{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "saab-b8a26b99", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "Saab", "response_scope": "full_tree", "content_complete": true, "available_paths": [ "/.well-known/brand.md", "/.well-known/brand/boundaries.md", "/.well-known/brand/claims.md", "/.well-known/brand/onboarding.md", "/.well-known/brand/representation.md", "/.well-known/brand/values.md", "/.well-known/brand/visual.md", "/.well-known/brand/voice.md", "/.well-known/brand/voice/anti-ai.md" ], "integrity_scope": "publication_manifest", "integrity": { "version": 2, "publication_id": "6ba7b58d95f7afffd1a37a1f2aa7b9a49c4d8b902c6a9c44fb611a792d43a517", "revision_id": "a74385c9-4bd6-47f9-942c-c547f0fec686", "manifest_sha256": "3d51ac1874a8ef508501df415a7c5510238ed14e0f0edc9418f4b456da8ff48a", "manifest_signature": "tNmkAVjrmSsdgr2S9gwzrMxQefH5kHsb9zb0lBIlswsyqwHh2mSPsaT/NM8duFugdzoMCUt1VYr7NBeeB39OBQ==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99", "html_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99", "files": [ { "path": "/.well-known/brand.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: root\nbrand_name: Saab\npublication_profile: registry_backed\ncanonical_bcp: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand.md\nregistry_mcp: https://registry.encodedbrands.ai/mcp\nregistry_handle: \"saab-b8a26b99\"\ntree_version: \"0.1.1\"\nlast_updated: \"2026-10-29\"\nwebsite: https://www.saab.com\ncategory: Defence and security (military aircraft, airborne surveillance, naval systems, ground combat, air defence, sensors, civil security and air traffic management)\nheadquarters: Stockholm, Sweden (main operations in Linköping)\nfounded: \"1937\"\nmarkets: [SE, AU, GB, US]\ndefault_locale: en-GB\nsupported_locales: [en-GB]\npublication_status: published\ndaughter_files:\n voice: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/voice.md\n voice_anti_ai: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/voice/anti-ai.md\n values: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/values.md\n boundaries: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/boundaries.md\n claims: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/claims.md\n representation: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/representation.md\n visual: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/visual.md\n onboarding: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/onboarding.md\nsource_coverage:\n status: partial\n sources:\n - \"https://www.saab.com (about 115 pages: about, products, newsroom, 2026 press releases, stories, careers, sustainability, investors, legal notice, US/UK/SE market pages); ledger dated 2026-10-27\"\n - \"Saab Brand Portal https://brand.saab.com/point/en/saab/ (public chapters: logotype, colours, typography, imagery, icons, tone of voice, how we communicate, values, interaction with other brands, making films, digital design, product design, sonic identity); pages marked 'Copyright 2022 by Saab', imagery chapter 'Updated 2026.02.01'\"\n - \"Saab Media Bank public assets (logotype files and photography) with its usage-rights text\"\n - \"Saab Annual and Sustainability Report 2025 (PDF, 231 pp.), Q3 2026 interim report and presentation, NLAW brochure and other product sheets from saab.com\"\n - \"Served CSS (main.min.css) and Aktiv Grotesk webfont declarations, www.saab.com, 2026-10-27\"\n gaps:\n - \"Saab has not reviewed or approved this package. No claim has accountable brand approval.\"\n - \"The Brand Portal's login-only material (templates, the internal icon library, the Sonic Identity library, restricted Media Bank assets) was not accessed.\"\n - \"Local-language and market sites (Swedish and about 30 country pages) were sampled, not researched. This package covers group English-language communication.\"\n - \"Aktiv Grotesk is a licensed Dalton Maag typeface. Saab's licence scope for third-party use is unknown.\"\n research_refreshed: true\nintegrity_signed: true\ntrust_level: claimed\nofficial_brand_source: false\nverification_method: null\nverified_domain: null\nverified_at: null\ndns_verified_at: null\nverification_last_checked_at: null\nverification_expires_at: null\ncertification_status: not_certified\nregistry_certified: false\n---\n# Saab\n\n## Package map\n\n| Item | Detail |\n| --- | --- |\n| Provenance | saab.com, Saab's public Brand Portal and Media Bank, and Saab's published reports. Each source is dated in the daughter files. |\n| Trust | Unpublished and unsigned. Not a Registry record and not an official brand source. |\n| Daughter files | Listed in `daughter_files` in the frontmatter. `onboarding.md` describes the surrounding Encoded surfaces. |\n| Public content | Everything here comes from publicly reachable material. No login-only portal content was used. |\n\n## Who Saab is\n\nSaab AB (publ) is a Swedish defence and security company. Its purpose is \"Keeping people and society safe.\" It \"serves the global market of governments, authorities and corporations with products, services and solutions ranging from military defence to civil security.\" Saab was founded on 6 April 1937 to build combat aircraft for Sweden. Its head office is in Stockholm and its main operations are in Linköping. Its Series B shares are listed on Nasdaq Stockholm, and Investor AB is the largest owner.\n\nSaab works in four business areas: Aeronautics, Dynamics, Surveillance and Naval (Naval since 1 April 2026). Best-known products: Gripen fighter, GlobalEye airborne early warning, A26 submarines, Giraffe and Sea Giraffe radars, Carl-Gustaf, NLAW and AT4 ground-combat weapons, RBS 70 NG air defence, Barracuda camouflage, and civil air traffic management including remote digital towers. Sweden is its home market; Australia, the UK and the US are its three strategic markets (defined 2019), and it has customers in more than 100 countries. Saab reported 2025 sales of SEK 79.1 billion and an order backlog of SEK 364 billion at 30 September 2026.\n\n**Saab is not the car brand.** Saab Automobile was separated in 1990, owned by General Motors from 2000 to 2010 and then by Spyker, and went bankrupt in December 2011. Saab AB has no involvement in car making.\n\n**Positioning in Saab's words:** \"a leading defence and security company with an enduring purpose, to help nations keep their people and society safe\" (press boilerplate, 2026). Brand essence: \"The thinking edge\" (Brand Portal). Safety is framed as a right: \"It is a basic human need to feel safe and, as we see it, a human right.\"\n\n**Audience:** governments, armed forces, defence procurement agencies and authorities first; then investors, partners and suppliers, press, and prospective employees. Saab does not sell defence products to consumers.\n\n## Files relevant to common tasks\n\n- Press, corporate or investor copy: `voice.md`, `claims.md`, `boundaries.md`\n- Recruitment and employer branding: `voice.md`, `values.md`, `visual.md`\n- Creative and layout: `visual.md`, `voice.md`\n- Answering questions about Saab: `representation.md`, `claims.md`\n- Brand safety or media placement: `boundaries.md`\n\n## Names (exact)\n\nSaab (in running text; \"SAAB\" only in the logotype) · Saab AB (publ) · Saab, Inc. (US) · Gripen E / Gripen F · GlobalEye · A26 · Giraffe 1X, Giraffe 4A, Sea Giraffe · Carl-Gustaf® M4 · NLAW · AT4 · RBS 70 NG · Barracuda · r-TWR · T-7A (a Boeing-Saab cooperation) · business areas Aeronautics, Dynamics, Surveillance, Naval\n\n\n## See also\n\n- [boundaries.md]()\n- [claims.md]()\n- [onboarding.md]()\n- [representation.md]()\n- [values.md]()\n- [visual.md]()\n- [voice.md]()\n- [voice/anti-ai.md]()\n\n", "signature": "g6C4rgRfNX5tjAO0bQfzvkW5iTckP0G6AdVN69nF5qKk1sPboIpfFNSnrB6xHrXgXly3DYZvUPUeVA21kdw3Cw==", "sha256": "40e204e9e92525a862d5e5eedd4a57fe16a83c6ca221358c91b6fb97084aeee0", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/brand", "json_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/brand/data.json", "source_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/source/brand.md", "canonical_source_url": "https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand.md" }, { "path": "/.well-known/brand/boundaries.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: boundaries\nparent: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand.md\nlast_updated: \"2026-10-29\"\n---\n\n# Boundaries\n\nSaab has not published a brand-safety policy. The constraints below come from Saab's legal notice, export-compliance, human-rights and anti-corruption pages, its press-release disclosure practice, and conflicts found during research (all checked 2026-10-27). Anything inferred is labelled as inference.\n\n```yaml\nhard_no:\n - rule: \"Never confuse Saab AB with Saab cars.\"\n detail: \"Saab AB is the defence and security group (Reg. no. 556036-0793). Saab Automobile was separated from it, owned by General Motors (2000–2010) and then Spyker, and went bankrupt in December 2011. No car imagery, griffin-on-a-grille, 'Saab 900' nostalgia or automotive vocabulary.\"\n source: https://www.saab.com/newsroom/stories/2018/april/do-saab-still-make-cars\n - rule: \"Never present an announcement as an order.\"\n detail: \"A selection, letter of intent, term sheet, MoU or teaming agreement is not an order. Saab writes 'has not signed a contract or received an order' in those releases. Keep that distinction, and keep delivery and presentation separate (GlobalEye for Sweden was presented, not delivered, on 15 Oct 2026).\"\n source: https://www.saab.com/newsroom/press-releases/2026/nato-selects-saabs-globaleye\n - rule: \"No financial figure without its period, and no forecast.\"\n detail: \"Saab is listed on Nasdaq Stockholm and its reports are regulated (MAR). State the period or date for every figure. Saab gives no 2026 outlook, so do not imply one. Do not reveal or guess an undisclosed customer.\"\n source: https://www.saab.com/investors/financials/financial-targets\n - rule: \"No combat-effect, casualty or kill-count claims about real conflicts or named users.\"\n detail: \"Saab does not publish operational results for its customers. Do not attribute battlefield outcomes in Ukraine or anywhere else to Saab products, and do not show Saab products in use against identifiable people.\"\n - rule: \"No claim that Saab makes treaty-prohibited weapons, and no overstatement of what it doesn't make.\"\n detail: \"Saab states it does not make or sell anti-personnel land-mines, cluster munitions, or biological and chemical weapons, and that it is 'fully compliant with the Nuclear Non-Proliferation Treaty (NPT)'. Quote that scope exactly. Don't widen it to 'no nuclear involvement' or 'no lethal products'.