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      "content": "---\nbcp_version: \"1.1.1\"\nfile_type: claims\nparent: /.well-known/brand.md\nlast_updated: 2026-10-03\n---\n\n# Claims\n\n**Legal-review notice.** These claims were assembled by Encoded from supplied Rumble materials and public first-party sources for review. They are not legal advice and have not been reviewed by Rumble, RUM Group, or counsel. `proof_status` records evidence state, not approval. Before using any claim in advertising, investor, crypto-asset, comparative, or regulated contexts, get review from legal and the accountable Rumble owner.\n\n**How to read this file.** Rumble's own guidelines contain bold comparative lines (\"fastest-growing\", \"most generous profit sharing in the industry\") with no public substantiation. The same guidelines also tell PR writers to avoid \"unsubstantiated statistics.\" This file applies that rule to the guidelines themselves. Brand-declared wording is not the same as proof.\n\n**Client-supplied claims.** Two lines came directly from Rumble as claims it wants to use: \"Monetize on day one.\" and \"The best creator economics, period.\" Each was researched against primary sources. Their status follows that evidence, not the fact that Rumble supplied them. The supporting facts are recorded as separate claims so each can be cited on its own.\n\n## approved_at_launch\n\n```yaml\napproved_at_launch:\n  - id: mission\n    claim: \"Rumble's mission is to protect a free and open internet.\"\n    proof_status: approved\n    exact_text: true\n    approved_language: \"to protect a free and open internet\"\n    evidence: >\n      G slide 2, approved external boilerplate\n      https://corp.rumble.com (homepage, accessed 2026-06-14)\n    tier: core\n  - id: current-boilerplate\n    claim: \"RUM Group / Rumble release boilerplate as of 24 September 2026.\"\n    proof_status: approved\n    exact_text: true\n    approved_language: \"RUM Group Inc. is an AI infrastructure and video company. Rumble provides creators and enterprises a full suite of video technologies, unlocking reach, scale, and monetization.\"\n    evidence: >\n      https://corporate.wwe.com/about/news/2026/09-24-2026-0 (About section, 2026-09-24)\n    valid_from: 2026-09-24\n    tier: core\n  - id: founded-2013\n    claim: \"Rumble was founded in 2013 by Chris Pavlovski to give small, independent creators a platform.\"\n    proof_status: approved\n    evidence: >\n      G slide 3, brand story\n      https://en.wikipedia.org/wiki/Rumble_(company) (founding date 2013-10-30, as of 2026-06-14)\n    tier: core\n  - id: ceo\n    claim: \"Chris Pavlovski is Chairman and CEO.\"\n    proof_status: approved\n    evidence: >\n      R (2026-06-17)\n    tier: default\n  - id: parent-company\n    claim: \"Rumble is a business unit of RUM Group Inc. (NASDAQ: RUM), the parent company renamed from Rumble Inc. effective June 18, 2026.\"\n    proof_status: approved\n    evidence: >\n      https://www.rum.group/blog/rumble-announces-realignment-into-two-core-business-units-and-renames-newly-acquired-cloud-and-ai-infrastructure-business-quake-ai/\n    valid_from: 2026-06-18\n    tier: core\n  - id: two-units\n    claim: \"RUM Group operates two business units: Rumble, the video platform, and Quake AI, the cloud and AI-infrastructure business.\"\n    proof_status: approved\n    evidence: >\n      R\n      I p.3\n    valid_from: 2026-06-17\n    tier: core\n  - id: chief-content-officer\n    claim: \"Claudio Ramolo is Rumble's Chief Content Officer.\"\n    proof_status: approved\n    evidence: >\n      S (2026-09-24)\n    tier: default\n  - id: wwe-main-event\n    claim: \"Rumble is the new home of WWE Main Event under a long-term distribution and content partnership. It streams on Rumble Sports every Wednesday at 8 p.m. ET / 5 p.m. PT from October 14, 2026, at Rumble.com/WWE and on Rumble's mobile and connected TV apps.\"\n    proof_status: approved\n    evidence: >\n      https://corporate.wwe.com/about/news/2026/09-24-2026-0 (2026-09-24)\n    valid_from: 2026-09-24\n    tier: default\n  - id: premium-benefits\n    claim: \"Rumble Premium includes ad-free viewing, offline downloads, exclusive creator content, and creator benefits such as a verified badge and watermark removal.\"\n    proof_status: approved\n    evidence: >\n      https://rumble.com/premium (checked 2026-10-03)\n    tier: default\n  - id: rumble-gaming\n    claim: \"Dr Disrespect leads Rumble Gaming as an advisor and provides exclusive content to Rumble Premium.