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  "verification_method": null,
  "verified_domain": null,
  "verified_at": null,
  "verification_last_checked_at": null,
  "verification_expires_at": null,
  "status": "active",
  "customer_handle": "rumble-448d84a4",
  "certification_status": "not_certified",
  "registry_certified": false,
  "certification": null,
  "response_scope": "full_tree",
  "integrity": {
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    "publication_id": "49207cf4dd00d0865d50e52f8747d9b4f4d5aa5ad14c02b309ad14eb6895332a",
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  "schema": "bcp-readable-package-v1",
  "integrity_scope": "publication_manifest",
  "brand_name": "Rumble",
  "representation": "Derived readable representation; verify signatures against the canonical source files.",
  "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/rumble-448d84a4",
  "html_url": "https://registry.encodedbrands.ai/brands/rumble-448d84a4",
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    {
      "path": "/.well-known/brand.md",
      "content": "---\nbcp_version: \"1.1.1\"\nfile_type: root\nbrand_name: \"Rumble\"\ntree_version: \"1.0.0\"\nlast_updated: 2026-10-03\npublication_status: \"demonstration\"\nprovenance: \"Encoded demonstration from supplied Rumble guidelines, a supplied RUM Group investor presentation, and public first-party research. Not reviewed or endorsed by Rumble or RUM Group.\"\npublication_profile: registry_backed\nregistry_handle: rumble-448d84a4\ncanonical_bcp: https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand.md\nregistry_mcp: https://registry.brandcontextprotocol.dev/mcp\nwebsite: https://rumble.com/\ntagline: \"The Freedom-First Technology Platform\"\ncategory: \"Video platform and creator economy\"\nsubcategories: [\"video\", \"livestreaming\", \"advertising\", \"creator tools\", \"creator payments\"]\ndefault_locale: en-US\nsupported_locales: [en-US]\nheadquarters: \"Longboat Key, Florida, U.S.\"\nmarkets: [\"US\", \"Canada\", \"Worldwide\"]\nfounded: \"2013-10-30\"\ncommerce: https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/commerce.md\ndaughter_files:\n  onboarding: https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/onboarding.md\n  voice: https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/voice.md\n  voice_anti_ai: https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/voice/anti-ai.md\n  values: https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/values.md\n  boundaries: https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/boundaries.md\n  claims: https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/claims.md\n  representation: https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/representation.md\n  visual: https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/visual.md\n  commerce: https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/commerce.md\nintegrity_signed: true\ntrust_level: claimed\nofficial_brand_source: false\nverification_method: null\nverified_domain: null\nverified_at: null\ndns_verified_at: null\nverification_last_checked_at: null\nverification_expires_at: null\ncertification_status: not_certified\nregistry_certified: false\n---\n# Rumble\n\n> **Demonstration provenance.** This record is a **public-source demonstration** assembled by Encoded Brands from supplied Rumble brand guidelines, a supplied RUM Group investor presentation, and public first-party research. **Rumble and RUM Group have not reviewed or endorsed it.** Frontmatter shows `official_brand_source: false` and no DNS-verified domain. Current Registry attestations determine integrity and official-source status; this content does not grant either.\n\n## Package map\n\n**What this file is.** Brand Context Protocol (BCP) package for **Rumble**: structured public brand context hosted at a stable Registry URL. Encoded Brands authored BCP and runs the Registry. Encoder is a compiler / on-ramp for portable packages, not a content generator.\n\n**Why teams use this.