{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "visa-f26a1c9f", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "Visa", "response_scope": "full_tree", "integrity": { "version": 2, "publication_id": "833f0a14373330348b06b319d1e92bce24e6cef6a0d39a719183aed3b95c13ea", "revision_id": "f88d55bf-9994-49f3-ad39-1d48b75ad41d", "manifest_sha256": "c21ff6dcf16cc1ff739edb6ba75748ef84a41b33b9089b7862a9e612428d7303", "manifest_signature": "o+OkKuPaXFTUKW1KMA5shWqoDU+WI9YQVMAUrU9+KK1xn3WGAeWLvJx18azML9VHbNrfhfkW584S3QZuamDUBQ==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "integrity_scope": "publication_manifest", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/visa-f26a1c9f", "html_url": "https://registry.encodedbrands.ai/brands/visa-f26a1c9f", "files": [ { "path": "/.well-known/brand/claims.md", "content": "---\nbcp_version: \"0.8\"\nfile_type: claims\nparent: https://registry.brandcontextprotocol.dev/visa-f26a1c9f/.well-known/brand.md\nlast_updated: 2026-09-04\n---\n\n# Claims\n\nThis is a public-source demonstration, not a list of claims approved by Visa. Every claim below remains subject to Visa brand and legal review before use in advertising, sales, regulated communications, or other consequential contexts.\n\n## Requires caveat or owner approval\n\n```yaml\nrequires_caveat:\n - claim: \"Everywhere You Want to Be\"\n tier: core\n proof_status: requires_caveat\n owner: null\n validity_window:\n valid_from: 2025-02-27\n valid_until: null\n source_hash: null\n exact_text: true\n approved_language: \"Everywhere You Want to Be\"\n caveat: \"Visa described this as an iconic brand platform in January 2026, following its February 2025 relaunch. Confirm campaign and market usage with Visa before deployment.\"\n source_url: \"https://corporate.visa.com/en/sites/visa-perspectives/newsroom/visa-milano-cortina-2026-us-brand-campaign.html\"\n\n - claim: \"To uplift everyone, everywhere by being the best way to pay and be paid.\"\n tier: core\n proof_status: requires_caveat\n owner: null\n validity_window:\n valid_from: null\n valid_until: null\n source_hash: null\n exact_text: true\n approved_language: \"To uplift everyone, everywhere by being the best way to pay and be paid.\"\n caveat: \"Use as Visa's stated corporate purpose. Confirm capitalization and surrounding copy for the intended market.\"\n source_url: \"https://corporate.visa.com/en/about-visa.html\"\n\n - claim: \"Visa is a trusted network and world leader in digital payments.\"\n tier: core\n proof_status: requires_caveat\n owner: null\n validity_window:\n valid_from: null\n valid_until: null\n source_hash: null\n exact_text: false\n approved_language: null\n caveat: \"Attribute or closely track Visa's current corporate description; do not expand it into unsupported market-share or superiority claims.\"\n source_url: \"https://corporate.visa.com/en/about-visa.html\"\n\n - claim: \"Visa operates in more than 200 countries and territories.\"\n tier: core\n proof_status: requires_caveat\n owner: null\n validity_window:\n valid_from: 2025-09-30\n valid_until: null\n source_hash: null\n exact_text: false\n approved_language: null\n caveat: \"Keep the 'more than' qualifier and cite a current Visa source.\"\n source_url: \"https://corporate.visa.com/en/about-visa.html\"\n\n - claim: \"During fiscal 2025, 329 billion payments and cash transactions with Visa's brand were processed by Visa or other networks, an average of 901 million transactions per day.\"\n tier: core\n proof_status: requires_caveat\n owner: null\n validity_window:\n valid_from: 2024-10-01\n valid_until: 2025-09-30\n source_hash: null\n exact_text: false\n approved_language: null\n caveat: \"Always say fiscal 2025, retain 'Visa or other networks,' and do not imply that Visa itself processed all 329 billion; Visa reported 258 billion processed by Visa.\"\n source_url: \"https://www.sec.gov/Archives/edgar/data/1403161/000140316125000089/v-20250930.htm\"\n\n - claim: \"During fiscal 2025, Visa's total payments and cash volume was $17 trillion.\"\n tier: core\n proof_status: requires_caveat\n owner: null\n validity_window:\n valid_from: 2024-10-01\n valid_until: 2025-09-30\n source_hash: null\n exact_text: false\n approved_language: null\n caveat: \"State fiscal 2025 and 'payments and cash volume.' Do not say Visa moved or earned $17 trillion.