\"\n source: https://www.saab.com/sustainability/resilient-and-safe-societies/export-compliance\n - rule: \"Do not imply Saab decides its own export destinations, or that a sale is available to any buyer.\"\n detail: \"Sweden's Inspectorate of Strategic Products decides exports case by case. Defence products are sold to governments and authorities under export control. Never write a consumer-style 'buy now' CTA for a defence product.\"\n - rule: \"Do not use the SAAB logotype, the griffin symbol or product names without Saab's written consent, and never redraw or recolour them.\"\n detail: \"'SAAB® and the SAAB TECHNOLOGIES logotype are registered trademarks of Saab AB … Saab's trademarks may only be used after prior written consent from Saab.' Use only official files (see visual.md).\"\n source: https://www.saab.com/site-info/legal-notice\n - rule: \"Do not reuse saab.com text or images commercially without permission. Keep credits.\"\n detail: \"The legal notice allows personal, non-commercial reproduction with notices retained, and use of press releases in public communications when the source is stated. Image-bank photos carry per-photo credit lines that must be kept.\"\n source: https://www.saab.com/site-info/legal-notice\n - rule: \"Do not invent executive quotes, customer statements, pilot testimony, product specifications or contract values.\"\n detail: \"Named people in releases (e.g. President and CEO Micael Johansson) may be quoted only from published text, with date.\"\n - rule: \"Do not generate AI imagery of Saab products, logos or uniforms and present it as real.\"\n detail: \"Inference from the trademark terms and from the photo-led brand. Real aircraft, vessels and systems have specific configurations and national markings; a fabricated image can misstate a customer or capability.\"\nsoft_no:\n - rule: \"Martial superlatives outside product pages.\"\n detail: \"'The ultimate tank killer' and 'Designed to defeat any adversary' are product-page lines. Corporate, career, sustainability and investor copy uses safety, trust and capability language. Keep combat vocabulary on product surfaces and quote it rather than coining new ones.\"\n - rule: \"Named competitors (Lockheed Martin F-35, Dassault Rafale, Boeing, BAE Systems, Rheinmetall, etc.).\"\n detail: \"Saab does not name competitors on the pages checked. Avoid direct comparison in brand copy. Independent comparison is legitimate but should not be voiced as Saab.\"\n - rule: \"Headcount and scale figures.\"\n detail: \"Site figures conflict (from 17,000 to 31,000). Use 'approximately 28,000 employees (2025)' from the Annual Report or omit.\"\n - rule: \"Self-declared firsts and exclusives.\"\n detail: \"'World's first 5th-generation submarine', 'only AEW&C solution on the market', 'first major company in the defence sector' with SBTi targets. Attribute them to Saab and date them.\"\n - rule: \"Political positioning.\"\n detail: \"Saab speaks of supporting customers' sovereignty, NATO and 'Sweden's total defence', but takes no party-political positions. Don't put political opinions in Saab's mouth, including on Ukraine, NATO enlargement or arms-export debates (inference).\"\n - rule: \"Market-local claims used globally.\"\n detail: \"Saab, Inc. (US) and Saab UK pages carry local figures and spelling. The US '17% of revenue into R&D' is not a group figure. UK site counts conflict on the same page.\"\n - rule: \"Classified or sensitive detail.\"\n detail: \"Saab withholds some customers 'due to the nature of the industry … and national security interests'. Don't speculate about undisclosed customers, deployments, base locations or capability limits.\"\nbrand_safety:\n avoid_adjacency:\n - \"Glorification of violence, gore, casualties or destruction, including war footage used for spectacle (inference from the safety-led purpose framing).\"\n - \"Gaming, toy or 'cool weapons' framing aimed at children or consumers.\"\n - \"Content that mocks or dehumanises any nation, ethnic group or combatant side.\"\n - \"Conspiracy, extremist or militia contexts; private weapon ownership or hunting promotion.\"\n - \"Automotive content that reinforces the Saab-car confusion.\"\n regulated_contexts:\n - \"EU Market Abuse Regulation and Nasdaq Stockholm disclosure rules: orders, results, guidance.\"\n - \"Export control: Swedish Military Equipment Act and ISP decisions, plus customer-country rules (e.g. ITAR for US content). Technical data beyond published specs is out of scope.\"\n - \"Anti-corruption: Saab's ABC Policy (19 Oct 2026) and Code of Conduct (31 Mar 2023). No gifts, inducements or hospitality framing in sales copy.\"\n - \"Human rights: Responsible Sales Policy and UN Guiding Principles commitments.\"\n - \"Autonomous systems: Saab's Autonomous Functions and Systems Policy (20 Jun 2024). Don't describe weapons as fully autonomous or 'deciding' to engage (inference from the policy's existence; text not analysed).\"\n escalation: \"Send any claim about orders, customers, finances, product performance, export or ethics to Saab's Press Centre (24/7): presscentre@saabgroup.com, +46 734 180 018. Investor questions go to Saab Investor Relations via https://www.saab.com/investors/contacts.\"\n```\n\n## Scope note\n\nThis file covers Saab group English-language communication. Local market pages (Saab, Inc. in the US, Saab UK, Saab in Sweden and others) have their own figures and conventions and were sampled, not fully researched.\n", "signature": "rUPks1yjS7rUc/kurOEyGxMrp87sb0Es8qDa1i5dGlVYquMtrzwX2TS64cu2Lnrz2FSUvqvOjDzg4C+M4/NrBQ==", "sha256": "8eb4d40b3fef4c2b7e81f67c5dcfe5f2cef3056df182f7b232d74c3e4b3ce45a", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/boundaries", "json_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/boundaries/data.json", "source_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/source/boundaries.md", "canonical_source_url": "https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/boundaries.md" }, { "path": "/.well-known/brand/claims.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: claims\nparent: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand.md\nlast_updated: \"2026-10-29\"\n---\n\n# Claims\n\nEach record quotes saab.com, a Saab press release or a Saab financial report as it stood on 2026-10-27. Scope is Saab AB group-wide unless the record says otherwise.\n\n- `evidence_status: supported` means only that Saab publishes the statement, with the stated basis, at the cited source. Encoded Brands has not independently verified the underlying data.\n- `brand_approval` is `unreviewed` throughout, because Saab has not reviewed this package.\n- `permitted` is a use classification for demonstration copy. It is not legal, export-control or investor-relations clearance.\n\n> **Legal and disclosure notice.** Saab is listed on Nasdaq Stockholm. Financial figures, orders and guidance are regulated disclosures (EU Market Abuse Regulation). Repeat them only as published, with the period or date, and never anticipate an unpublished result or order. Defence product claims can also touch export-control rules. Get review by Saab's accountable owner before any factual use, and re-check the cited page on the day of use.\n\nDo not introduce product performance, order, customer, financial or headcount claims that are not in this file.\n\n## Permitted\n\n```yaml\npermitted:\n - claim: \"Saab's purpose is 'Keeping people and society safe.'\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n exact_text: true\n approved_language: \"Keeping people and society safe.\"\n evidence: \"https://www.saab.com/about/company-in-brief/purpose-and-values. Checked 2026-10-27.\"\n - claim: \"Saab is a defence and security company. It serves governments, authorities and corporations with products, services and solutions ranging from military defence to civil security.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"Press boilerplate ('Saab is a leading defence and security company …') and site meta/footer ('Saab serves the global market of governments, authorities and corporations with products, services and solutions ranging from military defence to civil security.'). Checked 2026-10-27.\"\n - claim: \"Saab's core values are Trust, Drive and Expertise.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/about/company-in-brief/purpose-and-values. Checked 2026-10-27.\"\n - claim: \"Saab was founded on 6 April 1937 to develop and manufacture combat aircraft.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/about/company-in-brief/history. Checked 2026-10-27.\"\n - claim: \"Saab's Series B shares are listed on Nasdaq Stockholm (SAAB-B). Investor AB owns all Series A shares.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/about/corporate-governance and /investors/the-share ('All A shares are unlisted and owned by Investor AB'). Checked 2026-10-27.\"\n - claim: \"Saab has four business areas: Aeronautics, Dynamics, Surveillance and Naval.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/about/company-in-brief/organisation. Naval was established effective 1 April 2026 (Q3 2026 interim report). Before that date the business area was Kockums.\"\n valid_from: \"2026-04-01\"\n - claim: \"Saab's 2025 sales were SEK 79.1 billion and order bookings were a record SEK 168.5 billion.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/investors/annual-report-2025 (Annual Report 2025, published 3 Mar 2026). Always state the year.\"\n - claim: \"Saab's order backlog was SEK 364 billion (SEK 364,223 million) at 30 September 2026.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"Saab Q3 interim report 2026, published 23 Oct 2026, and /investors key figure ('Order backlog SEK bn 364, 30 September 2026'). Always state the date. The home-page 'Quick facts' still shows the year-end 2025 backlog (SEK 274,532 million).\"\n valid_from: \"2026-10-23\"\n - claim: \"Saab has customers in more than 100 countries and operations and employees in over 30 countries.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/about/company-in-brief/organisation and /investors/annual-report-2025. Checked 2026-10-27.\"\n - claim: \"Saab does not develop, produce, market, sell or provide services for products prohibited under international treaties, including anti-personnel land-mines, cluster munitions and biological and chemical weapons.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n exact_text: true\n approved_language: \"Saab does not develop, produce, market, sell or provide services for any products that are prohibited under international treaties, including anti-personnel land-mines, cluster munitions and biological and chemical weapons (sometimes referred to as \\\"controversial weapons\\\").\"\n evidence: \"https://www.saab.com/sustainability/resilient-and-safe-societies/export-compliance. Checked 2026-10-27.