{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "saab-b8a26b99", "certification_status": "not_certified", "registry_certified": false, "certification": null, "brand_name": "Saab", "response_scope": "path", "content_complete": true, "available_paths": [ "/.well-known/brand.md", "/.well-known/brand/boundaries.md", "/.well-known/brand/claims.md", "/.well-known/brand/onboarding.md", "/.well-known/brand/representation.md", "/.well-known/brand/values.md", "/.well-known/brand/visual.md", "/.well-known/brand/voice.md", "/.well-known/brand/voice/anti-ai.md" ], "integrity_scope": "publication_manifest", "integrity": { "version": 2, "publication_id": "6ba7b58d95f7afffd1a37a1f2aa7b9a49c4d8b902c6a9c44fb611a792d43a517", "revision_id": "a74385c9-4bd6-47f9-942c-c547f0fec686", "manifest_sha256": "3d51ac1874a8ef508501df415a7c5510238ed14e0f0edc9418f4b456da8ff48a", "manifest_signature": "tNmkAVjrmSsdgr2S9gwzrMxQefH5kHsb9zb0lBIlswsyqwHh2mSPsaT/NM8duFugdzoMCUt1VYr7NBeeB39OBQ==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99", "html_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99", "files": [ { "path": "/.well-known/brand/boundaries.md", "content": "---\nbcp_version: \"2.0.0\"\nfile_type: boundaries\nparent: https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand.md\nlast_updated: \"2026-10-29\"\n---\n\n# Boundaries\n\nSaab has not published a brand-safety policy. The constraints below come from Saab's legal notice, export-compliance, human-rights and anti-corruption pages, its press-release disclosure practice, and conflicts found during research (all checked 2026-10-27). Anything inferred is labelled as inference.\n\n```yaml\nhard_no:\n - rule: \"Never confuse Saab AB with Saab cars.\"\n detail: \"Saab AB is the defence and security group (Reg. no. 556036-0793). Saab Automobile was separated from it, owned by General Motors (2000–2010) and then Spyker, and went bankrupt in December 2011. No car imagery, griffin-on-a-grille, 'Saab 900' nostalgia or automotive vocabulary.\"\n source: https://www.saab.com/newsroom/stories/2018/april/do-saab-still-make-cars\n - rule: \"Never present an announcement as an order.\"\n detail: \"A selection, letter of intent, term sheet, MoU or teaming agreement is not an order. Saab writes 'has not signed a contract or received an order' in those releases. Keep that distinction, and keep delivery and presentation separate (GlobalEye for Sweden was presented, not delivered, on 15 Oct 2026).\"\n source: https://www.saab.com/newsroom/press-releases/2026/nato-selects-saabs-globaleye\n - rule: \"No financial figure without its period, and no forecast.\"\n detail: \"Saab is listed on Nasdaq Stockholm and its reports are regulated (MAR). State the period or date for every figure. Saab gives no 2026 outlook, so do not imply one. Do not reveal or guess an undisclosed customer.\"\n source: https://www.saab.com/investors/financials/financial-targets\n - rule: \"No combat-effect, casualty or kill-count claims about real conflicts or named users.\"\n detail: \"Saab does not publish operational results for its customers. Do not attribute battlefield outcomes in Ukraine or anywhere else to Saab products, and do not show Saab products in use against identifiable people.\"\n - rule: \"No claim that Saab makes treaty-prohibited weapons, and no overstatement of what it doesn't make.\"\n detail: \"Saab states it does not make or sell anti-personnel land-mines, cluster munitions, or biological and chemical weapons, and that it is 'fully compliant with the Nuclear Non-Proliferation Treaty (NPT)'. Quote that scope exactly. Don't widen it to 'no nuclear involvement' or 'no lethal products'.\"\n source: https://www.saab.com/sustainability/resilient-and-safe-societies/export-compliance\n - rule: \"Do not imply Saab decides its own export destinations, or that a sale is available to any buyer.\"\n detail: \"Sweden's Inspectorate of Strategic Products decides exports case by case. Defence products are sold to governments and authorities under export control. Never write a consumer-style 'buy now' CTA for a defence product.\"\n - rule: \"Do not use the SAAB logotype, the griffin symbol or product names without Saab's written consent, and never redraw or recolour them.\"\n detail: \"'SAAB® and the SAAB TECHNOLOGIES logotype are registered trademarks of Saab AB … Saab's trademarks may only be used after prior written consent from Saab.' Use only official files (see visual.md).\"\n source: https://www.saab.com/site-info/legal-notice\n - rule: \"Do not reuse saab.com text or images commercially without permission. Keep credits.\"\n detail: \"The legal notice allows personal, non-commercial reproduction with notices retained, and use of press releases in public communications when the source is stated. Image-bank photos carry per-photo credit lines that must be kept.