\"\n source_url: \"https://www.sec.gov/Archives/edgar/data/1403161/000140316125000089/v-20250930.htm\"\n\n - claim: \"During fiscal 2025, Visa had nearly 5 billion payment credentials available for use at more than 175 million merchant locations worldwide.\"\n tier: core\n proof_status: requires_caveat\n owner: null\n validity_window:\n valid_from: 2024-10-01\n valid_until: 2025-09-30\n source_hash: null\n exact_text: false\n approved_language: null\n caveat: \"Retain 'nearly,' 'more than,' the fiscal period, and the fact that credentials are issued Visa card accounts.\"\n source_url: \"https://www.sec.gov/Archives/edgar/data/1403161/000140316125000089/v-20250930.htm\"\n\n - claim: \"Visa's Zero Liability Policy protects eligible cardholders from unauthorized charges.\"\n tier: core\n proof_status: requires_caveat\n owner: null\n validity_window:\n valid_from: null\n valid_until: null\n source_hash: null\n exact_text: false\n approved_language: null\n caveat: \"State the published exclusions and direct cardholders to their issuer. The policy does not apply to certain commercial card and anonymous prepaid transactions or transactions not processed by Visa; issuer investigation and other restrictions may apply.\"\n source_url: \"https://www.visa.com/en-us/personal/security/zero-liability-policy\"\n```\n\n## Forbidden formulations\n\n```yaml\nforbidden:\n - claim: \"This is an official or Visa-approved BCP.\"\n tier: core\n proof_status: forbidden\n owner: null\n validity_window:\n valid_from: 2026-09-04\n valid_until: null\n source_hash: null\n exact_text: false\n approved_language: null\n reason: \"This record was assembled by Encoded Brands from public sources and has not been reviewed or approved by Visa.\"\n\n - claim: \"Visa processed all 329 billion Visa-branded transactions in FY2025.\"\n tier: core\n proof_status: forbidden\n owner: null\n validity_window:\n valid_from: 2024-10-01\n valid_until: 2025-09-30\n source_hash: null\n exact_text: false\n approved_language: null\n reason: \"Visa's filing says those transactions were processed by Visa or other networks; 258 billion were processed by Visa.\"\n\n - claim: \"Visa moved or earned $17 trillion in FY2025.\"\n tier: core\n proof_status: forbidden\n owner: null\n validity_window:\n valid_from: 2024-10-01\n valid_until: 2025-09-30\n source_hash: null\n exact_text: false\n approved_language: null\n reason: \"The filing reports total payments and cash volume, not Visa revenue or funds owned by Visa.\"\n\n - claim: \"Visa's FY2025 operational scale metrics were all externally audited.\"\n tier: core\n proof_status: forbidden\n owner: null\n validity_window:\n valid_from: 2024-10-01\n valid_until: 2025-09-30\n source_hash: null\n exact_text: false\n approved_language: null\n reason: \"An SEC-filed annual report does not by itself prove that each non-financial operational metric was separately audited.\"\n\n - claim: \"Visa issues the card, sets the account terms, or decides every dispute.\"\n tier: core\n proof_status: forbidden\n owner: null\n validity_window:\n valid_from: null\n valid_until: null\n source_hash: null\n exact_text: false\n approved_language: null\n reason: \"Visa's financial-institution clients issue credentials and the issuing bank makes account and chargeback decisions.\"\n\n - claim: \"Visa guarantees that an account, transaction, credential, or system is completely secure or fraud-free.\"\n tier: core\n proof_status: forbidden\n owner: null\n validity_window:\n valid_from: null\n valid_until: null\n source_hash: null\n exact_text: false\n approved_language: null\n reason: \"Visa describes layered security and risk management, not zero risk.\"\n```\n", "signature": "Ft+WtYCVc93CJsOhujGj5HIp1ySSiBWiNWuvleNGbl3h/pyYJl52gBN1AN3v52fCm0ejvenmLiALQEMhZhN/Cw==", "sha256": "8e3e63e016067498b84411d1d70be635a1c95985346a4c77bab64747a02b5532", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/visa-f26a1c9f/files/claims", "json_url": "https://registry.encodedbrands.ai/brands/visa-f26a1c9f/files/claims/data.json", "source_url": "https://registry.encodedbrands.ai/brands/visa-f26a1c9f/source/claims.md", "canonical_source_url": "https://registry.brandcontextprotocol.dev/visa-f26a1c9f/.well-known/brand/claims.md" } ] }