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      "content": "---\nbcp_version: \"1.1.1\"\nfile_type: anti_ai\nparent: https://registry.brandcontextprotocol.dev/strategus-a91c4e27/.well-known/brand.md\nlast_updated: 2026-09-22\n---\n\n# Anti-AI voice guardrails\n\nApply these brand-specific rules in addition to general editorial review. They are inferred from Strategus's public pages and have not been confirmed by Strategus.\n\n```yaml\ncommunity_reference:\n  - url: \"https://encodedbrands.ai/.well-known/brand/voice/anti-ai.md\"\n    rationale: \"Encoded Brands maintains a live baseline of common machine-written language patterns.\"\n\nbrand_additions:\n  - pattern: \"In today's rapidly evolving CTV landscape\"\n    type: opener\n    rationale: \"Scene-setting delays the buyer's KPI.\"\n  - pattern: \"unlock growth\" or \"unlock performance\"\n    type: phrase\n    rationale: \"Generic agency filler. Name the KPI and the work instead.\"\n  - pattern: \"seamless omnichannel ecosystem\"\n    type: phrase\n    rationale: \"The site says everywhere is not a strategy. Name the channel and why it is in the plan.\"\n  - pattern: \"revolutionary, game-changing, cutting-edge, future-proof\"\n    type: phrase\n    rationale: \"Unsupported novelty language is weaker than a sourced operating fact.\"\n  - pattern: \"guaranteed ROAS\" or \"proven performance\" used as a promise\n    type: claim\n    rationale: \"Proven Performance is a homepage line, not a warranty. Do not attach a number.\"\n  - pattern: \"the leading CTV agency\" or \"#1\"\n    type: claim\n    rationale: \"A ranking needs a category, period, method, and source. The press release's use of leading is not that source.\"\n  - pattern: \"not just X, but Y\" as a new sentence\n    type: structure\n    rationale: \"A predictable model cadence. Quote the published homepage sentence about real goals only when the sentence is the point.\"\n  - pattern: \"em dash used as a sentence hinge\"\n    type: punctuation\n    rationale: \"Use a full stop, colon, or short connective sentence.\"\n  - pattern: \"Together, we can change everything\"\n    type: closer\n    rationale: \"End with the next operating step: the KPI, the plan, or the report the buyer will read.\"\n  - pattern: \"largest suite of attribution\" or \"largest suite of customizable attribution\"\n    type: claim\n    rationale: \"A staging-blog superlative. It is not a ranking and it is not approved.\"\n  - pattern: \"strategus-dev.webflow.io is the public site\" or dropping the staging label\n    type: claim\n    rationale: \"The Webflow host is password-gated staging. The public site is www.strategus.com.\"\n  - pattern: \"set and forget\" or \"autopilot buying\"\n    type: phrase\n    rationale: \"Staging posts describe operators who explain what changed. Autopilot is the opposite posture.\"\n  - pattern: \"250 percent\" or \"$200,000\" without the staging caveat\n    type: claim\n    rationale: \"Those figures exist only as caveated staging-blog examples. They are not approved results.\"\n```\n\n## Structural checks\n\n- Do not open with a market essay when the buyer's goal is available.\n- Do not stack CTV, AI, and performance in one sentence without a concrete subject.\n- Do not turn Blueprint™ into a black-box promise. Use only the public description.\n- Do not invent a client result, a quote, or a publisher endorsement.\n- Do not convert a homepage statistic into an audited figure.\n- Do not convert a staging-blog statistic into an audited figure, and do not drop the staging URL.\n- Do not use an em dash.\n- Do not use an exclamation point.\n",
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