{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "the-australian-835000db", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "The Australian", "response_scope": "path", "content_complete": true, "available_paths": [ "/.well-known/brand.md", "/.well-known/brand/boundaries.md", "/.well-known/brand/claims.md", "/.well-known/brand/onboarding.md", "/.well-known/brand/representation.md", "/.well-known/brand/values.md", "/.well-known/brand/visual.md", "/.well-known/brand/voice.md", "/.well-known/brand/voice/anti-ai.md" ], "integrity_scope": "publication_manifest", "integrity": { "version": 2, "publication_id": "2a595fa0038f597b428e999b2b134d3afbc7670441b7b8a9de025f2dc5557cf2", "revision_id": "0810be68-8a06-42ab-afa4-69f1a088ee6e", "manifest_sha256": "fd91bb5707b1d78cf61c43d0765e99c7db8f3e4898fce1dc4dbc9baee98f66a2", "manifest_signature": "s6cBqwwgZBqeVon974s6DR6CIlpxNkrIS2cfvmF8xk33uk01FEqLHlaPgiI03uaEjnLvK1VDz1wSzgiI6X2MAQ==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.encodedbrands.ai/brands/the-australian-835000db", "html_url": "https://registry.encodedbrands.ai/brands/the-australian-835000db", "files": [ { "path": "/.well-known/brand/claims.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: claims\nlast_updated: \"2026-10-26\"\nparent: https://registry.encodedbrands.ai/the-australian-835000db/.well-known/brand.md\n---\n\n# The Australian — Claims\n\n> **Review notice.** These records are evidence and use classifications compiled by a third party from public sources and a supplied marketing-guidelines document. They are **not legal advice and not brand approval**. No claim here has been reviewed or approved by The Australian or News Corp Australia: every record carries `brand_approval: unreviewed`. Factual use needs legal or accountable review, and figures marked as needing a fresh check must be re-verified on the day they are used.\n\nStatus meanings (BCP 2.0 §19):\n\n- `use_status: permitted` means usable as stated, with its source.\n- `use_status: conditional` means usable only with the stated caveat.\n- Anything in `forbidden` (prohibited / aspirational / unknown) must not be used as a factual marketing claim.\n- `evidence_status: supported` means a cited source exists and was checked on the date given. It is not proof of truth.\n\nSource keys: **[G]** supplied Marketing Brand Guidelines (2026, updated July). **[SP]**, **[H]**, **[S]**, **[A]** are pages on theaustralian.com.au checked 2026-10-26: Standards of Practice, the home page and footer, the subscribe page, and the Michelle Gunn author page. **[NCA]** https://www.newscorpaustralia.com/brands/the-australian/ checked 2026-10-26. Third-party sources are cited by URL.\n\n## Established\n\n```yaml\npermitted:\n - claim: The Australian was founded by Rupert Murdoch and first published in July 1964.\n use_status: permitted\n evidence_status: supported\n evidence: \"[G] §01 reproduces Rupert Murdoch's 1964 launch statement; [G] §02 manifesto (60th-anniversary text, 'Welcome to 60 years of The Australian') reproduced in the July 2026 guidelines; https://en.wikipedia.org/wiki/The_Australian (checked 2026-10-26). Exact day: see requires_caveat.\"\n brand_approval: unreviewed\n - claim: The Australian is bound by the Standards of Practice of the Australian Press Council.\n use_status: permitted\n evidence_status: supported\n evidence: \"https://www.theaustralian.com.au/standards-of-practice (checked 2026-10-26); Australian Press Council masthead list Oct 2025 https://presscouncil.org.au/wp-content/uploads/2025/10/APC-Constituent-Bodies-2025.pdf\"\n brand_approval: unreviewed\n - claim: Readers who believe the Press Council standards have been breached may approach The Australian or contact the Australian Press Council.\n use_status: permitted\n evidence_status: supported\n evidence: \"https://www.theaustralian.com.au/standards-of-practice (checked 2026-10-26)\"\n brand_approval: unreviewed\n - claim: \"The Australian's marketing proposition is: The Australian is the antidote to ordinary thinking.