\"\n    proof_status: approved\n    evidence: >\n      https://www.rum.group/blog/dr-disrespect-will-lead-rumble-gaming-join-rumble-premium/ (2024-11-25)\n    tier: contextual\n    context: \"gaming audiences\"\n  - id: perplexity-partnership\n    claim: \"Rumble and Perplexity have a strategic partnership that includes Perplexity's AI-powered tools for discoverability on Rumble.com and a Rumble Premium + Perplexity Pro subscription bundle.\"\n    proof_status: approved\n    evidence: >\n      https://www.rum.group/blog/rumble-and-perplexity-enter-into-a-strategic-partnership/ (2025-10-02)\n    tier: default\n  - id: rumble-products\n    claim: \"Rumble's products include Rumble Video, Rumble Ads (the Rumble Advertising Center), Rumble Studio, and Rumble Premium.\"\n    proof_status: approved\n    evidence: >\n      R (Video, Ads, Studio)\n      https://www.rum.group/our-brands/ (Premium, RAC; checked 2026-10-03)\n    tier: default\n  - id: content-mix\n    claim: \"Rumble offers a variety of exclusive content, including news, politics, gaming, action sports, and more.\"\n    proof_status: approved\n    evidence: >\n      G slide 4, user one-liner\n    tier: default\n  - id: creator-platform\n    claim: \"Creators can host, livestream, manage, distribute, and monetize their content on Rumble.\"\n    proof_status: approved\n    evidence: >\n      https://www.rum.group/our-brands/ (checked 2026-10-03)\n    tier: default\n  - id: rumble-wallet\n    claim: \"Rumble Wallet is a non-custodial crypto wallet built into Rumble with Tether, so creators can receive direct payments from their audiences.\"\n    proof_status: approved\n    evidence: >\n      https://www.rum.group/blog/rumble-and-tether-launch-crypto-wallet-for-creator-economy/ (2026-01-07)\n      https://www.rum.group/blog/rumble-and-tether-add-usa-to-rumble-wallet/ (2026-02-18)\n    tier: default\n  - id: wallet-assets\n    claim: \"Rumble Wallet supports USA₮, USD₮, XAU₮ (Tether Gold), and Bitcoin.\"\n    proof_status: approved\n    evidence: >\n      W (2026-02-18)\n    valid_from: 2026-02-18\n    tier: default\n  - id: monetized-licenses-no-threshold\n    claim: \"Rumble offers three monetized licensing options for uploaded videos (Exclusive Video Management, Video Management excluding YouTube, and Rumble Player), and its licensing guide sets no subscriber or view threshold for them.\"\n    proof_status: approved\n    evidence: >\n      https://rumble.support/help/a-simple-explanation-of-the-differences-between-licensing-options (updated 2025-11-20, checked 2026-10-03)\n    tier: default\n    context: \"creator\"\n  - id: app-store-monetize-day-one\n    claim: \"Rumble's App Store listing says creators can monetize from day one.\"\n    proof_status: approved\n    exact_text: true\n    approved_language: \"Monetize from Day One: Start earning immediately\"\n    evidence: >\n      https://apps.apple.com/us/app/rumble-live-streaming-videos/id1518427877 (Rumble-authored description, checked 2026-10-03)\n    tier: default\n    context: \"creator\"\n  - id: wallet-no-receive-fee\n    claim: \"Rumble Wallet does not charge a fee to receive funds. Network fees apply when sending, swapping, or bridging.\"\n    proof_status: approved\n    evidence: >\n      https://wallet.rumble.com/support/docs/common-questions/new-to-wallet-faq/ (checked 2026-10-03)\n    tier: default\n    context: \"creator\"\n  - id: content-rules\n    claim: \"Rumble's Terms of Service prohibit content including pornography, hate speech, incitement to violence, child exploitation, harassment, and copyright infringement.\"\n    proof_status: approved\n    evidence: >\n      https://rumble.com/s/terms (last updated 2026-09-01, checked 2026-10-03)\n    tier: core\n  - id: rac-self-serve\n    claim: \"The Rumble Advertising Center is a self-serve platform for buying pre-roll video, display, and native placements across Rumble and its partner network.\"\n    proof_status: approved\n    evidence: >\n      https://ads.rumble.com/ (checked 2026-10-03)\n    tier: default\n  - id: tether-strategic-partner\n    claim: \"Tether is RUM Group's strategic partner and largest shareholder.