{"legal_review_disclosure":"These claims have been machine-generated and should be reviewed by legal counsel before customer use.","metadata":{"bcp_version":"0.8","file_type":"claims","last_updated":"2026-09-02","parent":"/.well-known/brand.md"},"sections":{"approved_at_launch":[{"approved_language":null,"claim":"Therabody is a science-backed wellness technology company.","evidence":"Owner-confirmed brand positioning statement. Therabody describes itself as a science-backed wellness technology company across public-facing surfaces.","exact_text":false,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"1f1bd2f99ec8dd0759f0bc9cb4514743755f21d8b18324dba4d2347b623e2c55","tier":"core","validity_window":{"valid_from":"2025-01-30","valid_until":null}},{"approved_language":null,"claim":"Therabody offers a full wellness ecosystem spanning percussive therapy, pneumatic compression, e-stim, red light, and hot and cold modalities.","evidence":"Owner-confirmed positioning. Interview clarified that Therabody began with percussive therapy and has expanded into a multi-modality wellness ecosystem.","exact_text":false,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"1f1bd2f99ec8dd0759f0bc9cb4514743755f21d8b18324dba4d2347b623e2c55","tier":"core","validity_window":{"valid_from":"2025-01-30","valid_until":null}},{"approved_language":null,"claim":"The Theragun was invented so people could treat pain themselves rather than relying only on surgery or drugs.","evidence":"Owner-confirmed founding story. The Theragun was invented to enable self-treatment of pain at home.","exact_text":false,"owner":"[gap]","proof_status":"approved","source_hash":"b4bce96c6d8521647704261f72f9285bbb20c37a989fdbb9c0b1bca1f557d96c","tier":"default","validity_window":{"valid_from":"2025-01-30","valid_until":null}}],"forbidden":[{"approved_language":null,"claim":"Therabody products treat, cure, or diagnose any medical condition.","exact_text":false,"owner":"[gap]","proof_status":"forbidden","reason":"Medical treatment, cure, and diagnosis claims require FDA clearance or equivalent regulatory approval. No such clearance is on file for a general line-level claim. Any such statement exposes the brand to regulatory action.","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-01-30","valid_until":null}},{"approved_language":null,"claim":"Any unqualified 'scientifically proven' or 'clinically proven' statement applied to the Therabody product line as a whole.","exact_text":false,"owner":"[gap]","proof_status":"forbidden","reason":"Existing study evidence is product-specific and outcome-specific. A blanket line-level proof claim is unsupported and not approved. Use requires_caveat entries above for product-specific study references.","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-01-30","valid_until":null}},{"approved_language":null,"claim":"Therabody products replace professional medical care or advice.","exact_text":false,"owner":"[gap]","proof_status":"forbidden","reason":"Founding story positions Therabody as enabling self-care alongside, not instead of, professional care. This claim contradicts brand positioning and creates regulatory and liability risk.","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-01-30","valid_until":null}}],"requires_caveat":[{"approved_language":"[gap] — requires Legal review and citation of the specific study before approved language can be set.","caveat":"Any 'scientifically proven' claim must cite the specific study, its date, the product tested, and the outcome measured. Blanket use of 'scientifically proven' across the product line is not approved without study-specific substantiation.","claim":"Therabody products are scientifically proven to [specific outcome].","evidence":"Site surfaces study-backed language for individual products (e.g., JetBoots Pro Plus, TheraFace Mask Glo, percussive therapy systematic review). Each instance is tied to a named study and specific product. No blanket line-level proof claim is on file.","exact_text":true,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-01-30","valid_until":null}},{"approved_language":"[gap] — each product requires its own approved language tied to a named study.","caveat":"Must name the specific clinical study, the product tested, the measured outcome, and the study date. Cannot be applied generically. Legal review required before each product-level clinical claim is published.","claim":"Therabody [product] is clinically proven to [outcome].","evidence":"Therabody publishes clinical findings for specific products on its blog. These are product-specific and study-specific, not a transferable blanket claim.","exact_text":true,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"[gap]","tier":"core","validity_window":{"valid_from":"2025-01-30","valid_until":null}}]}}