---
bcp_version: "2.0.0"
file_type: onboarding
parent: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand.md
last_updated: "2026-10-29"
---

# Onboarding map: Saab draft package

This companion is for people and IT teams. It describes what surrounds this package. It is a map, not instructions to an agent.

## What this package is

- An **unpublished draft** that Encoded Brands built from public sources on 2026-10-27 as a test of its brand-encoding workflow (ticket #790). The Encoded Brands owner is James.
- **Not** a Saab-authored package. Saab has no package on the Encoded Registry (handles `saab` and `saab-ab` not found on 2026-10-27).
- **Unsigned**, with no Registry URL, no MCP delivery and no DNS verification. If it is ever published, the destination, the owner relationship with Saab, and the trust fields would be set at that point.

## What Encoded is / isn't

| Is | Isn't |
| --- | --- |
| Brand Context Protocol (open spec at https://brandcontextprotocol.dev) plus a Registry for signed publication over HTTPS and MCP | An AI copywriting tool |
| An Encoder that compiles a brand's own material into a portable package | A replacement for Saab's Brand Portal, templates, legal, export-control or investor-relations review |

## Sources behind this draft

- saab.com English pages, 2026 press releases, the Annual and Sustainability Report 2025 and the Q3 2026 interim report
- Saab's public Brand Portal (https://brand.saab.com/point/en/saab/) and public Media Bank assets
- A full source ledger and asset manifest kept outside the package in Encoded Brands' working files

## Where Saab's own brand material lives

- Brand & Media Portal: https://brand.saab.com/point/en/saab/ (some chapters and assets need a Saab or partner login)
- Media Bank logotype files: https://brand.saab.com/point/en/saab/mediabank
- Images and video for press: https://www.saab.com/newsroom/images-and-video

## Contacts (published by Saab)

- Press Centre (24/7): presscentre@saabgroup.com, +46 734 180 018
- Investor relations: https://www.saab.com/investors/contacts
- Brand questions: the "Contacts" chapter of the Brand Portal (https://brand.saab.com/point/en/saab/contacts)