\"\n    proof_status: approved\n    evidence: >\n      I p.3 (June 2026)\n    tier: contextual\n    context: \"press, analyst, and investor contexts; attribute to RUM Group\"\n```\n\n## requires_caveat\n\n```yaml\nrequires_caveat:\n  - id: tagline\n    claim: \"The Freedom-First Technology Platform\"\n    proof_status: requires_caveat\n    exact_text: true\n    approved_language: \"The Freedom-First Technology Platform\"\n    caveat: \"Approved in the 22 May 2026 guidelines, but written for the pre-realignment company spanning cloud, AI, video, and wallet. Confirm with Rumble communications whether it still applies to Rumble alone.\"\n    evidence: >\n      G slides 2, 10\n    tier: core\n  - id: approved-boilerplate\n    claim: \"Approved external boilerplate (guidelines version).\"\n    proof_status: requires_caveat\n    exact_text: true\n    approved_language: \"Rumble is a Freedom-First technology platform with a mission to protect a free and open internet. The platform spans cloud, AI, and digital media, including its namesake video service, and is built on a foundation of customer independence and free speech.\"\n    caveat: \"Verbatim from the 22 May 2026 guidelines. Superseded in public releases by the September 2026 boilerplate (id: current-boilerplate). Use only if Rumble confirms it is still current.\"\n    evidence: >\n      G slide 2\n    tier: core\n  - id: mau-50m\n    claim: \"Rumble reaches over 50 million monthly users.\"\n    proof_status: requires_caveat\n    caveat: \"From the undated guidelines positioning statement. State the source period. RUM Group stopped presenting MAU as a headline metric after Q2 2026.\"\n    evidence: >\n      G slide 2\n    tier: default\n  - id: mau-q2-2026\n    claim: \"Average global monthly active users were 57 million in Q2 2026.\"\n    proof_status: requires_caveat\n    caveat: \"Q2 2026 only, as reported from the earnings call. RUM Group said Q2 2026 was the last quarter it would headline MAU and ARPU. Never present as a current figure.\"\n    evidence: >\n      https://finance.yahoo.com/technology/ai/articles/rum-group-inc-rum-q2-050117965.html (call coverage, secondary)\n    valid_until: 2026-09-30\n    tier: default\n  - id: mau-history\n    claim: \"Rumble grew from 1.6 million average monthly active users in Q3 2020 to a record 80 million in Q4 2022.\"\n    proof_status: requires_caveat\n    caveat: \"Historical. Always include both periods.\"\n    evidence: >\n      G slide 3, brand story\n    tier: default\n  - id: video-revenue-q2-2026\n    claim: \"Rumble video business revenue was $30.3 million in Q2 2026, up 21% year over year.\"\n    proof_status: requires_caveat\n    caveat: \"Investor context only, attributed to RUM Group's Q2 2026 results. Label the quarter.\"\n    evidence: >\n      https://www.rum.group/blog/rum-group-inc-reports-record-second-quarter-2026-results/ (2026-08-10)\n    tier: contextual\n    context: \"investor and press\"\n  - id: rac-scale\n    claim: \"The Rumble Advertising Center can reach billions of daily ad requests across hundreds of news publishers.\"\n    proof_status: requires_caveat\n    caveat: \"RAC's own published description of programmatic supply. Attribute to RAC and include the date checked.\"\n    evidence: >\n      https://ads.rumble.com/resources/blog/rac-now-reaches-billions-of-ad-requests-across-publishers (checked 2026-10-03)\n    tier: contextual\n    context: \"advertiser\"\n  - id: rac-human-review\n    claim: \"Every creative submitted to the Rumble Advertising Center is reviewed by a person.\"\n    proof_status: requires_caveat\n    caveat: \"RAC's published process description. Confirm before using it as a service commitment.\"\n    evidence: >\n      https://ads.rumble.com/resources/blog/rumble-advertising-center-platform-walkthrough-tips (checked 2026-10-03)\n    tier: contextual\n    context: \"advertiser\"\n  - id: monetize-on-day-one\n    claim: \"Monetize on day one.\"\n    proof_status: requires_caveat\n    exact_text: true\n    approved_language: \"Monetize on day one.\"\n    caveat: \"True in the sense Rumble publishes: a new creator can choose a monetized license on their first upload, with no follower, subscriber, or watch-hour threshold. Ads do not start the moment a video is posted. Each video goes through a monetization review of 'about 1-5 days' before 'the ads kick in'. The Personal Use license is not monetized. The Creator Program has separate requirements (at least 100 followers and Rumble Studio streaming). Do not pair the line with 'instant' or 'immediate ad revenue'. Pair it with the licensing route or wallet tips.