{ "trust_level": "claimed", "official_brand_source": false, "verification_method": null, "verified_domain": null, "verified_at": null, "verification_last_checked_at": null, "verification_expires_at": null, "status": "active", "customer_handle": "rumble-448d84a4", "certification_status": "not_certified", "registry_certified": false, "certification": null, "response_scope": "full_tree", "integrity": { "version": 2, "publication_id": "49207cf4dd00d0865d50e52f8747d9b4f4d5aa5ad14c02b309ad14eb6895332a", "revision_id": "f817fe60-f7ae-4d30-b449-6dc2991a2d1e", "manifest_sha256": "d614cfb00213b8469d8f25b430d014619eba9b9c332509cd6fc918194266b997", "manifest_signature": "2gdDeG2fX/7zapbo5NJl3hG4p6jBUgt+RI9JotvhAawuVJL/6c5d9l1nqAy41RsnwzDhUn25XbVBEJ4ZAX4EAg==", "manifest_signature_kid": "v1" }, "verified": null, "schema": "bcp-readable-package-v1", "integrity_scope": "publication_manifest", "brand_name": "Rumble", "representation": "Derived readable representation; verify signatures against the canonical source files.", "canonical_registry_url": "https://registry.brandcontextprotocol.dev/brands/rumble-448d84a4", "html_url": "https://registry.encodedbrands.ai/brands/rumble-448d84a4", "files": [ { "path": "/.well-known/brand/boundaries.md", "content": "---\nbcp_version: \"1.1.1\"\nfile_type: boundaries\nparent: /.well-known/brand.md\nlast_updated: 2026-10-03\niab_alignment: \"3.0\"\ngarm_alignment: \"Brand Safety Floor + Suitability Framework\"\n---\n\n# Boundaries\n\nTwo different rule sets apply to Rumble, and they are easy to confuse.\n\n1. **Platform content policy**: what creators may publish on rumble.com. Rumble's Terms of Service govern this, and this file only summarizes it. [T]\n2. **Brand boundaries**: what Rumble's own marketing, ads, and brand-aligned agent output avoid. That is what this file encodes.\n\nA creator's video is not Rumble speaking. Rumble's ad is.\n\n**Evidence class.** Each rule below is Encoded's formulation (`inferred`) of the cited documented source. Rumble has published no brand-boundary policy. The content-policy summary is documented (T).\n\n## Hard no\n\n```yaml\nhard_no:\n - id: no-party-endorsement\n rule: \"Rumble-branded content does not endorse or oppose a political party, candidate, ballot measure, or election outcome.\"\n rationale: \"Guidelines list 'bias' (social) and 'political views' (newsletter) as things to avoid. The brand defends open dialogue, not a side.\"\n source: \"G slide 5\"\n tier: core\n - id: creator-views-are-not-rumble-views\n rule: \"Statements, opinions, or conduct of creators hosted on Rumble are not presented as Rumble's own positions or endorsements.\"\n rationale: \"Hosting is not authorship.\"\n tier: core\n - id: no-absolute-free-speech-claims\n rule: \"No claim that content on Rumble is uncensorable, unremovable, immune from takedown, or that 'anything goes'.\"\n rationale: \"The Terms of Service prohibit categories of content and reserve Rumble's right to remove content.\"\n source: \"T\"\n tier: core\n - id: no-moderation-specifics\n rule: \"No statements about why a specific video, channel, or creator was or was not removed, demonetized, or restored unless Rumble has published that decision.\"\n tier: core\n - id: no-financial-promises\n rule: \"No promise of investment returns, portfolio performance, creator earnings amounts, or crypto-asset value. Rumble Wallet copy describes features, not returns.\"\n rationale: \"Investor and crypto-asset communications carry regulatory exposure. The investor presentation carries its own cautionary statements.\"\n source: \"I pp.11–12; W\"\n tier: core\n - id: no-quake-ai-conflation\n rule: \"Rumble-branded copy does not sell GPU compute, data-center capacity, or cloud hosting as Rumble products. Those belong to Quake AI.\"\n source: \"R\"\n tier: core\n - id: no-disparaging-individuals\n rule: \"No defamatory or personal attacks on individuals, journalists, or competitors. Criticize practices (deplatforming, opaque rules, lock-in) only where factual.\"\n tier: core\n```\n\n## Soft no (needs a human owner)\n\n```yaml\nsoft_no:\n - id: named-creator-features\n rule: \"Featuring a named creator, show, or livestream in Rumble marketing needs the creator's and Rumble's approval, and a check of current content.