\"\n use_status: permitted\n evidence_status: supported\n evidence: \"[G] §01 Proposition\"\n brand_approval: unreviewed\n exact_text: true\n approved_language: \"The Australian is the antidote to ordinary thinking.\"\n - claim: \"The Australian's brand platform is built around the 'contest of ideas'.\"\n use_status: permitted\n evidence_status: supported\n evidence: \"[G] §01 Brand Insight ('embraced the contest of ideas') and §06 Messaging Construct ('Welcome … Contest of Ideas'); Mediaweek 14 Jul 2024 reports the line 'Welcome to the contest of ideas' https://www.mediaweek.com.au/editor-in-chief-michelle-gunn-on-the-australian-at-60-past-present-and-the-future\"\n brand_approval: unreviewed\n```\n\n## Needs caveat or a fresh check\n\n```yaml\nrequires_caveat:\n - claim: The first edition of The Australian was published on 15 July 1964.\n use_status: conditional\n evidence_status: supported\n evidence: \"https://en.wikipedia.org/wiki/The_Australian, History section (checked 2026-10-26). The same page's infobox says 14 July 1964.\"\n brand_approval: unreviewed\n caveat: \"The secondary source is inconsistent (14 vs 15 July). Say 'July 1964' unless the day is confirmed from a primary source.\"\n - claim: \"The Australian's campaign line is 'Welcome to the contest of ideas'.\"\n use_status: conditional\n evidence_status: supported\n evidence: \"Mediaweek 14 Jul 2024 (trade press); [G] §06 shows the construct 'Welcome … Contest of Ideas' but not the full line.\"\n brand_approval: unreviewed\n caveat: \"Exact wording and capitalisation are not confirmed in a current brand source. Confirm with the brand before quoting as an exact line.\"\n - claim: The Australian is published by Nationwide News Pty Ltd, part of News Corp Australia.\n use_status: conditional\n evidence_status: supported\n evidence: \"Site footer 'Nationwide News Pty Ltd © 2026' (https://www.theaustralian.com.au/, checked 2026-10-26); [NCA] lists The Australian among News Corp Australia brands.\"\n brand_approval: unreviewed\n caveat: \"Ownership and corporate structure can change. State 'as at' the check date and re-verify before use in anything time-sensitive.\"\n - claim: Michelle Gunn is Editor-in-Chief of The Australian.\n use_status: conditional\n evidence_status: supported\n evidence: \"https://www.theaustralian.com.au/author/michelle-gunn (checked 2026-10-26); [G] §02 manifesto signed 'Michelle Gunn, Editor in Chief' (60th-anniversary text, 2024, reproduced in the July 2026 guidelines).\"\n brand_approval: unreviewed\n caveat: Personnel claim; state as at 2026-10-26 and re-check before use.\n - claim: The Australian reaches about 4.87 million Australians a month across print and digital.\n use_status: conditional\n evidence_status: supported\n evidence: \"[NCA]: Cross Platform Reach 4,866,000; Print Reach 1,521,000; Digital Reach 3,676,000. Source line: Roy Morgan Single Source and Roy Morgan iris, 12 months ending Mar 2026, people 14+, last four weeks. Checked 2026-10-26.\"\n brand_approval: unreviewed\n caveat: \"Must cite 'Roy Morgan, 12 months to March 2026, P14+, monthly (last four weeks)'. Figures are refreshed regularly; re-check on the day of use. Do not mix with weekly (7-day) figures.\"\n - claim: \"On Roy Morgan's 7-day measure, The Australian had an average cross-platform audience of 2,047,000 (Jul 2025 – Jun 2026), second among Australian newspapers behind The Sydney Morning Herald.\"\n use_status: conditional\n evidence_status: supported\n evidence: \"https://www.roymorgan.com/findings/10322-australian-newspaper-print-readership-and-cross-platform-audiences-june-2026 (released 24 Aug 2026; checked 2026-10-26 via third-party research pass)\"\n brand_approval: unreviewed\n caveat: Cite period and measure; do not describe as 'most read'. Re-check for newer releases.