\"\n    evidence: >\n      Client-supplied line (Rumble, October 2026)\n      https://apps.apple.com/us/app/rumble-live-streaming-videos/id1518427877 ('Monetize from Day One: Start earning immediately', checked 2026-10-03)\n      https://rumble.support/help/a-simple-explanation-of-the-differences-between-licensing-options (no threshold stated; updated 2025-11-20)\n      https://rumble.support/help/your-video-is-analyzing-what-does-it-mean ('about 1-5 days to be approved for monetization')\n      https://rumble.support/help/rumble-2025-creator-program (Creator Program: 100 followers, Studio streaming)\n    tier: core\n    context: \"creator\"\n  - id: youtube-threshold-comparison\n    claim: \"YouTube requires 1,000 subscribers plus 4,000 watch hours in the last 12 months (or 10 million Shorts views in 90 days) before ad revenue sharing. Rumble's monetized licenses publish no audience threshold.\"\n    proof_status: requires_caveat\n    caveat: \"Comparative. YouTube terms as published on its help center, checked 2026-10-03; recheck before use. Compares eligibility thresholds only, not earnings. Needs human review per boundaries.md (competitor comparisons).\"\n    evidence: >\n      https://support.google.com/youtube/answer/72851 (checked 2026-10-03)\n      https://rumble.support/help/a-simple-explanation-of-the-differences-between-licensing-options\n    tier: contextual\n    context: \"creator\"\n  - id: generous-revenue-splits\n    claim: \"Higher revenue splits: one of the most generous models available.\"\n    proof_status: requires_caveat\n    exact_text: true\n    approved_language: \"Higher Revenue Splits: One of the most generous models available\"\n    caveat: \"Rumble's own published App Store wording. It is softer than 'best', but still comparative, and no current revenue-share terms are published to back it. Use only as Rumble's attributed wording, and get substantiation before using it in ads.\"\n    evidence: >\n      https://apps.apple.com/us/app/rumble-live-streaming-videos/id1518427877 (checked 2026-10-03)\n    tier: default\n    context: \"creator\"\n  - id: premium-price\n    claim: \"Rumble Premium costs $9.99 per month or $99 per year.\"\n    proof_status: requires_caveat\n    caveat: \"Prices as shown on rumble.com/premium on 2026-10-03. State the date, and recheck before any price-bearing copy. Some third-party pages list a different annual price.\"\n    evidence: >\n      https://rumble.com/premium (checked 2026-10-03)\n    tier: default\n  - id: premium-perplexity-bundle-price\n    claim: \"Rumble Premium + Perplexity Pro bundle is $23.99 per month.\"\n    proof_status: requires_caveat\n    caveat: \"As shown on rumble.com/premium on 2026-10-03. The launch price of $19.99 per month ended December 31, 2025. Never quote the launch price as current.\"\n    evidence: >\n      https://rumble.com/premium (checked 2026-10-03)\n      https://www.globenewswire.com/news-release/2025/10/15/3167477/0/en/Rumble-and-Perplexity-Introduce-Subscription-Bundle-for-Rumble-Premium-and-Perplexity-Pro.html\n    tier: default\n  - id: tether-investment-2025\n    claim: \"Tether's $775 million strategic investment in Rumble closed on February 7, 2025.\"\n    proof_status: requires_caveat\n    caveat: \"Historical financing fact. RUM Group's June 2026 deck cites over $1 billion aggregate Tether commitments across Rumble and Northern Data; do not mix the two figures.\"\n    evidence: >\n      https://corp.rumble.com/blog/rumble-closes-775-million-strategic-investment-from-tether-and-related-tender-offer/\n      I p.17\n    tier: contextual\n    context: \"press and analyst\"\n  - id: truth-social-hosting\n    claim: \"Rumble has provided video and cloud services to Truth Social under an agreement with Trump Media & Technology Group, announced December 2021.\"\n    proof_status: requires_caveat\n    caveat: \"Historical commercial fact for press and analyst context. Not brand messaging, and not a political endorsement (see boundaries.md). Cloud services now sit with Quake AI; confirm the current status of the relationship before stating it in the present tense.\"\n    evidence: >\n      https://en.wikipedia.org/wiki/Rumble_(company) (as of 2026-06-14)\n    tier: contextual\n    context: \"press and analyst\"\n```\n\n## forbidden\n\nEntries keep their original `proof_status`. Under the canonical mapping, `unknown` and `expired` are published here so they are never used as approved facts.\n\n```yaml\nforbidden:\n  - id: fastest-growing\n    claim: \"Rumble is the fastest-growing video-sharing platform.\"\n    proof_status: unknown\n    note: \"Appears in the guidelines' advertiser and investor one-liners. No public substantiation, period, or peer set located. Usable once Rumble supplies substantiation.