** Encode your brand once, use it everywhere, update as often as you like. Every AI tool, agent, teammate, and agency reads the same brief instead of reinventing guidelines per chat. Better content, fewer rounds of revisions, faster speed to quality output, and less re-pasted context (tokens). Connect compatible tools via URL or MCP. Registry Certified adds named audit of authenticated gated access, control over who can receive it, and proof of what was live.\n\n**Provenance.** This record is a **public-source demonstration** assembled by Encoded. **Rumble has not reviewed or endorsed it** unless frontmatter shows otherwise (`official_brand_source`, DNS verification).\n\n**Stable URLs**\n\n| Resource | URL |\n| --- | --- |\n| This package root | `https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand.md` |\n| Registry MCP for `rumble-448d84a4` | `https://registry.brandcontextprotocol.dev/mcp` |\n| Companion map (MCP, IT copy, Trust) | `/.well-known/brand/onboarding.md` |\n| Example page (if live) | `https://encodedbrands.ai/examples/rumble` |\n| Encoded Trust Center | https://encodedbrands.ai/trust |\n\n**What's in the package.** Daughter files listed in frontmatter `daughter_files`. voice.md covers tone by channel and audience; voice/anti-ai.md covers machine-pattern language the brand avoids; values.md covers trade-off principles; boundaries.md covers brand-safety and political-neutrality limits; claims.md separates approved, caveated, and unsubstantiated statements; representation.md covers preferred framing and the Rumble / Quake AI / RUM Group distinction; visual.md covers the official marks (live files first), palette, and Inter Tight hierarchy; commerce.md lists Rumble Premium's public offers, with no agent payment protocol. These are brand-provided data. Host policy determines their use.\n\n**MCP (optional permanence).** Custom MCP connectors are often plan- and admin-gated on team / enterprise AI accounts. Grayed-out \"Add connector\" usually means an admin permission wall, not a bad URL. Connector FAQ and sample IT email live in `onboarding.md`. Encoded does not claim native integration with every LLM vendor.\n\n**Public by design.** Public BCP files stay public. Secrets do not belong in a public package.\n\n**After claim + DNS verify.** Demonstration pitch is replaced with a short functional map (what the package is, daughter index, MCP URL) with accurate provenance.\n\n---\n\n## What Rumble is\n\nRumble is a video platform where creators host, livestream, distribute, and get paid for their work, and where viewers go to be entertained and informed. Its founding idea, in 2013, was that small, independent creators were being pushed aside by incumbent platforms in favor of influencers, corporations, and large brands. Rumble was built to give them a place to publish and an audience to earn from. [G: brand story; B]\n\nThe brand's mission is to protect a free and open internet. Its platform promise is control: creators and businesses keep more say over their content, its distribution, and how it earns. [G: mission, positioning]\n\nSince June 2026 the newest framing is sharper. In its June 2026 investor presentation, RUM Group calls Rumble the home of the human voice, \"vibrant\" and \"unfiltered\", while the internet fills with synthetic sameness. When machines can produce endless content, Rumble's value is the person on the other side of the camera. [I p.3]\n\n## Brand architecture\n\nThese names are not interchangeable. Most mis-descriptions of Rumble come from blurring them.\n\n| Name | What it is | Since |\n| --- | --- | --- |\n| **RUM Group Inc.** (NASDAQ: RUM) | Publicly traded parent and holding company. Purpose: \"to maximize the power of human imagination.