\n - claim: \"The Australian Digital subscription was offered at $5.50 a week for the first 12 weeks, then $44 every 4 weeks.\"\n use_status: conditional\n evidence_status: supported\n evidence: \"https://www.theaustralian.com.au/subscribe/news/1/ (observed 2026-10-26). Also observed: Digital Paper $5 a week ($20 min. cost every 4 weeks); International Digital $6 a week for 12 weeks then $48 every 4 weeks, including WSJ and The Times subscriptions.\"\n brand_approval: unreviewed\n caveat: \"Price and offer observed on 2026-10-26 only; offers change frequently and are subject to the published subscription terms (https://myaccount.news.com.au/theaustralian/help/subscriptionTerms). Never quote without the date and a link to current terms.\"\n - claim: \"The Front is The Australian's daily news podcast, hosted by Editorial Director Claire Harvey.\"\n use_status: conditional\n evidence_status: supported\n evidence: \"[S] journalist profiles: Claire Harvey 'hosts the daily news podcast The Front' (checked 2026-10-26); launch coverage https://radiotoday.com.au/the-australian-launches-new-podcast-the-front/ (March 2022).\"\n brand_approval: unreviewed\n caveat: Personnel and product claim; state as at check date.\n - claim: \"The Australian's portfolio includes The Weekend Australian, The Weekend Australian Magazine, Wish, Mansion, Travel + Luxury, a Culture section, The Australian Plus member program and The Australian Wine.\"\n use_status: conditional\n evidence_status: supported\n evidence: \"[G] §06 supplements list (Wish, Mansion, Travel + Luxury, Review) and §02 logo notes (The Weekend Australian); site navigation on 2026-10-26 showed Wish, Magazine, Travel, Culture, 'the australian plus' and 'the australian wine'; Culture replaced the Review liftout from 25 Oct 2025 per https://www.mediaweek.com.au/the-australian-elevates-arts-coverage-with-launch-of-new-culture-section\"\n brand_approval: unreviewed\n caveat: \"Naming conflict: [G] (July 2026) still lists 'Review', and the subscribe page refers to 'The Weekend Australian Review', while the site nav and Mediaweek indicate 'Culture'. Confirm the current name before use. Mansion and Travel + Luxury were not directly confirmed on the live site.\"\n - claim: \"Hedley Thomas, The Australian's National Chief Correspondent, has won eight Walkley Awards.\"\n use_status: conditional\n evidence_status: supported\n evidence: \"[S] journalist profile (checked 2026-10-26).\"\n brand_approval: unreviewed\n caveat: \"Brand-published biographical claim; not independently checked against the Walkley Foundation. Attribute to the source.\"\n - claim: \"Jessica Halloran and Stephen Rice of The Australian won the 2025 Walkley Award for long-form feature writing ('Predator in the Vault').\"\n use_status: conditional\n evidence_status: supported\n evidence: \"https://www.adnews.com.au/news/walkley-awards-2025-winners-announced (third-party trade press)\"\n brand_approval: unreviewed\n caveat: \"Verify against the Walkley Foundation's official list before use; awards claims must name the award, category and year.\"\n - claim: The Australian is a national daily newspaper distributed across Australia.\n use_status: conditional\n evidence_status: supported\n evidence: \"[NCA] ('Australia's national news brand'); [G] §01 1964 statement ('Australia's first truly national news brand').\"\n brand_approval: unreviewed\n caveat: \"Use 'a national daily' or 'News Corp Australia's national daily'. Do not say 'the only national newspaper': The Australian Financial Review is also nationally distributed.\"\n - claim: \"The Australian describes itself as 'the only truly national broadsheet'.\"\n use_status: conditional\n evidence_status: supported\n evidence: \"[G] §03 Brand Mark\"\n brand_approval: unreviewed\n caveat: \"Self-description from an internal marketing document; not independently verified. Use only as attributed self-description, never as a stated fact.