\"\n - claim: \"Swedish export decisions on Saab products are made case by case by the Inspectorate of Strategic Products (ISP).\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/sustainability/resilient-and-safe-societies/export-compliance. The government agency decides. Saab does not authorise its own exports.\"\n - claim: \"Saab's near-term climate targets were approved by the Science Based Targets initiative in December 2022: -42% Scope 1+2 emissions by 2030 against 2020, and -90% across Scope 1, 2 and 3 by 2050.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/sustainability/environmental-and-social-transition/climate. Checked 2026-10-27.\"\n - claim: \"Poland ordered three A26-type submarines from Saab, with a total order value of about SEK 47 billion and final deliveries in 2038.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/newsroom/press-releases/2026/saab-receives-order-for-three-submarines-for-poland (29 Jun 2026).\"\n - claim: \"Saab signed a contract with FMV for 16 Gripen E for Ukraine, worth about SEK 24.6 billion, with deliveries to FMV in 2029–2030.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/newsroom/press-releases/2026/saab-signs-contract-for-gripen-e-for-ukraine (30 Jun 2026). The contract counterparty is FMV, the Swedish Defence Materiel Administration.\"\n caveat: \"State it exactly this way: a contract with FMV, deliveries to FMV in 2029–2030. Do not imply a delivery date to Ukraine, an operational date, combat use or a political position. Pair with the political-neutrality and combat-effect rules in boundaries.md.\"\n - claim: \"Gripen E/F: maximum take-off weight 16,500 kg, 10 hardpoints, GE F414G engine with 98 kN thrust, combat turnaround of 15–25 minutes.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/products/gripen-e-series (product page). Checked 2026-10-27.\"\n - claim: \"Carl-Gustaf M4 weighs about 7 kg and is under 1 m long.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/products/carl-gustaf-m4. Write it as Carl-Gustaf®. Product tagline: 'One weapon. Any task.'\"\n - claim: \"Carl-Gustaf M4 is a man-portable, multi-role 84 mm recoilless weapon system. Its ammunition covers anti-armour, anti-structure, anti-personnel and support (smoke, illumination). It takes open, red dot and telescopic sights and advanced fire control devices, works with programmable ammunition, and fires all legacy Carl-Gustaf ammunition.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/products/carl-gustaf-m4 (retrieved 2026-10-27): technical specifications table; 'backward-compatible with all legacy Carl-Gustaf ammunition'; 'Every munition for Carl-Gustaf has a calibre of 84 mm'.\"\n caveat: \"Reusable is a fair reading of a recoilless rifle with a maintenance kit, but the page does not use the word; say 'fires a range of rounds' rather than quoting a service life or round count.\"\n - claim: \"Saab sells Carl-Gustaf as a complete package: weapon, sights, ammunition, training and support. Training uses sub-calibre and full-calibre practice rounds and indoor and outdoor simulators.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/products/carl-gustaf-m4 (retrieved 2026-10-27).\"\n - claim: \"Carl-Gustaf M4 has 24 customers, including Sweden, the US and Australia. The US Army designation is M3A1; in Sweden it is GRG m/18.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/products/carl-gustaf-m4 ('As of today Carl-Gustaf M4 has 24 customers including Sweden, US and Australia'; retrieved 2026-10-27).\"\n caveat: \"Customer count is as stated on the page on 2026-10-27; recheck before reuse. Name only the three customers the page names.\"\n - claim: \"HEAT 758 is a Carl-Gustaf anti-tank round with a pre-charge for Explosive Reactive Armour and a main charge that penetrates up to 700 mm of armour.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/products/carl-gustaf-m4 (HEAT 758 section; retrieved 2026-10-27).\"\n caveat: \"A published product specification. State it as a specification, not as an effect on a real or named target.\"\n - claim: \"The AT4 family is lightweight, man-portable, single-shot and fully disposable, 84 mm calibre, with an effective range of 200–1,000 m depending on variant. Saab describes it as optimised for anyone to use: the soldier aims, fires and discards the empty tube. Variants share identical handling and have confined-space capability.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/products/at4 (retrieved 2026-10-27).\"\n - claim: \"AT4 variants (weight / effective range / armour penetration): AT4CS HP < 8 kg / 300 m / 420 mm; AT4CS RS < 8 kg / 300 m / 350 mm; AT4CS ER < 9 kg / 600 m / 460 mm; AT4CS AST ~9 kg / 200 m / n/a (urban, anti-structure, can create entry points into buildings); AT4CS HE < 9 kg / 600 m impact, 1,000 m airburst with a compatible external sight / n/a.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/products/at4, 'Meet the AT4 family' table and variant descriptions (retrieved 2026-10-27). The page table labels the first row 'ATCS HP'; the variant heading is AT4CS HP.\"\n - claim: \"More than 1 million AT4s have been produced, and the AT4 family is deployed by over 15 countries.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/products/at4 ('Did you know' section; retrieved 2026-10-27).\"\n - claim: \"Product enquiries for Carl-Gustaf and AT4 go to Saab Dynamics: Info.dynamics@saabgroup.com, +46 13 18 0000 (Pierre Farkas, Head of Marketing and Sales).\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"Contact block on https://www.saab.com/products/at4 (retrieved 2026-10-27).\"\n caveat: \"Use the shared inbox and switchboard as the call to action; name the individual only where a named contact is needed.\"\n - claim: \"GlobalEye is a multi-domain AEW&C solution built on the Bombardier Global 6000/6500, combining Saab's Erieye ER (Extended Range) AESA radar with a maritime surveillance radar, AIS, an electro-optical system, ISAR and ground moving target indication, plus a multi-domain command and control system.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/products/globaleye (retrieved 2026-10-27).\"\n - claim: \"GlobalEye mission figures: 12 h endurance, instrumented range 350 NM (650 km), 6,500 ft airfield performance, full self-protection suite; detection of low-flying threats beyond 400 km (216 NM) when operating at 35,000 ft.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/products/globaleye, 'Mission capability' and 'Did you know' (retrieved 2026-10-27).\"\n caveat: \"Quote as Saab's published figures. Do not add classified-sounding performance, crew numbers or price; they are not published here.\"\n - claim: \"Saab delivered 60 Giraffe 1X radar systems in 60 days.\"\n use_status: permitted\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"https://www.saab.com/newsroom/stories/2026/july/60-systems-in-60-days-saabs-remarkable-giraffe-1x-radar-delivery (3 Jul 2026).\"\n```\n\n## Requires caveat\n\n```yaml\nrequires_caveat:\n - claim: \"Saab has about 28,000 employees.\"\n use_status: conditional\n evidence_status: supported\n brand_approval: unreviewed\n caveat: \"Say 'approximately 28,000 employees (2025)' and cite the Annual Report 2025. Site figures conflict: 26,100 (home Quick facts, 2025), 27,865 FTE (Q3 report, year-end 2025), and press boilerplate of 28,000, 29,000 and 31,000 in 2026 releases. Do not quote 22,000 or 17,000, which are stale.\"\n evidence: \"/investors/annual-report-2025; Q3 2026 interim report; press releases Jun–Oct 2026.\"\n - claim: \"NATO selected Saab's GlobalEye.\"\n use_status: conditional\n evidence_status: supported\n brand_approval: unreviewed\n caveat: \"Selection and formal negotiations for up to ten systems, not an order. Keep Saab's wording: 'At this point, Saab has not signed a contract or received an order related to the announcement.' (7 Jul 2026)\"\n evidence: \"https://www.saab.com/newsroom/press-releases/2026/nato-selects-saabs-globaleye\"\n - claim: \"The Netherlands and Canada are moving towards GlobalEye.\"\n use_status: conditional\n evidence_status: supported\n brand_approval: unreviewed\n caveat: \"The Netherlands signed a Letter of Intent (10 Sep 2026) and Saab 'has not yet received an order'. Canada signed a non-binding term sheet for six aircraft (25 Sep 2026) that 'does not constitute a contract or commitment to procure aircraft'. Neither is an order.\"\n evidence: \"/newsroom/press-releases/2026/the-netherlands-announces-intention-to-procure-globaleye; /canada-takes-next-step-towards-future-globaleye-capability\"\n - claim: \"Saab named CAE, IMP and Magellan as industrial partners for Gripen Canada.\"\n use_status: conditional\n evidence_status: supported\n brand_approval: unreviewed\n caveat: \"Conditional on Canada selecting Gripen E: 'if Gripen E is selected by the Government of Canada'. Canada has not ordered Gripen.\"\n evidence: \"/newsroom/press-releases/2026/saab-announces-key-partners-for-gripen-canada (27 Oct 2026)\"\n - claim: \"Saab presented the first GlobalEye for Sweden.\"\n use_status: conditional\n evidence_status: supported\n brand_approval: unreviewed\n caveat: \"Presented, not delivered. It 'will now enter a phase of testing and verification ahead of its first flight and subsequent delivery' (15 Oct 2026).\"\n evidence: \"/newsroom/press-releases/2026/saab-presents-first-globaleye-for-sweden\"\n - claim: \"Saab is divesting its Public Safety Solutions operations to Omda AS.\"\n use_status: conditional\n evidence_status: supported\n brand_approval: unreviewed\n caveat: \"Announced 9 Jun 2026. Completion was expected in Q4 2026 and had not been reported on 2026-10-27. Do not describe it as completed.\"\n evidence: \"/newsroom/press-releases/2026/saab-to-divest-its-public-safety-solutions-operations\"\n - claim: \"GlobalEye is the only AEW&C solution on the market that can provide long-range air, sea and land surveillance in real time from a single platform.\"\n use_status: conditional\n evidence_status: supported\n brand_approval: unreviewed\n caveat: \"An exclusivity claim that Saab makes on its own product page. Attribute it to Saab ('Saab describes GlobalEye as …') and do not restate it as independent fact.\"\n evidence: \"https://www.saab.com/products/globaleye\"\n - claim: \"A26 is the world's first 5th-generation submarine.\"\n use_status: conditional\n evidence_status: supported\n brand_approval: unreviewed\n caveat: \"Saab's own category claim (page URL /products/5th-generation-submarine). Attribute it to Saab.\"\n evidence: \"https://www.saab.com/products/5th-generation-submarine\"\n - claim: \"Saab was the first major company in the defence sector to have near-term targets approved by the Science Based Targets initiative.\"\n use_status: conditional\n evidence_status: supported\n brand_approval: unreviewed\n caveat: \"Self-declared 'first'. Attribute it to Saab and give the date (December 2022).