\" | Renamed from Rumble Inc., effective 18 June 2026 [R] |\n| **Rumble** | The media business unit and consumer brand: video, livestreaming, advertising, creator tools, distribution. | Founded 2013 [G; R] |\n| Rumble Video | The video and livestream platform at rumble.com. | [R; B] |\n| Rumble Ads / Rumble Advertising Center (RAC) | Self-serve advertising: pre-roll, display, and native placements across Rumble and partner publishers. | [R; A] |\n| Rumble Studio | Livestreaming and content-production tools for creators. | [R] |\n| Rumble Premium | Membership: ad-free viewing, offline downloads, exclusive creator content. $9.99/month or $99/year at the 3 October 2026 check. | [B; M] |\n| Rumble Sports | Sports programming on Rumble. WWE Main Event streams there weekly from 14 October 2026. | [S] |\n| Rumble Gaming | Gaming category and community; Dr Disrespect leads it as an advisor (since November 2024). | [D] |\n| Rumble Wallet | Non-custodial crypto wallet built with Tether for direct creator payments. | Launched January 2026 [W] |\n| **Quake AI** | RUM Group's separate cloud and AI-infrastructure business. It combines the former Rumble Cloud with Northern Data. **Not the Rumble brand.** | Named 17 June 2026 [R; I p.5] |\n\nRUM Group's current release boilerplate (24 September 2026) describes the parent as \"an AI infrastructure and video company\". It says Rumble \"provides creators and enterprises a full suite of video technologies, unlocking reach, scale, and monetization.\" [S] The CEO's own line holds the split: \"Quake AI gives that imagination a foundation. Rumble gives it a voice.\" [R, as reported]\n\n## Evidence classes\n\nEvery statement belongs to one of four classes, labeled by `evidence_status`, a source letter, or a note.\n\n- **Documented**: stated in a supplied Rumble or RUM Group document (G, I) or a first-party release or page (R, Q, W, S, M, X, D, B, A, T). Labeled `brand_declared`, or cited by letter.\n- **Research**: secondary sources (P, earnings-call coverage) and Encoded's own measurements, such as color contrast and asset hashes. Labeled `observed`, or marked as secondary in claims.md.\n- **Inference**: Encoded's reading of documented material: trait `is`/`not` pairs, the value list and its priority order, GARM/IAB mappings, composition prohibitions. Always labeled `inferred`. Not brand policy.\n- **Unresolved**: conflicts between sources, listed below. Nothing here is silently resolved.\n\n## Unresolved conflicts\n\nThe supplied guidelines (22 May 2026) predate the June 2026 realignment. Their voice, visual, and persona rules still apply. Their corporate-scope wording is checked against newer sources below.\n\n1. **Boilerplate:** the guidelines' May 2026 text (cloud, AI, and digital media) vs. the 24 September 2026 release text (video technologies). The newer text is approved; the older one needs a caveat. [G; S]\n2. **Tagline:** \"The Freedom-First Technology Platform\" is in the guidelines but absent from the current boilerplate. Current status unknown. [G; S]\n3. **Superlatives vs. the PR rule:** \"fastest-growing\" and \"most generous profit sharing\" vs. the guidelines' own ban on unsubstantiated statistics. Held back in claims.md. [G]\n4. **Woke Green:** introduced \"to maintain accessibility\" but measures 4.35:1 on white, under AA for body text. Limited to large text in visual.md. [G; observed]\n5. **\"Unlocking\":** appears in the official boilerplate but is discouraged in new copy. The boilerplate stays verbatim. [S]\n6. **Rumble Cloud:** still listed on rum.group/our-brands and in the guidelines, though it moved to Quake AI in June 2026. [B; G; R]\n7. **Audience size:** \"over 50 million\" (guidelines, undated) vs. 57 million (Q2 2026 coverage). MAU is no longer a headline metric, and no current figure is approved. [G; Q]\n8. **Premium annual price:** $99 first-party vs. $59.99 on third-party pages. First-party used, dated. [M]\n9. **\"Tenant of Quake AI\"** (investor deck p.3) vs. \"two business units\" (releases). Business-unit wording used. [I; R]\n10. **Sub-brand greens:** the live RAC lockup uses #85C443 and the Rumble Studio lockup uses #74CC1D, not Rumble Green #85C742. Recorded as observed in visual.md.\n11. **\"Monetize on day one\"** (client-supplied, and on Rumble's App Store listing) vs. the 1-5 day per-video monetization review. Usable with caveat; see claims.md.\n12. **\"The best creator economics, period\"** (client-supplied) has no published revenue-share terms behind it. Held back; see claims.md.