\"\n    evidence: >\n      G slide 4\n    tier: core\n  - id: best-creator-economics\n    claim: \"The best creator economics, period.\"\n    proof_status: unknown\n    note: >-\n      Client-supplied line (Rumble, October 2026). An absolute superlative ('best', 'period') needs a defined\n      metric and a current peer comparison. Neither exists in public sources.\n      Supporting facts found: no published audience threshold for monetized licenses (claims: monetized-licenses-no-threshold);\n      no fee to receive funds in the non-custodial Rumble Wallet (wallet-no-receive-fee);\n      Creator Program payments funded from a portion of Rumble Premium profits;\n      Rumble's own App Store wording 'one of the most generous models available' (generous-revenue-splits).\n      Not substantiated: Rumble publishes no current ad revenue-share percentage. The widely repeated '60/40' split and\n      'Rumble keeps 20% of Rants' appear only in third-party and social-media sources, and the Rants figure is disputed\n      once app-store fees are counted.\n      Needed to clear: (1) the metric 'economics' means (revenue share, take rate on tips, payout per 1,000 views, or eligibility);\n      (2) Rumble's current program terms for that metric; (3) a dated comparison with named peers (for example YouTube, Twitch, X)\n      reviewed by legal.\n      Until then, usable alternatives are 'Monetize on day one.' (with its caveat), the wallet no-fee fact, and Rumble's\n      attributed 'one of the most generous models available'.\n    evidence: >\n      Client-supplied line (Rumble, October 2026)\n      https://rumble.support/help/rumble-2025-creator-program\n      https://wallet.rumble.com/support/docs/common-questions/new-to-wallet-faq/\n      https://apps.apple.com/us/app/rumble-live-streaming-videos/id1518427877\n      https://www.indiemediatoday.com/p/rumble-rants-ripoff-creators-rumble-gaming-rokfin-sputnik-101524 (secondary; Rants split dispute)\n    tier: core\n  - id: most-generous-profit-sharing\n    claim: \"Rumble offers the most generous profit sharing in the industry.\"\n    proof_status: unknown\n    note: \"Guidelines creator one-liner. Comparative superlative with no published methodology. Third-party estimates of revenue-share percentages are not primary evidence. Same substantiation gap as best-creator-economics.\"\n    evidence: >\n      G slide 4\n    tier: core\n  - id: exponential-growth\n    claim: \"Rumble continues to grow at an exponential rate.\"\n    proof_status: unknown\n    note: \"Guidelines investor one-liner. Growth figures are dated and quarter-specific; 'exponential' is not supported as a continuing claim.\"\n    evidence: >\n      G slide 4\n    tier: core\n  - id: portfolio-promise\n    claim: \"Maximize your financial portfolio with Rumble.\"\n    proof_status: forbidden\n    note: \"A performance promise to investors. Investor messaging belongs to RUM Group under its cautionary statements.\"\n    evidence: >\n      G slide 4\n      I pp.11–12\n    tier: core\n  - id: uncensorable\n    claim: \"Rumble is uncensorable / content on Rumble cannot be removed.\"\n    proof_status: forbidden\n    note: \"Contradicted by the Terms of Service.\"\n    evidence: >\n      T\n    tier: core\n  - id: neutral-platform\n    claim: \"Rumble is a neutral platform.\"\n    proof_status: forbidden\n    note: \"'Neutral' is on the guidelines' PR / corporate avoid list.\"\n    evidence: >\n      G slide 5\n    tier: core\n  - id: rumble-sells-ai-compute\n    claim: \"Rumble provides GPU compute, AI cloud, or data-center capacity.\"\n    proof_status: forbidden\n    note: \"Since 17 June 2026 these are Quake AI offerings. Rumble-branded copy does not claim them.\"\n    evidence: >\n      R\n    tier: core\n  - id: creator-revenue-share-percent\n    claim: \"Any specific creator ad-revenue-share percentage or per-1,000-view rate.\"\n    proof_status: unknown\n    note: \"Only third-party estimates located. Needs a current Rumble program term.\"\n    tier: default\n  - id: mau-67m\n    claim: \"Rumble has 67 million monthly active users.\"\n    proof_status: expired\n    note: \"September 2024 figure carried in the previous version of this package. Superseded.\"\n    evidence: >\n      https://en.wikipedia.org/wiki/Rumble_(company) (as of 2026-06-14)\n    valid_until: 2026-10-03\n    tier: default\n```\n",
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