\"\n evidence: \"https://www.saab.com/sustainability/environmental-and-social-transition/climate\"\n - claim: \"Saab was named the world's most sustainable aerospace and defence company 2026 by TIME and Statista, is on the CDP A-list 2025 and is an FT European Climate Leader 2026.\"\n use_status: conditional\n evidence_status: supported\n brand_approval: unreviewed\n caveat: \"Third-party rankings. Always name the ranking body and year. The TIME/Statista list ranked Saab 42nd overall of 5,000 companies, first in its sector.\"\n evidence: \"Climate page and Q3 2026 interim report.\"\n - claim: \"Saab's medium-term financial targets for 2023–2027 include organic sales growth of about 22% CAGR.\"\n use_status: conditional\n evidence_status: supported\n brand_approval: unreviewed\n caveat: \"A target, not a forecast. Saab gives no outlook for 2026. State the period and that the target was raised from 18% in February 2026.\"\n evidence: \"https://www.saab.com/investors/financials/financial-targets\"\n - claim: \"Saab and Boeing jointly developed the T-7A Red Hawk trainer; Saab builds the aft fuselage.\"\n use_status: conditional\n evidence_status: supported\n brand_approval: unreviewed\n caveat: \"Boeing leads the programme. Call it 'a Boeing-Saab cooperation', as Saab does, and do not present T-7A as a Saab product.\"\n evidence: \"https://www.saab.com/products/T-7A; /about/company-in-brief/organisation\"\n - claim: \"Saab, Inc. reinvests approximately 17% of annual revenue in R&D.\"\n use_status: conditional\n evidence_status: supported\n brand_approval: unreviewed\n caveat: \"A US-subsidiary statement only. Do not apply it to the Saab group.\"\n evidence: \"https://www.saab.com/markets/united-states\"\n```\n\n## Forbidden\n\n```yaml\nforbidden:\n - claim: \"Saab makes cars / Saab is the Swedish car brand.\"\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: unreviewed\n evidence: \"Saab Group 'no longer makes Saab cars and has no further involvement in automobile manufacturing' (story, 25 Apr 2018). Saab Automobile AB went bankrupt in December 2011.\"\n - claim: \"NATO / the Netherlands / Canada has ordered GlobalEye.\"\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: unreviewed\n evidence: \"Each of these is a selection, LoI or non-binding term sheet. Saab's own releases say no contract or order has been received.\"\n - claim: \"Canada has bought Gripen.\"\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: unreviewed\n evidence: \"The 27 Oct 2026 partner release is conditional on a future selection.\"\n - claim: \"Sweden has received its first GlobalEye.\"\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: unreviewed\n evidence: \"Presented on 15 Oct 2026. Testing, first flight and delivery are still ahead.\"\n - claim: \"Saab has 22,000 / 17,000 / 26,100 employees.\"\n use_status: expired\n evidence_status: unsupported\n brand_approval: unreviewed\n evidence: \"Stale figures still on career, locations and home pages. Use the requires_caveat headcount record.\"\n - claim: \"Saab's order backlog is SEK 274.5 billion.\"\n use_status: expired\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"Year-end 2025 figure, superseded by SEK 364,223 million at 30 Sep 2026.\"\n valid_until: \"2026-09-30\"\n - claim: \"Saab's business area Kockums builds the A26.\"\n use_status: expired\n evidence_status: supported\n brand_approval: unreviewed\n evidence: \"Business area Naval replaced the Kockums business area on 1 April 2026.\"\n valid_until: \"2026-03-31\"\n - claim: \"Saab decides which countries it exports weapons to.\"\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: unreviewed\n evidence: \"Export decisions are made by Sweden's Inspectorate of Strategic Products (export-compliance page).\"\n - claim: \"Saab has no involvement with nuclear weapons of any kind.\"\n use_status: unknown\n evidence_status: unknown\n brand_approval: unreviewed\n evidence: \"Saab's statement is narrower: it is 'fully compliant with the Nuclear Non-Proliferation Treaty (NPT)'. Use that wording only.\"\n - claim: \"Saab products have killed / destroyed [number] targets in [conflict].\"\n use_status: prohibited\n evidence_status: unknown\n brand_approval: unreviewed\n evidence: \"No such operational-effect claim appears on saab.com. Saab does not publish combat results for customers.\"\n - claim: \"Saab's 2026 profit or full-year result will be …\"\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: unreviewed\n evidence: \"Saab gives no outlook for 2026 (financial-targets page, Q3 2026 report). Forecasting results is a market-disclosure risk.\"\n - claim: \"Saab reinvests about 17% / about a quarter of group revenue in R&D.\"\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: unreviewed\n evidence: \"17% is Saab, Inc. (US) only. 'About a quarter' is from a 2018 story. No current group-level figure was found.\"\n - claim: \"The customer for the July 2026 GlobalEye order is [named country].\"\n use_status: prohibited\n evidence_status: unsupported\n brand_approval: unreviewed\n evidence: \"Saab says only 'a country in the Middle East region' and that 'no further information regarding this order or the customer will be provided'.\"\n```\n", "signature": "diPWXCROD14KmTmc/p31fDepAdPQAhhI8aB6t6C8pmRk6/JSp8XHUXnkaBX8OmdQCgTlyJxlHssRoLauYLU8Ag==", "sha256": "1e08f997b1eb056f9edfcd87527fc64c7d8603746561d5a8e61a7108714d9421", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/claims", "json_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/claims/data.json", "source_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/source/claims.md", "canonical_source_url": "https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/claims.md" }, { "path": "/.well-known/brand/onboarding.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: onboarding\nparent: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand.md\nlast_updated: \"2026-10-29\"\n---\n\n# Onboarding map: Saab draft package\n\nThis companion is for people and IT teams. It describes what surrounds this package. It is a map, not instructions to an agent.\n\n## What this package is\n\n- An **unpublished draft** that Encoded Brands built from public sources on 2026-10-27 as a test of its brand-encoding workflow (ticket #790). The Encoded Brands owner is James.\n- **Not** a Saab-authored package. Saab has no package on the Encoded Registry (handles `saab` and `saab-ab` not found on 2026-10-27).\n- **Unsigned**, with no Registry URL, no MCP delivery and no DNS verification. If it is ever published, the destination, the owner relationship with Saab, and the trust fields would be set at that point.\n\n## What Encoded is / isn't\n\n| Is | Isn't |\n| --- | --- |\n| Brand Context Protocol (open spec at https://brandcontextprotocol.dev) plus a Registry for signed publication over HTTPS and MCP | An AI copywriting tool |\n| An Encoder that compiles a brand's own material into a portable package | A replacement for Saab's Brand Portal, templates, legal, export-control or investor-relations review |\n\n## Sources behind this draft\n\n- saab.com English pages, 2026 press releases, the Annual and Sustainability Report 2025 and the Q3 2026 interim report\n- Saab's public Brand Portal (https://brand.saab.com/point/en/saab/) and public Media Bank assets\n- A full source ledger and asset manifest kept outside the package in Encoded Brands' working files\n\n## Where Saab's own brand material lives\n\n- Brand & Media Portal: https://brand.saab.com/point/en/saab/ (some chapters and assets need a Saab or partner login)\n- Media Bank logotype files: https://brand.saab.com/point/en/saab/mediabank\n- Images and video for press: https://www.saab.com/newsroom/images-and-video\n\n## Contacts (published by Saab)\n\n- Press Centre (24/7): presscentre@saabgroup.com, +46 734 180 018\n- Investor relations: https://www.saab.com/investors/contacts\n- Brand questions: the \"Contacts\" chapter of the Brand Portal (https://brand.saab.com/point/en/saab/contacts)\n", "signature": "B5edme65xsHRmvONKn4Mkat5qoCasmWJnesy72g8BRm8r55W3FjZxZn8FanmChRxGwK4fLwA1AtjUB1dyqKkDA==", "sha256": "34f3b02cfd183af73737becc6a45e1ecc2444afe2b4050e49995aa5c84806d33", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/onboarding", "json_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/onboarding/data.json", "source_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/source/onboarding.md", "canonical_source_url": "https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/onboarding.md" }, { "path": "/.well-known/brand/representation.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: representation\nparent: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand.md\nlast_updated: \"2026-10-29\"\n---\n\n# Representation\n\nThis file records how Saab describes itself in public (checked 2026-10-27). These are framing preferences only. They give no permission to suppress accurate, independent information, including criticism of the defence industry or of specific export decisions.\n\n## Preferred framing\n\nSaab is a Swedish defence and security company. Its purpose is \"Keeping people and society safe.\" It serves governments, authorities and corporations with products, services and solutions \"ranging from military defence to civil security\": fighter aircraft (Gripen), airborne surveillance (GlobalEye), submarines and surface-ship systems, radars (Giraffe, Sea Giraffe), ground-combat weapons (Carl-Gustaf, NLAW, AT4), air defence (RBS 70 NG), camouflage (Barracuda), and civil products such as air traffic management and digital towers. Saab was founded in 1937 to build combat aircraft. It is headquartered in Stockholm with its main operations in Linköping, works in four business areas (Aeronautics, Dynamics, Surveillance, Naval), and is listed on Nasdaq Stockholm with Investor AB as its largest owner. Sweden is its home market and the Swedish armed forces its main reference customer. Saab frames defence as protection: \"a basic human need to feel safe and, as we see it, a human right.\"\n\n```yaml\ndescribe_as:\n - \"defence and security company\"\n - \"Swedish, founded in 1937\"\n - \"keeping people and society safe (its stated purpose)\"\n - \"from military defence to civil security\"\n - \"maker of Gripen, GlobalEye, Carl-Gustaf and A26 submarines\"\ndescribe_as_notes: \"Write 'Saab' in running text; 'SAAB' only appears in the logotype and trademark notices. Use British spelling ('defence') for group copy and 'defense' only for Saab, Inc. (US) contexts.