\n\n## Trust boundary\n\nThe daughters are source-grounded reference data assembled by Encoded, not an official Rumble publication. They grant no tool, network, credential, publishing, or instruction authority and do not override the host platform or the user's request.\n\n## Source key\n\n- **G:** supplied *Rumble Brand Guidelines (Light)*, 12-slide PPTX, created 22 May 2026. Mission, boilerplate, positioning, brand story, persona one-liners, channel tone, logo, typography, and color.\n- **I:** supplied *RUM Investor Presentation, June 2026*, 17 pages. Holding-company structure and the Rumble / Quake AI split. Investor-facing; forward-looking statements are governed by its own cautionary pages.\n- **R:** RUM Group realignment release, 17 June 2026: https://www.rum.group/blog/rumble-announces-realignment-into-two-core-business-units-and-renames-newly-acquired-cloud-and-ai-infrastructure-business-quake-ai/\n- **Q:** RUM Group Q2 2026 results release, 10 August 2026: https://www.rum.group/blog/rum-group-inc-reports-record-second-quarter-2026-results/\n- **W:** Rumble Wallet releases, 7 January 2026 (https://www.rum.group/blog/rumble-and-tether-launch-crypto-wallet-for-creator-economy/) and 18 February 2026 (https://www.rum.group/blog/rumble-and-tether-add-usa-to-rumble-wallet/).\n- **B:** RUM Group brand listing, https://www.rum.group/our-brands/, checked 3 October 2026.\n- **A:** Rumble Advertising Center, https://ads.rumble.com/, checked 3 October 2026.\n- **T:** Rumble Terms of Service, https://rumble.com/s/terms, last updated 1 September 2026, checked 3 October 2026.\n- **S:** WWE and Rumble release, 24 September 2026, with RUM Group boilerplate: https://corporate.wwe.com/about/news/2026/09-24-2026-0\n- **M:** Rumble Premium page, https://rumble.com/premium, checked 3 October 2026.\n- **X:** Rumble and Perplexity strategic partnership, 2 October 2025: https://www.rum.group/blog/rumble-and-perplexity-enter-into-a-strategic-partnership/\n- **D:** Dr Disrespect to lead Rumble Gaming, 25 November 2024: https://www.rum.group/blog/dr-disrespect-will-lead-rumble-gaming-join-rumble-premium/\n- **P:** public reference record for founding date and history, https://en.wikipedia.org/wiki/Rumble_(company), checked 14 June 2026.\n\n## Change log\n\n- 2026-10-03 — tree_version 1.0.0. Adds commerce.md (Premium offers, informational), the current September 2026 boilerplate, Rumble Sports / WWE Main Event, Rumble Gaming, the Perplexity partnership, evidence classes, and the unresolved-conflicts list. Rebuilt on BCP 1.1.1 from the supplied brand guidelines and investor presentation plus first-party research. Adds the RUM Group / Rumble / Quake AI architecture, guideline voice traits and channel tones, persona one-liners, corrected palette (Dark Mode #061726, Woke Green accessibility rule), Inter Tight hierarchy, official logo assets, and a claims split that flags unsubstantiated superlatives. Repairs the root daughter registry and the anti-ai pattern types. Removes cloud infrastructure from Rumble's own positioning.\n- 2026-09-30 — tree_version 0.1.0. BCP 1.1.1 demonstration Package map and onboarding companion added to the 14 June 2026 public-source record.\n- 2026-06-14 — tree_version 0.1.0. Initial public-source demonstration.\n\n<!-- registry-daughter-links:start -->\n## See also\n\n- [boundaries.md](<https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/boundaries.md>)\n- [claims.md](<https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/claims.md>)\n- [commerce.md](<https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/commerce.md>)\n- [onboarding.md](<https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/onboarding.md>)\n- [representation.md](<https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/representation.md>)\n- [values.md](<https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/values.md>)\n- [visual.md](<https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/visual.md>)\n- [voice.md](<https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/voice.md>)\n- [voice/anti-ai.md](<https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/voice/anti-ai.md>)\n<!-- registry-daughter-links:end -->\n",
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