\"\n```\n\n## Forbidden, unverified or aspirational\n\n```yaml\nforbidden:\n - claim: The Australian is Australia's most trusted source of news.\n use_status: unknown\n evidence_status: unsupported\n evidence: \"Stated on [NCA] ('the country's most trusted source of news, insight, analysis and opinion') without a cited measure. No independent trust ranking found (Digital News Report Australia 2026 summary gave no brand figure).\"\n brand_approval: unreviewed\n - claim: The Australian is Australia's most-read newspaper.\n use_status: prohibited\n evidence_status: unsupported\n evidence: \"Contradicted by Roy Morgan Jul 2025 – Jun 2026, which ranks it second behind The Sydney Morning Herald on cross-platform audience.\"\n brand_approval: unreviewed\n - claim: The Australian has about 342,000 paid subscribers.\n use_status: unknown\n evidence_status: unknown\n evidence: \"Secondary reporting of News Corp FY26 results only; the primary filing was not read.\"\n brand_approval: unreviewed\n - claim: \"Unrivalled insight into national and global issues.\"\n use_status: aspirational\n evidence_status: unsupported\n brand_approval: unreviewed\n evidence: \"Tone example in [G] §06. A comparative superlative with no supporting evidence. Not to be used as a factual claim.\"\n - claim: \"The Weekend Australian Magazine offers 60+ pages of award-winning features.\"\n use_status: unknown\n evidence_status: unknown\n brand_approval: unreviewed\n evidence: \"Tone example in [G] §06; page count and awards not verified.\"\n - claim: The Australian is tied to no party.\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: unreviewed\n evidence: \"Founding commitment in Rupert Murdoch's 1964 launch statement ([G] §01). May be quoted with that attribution, but must not be presented as a current independent finding; third parties describe the paper's editorial line as centre-right/conservative (see representation.md).\"\n - claim: The Australian or News Corp Australia endorses, partners with, or has approved this BCP, Encoded Brands, or any product described alongside it.\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: unreviewed\n evidence: \"No such relationship known. This package was prepared without News Corp Australia's involvement.\"\n - claim: A statement, quote or headline attributed to The Australian or its journalists that does not appear in a published, citable article.\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: unreviewed\n evidence: \"News Corp Australia editorial code §1.1, §1.7 (accuracy; quotations not altered).\"\n - claim: \"The Deal is a current publication of The Australian.\"\n use_status: unknown\n evidence_status: unknown\n brand_approval: unreviewed\n evidence: \"Not found in 2026 site navigation or in the supplied guidelines; current status unconfirmed.\"\n```\n\n## Gaps\n\n- No brand-approved claims register or legal-approved language was available.\n- Paid subscriber numbers, the 2026 award record and the paper's own Australian of the Year program (reported since 1971) were not confirmed for 2026.\n- iOS app ID 369849696 (\"The Australian\") comes from third-party trackers. The Android listing was not confirmed.\n", "signature": "kr77O6iVvufGasLA3wyoqFDYpPIQXssUvK8VG3BUfR76O/ycFLGCgbUlYcarIoPpu5fjNc5du77grzuTFFu3Dg==", "sha256": "cf3fd87795e35a13c26d15d7b63549ccdc17eefd1867ba52b350f4eded542b6c", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/the-australian-835000db/files/claims", "json_url": "https://registry.encodedbrands.ai/brands/the-australian-835000db/files/claims/data.json", "source_url": "https://registry.encodedbrands.ai/brands/the-australian-835000db/source/claims.md", "canonical_source_url": "https://registry.encodedbrands.ai/the-australian-835000db/.well-known/brand/claims.md" } ], "path": "/.well-known/brand/claims.md" }