\"\ndo_not_describe_as:\n - \"a car maker, or the company behind Saab cars\"\n - \"an arms dealer or weapons trader (Saab develops and manufactures; governments buy under export control)\"\n - \"a state-owned company (it is publicly listed; Investor AB is the largest owner)\"\n - \"a tech startup or AI company\"\n - \"the maker of the T-7A (it is a Boeing-Saab cooperation led by Boeing)\"\n - \"Kockums (the former business area name, replaced by Naval on 1 April 2026)\"\ncompetitive_frame: \"Saab positions itself on capability, cost-effectiveness, sovereignty and partnership: local industrial presence and technology transfer in customer countries (e.g. Gripen production in Brazil, the Gripen Canada partner proposal), and a 'trusted partner' to nations that want independence of supply. It does not name competitors on the pages checked. Independent comparison with other defence primes is legitimate but should not be presented as Saab's own claim.\"\nhonest_trade_offs:\n - \"Saab makes weapons. Its products are designed for military use, including lethal effect. The safety framing is Saab's purpose statement, not a description of every product.\"\n - \"Export decisions sit with the Swedish government. Saab sells to countries whose human-rights records may be questioned; it says it manages that through its Responsible Sales Policy, which critics may judge differently.\"\n - \"Aeronautics margins were 'impacted by the T-7 programme' (Q3 2026 interim report).\"\n - \"Several high-profile GlobalEye and Gripen opportunities (NATO, the Netherlands, Canada) were announcements, not orders, on 2026-10-27.\"\n - \"Rapid growth (organic sales +27.5% for Jan–Sep 2026) comes with capacity expansion and recruitment pressure.\"\nnever_say:\n - \"Saab still makes cars.\"\n - \"NATO has ordered GlobalEye.\"\n - \"Saab weapons are non-lethal.\"\n - \"Saab decides who it sells weapons to.\"\n - \"Saab is owned by the Swedish state.\"\n```\n\n## One-line\n\nSaab is a Swedish defence and security company, founded in 1937, whose stated purpose is keeping people and society safe, from fighter jets and submarines to radars and air traffic control.\n", "signature": "oeh4oqrq2W5ieMioYY3nsrgRAQ/swV5KSpXINftfofNOtCbVmyU9H4azvX+mIIsyEeExgiuSKQqU7KOIht4fAg==", "sha256": "f4820ab5c0e62798e6ff60e9eca55f0b29ca28430a32a5568d9262bf8bfe5279", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/representation", "json_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/representation/data.json", "source_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/source/representation.md", "canonical_source_url": "https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/representation.md" }, { "path": "/.well-known/brand/values.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: values\nparent: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand.md\nlast_updated: \"2026-10-29\"\n---\n\n# Values\n\nSaab publishes one purpose and three core values on https://www.saab.com/about/company-in-brief/purpose-and-values (checked 2026-10-27). They are quoted exactly below. The \"In practice\" notes link each value to how it shows up in Saab's public copy. Those notes are inferences from the site and are labelled that way.\n\n## Purpose\n\n> \"Keeping people and society safe.\"\n\nThe site uses the same line as its page title, footer tagline and career eyebrow, and calls it \"purpose\", \"mission\" (sustainability/our-approach) and \"vision\" (career/why-saab) interchangeably. Treat **purpose** as the canonical label, because the purpose-and-values page uses it. The press boilerplate frames it from the customer side: \"an enduring purpose, to help nations keep their people and society safe\" (Q3 2026 release, 23 Oct 2026). The company-in-brief page adds the human-rights reading: \"It is a basic human need to feel safe and, as we see it, a human right.\"\n\nVariants seen on the site that should not be used as the canonical line: \"mission to make people and society safe\" (policies page), \"strived\" in the company-in-brief meta description (the body says \"striven\").\n\n## 1. Trust\n\n> \"Trust - We are global citizens, honest and reliable and we keep our promises.\"\n\nIn practice (inference): Saab's press releases separate a signed order from a selection, letter of intent or term sheet, and say so in plain words: \"At this point, Saab has not signed a contract or received an order related to the announcement.\" (NATO GlobalEye release, 7 Jul 2026). Copy that blurs that line breaks this value.\n\n## 2. Drive\n\n> \"Drive - We have a passion for innovation, we are open to change and are committed to being fast and flexible.\"\n\nIn practice (inference): \"pushes the boundaries of technology\", \"at the forefront of technology\", \"work at the thinking edge\" (career), and delivery stories such as \"60 systems in 60 days\" (Giraffe 1X story, 3 Jul 2026). Speed claims are told as specific, dated achievements, not as general boasts.\n\n## 3. Expertise\n\n> \"Expertise - We combine knowledge, skills and constant learning.\"\n\nIn practice (inference): spec tables on product pages, named engineers and pilots in stories, and a long history (\"Founded 6 April 1937\", history page). The careers page renders this value slightly differently (\"combine a strong history of knowledge with constant learning\", /career/saab-life/this-is-saab). Use the purpose-and-values wording.\n\n## Sustainability ambition\n\n\"To be a sustainability leader within the defence sector\" (Annual Report 2025 page). The organising idea is \"Defence is the stepping-stone towards more sustainable and resilient societies.\" (/sustainability/our-approach).\n\n## Resolving conflicts (inference, for agent judgement)\n\n1. Accuracy about contract status, figures and dates comes before impact. Never round an announcement up into an order (Trust).\n2. Safety and protection framing comes before capability or lethality framing, except on product surfaces that are explicitly about capability (purpose).\n3. Innovation claims need a specific product, date or number behind them (Drive and Expertise).\n", "signature": "IVxMcZMkmLSH5ULMgLovIWmUyythUBJHotzMPzCssSOsyZcrr4VNZvKpePakW8JfjfeSWyIfbFTfMK+IqbuGAA==", "sha256": "3916a58d282c4a7b3d8aacc8a028cb122c40b2fd0e5bcead6bef5318976e4ace", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/values", "json_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/values/data.json", "source_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/source/values.md", "canonical_source_url": "https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/values.md" }, { "path": "/.well-known/brand/visual.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: visual\nparent: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand.md\nlast_updated: \"2026-10-29\"\n---\n\n# Visual\n\nSaab looks like a uniform: one logotype, one typeface, a dark grey and yellow pairing, square corners, and natural, documentary photography. The Brand Portal frames each element that way (\"Military uniforms use colour…\", \"Stitching holds a uniform together, and typography holds our visual identity together\"). The result should feel calm, technical and confident, never loud.\n\nThree evidence layers are kept apart. Agents must not blend them silently.\n\n1. **Declared [P].** Saab's public Brand Portal (https://brand.saab.com/point/en/saab/), chapters Logotype, Colours, Typography, Imagery, Icons, Digital colours, Motion principles. Pages say \"Copyright 2022 by Saab\"; the Imagery chapter says \"Updated 2026.02.01\". Checked 2026-10-27. `brand_declared`.\n2. **Official files [F].** *Saab_logopack_2022.zip*, linked from the Logotype chapter, and the public Media Bank logotype files. `brand_declared` as assets.\n3. **Observed [W].** www.saab.com as served on 2026-10-27: `main.min.css` (88 KB), computed styles at 1440x900 and 390x844. `observed`. These describe one surface, not a design system.\n\nLogin-only portal material (templates, the internal icon library, the Uniform UI kit, restricted Media Bank) was not accessed. Rules that live only there are unknown here.\n\n## Logo\n\nThe logotype is the symbol (the griffin roundel) plus the wordmark SAAB. \"These elements must always be used together – never separately\" [P Logotype]. There is \"only one official logotype for the entire company.\"\n\n**Default to monochrome.** \"While the coloured logo remains part of our identity, we mainly use the monochrome logo (black or white)\" [P]. The full-colour version (navy, red, gold, silver) is in the pack but is the exception.\n\n```yaml\nlogo:\n primary:\n description: \"Saab logotype, monochrome. Symbol plus SAAB wordmark, always together, always horizontal. Default for all Saab-branded work [P Logotype]. Files are unmodified extracts from Saab_logopack_2022.zip.\"\n variants:\n - format: svg\n url: \"https://drive.google.com/file/d/1plK73PA9bBhHAR0gPGMdZE0aFClcY6Oj/view\"\n sha256: \"5a0757cbd2cb6421f3efd1fdc24e8f052a8d47f359f39209fee77639213ee8b4\"\n background: \"transparent; for white, light grey #F3F3F2 or calm light imagery\"\n treatment: \"monochrome black (Saab_black.svg)\"\n purpose: \"Default mark on light grounds.\"\n - format: svg\n url: \"https://drive.google.com/file/d/1zh24WYelYqq8c_t62h7Qr6MweTkDg8JJ/view\"\n sha256: \"b406bc5f61c2dc2555c489d1c823972a2995382763506435614e5c00ae8f23a1\"\n background: \"transparent; for dark grey #373532 or calm dark imagery\"\n treatment: \"monochrome white (Saab_neg.svg)\"\n purpose: \"Default mark on dark grey and over photography.\"\n - format: png\n url: \"https://drive.google.com/file/d/1-VCz8GToqL8-fWuIn_biKN7WZeQp-21r/view\"\n sha256: \"533c6959ec9273c667c671a2eadae662d1a5bfca739bb859bf266f97d5a5edb0\"\n width: 1174\n height: 364\n background: \"transparent\"\n treatment: \"monochrome black (Saab_black.png)\"\n purpose: \"Raster fallback; never upscale past 1174 px wide.\"\n - format: png\n url: \"https://drive.google.com/file/d/1pH00tCaenEst3sxS-KOICljCwaHZWp5r/view\"\n sha256: \"532f697367e4e102af2c3339c3ee544fc92d70052aa93709570015914f265f46\"\n width: 1174\n height: 364\n background: \"transparent\"\n treatment: \"monochrome white (Saab_neg.png)\"\n purpose: \"Raster fallback on dark; never upscale.\"\n full_colour:\n description: \"Coloured logotype (navy disc and wordmark, red griffin, gold crown and SAAB, silver ring). Part of the identity but secondary: use only where a colour logo is specifically required, on white or light calm grounds.\"\n fallback: primary\n variants:\n - format: png\n url: \"https://drive.google.com/file/d/1isONdleLYi2YsxJ7WqMUBQKEmRcc6v2j/view\"\n sha256: \"b3976d9161c188fd3ba0941ec08ec7737285fcb16c70871caa49884895bf5cd5\"\n width: 2270\n height: 720\n background: \"transparent; light grounds\"\n treatment: \"full colour RGB (Saab_rgb_2270x720.png)\"\n purpose: \"Colour logo on white.