{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "saab-b8a26b99", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "Saab", "response_scope": "path", "content_complete": true, "available_paths": [ "/.well-known/brand.md", "/.well-known/brand/boundaries.md", "/.well-known/brand/claims.md", "/.well-known/brand/onboarding.md", "/.well-known/brand/representation.md", "/.well-known/brand/values.md", "/.well-known/brand/visual.md", "/.well-known/brand/voice.md", "/.well-known/brand/voice/anti-ai.md" ], "integrity_scope": "publication_manifest", "integrity": { "version": 2, "publication_id": "6ba7b58d95f7afffd1a37a1f2aa7b9a49c4d8b902c6a9c44fb611a792d43a517", "revision_id": "a74385c9-4bd6-47f9-942c-c547f0fec686", "manifest_sha256": "3d51ac1874a8ef508501df415a7c5510238ed14e0f0edc9418f4b456da8ff48a", "manifest_signature": "tNmkAVjrmSsdgr2S9gwzrMxQefH5kHsb9zb0lBIlswsyqwHh2mSPsaT/NM8duFugdzoMCUt1VYr7NBeeB39OBQ==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99", "html_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99", "files": [ { "path": "/.well-known/brand/voice/anti-ai.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: anti_ai\nparent: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/voice.md\nlast_updated: \"2026-10-29\"\n---\n\n# Anti-AI patterns: Saab\n\nThe patterns below clash with Saab's declared tone of voice (Brand Portal, checked 2026-10-27) or with the copy observed on saab.com the same day (see `voice.md`).\n\n```yaml\ncommunity_reference:\n url: \"https://en.wikipedia.org/wiki/Wikipedia:Signs_of_AI_writing\"\n rationale: \"Widely maintained public list of machine-writing tells. If it cannot be fetched, brand_additions below still apply.\"\n\nbrand_additions:\n - pattern: \"In an increasingly complex and uncertain world / In today's threat landscape\"\n type: opener\n rationale: \"Saab does say 'complex and unpredictable world', but as a fact in context, not as a throat-clearing opener. Portal: stories 'are based in fact and put into context'. Open with the fact.\"\n example: \"In today's increasingly volatile geopolitical landscape, nations need cutting-edge solutions.\"\n - pattern: \"Unleash / unlock / harness the power of\"\n type: phrase\n rationale: \"Inflated verbs. Saab uses plain ones: develops, delivers, receives an order, presents, launches.\"\n example: \"Unleash unmatched air dominance with Gripen.\"\n - pattern: \"Swagger and glee about destruction\"\n type: structure\n rationale: \"Portal: 'not aggressive or macho' and 'never flippant or playful about the nature of our business'. Product lines like 'The ultimate tank killer' are existing headings, not a licence for new ones.\"\n example: \"Turn enemy armour into scrap metal.\"\n - pattern: \"Stacked superlatives (cutting-edge, world-leading, state-of-the-art, next-generation) in one sentence\"\n type: word\n rationale: \"Saab uses 'world-leading' or 'cutting-edge' once and then a specific number or programme. Portal: 'never … arrogant or boastful'.\"\n example: \"Saab's cutting-edge, world-leading, next-generation solutions redefine defence.\"\n - pattern: \"Exclamation marks and emoji\"\n type: structure\n rationale: \"None in corporate, product, press or investor copy in the sample.\"\n example: \"Gripen E is ready for take-off! 🚀\"\n - pattern: \"Not just X, it's Y\"\n type: structure\n rationale: \"A common machine tell. Saab's contrasts are short and specific ('One weapon. Any task.', 'Adaptability beats predictability').\"\n example: \"It's not just a submarine, it's a statement.\"\n - pattern: \"Vague contract language ('has partnered with', 'is set to deliver', 'has secured interest')\"\n type: phrase\n rationale: \"Saab's releases are literal about status: 'receives order', 'signs contract', 'has not signed a contract or received an order'.\"\n example: \"Saab is set to deliver GlobalEye to NATO.\"\n - pattern: \"Rounded or undated numbers\"\n type: structure\n rationale: \"Saab gives SEK values, periods and delivery years ('approximately SEK 47 billion … final deliveries 2038').\"\n example: \"Saab has a massive backlog of orders worth hundreds of billions.\"\n - pattern: \"Disparaging competitors or rival aircraft\"\n type: structure\n rationale: \"Portal: 'we don't bad-mouth our competitors'.\"\n example: \"Unlike the overpriced F-35, Gripen actually works.\"\n - pattern: \"American spelling in group copy (defense, organization, program)\"\n type: word\n rationale: \"Group copy is British. 'Defense' belongs to Saab, Inc. (US) pages only.\"\n - pattern: \"In conclusion / Ultimately, it's about\"\n type: closer\n rationale: \"Saab ends on the purpose line, a contact block, or a plain CTA ('Read more').\"\n```\n", "signature": "Ub30j5QqdRZXtU3LKN8ZOpsBoIZtvRKD3rKs+hcKBHUxgGhJ8HBgGsCoK7uUagCwuQsESV8pSyTnxD7JpJVgBA==", "sha256": "0052f873f2345c45393efe609047cb87d5bf9f6f69e7f73ae687137f463416dc", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/voice/anti-ai", "json_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/voice/anti-ai/data.json", "source_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/source/voice/anti-ai.md", "canonical_source_url": "https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/voice/anti-ai.md" } ], "path": "/.well-known/brand/voice/anti-ai.md" }