\"\n source: https://www.saab.com/site-info/legal-notice\n - rule: \"Do not invent executive quotes, customer statements, pilot testimony, product specifications or contract values.\"\n detail: \"Named people in releases (e.g. President and CEO Micael Johansson) may be quoted only from published text, with date.\"\n - rule: \"Do not generate AI imagery of Saab products, logos or uniforms and present it as real.\"\n detail: \"Inference from the trademark terms and from the photo-led brand. Real aircraft, vessels and systems have specific configurations and national markings; a fabricated image can misstate a customer or capability.\"\nsoft_no:\n - rule: \"Martial superlatives outside product pages.\"\n detail: \"'The ultimate tank killer' and 'Designed to defeat any adversary' are product-page lines. Corporate, career, sustainability and investor copy uses safety, trust and capability language. Keep combat vocabulary on product surfaces and quote it rather than coining new ones.\"\n - rule: \"Named competitors (Lockheed Martin F-35, Dassault Rafale, Boeing, BAE Systems, Rheinmetall, etc.).\"\n detail: \"Saab does not name competitors on the pages checked. Avoid direct comparison in brand copy. Independent comparison is legitimate but should not be voiced as Saab.\"\n - rule: \"Headcount and scale figures.\"\n detail: \"Site figures conflict (from 17,000 to 31,000). Use 'approximately 28,000 employees (2025)' from the Annual Report or omit.\"\n - rule: \"Self-declared firsts and exclusives.\"\n detail: \"'World's first 5th-generation submarine', 'only AEW&C solution on the market', 'first major company in the defence sector' with SBTi targets. Attribute them to Saab and date them.\"\n - rule: \"Political positioning.\"\n detail: \"Saab speaks of supporting customers' sovereignty, NATO and 'Sweden's total defence', but takes no party-political positions. Don't put political opinions in Saab's mouth, including on Ukraine, NATO enlargement or arms-export debates (inference).\"\n - rule: \"Market-local claims used globally.\"\n detail: \"Saab, Inc. (US) and Saab UK pages carry local figures and spelling. The US '17% of revenue into R&D' is not a group figure. UK site counts conflict on the same page.\"\n - rule: \"Classified or sensitive detail.\"\n detail: \"Saab withholds some customers 'due to the nature of the industry … and national security interests'. Don't speculate about undisclosed customers, deployments, base locations or capability limits.\"\nbrand_safety:\n avoid_adjacency:\n - \"Glorification of violence, gore, casualties or destruction, including war footage used for spectacle (inference from the safety-led purpose framing).\"\n - \"Gaming, toy or 'cool weapons' framing aimed at children or consumers.\"\n - \"Content that mocks or dehumanises any nation, ethnic group or combatant side.\"\n - \"Conspiracy, extremist or militia contexts; private weapon ownership or hunting promotion.\"\n - \"Automotive content that reinforces the Saab-car confusion.\"\n regulated_contexts:\n - \"EU Market Abuse Regulation and Nasdaq Stockholm disclosure rules: orders, results, guidance.\"\n - \"Export control: Swedish Military Equipment Act and ISP decisions, plus customer-country rules (e.g. ITAR for US content). Technical data beyond published specs is out of scope.\"\n - \"Anti-corruption: Saab's ABC Policy (19 Oct 2026) and Code of Conduct (31 Mar 2023). No gifts, inducements or hospitality framing in sales copy.\"\n - \"Human rights: Responsible Sales Policy and UN Guiding Principles commitments.\"\n - \"Autonomous systems: Saab's Autonomous Functions and Systems Policy (20 Jun 2024). Don't describe weapons as fully autonomous or 'deciding' to engage (inference from the policy's existence; text not analysed).\"\n escalation: \"Send any claim about orders, customers, finances, product performance, export or ethics to Saab's Press Centre (24/7): presscentre@saabgroup.com, +46 734 180 018. Investor questions go to Saab Investor Relations via https://www.saab.com/investors/contacts.\"\n```\n\n## Scope note\n\nThis file covers Saab group English-language communication. Local market pages (Saab, Inc. in the US, Saab UK, Saab in Sweden and others) have their own figures and conventions and were sampled, not fully researched.\n", "signature": "rUPks1yjS7rUc/kurOEyGxMrp87sb0Es8qDa1i5dGlVYquMtrzwX2TS64cu2Lnrz2FSUvqvOjDzg4C+M4/NrBQ==", "sha256": "8eb4d40b3fef4c2b7e81f67c5dcfe5f2cef3056df182f7b232d74c3e4b3ce45a", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/boundaries", "json_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/files/boundaries/data.json", "source_url": "https://registry.encodedbrands.ai/brands/saab-b8a26b99/source/boundaries.md", "canonical_source_url": "https://registry.encodedbrands.ai/saab-b8a26b99/.well-known/brand/boundaries.md" } ], "path": "/.well-known/brand/boundaries.md" }