\"\n - format: png\n url: \"https://drive.google.com/file/d/1_pwDddYvGkPdNd3cuWO2wSL8RbjDadvw/view\"\n sha256: \"23250754d52f89804add81d47f3f0426b87fec49e8d9273a24af5753f5a9022f\"\n width: 2270\n height: 720\n background: \"transparent; dark grounds\"\n treatment: \"full colour negative RGB (Saab_rgb_neg_2270x720.png)\"\n purpose: \"Colour logo on dark.\"\n - format: eps\n url: \"https://drive.google.com/file/d/1ClFiHX7-RoBnCwvK1EyipyQ6AkUsbZM3/view\"\n sha256: \"bf0fa4a67284006b84510b641149ff32969193060136deada7b21f48692f2d03\"\n background: \"light\"\n treatment: \"full colour CMYK (print)\"\n purpose: \"Print production only.\"\nlogo_usage:\n clear_space:\n rule: \"Always maintain clear space around the logotype [P]. The public chapter gives no numeric value; the measured rule sits in Saab's templates (login only). Until confirmed, keep at least the roundel's height free on every side.\"\n approved_backgrounds:\n - type: solid_color\n color_token: surface_dark\n note: \"White monochrome logo.\"\n - type: solid_color\n color_token: surface_light\n note: \"Black monochrome logo.\"\n - type: solid_color\n color_token: surface_white\n note: \"Black monochrome or full-colour logo.\"\n - type: photographic\n min_contrast_ratio: 4.5\n note: \"Only on 'calm, unobtrusive areas of imagery' [P].\"\n forbidden_backgrounds:\n - type: patterned\n note: \"Busy imagery or graphics behind the logo [P: solid colour blocks or calm areas only].\"\n - type: solid_color\n color_token: accent\n note: \"Inferred: no Saab surface places the logo on yellow; avoid until confirmed.\"\n forbidden_modifications:\n - \"separate the symbol from the wordmark, or use either alone\"\n - \"alter, distort, stretch, crop or redraw\"\n - \"rotate or set vertically (always horizontal)\"\n - \"recolour, including using logo colours (navy, red, gold, silver) anywhere outside the logo\"\n - \"place inside body text\"\n - \"move it in templates where placement is fixed\"\n - \"drop_shadow, glow, outline, container_shape\"\n - \"animated effects on the mark (in film the logo appears whole and still in the outro)\"\n - \"use an icon as a logo for a product, project or campaign\"\n generation_policy: official_assets_only\n generation_instructions:\n - \"Never draw or approximate the griffin roundel or the SAAB wordmark. Place the supplied file.\"\n - \"Placement: upper right as host of content; lower right as sender in advertisements; centred on standard lightboxes and roll-ups; upper left on wide lightboxes and roll-ups [P].\"\n evidence_status: brand_declared\n```\n\nThe saab.com header uses a different inline SVG (`#CDCDCD` ring and wordmark on a `#34322E` disc, light on the charcoal bar) [W]. Treat it as the web implementation, not a fourth logo.\n\n## Colour\n\n\"The dominant colour pairing is dark grey and yellow\" [P Colours]. Dark grey stands for \"neutrality, strength and pragmatism\"; yellow for \"human creativity, energy and innovation\". Blue and red support them and exist \"to draw people's attention to important information\", mainly in UI. Light grey and sand \"are not brand colours as such, but functional colours\". **Logo colours are never used outside the logo.**\n\nThree sources give slightly different values for the same colours. The table keeps them apart; use the digital values on screen and the print values in print.\n\n| Colour | Print / brand chapter [P] | Digital theme [P Digital] | saab.com CSS [W] |\n| --- | --- | --- | --- |\n| Dark grey | #373737, PMS 447C | #373532 (text, dark bg) | #34322E |\n| Yellow | #FFB600, PMS 7549C | #FAB900 (CTA primary) | #FFB838 (hover #FA9900) |\n| Blue | #004C97, PMS 2945C | #004C97 (CTA secondary) | #004C97 (links, blue buttons) |\n| Red | #DA291C, PMS 485C | #DA291C (invalid) | #DA291C (form errors only) |\n| Light grey | #D9D9D6, Cool Gray 1 | #F3F3F2 page bg, #E3E3E1 container | #F3F3F2 page, #D9D9D6 rules |\n| Sand | #B4AA98, PMS 7529C | #E0DCD6 container 3 | #E9E5E0 stone band |\n\n```yaml\ncolor:\n tokens:\n primary:\n hex: \"#373532\"\n role: primary\n semantic_name: \"Saab dark grey\"\n description: \"Dominant brand colour. Text on light, dark-theme background, footer, header bar. Print reference #373737 / PMS 447C.\"\n perceptual_descriptors: [\"warm charcoal\", \"near-black with a slight brown cast\", \"not pure black\"]\n avoid_confusion_with: [\"#000000\", \"navy #041E42 from the logo\"]\n evidence_status: brand_declared\n accent:\n hex: \"#FAB900\"\n role: accent\n semantic_name: \"Saab yellow\"\n description: \"The partner to dark grey and the primary call-to-action colour across Saab digital products. Print reference #FFB600 / PMS 7549C.\"\n perceptual_descriptors: [\"warm amber-yellow\", \"signal, not sunshine\"]\n usage_rule: \"Use in small, deliberate doses: primary buttons, key figures, a short rule under eyebrows, active nav item. Never as a large page ground behind body text.\"\n avoid_confusion_with: [\"logo gold PMS 873\", \"warning yellow #FFE100\"]\n evidence_status: brand_declared\n secondary:\n hex: \"#004C97\"\n role: secondary\n semantic_name: \"Saab blue\"\n description: \"Supporting colour. Secondary CTA, links. Draws attention to important information.\"\n usage_rule: \"Never the dominant colour; never the logo navy.\"\n evidence_status: brand_declared\n critical:\n hex: \"#DA291C\"\n role: critical\n semantic_name: \"Saab red\"\n description: \"Supporting attention colour; in UI it means invalid/error.\"\n usage_rule: \"Sparingly. Never decorative, never the logo red.\"\n evidence_status: brand_declared\n success:\n hex: \"#24A148\"\n role: success\n description: \"Digital 'valid' state only.\"\n evidence_status: brand_declared\n caution:\n hex: \"#FF6700\"\n role: warning\n semantic_name: \"Caution\"\n description: \"Digital 'caution' state only.\"\n evidence_status: brand_declared\n warning:\n hex: \"#FFE100\"\n role: warning\n semantic_name: \"Warning\"\n description: \"Digital 'warning' state only. Not Saab yellow.\"\n evidence_status: brand_declared\n surface_light:\n hex: \"#F3F3F2\"\n role: surface\n semantic_name: \"Light theme background\"\n description: \"Default page background (light theme v1). Warm off-white.\"\n evidence_status: brand_declared\n surface_white:\n hex: \"#FFFFFF\"\n role: surface\n description: \"Containers on light grey; background in light theme v2.\"\n evidence_status: brand_declared\n container_grey:\n hex: \"#E3E3E1\"\n role: neutral\n description: \"Light theme container 1.\"\n evidence_status: brand_declared\n container_sand:\n hex: \"#E0DCD6\"\n role: neutral\n description: \"Light theme container 3 (light sand). Functional, not a brand colour.\"\n evidence_status: brand_declared\n surface_dark:\n hex: \"#373532\"\n role: surface-inverse\n description: \"Dark theme background; containers #5F5D5B and #878684.\"\n evidence_status: brand_declared\n text:\n hex: \"#373532\"\n role: text\n evidence_status: brand_declared\n text_inverse:\n hex: \"#F3F3F2\"\n role: text-inverse\n evidence_status: brand_declared\n meta:\n hex: \"#8F918F\"\n role: neutral\n description: \"Uppercase eyebrow labels, dates and meta text on saab.com.\"\n evidence_status: observed\n approved_pairs:\n - {foreground: text, background: surface_light}\n - {foreground: text, background: surface_white}\n - {foreground: text_inverse, background: surface_dark}\n - {foreground: accent, background: surface_dark, context: \"Headings, key figures and CTAs on dark; the signature pairing.\"}\n - {foreground: primary, background: accent, context: \"Text on yellow primary buttons only.\"}\n - {foreground: surface_white, background: secondary, context: \"Blue buttons.\"}\n forbidden_pairs:\n - {foreground: accent, background: surface_light, reason: \"Yellow text on light grey fails contrast; use yellow as a fill or rule, not as text, on light grounds.\"}\n - {foreground: surface_white, background: accent, reason: \"White on yellow fails contrast; Saab sets dark grey on yellow.\"}\n - {foreground: secondary, background: surface_dark, reason: \"Blue on dark grey is low contrast and is not a Saab pairing.\"}\n```\n\n## Typography\n\n\"Aktiv Grotesk is our font family. It's a modern, bold font which says we are confident, clear and the authoritative experts in our industry\" [P Typography]. Four weights with italics: Light, Regular, Medium, Bold. In Microsoft Office, substitute Arial (body 10 pt Regular; H1 14 pt Bold; H2 13 pt Bold; line space 1.0) [P].\n\n```yaml\ntypography:\n families:\n brand:\n family: \"Aktiv Grotesk\"\n fallback_stack: [\"AktivGrotesk\", \"Arial\", \"sans-serif\"]\n weights: [300, 400, 500, 700]\n styles: [normal, italic]\n source: \"Dalton Maag, licensed by Saab; self-hosted on saab.com under /ui/fonts/grotesk/\"\n license_note: \"Proprietary. Saab's licence scope for third-party use is unknown. Do not redistribute, embed or self-host for non-Saab work without a confirmed licence. Arial is Saab's own declared substitute.\"\n classification: \"neo-grotesque sans\"\n character: [\"confident\", \"clear\", \"authoritative\", \"technical\"]\n comparable_families: [\"Arial (declared Office substitute)\"]\n usage_rule: \"One family for everything. No serif, display or script faces.\"\n evidence_status: brand_declared\n roles:\n display: brand\n body: brand\n ui: brand\n```\n\nObserved weight use on saab.com [W]: **Medium** for headings and buttons; **Light** for long-form body (18/28 desktop, 16/24 mobile); **Regular** for base UI and nav; **Bold** rarely. Headlines are sentence case, never all caps; small eyebrow labels (14/24 Medium, `#8F918F`) are uppercase with slight tracking. Hero H1 about 60–68 px Medium; article H1 45/55.\n\nPortal rules [P]: tighter tracking on large headlines, looser on small type and all-caps; 40–60 characters per line for English body copy, 20–40 for short lines.\n\n## Layout and components\n\nThese come from saab.com [W] and the public Digital chapters [P Digital]. They are `observed` unless marked.\n\n- **Square corners.** Every button and card on saab.com has `border-radius: 0`. The one exception is a 35 px pill on the image download chip. Do not round corners.\n- **Buttons.** 10 px 20 px padding, 2 px border, Aktiv Grotesk Medium 16 px. Primary: yellow fill, dark grey text. Secondary: blue fill, white text. Outline variants exist for dark grounds. Yellow is primary CTA, blue secondary [P Digital].\n- **Themes.** Light (light grey ground with white, light grey and light sand containers) and dark (dark grey ground with dark grey containers) [P Digital]. Shades of grey dominate; colour is used sparingly.\n- **Signature details.** A short yellow bar (about 35x4 px) under eyebrows and above article titles; a 4 px yellow vertical rule on blockquotes; a hard offset block shadow `20px 20px 0 #E4E4E2` on featured images (10 px on mobile); charcoal overlay panels (`rgba(52,50,46,.8)`) carrying text over photography; yellow key-figure numbers on dark bands.\n- **Grid.