{
  "trust_level": "claimed",
  "official_brand_source": false,
  "verification_method": null,
  "verified_domain": null,
  "verified_at": null,
  "verification_last_checked_at": null,
  "verification_expires_at": null,
  "status": "active",
  "customer_handle": "therabody-ca22efbf",
  "certification_status": "not_certified",
  "registry_certified": false,
  "certification": null,
  "brand_name": "Therabody",
  "response_scope": "full_tree",
  "integrity": {
    "version": 2,
    "publication_id": "65da6b7beac5059283daee325053f159c8ac35724a11bfc5fce6ab7bb34f6db6",
    "revision_id": "c2bba3fc-6132-4eab-a637-a0b1e38f1996",
    "manifest_sha256": "1cae2bb10d3488ebf4474c748a18ee0492fa8e0ef409f9c6151d8da4ab0336af",
    "manifest_signature": "MB5sWvrPdpmU+5LQA3BBaoeaalaFdE8Uwm/dpp5NkHUf+7pT0VYW4EC9VmDi5kmkfjyjYbXLS/1IjZ6JUadeDQ==",
    "manifest_signature_kid": "v1"
  },
  "verified": null,
  "schema": "bcp-readable-package-v1",
  "integrity_scope": "publication_manifest",
  "representation": "Derived readable representation; verify signatures against the canonical source files.",
  "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/therabody-ca22efbf",
  "html_url": "https://registry.encodedbrands.ai/brands/therabody-ca22efbf",
  "files": [
    {
      "path": "/.well-known/brand/voice/anti-ai.md",
      "content": "---\nbcp_version: \"0.8\"\nfile_type: anti_ai\nparent: https://registry.brandcontextprotocol.dev/therabody-ca22efbf/.well-known/brand.md\nlast_updated: 2026-09-02\n---\n\n# Anti-AI Voice\n\nApply the community baseline and every brand addition below before generating or approving copy. Prefer plain, specific, confident sentences.\n\n```yaml\ncommunity_reference:\n  - url: \"https://encodedbrands.ai/.well-known/brand/voice/anti-ai.md\"\n    rationale: \"Encoded Brands maintains a live baseline of common machine-written language patterns.\"\n\nbrand_additions:\n  - type: structure\n    pattern: \"em dashes used as a default sentence hinge\"\n    rationale: \"They create a polished model cadence instead of plain brand speech.\"\n    example: \"A better platform — built for everyone — starts here.\"\n  - type: phrase\n    pattern: \"hollow announcement enthusiasm\"\n    rationale: \"Phrases such as “thrilled,” “excited to announce,” and “we can’t wait” replace information with synthetic emotion.\"\n    example: \"We’re thrilled to announce an exciting new chapter.\"\n  - type: closer\n    pattern: \"generic invitation closers\"\n    rationale: \"Closers such as “experience everything we have to offer” and “join our growing community” say nothing specific.\"\n    example: \"Join our growing community and experience everything we have to offer.\"\n  - type: word\n    pattern: \"revolutionize, unlock, leverage, game-changing, seamless, premium, cutting-edge\"\n    rationale: \"These are generic marketing shortcuts. Replace each with the concrete feature, decision, or outcome.\"\n    example: \"Unlock a seamless, game-changing creator experience.\"\n  - type: structure\n    pattern: \"parallel construction as filler (not just X but Y, from X to Y, whether X or Y)\"\n    rationale: \"Two-beat escalations that sound comprehensive but rarely carry real contrast or range. Models overuse them to simulate depth.\"\n    example: \"Not just a tool, but a movement. From startups to enterprises.\"\n  - type: structure\n    pattern: \"negation-then-correction (it's not about X, it's about Y)\"\n    rationale: \"A structure where the negation is filler. The correction is the point; the setup is padding that models lean on.\"\n    example: \"It's not about features, it's about outcomes.\"\n  - type: phrase\n    pattern: \"filler transitions (at the end of the day, let that sink in)\"\n    rationale: \"Throat-clearing idioms that add no information before the actual point. If the point is strong, it stands alone.\"\n    example: \"At the end of the day, let that sink in.\"\n  - type: word\n    pattern: \"used car salesman\"\n    rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n    example: \"Generic copy using “used car salesman” without proof or specificity.\"\n  - type: word\n    pattern: \"elite athletes only\"\n    rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n    example: \"Generic copy using “elite athletes only” without proof or specificity.\"\n  - type: word\n    pattern: \"proven to cure\"\n    rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n    example: \"Generic copy using “proven to cure” without proof or specificity.\"\n```\n",
      "signature": "fC5Kj227eNqGR4eH3XWPBt94r7WKhzIlFbM05wGmGAVNHMZ90N7bGT+vH3fgl694Nn42PXfJurHmbaFrq+VhDg==",
      "sha256": "b62a77c6aa64d47d84dbbc66b9513f36db614c1bcad2bf4ae5d6059e94fee2a4",
      "kid": "v1",
      "content_type": "text/markdown; charset=utf-8",
      "html_url": "https://registry.encodedbrands.ai/brands/therabody-ca22efbf/files/voice/anti-ai",
      "json_url": "https://registry.encodedbrands.ai/brands/therabody-ca22efbf/files/voice/anti-ai/data.json",
      "source_url": "https://registry.encodedbrands.ai/brands/therabody-ca22efbf/source/voice/anti-ai.md",
      "canonical_source_url": "https://registry.brandcontextprotocol.dev/therabody-ca22efbf/.well-known/brand/voice/anti-ai.md"
    }
  ]
}