{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "the-source-for-learning-ece-54cf3585", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "The Source for Learning ECE", "response_scope": "path", "content_complete": true, "available_paths": [ "/.well-known/brand.md", "/.well-known/brand/boundaries.md", "/.well-known/brand/claims.md", "/.well-known/brand/onboarding.md", "/.well-known/brand/representation.md", "/.well-known/brand/values.md", "/.well-known/brand/visual.md", "/.well-known/brand/voice.md", "/.well-known/brand/voice/anti-ai.md" ], "integrity_scope": "publication_manifest", "integrity": { "version": 2, "publication_id": "ec4414f4d8636cd2f310ab0876a5f74052bb7d1fa227ecc8f14159aa7fc9a686", "revision_id": "2887e879-6ee0-47a0-9ddc-bfb44ac13eab", "manifest_sha256": "464f035166c27b6d5b3ddeff15ced695b4fbfe99946818e6744b49fb7fe9610a", "manifest_signature": "uFeRf/otd3SPfALnFS06A8/dl/D47z/V9rHfJDiFz6Gk8EjXVdQt1THycug4ulU2rVeR9WASmvhal9XoWLC8Bw==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585", "html_url": "https://registry.encodedbrands.ai/brands/the-source-for-learning-ece-54cf3585", "files": [ { "path": "/.well-known/brand/voice.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: voice\nparent: https://registry.encodedbrands.ai/the-source-for-learning-ece-54cf3585/.well-known/brand.md\nlast_updated: 2026-10-22\n---\n\n# Voice\n\nWarm, energetic and teacher-friendly; value first, hooks over labels, short and scannable, active first person. Lean approachable and colloquial.\n\n## Not that\n\nNot long, descriptive or feature-led; not stat lists; not 'way too much copy.' Not pushy or salesy; urgency only with a real deadline or event.\n\n## Personality\n\n- Warm and teacher-friendly: speaks to educators as peers. Not academic or lecturing.\n- Energetic: leads with the payoff. Not pushy; urgency only when a real deadline or event exists.\n- Concise: short and scannable. Not feature-led or stat-heavy.\n\n## Register\n\nApproachable and colloquial, kept credible by named expert presenters and concrete outcomes such as PD clock hours. LEAD Credential copy moves toward emotional, identity-led language.\n\n## Vocabulary\n\nPrefer (pricing as of 2026): 'FREE' or '100% free' next to the CTA verb; 'joyful'; 'ready-to-use'; 'play-based'; 'only in the SFL ECE portal'; 'earn PD clock hours upon completion'; CTA 'It's easy. Why wait? Sign up today.'\n\nAvoid: No em dashes; avoid 'craft'; avoid 'SFLECE' shorthand for cold audiences; avoid blanket 'don't miss this' urgency.\n\n```yaml\nprefer:\n - word: \"FREE / 100% free, next to the call-to-action verb (pricing as of 2026)\"\n tier: core\n rationale: \"Owner-approved; free access is central to the offer\"\n - word: \"joyful\"\n tier: default\n - word: \"ready-to-use\"\n tier: default\n - word: \"play-based\"\n tier: default\n - word: \"only in the SFL ECE portal\"\n tier: default\n - word: \"earn PD clock hours upon completion\"\n tier: default\n - word: \"It's easy. Why wait? Sign up today.\"\n tier: default\n rationale: \"Owner-approved call to action\"\n\navoid:\n - word: \"em dashes\"\n tier: core\n rationale: \"Owner-approved style rule\"\n - word: \"craft\"\n tier: default\n rationale: \"Owner-approved avoid list\"\n - word: \"SFLECE as shorthand\"\n tier: contextual\n context: \"Cold or purchased email lists; spell out The Source for Learning ECE\"\n rationale: \"Unfamiliar audiences do not recognize the abbreviation\"\n - word: \"don't miss this, as blanket urgency\"\n tier: default\n rationale: \"Urgency only with a real deadline or event\"\n```\n\n## Punctuation and formatting rules\n\n```yaml\nem_dashes: never\noxford_comma: gap\nheadline_periods: gap\nexclamation_points: gap\nsentence_case_headlines: gap\ncapitalization_notes: \"FREE may appear in capitals, as on the sflece.org homepage. Exclamation points are observed in homepage headlines; no rule has been set.\"\n```\n\n## Channel modulation\n\nKnown registrants: get to the point. Cold or purchased lists: introduce The Source for Learning ECE in a sentence or two, spell out the name, lead with free, flexible, online PD. LEAD: emotional and identity-led, anchored on 'The Confidence to Lead.'\n\n```yaml\ncontexts:\n email_known_registrants:\n tone: \"Get to the point\"\n register: \"Casual and direct\"\n email_cold_or_purchased_lists:\n tone: \"Introduce The Source for Learning ECE in a sentence or two, spell out the name, lead with free, flexible, online PD\"\n register: \"Approachable, introductory\"\n lead_credential:\n tone: \"Emotional and identity-led, anchored on The Confidence to Lead\"\n register: \"Warm, aspirational\"\n social: gap\n support: gap\n advertising: gap\n```\n\n## Copy examples\n\nLanguage sample (sflece.org homepage): \"Leading & Learning with Confidence!\" \"Unlock timesaving, ready-to-use classroom and professional learning resources. All in one place, always FREE!\"\n\n| On-brand | Off-brand |\n|----------|-----------|\n| Leading & Learning with Confidence! | [gap] No verified off-brand sample on file |\n| Unlock timesaving, ready-to-use classroom and professional learning resources. 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