** Content container about 86% (1238 px at 1440); body text column 600 px; intro 790 px. Generous whitespace.\n- **Icons.** Technical-drawing line or solid icons on a pixel grid; functional, never decorative, and never used as a product or campaign logo [P Icons].\n\n```yaml\nlayout:\n principles:\n - \"Grey-dominant grounds with yellow as the single strong accent.\"\n - \"Square corners on buttons, cards and images.\"\n - \"Full-bleed photography with text on charcoal panels, or on calm image areas.\"\n - \"One idea per section; generous whitespace; text columns near 600 px.\"\n forbidden_treatments:\n - \"rounded cards or pill buttons\"\n - \"gradients in web UI, glows, neon or glassmorphism (observed on saab.com; the portal's gradient module is a motion and layout device, not a UI fill)\"\n - \"large yellow page grounds behind body text\"\n - \"multicolour palettes or the logo colours used as UI colours\"\n evidence_status: observed\n```\n\n## Imagery\n\nFrom the Imagery chapter, updated 2026.02.01 [P]. Five categories:\n\n- **Portrait.** Saab people, alone or in teams; staged but \"confident, relaxed and approachable\"; the person is always the subject.\n- **Activity.** People and products \"in purposeful action\"; employees building and testing; end users in operational settings. \"Aim for a documentary feel, with scenes that look natural and unstaged.\"\n- **Detail.** Close perspectives on products, materials, interfaces; precision, texture, \"the meeting point between human and technology\".\n- **Product.** Catalogue (alone on plain or transparent ground), Concept CGI (only for things that do not yet exist or cannot be photographed), and In-domain (the full product in a real, technically correct operational setting; operators only for scale and never dominant).\n- **Brand imagery.** Not the technology but \"what is worth protecting\", what the technology enables: society, trust, legitimacy, responsibility.\n\n```yaml\nimagery:\n photographic_style: \"Natural, documentary, true to life. Neutral tone and contrast; colour correction within a natural range; natural light preferred, and artificial light must replicate real conditions without stylisation [P]. On saab.com the result reads cool, steel-toned and calm [W].\"\n iconography_style: \"Technical-drawing icons, line or solid, on a pixel grid; functional only [P].\"\n forbidden_treatments:\n - \"stylised grading, heavy filters, teal-and-orange looks (only centrally produced campaigns approved by Group Brand & Marketing may grade) [P]\"\n - \"staged-looking action, posed heroics, explosions, gore or casualties\"\n - \"CGI presented as a real, fielded product\"\n - \"operators dominating an In-domain product image\"\n - \"AI-generated people, aircraft, ships or weapons presented as Saab photography\"\n - \"soft-focus stock imagery unrelated to Saab's domains\"\n photography:\n evidence_status: brand_declared\n video:\n evidence_status: brand_declared\n prompt_fragments:\n - \"documentary photograph, natural light, neutral colour grade, true-to-life contrast\"\n - \"Saab engineer focused on hands-on work, unposed\"\n - \"complete product in a realistic operational environment, fully visible, sharp\"\n negative_prompts:\n - \"cinematic grade, lens flare, explosions, dramatic smoke, neon, HDR, glossy CGI look\"\n evidence_status: brand_declared\n```\n\nQuality floor [P]: full-frame or medium-format stills suitable for large print; film at 4K minimum, interviews at 25 fps.\n\nRights: Media Bank images are cleared for non-commercial use with credit (for example \"Photo: Saab\"). Commercial or advertising use of any Saab image, logo or trademark needs Saab's written consent. Encoded Brands example pages are demonstrations, not Saab advertising.\n\n## Motion\n\nFrom the portal chapters Motion principles and Motion graphics [P]. \"Our motion principles are simple and elegant. Most of all, they perform a purposeful role.\"\n\n- **Straight and simple.** \"Just like our layout principle and gradient module, our motion elements move horizontally and vertically.\" No diagonal, orbital or spinning paths.\n- **Energetic and fast, but calm.** Quick enough that nobody waits, never \"rushed or frenetic\".\n- **Clear and meaningful.** Motion points the eye to one spot at a time; avoid showing too much at once. \"Every motion should be purposeful, never decorative.\"\n- **Three motion types only:** wipe (revealing new ideas), parallax (depth), transformation (evolving). \"Avoid using new motion types.\"\n- **Easing.** Ease-out for incoming elements, ease-in for outgoing; ease-out for user-triggered UI motion. Asymmetric: quicker at the start than at the end. Easing may apply to speed, opacity or scale.\n\nFilm and motion graphics [P Motion graphics]:\n\n- On-screen bug in the upper part of the frame, preferably upper right.\n- On-screen text flush-left, in white, yellow or black, on the area with most contrast. Not too much text per screen; never cover important action.\n- Do not use the gradient module and lower thirds together in one video.\n- Subtitles centred, with a slight drop shadow if needed.\n- **Outro:** every film ends with the Saab logo, with or without the claim. The claim comes before the logo, never together. Everything centred on full black.\n\nsaab.com implements this with `.3s ease` transitions and a hover underline that grows from zero [W].\n\n```yaml\nmotion:\n character: [\"simple\", \"elegant\", \"purposeful\", \"confident\", \"calm\"]\n principles:\n - \"Move elements horizontally and vertically only.\"\n - \"Use wipe, parallax or transformation; do not invent new motion types.\"\n - \"Ease-out in, ease-in out; asymmetric easing, quicker at the start.\"\n - \"Point the eye to one thing at a time.\"\n - \"Films end on the Saab logo centred on full black; the claim, if used, appears before the logo, never with it.\"\n forbidden_treatments:\n - \"decorative motion with no purpose\"\n - \"diagonal, rotating, bouncing or elastic movement\"\n - \"new motion types beyond wipe, parallax and transformation\"\n - \"gradient module and lower thirds in the same video\"\n - \"animated effects applied to the logo mark itself (it appears whole in the outro)\"\n reduced_motion_policy: \"Not stated by Saab. Encoded recommendation: respect prefers-reduced-motion; content must read fully without motion.\"\n evidence_status: brand_declared\n```\n\n## What an agent should check before shipping Saab visuals\n\n1. Monochrome logo from the files above, symbol and wordmark together, horizontal, on a calm ground, in the right corner for the format.\n2. Dark grey and yellow lead; blue and red appear only to flag important information; no logo colours outside the logo.\n3. Aktiv Grotesk only if licensed for the job, otherwise Arial; sentence-case headlines; Medium for headings, Light for body.\n4. Square corners; no gradients or glows in UI.\n5. Natural, documentary photography with neutral grading and correct operational context.\n", "signature": "s2rhv8n75KPrcLVrNIw8rtWMSyjpVverYYtBgKHsaFaeJHeXm68byRTiNU2OYbJXOCtIxoYY7ptgOCl1Kk2OBw==", "sha256": "b3829560c63543e7ed1f6af578ec048c70fc96d074324486f60f062c8b003976", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/visual", "json_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/visual/data.json", "source_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/source/visual.md", "canonical_source_url": "https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/visual.md" }, { "path": "/.well-known/brand/voice.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: voice\nparent: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand.md\nlast_updated: \"2026-10-29\"\n---\n\n# Voice\n\nTwo sources are used and kept apart:\n\n- **Declared.** Saab's public Brand Portal (https://brand.saab.com/point/en/saab/), chapters \"Tone of voice\", \"How we communicate\", \"Values\" and \"Making films\", checked 2026-10-27. The portal pages carry \"Copyright 2022 by Saab\"; the imagery chapter says \"Updated 2026.02.01\". These rules are `brand_declared`.\n- **Observed.** About 75 saab.com pages (corporate, product, press, investor, career, stories, sustainability, three market pages), checked 2026-10-27. These describe how Saab writes today.\n\n## Declared tone of voice (quoted from the portal)\n\nThe portal sums up the personality as \"We are Saab and we are:\"\n\n| Trait (verbatim) | What the portal says | Guard rail it sets |\n| --- | --- | --- |\n| Open-minded pioneers with Swedish roots | \"bold, assured and outward looking … But we're approachable because our language is pragmatic and grounded.\" | \"We never come across as arrogant or boastful.\" |\n| Problem-solvers who challenge conventions | \"our tone is ambitious\" | \"we're not aggressive or macho – and we don't bad-mouth our competitors. Instead, we let our products, our solutions and our experience project our competency and authority.\" |\n| People who break down barriers | \"our tone is open and straightforward. We use simple expressions … we use first-person plural pronouns, such as 'we', 'our', 'us'\" | Keep it accessible. |\n| Passionate about innovation | \"our tone is thought-provoking\" | |\n| The courage of our convictions | \"we don't shy away from talking about warfare. We are realistic and honest about the threats our society faces – and how they can be defeated.\" | \"our tone is never flippant or playful about the nature of our business.\" |\n| Real stories. Well told. | \"the stories we tell are based in fact and put into context. But we're also human. So our story-telling is emotional and imaginative.\" | Facts first, then emotion. |\n\n**Brand essence:** \"The thinking edge\" (portal, Making films: voice-overs \"should portray our brand essence 'The Thinking edge'\"). The site uses it in careers (\"Work at the thinking edge.\").\n\n**Core narrative:** \"Keeping people and society safe\". The portal's narrative lines: \"Saab believes everybody has the right to feel safe. This ethos is at the heart of everything we do\" and \"Saab was born out of a time of global uncertainty, then and now, we exist to provide safety and security through innovative thinking.\"\n\n**Narrative phrases:** the portal lets writers adapt a phrase to a product or add emphasis (\"Breaking the thought barrier with Gripen\", \"Saab is Anticipating Tomorrow\") but says \"You should not simply alter words within the phrases\" (its bad example: \"Smashing the thought hurdle\").\n\n## How Saab writes today (observed)\n\n1. **Calm, institutional third person in corporate copy.** \"Saab serves the global market of governments, authorities and corporations with products, services and solutions ranging from military defence to civil security.\" Sentences run 20–35 words, often in lists of three (\"develops, adopts and improves\").