHdf8nNfvGMa+jKwsCOvSV0U9De9ggPBSyyy6oyTBJlmsjt++AaU/Ql126aocNY6dqR9VBg==", "sha256": "8c9084211c0e7af72a7248b0a7dacb9ed10953f3c34b8e30c19fc201cbd44cfb", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/visa-f26a1c9f/files/visual", "json_url": "https://registry.encodedbrands.ai/brands/visa-f26a1c9f/files/visual/data.json", "source_url": "https://registry.encodedbrands.ai/brands/visa-f26a1c9f/source/visual.md", "canonical_source_url": "https://registry.brandcontextprotocol.dev/visa-f26a1c9f/.well-known/brand/visual.md" } ] }