\n2. **The purpose line recurs everywhere** (about 31 times in the sample): title, footer, career eyebrow, CEO sign-offs. It is framed as a right: \"It is a basic human need to feel safe and, as we see it, a human right.\"\n3. **Protection, not aggression, outside product pages.** \"Protecting your way of life\", \"Defence is the stepping-stone towards more sustainable and resilient societies.\"\n4. **Product pages get punchier and martial.** \"One weapon. Any task.\" \"The ultimate tank killer\" \"Designed to defeat any adversary.\" \"It's the same old story – and David still beats Goliath.\" This is the one surface where combat vocabulary is normal. It sits at the edge of the portal's \"not aggressive or macho\" rule; keep it to product capability, never to people.\n5. **Press releases follow a strict formula:** party, action, SEK value and delivery years in the lede; a quote from the CEO or business-area head (\"We are deeply honoured that Poland has chosen Saab's submarines …\"); product boilerplate; the explicit contract-status sentence when there is no order (\"At this point, Saab has not signed a contract or received an order related to the announcement.\"); contacts; then \"Saab is a leading defence and security company with an enduring purpose, to help nations keep their people and society safe.\"\n6. **Investor copy is numbers-first** with prior-period figures in brackets: \"Order bookings amounted to SEK 65,825 million (20,861).\"\n7. **Careers is warm second person.** \"The difference is you\", \"This is a place for curious minds, brave pioneers, and everyone in between.\", \"Join us and belong with a real sense of purpose.\"\n8. **British spelling** for group copy (defence, organisation, programme, armour). Saab, Inc. (US) pages switch to US spelling (\"defense\"). The Swedish site uses \"totalförsvar\" and the same purpose line in Swedish.\n9. **No exclamation marks** outside the occasional careers line, no slang, no emoji.\n\n## How it shifts by context\n\n| Context | What changes | Example (verbatim) |\n| --- | --- | --- |\n| Corporate / about | Third person, measured, purpose → reach → development | \"Saab constantly develops, adopts and improves new technology to meet changing customer needs.\" |\n| Domain tagline | Noun phrase, en dash, qualifier | \"Forecasting the future – from above\" / \"Superiority – above and below the surface\" |\n| Product | Short headline, feature triplet, spec table, operator \"you\" | \"Lightweight, robust, reliable, effective and easy to use\" / \"put the odds in your favour\" |\n| Press release | Formal, literal verb-led headline | \"Saab receives order for RBS 70 NG from Finland\" / \"Saab presents first GlobalEye for Sweden\" |\n| Report headline | \"Saab [period] results [year]: [theme]\" | \"Saab Q3 results 2026: Positioned to capture growing demand\" |\n| Careers | Imperatives, \"you\" | \"Belong. Be challenged. Work at the thinking edge.\" |\n| Stories | Journalistic hook, named people, reading time | \"But how is such a feat possible?\" |\n| Sustainability / ethics | Precise, compliance language | \"Corruption has negative consequences for society and business and is something Saab will never accept.\" |\n| Local market | Purpose localised to the nation | \"Technological excellence helping to keep Britain safe\" (UK) |\n\n## Vocabulary\n\n```yaml\nprefer:\n - word: \"defence and security company\"\n use: \"Saab's self-description. Never 'arms company' or 'weapons maker' in Saab's voice.\"\n - word: \"keeping people and society safe\"\n use: \"The purpose line. Use verbatim; don't paraphrase into 'making the world safer'.\"\n - word: \"from military defence to civil security\"\n use: \"Portfolio span in corporate copy.\"\n - word: \"capability / capabilities\"\n use: \"What products give customers ('bolster its defence capabilities').\"\n - word: \"customers / nations / governments and authorities\"\n use: \"Who Saab serves. Not 'clients' or 'buyers'.\"\n - word: \"partnership / local presence / sovereignty\"\n use: \"International industrial cooperation (Brazil, Canada, Poland).\"\n - word: \"the thinking edge\"\n use: \"Brand essence. Careers and brand films; sparingly.\"\n - word: \"order / contract / letter of intent / selection\"\n use: \"Exact contract status, as in Saab's releases.\"\n - word: \"Gripen, GlobalEye, Carl-Gustaf®, NLAW, AT4, RBS 70 NG, Giraffe, Sea Giraffe, A26, Barracuda, r-TWR\"\n use: \"Exact product names and capitalisation as on saab.com.\"\navoid:\n - word: \"arms dealer / weapons manufacturer / war machine\"\n reason: \"Not Saab's self-description (it may appear in independent reporting).\"\n - word: \"kill / lethal / destroy the enemy (outside quoted product lines)\"\n reason: \"Portal: 'never flippant or playful about the nature of our business'; corporate and career copy avoids it.\"\n - word: \"game-changer / revolutionary / disruptive (as fresh coinage)\"\n reason: \"Portal: 'never … arrogant or boastful'. 'The Game Changer' appears once as a Gripen heading; don't spread it.\"\n - word: \"Buy now / Get started / Contact sales\"\n reason: \"Absent from saab.com. CTAs are Read, Read more, Visit, Explore, Download.\"\n - word: \"SAAB (all caps) in running text\"\n reason: \"Caps belong to the logotype only.\"\n```\n\n## CTA labels (exact)\n\n\"Read\", \"Read more\", \"Visit Air\" / \"Visit Land\" / \"Visit Naval\" / \"Visit Security\", \"Explore your future at Saab\", \"Work with us\", \"All job openings\", \"Learn more\", \"Download PDF\", \"Download Image\", \"High resolution Image\", \"Load more\". No urgency language.\n\n## Copy checks before use\n\n- Does the piece say \"Saab\" (not \"SAAB\") and \"defence\" (unless it is for Saab, Inc. in the US)?\n- Is every number dated and every order distinguished from an announcement?\n- Is combat language limited to product capability and free of glee, jokes or named victims?\n- Is there a \"we/our\" voice where the portal asks for it (customer-facing), and third person in press and investor copy?\n- Does it avoid naming or criticising competitors?\n", "signature": "OVi1C+LRBaqrIwaAygZHBGi9yHLI12C0kdh5D06jIkF2a+fbtY89/dp9Y1FoP7DiWsVN2yyeN4Gv2Cw5TQ9mDg==", "sha256": "9584afb65e76fb24b357d1642262d88a8d5ce30bab67977155eca5b26fedc578", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/voice", "json_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/voice/data.json", "source_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/source/voice.md", "canonical_source_url": "https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/voice.md" }, { "path": "/.well-known/brand/voice/anti-ai.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: anti_ai\nparent: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/voice.md\nlast_updated: \"2026-10-29\"\n---\n\n# Anti-AI patterns: Saab\n\nThe patterns below clash with Saab's declared tone of voice (Brand Portal, checked 2026-10-27) or with the copy observed on saab.com the same day (see `voice.md`).\n\n```yaml\ncommunity_reference:\n url: \"https://en.wikipedia.org/wiki/Wikipedia:Signs_of_AI_writing\"\n rationale: \"Widely maintained public list of machine-writing tells. If it cannot be fetched, brand_additions below still apply.\"\n\nbrand_additions:\n - pattern: \"In an increasingly complex and uncertain world / In today's threat landscape\"\n type: opener\n rationale: \"Saab does say 'complex and unpredictable world', but as a fact in context, not as a throat-clearing opener. Portal: stories 'are based in fact and put into context'. Open with the fact.\"\n example: \"In today's increasingly volatile geopolitical landscape, nations need cutting-edge solutions.\"\n - pattern: \"Unleash / unlock / harness the power of\"\n type: phrase\n rationale: \"Inflated verbs. Saab uses plain ones: develops, delivers, receives an order, presents, launches.\"\n example: \"Unleash unmatched air dominance with Gripen.\"\n - pattern: \"Swagger and glee about destruction\"\n type: structure\n rationale: \"Portal: 'not aggressive or macho' and 'never flippant or playful about the nature of our business'. Product lines like 'The ultimate tank killer' are existing headings, not a licence for new ones.\"\n example: \"Turn enemy armour into scrap metal.\"\n - pattern: \"Stacked superlatives (cutting-edge, world-leading, state-of-the-art, next-generation) in one sentence\"\n type: word\n rationale: \"Saab uses 'world-leading' or 'cutting-edge' once and then a specific number or programme. Portal: 'never … arrogant or boastful'.\"\n example: \"Saab's cutting-edge, world-leading, next-generation solutions redefine defence.\"\n - pattern: \"Exclamation marks and emoji\"\n type: structure\n rationale: \"None in corporate, product, press or investor copy in the sample.\"\n example: \"Gripen E is ready for take-off! 🚀\"\n - pattern: \"Not just X, it's Y\"\n type: structure\n rationale: \"A common machine tell. Saab's contrasts are short and specific ('One weapon. Any task.', 'Adaptability beats predictability').\"\n example: \"It's not just a submarine, it's a statement.\"\n - pattern: \"Vague contract language ('has partnered with', 'is set to deliver', 'has secured interest')\"\n type: phrase\n rationale: \"Saab's releases are literal about status: 'receives order', 'signs contract', 'has not signed a contract or received an order'.\"\n example: \"Saab is set to deliver GlobalEye to NATO.\"\n - pattern: \"Rounded or undated numbers\"\n type: structure\n rationale: \"Saab gives SEK values, periods and delivery years ('approximately SEK 47 billion … final deliveries 2038').\"\n example: \"Saab has a massive backlog of orders worth hundreds of billions.\"\n - pattern: \"Disparaging competitors or rival aircraft\"\n type: structure\n rationale: \"Portal: 'we don't bad-mouth our competitors'.\"\n example: \"Unlike the overpriced F-35, Gripen actually works.\"\n - pattern: \"American spelling in group copy (defense, organization, program)\"\n type: word\n rationale: \"Group copy is British. 'Defense' belongs to Saab, Inc. (US) pages only.\"\n - pattern: \"In conclusion / Ultimately, it's about\"\n type: closer\n rationale: \"Saab ends on the purpose line, a contact block, or a plain CTA ('Read more').\"\n```\n", "signature": "Ub30j5QqdRZXtU3LKN8ZOpsBoIZtvRKD3rKs+hcKBHUxgGhJ8HBgGsCoK7uUagCwuQsESV8pSyTnxD7JpJVgBA==", "sha256": "0052f873f2345c45393efe609047cb87d5bf9f6f69e7f73ae687137f463416dc", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/voice/anti-ai", "json_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/voice/anti-ai/data.json", "source_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/source/voice/anti-ai.md", "canonical_source_url": "https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/voice/anti-ai.md" } ] }