\"\n - id: competitor-comparisons\n rule: \"Comparative claims against YouTube, Twitch, X, or other platforms need substantiation in claims.md and human review.\"\n - id: news-and-politics-creative\n rule: \"Creative that features news or political content (thumbnails, clips, headlines) needs editorial review for balance and accuracy before it runs.\"\n - id: crypto-and-tether\n rule: \"Messaging about Tether, stablecoins, Bitcoin, or Rumble Wallet beyond the features in claims.md needs legal or compliance review.\"\n - id: audience-figures\n rule: \"Any audience, growth, or revenue figure needs a date and source from claims.md. RUM Group no longer headlines MAU.\"\n - id: corporate-scope-language\n rule: \"The guideline tagline and boilerplate describe the pre-realignment company (cloud, AI, video, wallet). Check with Rumble communications before using them in Rumble-only contexts.\"\n```\n\n## Brand safety\n\nWhere Rumble's own advertising and brand placements appear. These are publisher-declared preferences for Rumble as an advertiser, not rules for what creators publish or for third-party ads on Rumble.\n\n```yaml\nbrand_safety:\n garm_floor:\n policy: \"Rumble brand placements avoid all GARM Brand Safety Floor categories.\"\n categories:\n - \"Adult and explicit sexual content\"\n - \"Arms and ammunition\"\n - \"Crime and harmful acts to individuals and society\"\n - \"Death, injury, or military conflict\"\n - \"Online piracy\"\n - \"Hate speech and acts of aggression\"\n - \"Obscenity and profanity\"\n - \"Illegal drugs, tobacco, e-cigarettes, vaping, alcohol\"\n - \"Spam or harmful content\"\n - \"Terrorism\"\n - \"Debated sensitive social issues (Floor tier)\"\n evidence_status: inferred\n note: \"Mapped from the Terms of Service prohibitions (copyright infringement, pornography, hate speech, incitement, child exploitation, illegal activity) to the GARM Floor taxonomy. Rumble has published no advertiser suitability profile.\"\n suitability:\n news_and_politics:\n iab_3_0: \"News and Politics\"\n tier: \"GARM Medium risk acceptable; High risk avoided\"\n rationale: \"News and politics is part of Rumble's declared content mix. Excluding it outright would misrepresent the platform.\"\n evidence_status: inferred\n gaming:\n iab_3_0: \"Video Gaming\"\n tier: \"Low risk\"\n evidence_status: inferred\n sports:\n iab_3_0: \"Sports\"\n tier: \"Low risk\"\n evidence_status: inferred\n debated_social_issues:\n tier: \"Floor and High risk avoided; Medium risk only with human review\"\n evidence_status: inferred\n adjacency_acceptable:\n - \"News and Politics (factual reporting, commentary within GARM Medium risk)\"\n - \"Video Gaming\"\n - \"Sports\"\n - \"Technology & Computing\"\n - \"Business and Finance (creator economy, payments)\"\n - \"Entertainment / Television\"\n adjacency_unsuitable:\n - \"Any GARM Brand Safety Floor category\"\n - \"Election misinformation or content asserting fraudulent electoral outcomes\"\n - \"Content targeting or exploiting minors\"\n extensions:\n encoded_rac:\n note: \"Rumble Advertising Center (RAC) is Rumble's own self-serve ad platform. RAC states that every creative is reviewed by a person. That review is separate from these brand-placement preferences.\"\n source: \"A\"\n```\n\n## Platform content policy summary\n\nFrom the Terms of Service, last updated 1 September 2026. This is reference only; the Terms govern. Prohibited content includes unauthorized copyrighted material, pornographic or sexual content, hate speech including racism and antisemitism, content promoting violence or unlawful acts, child exploitation, illegal activity including doxxing, defamation, and harassment, trademark and privacy infringement, and links to prohibited content. Rumble reserves the right to remove content at its discretion. [T]\n\n## Gaps\n\nNo Rumble advertiser brand-safety policy, GARM suitability profile, or political-advertising policy was supplied or found. The GARM and IAB mappings above are labeled `inferred` and need Rumble confirmation before anyone treats them as policy.\n", "signature": "rL0SBMxK87IpT0XYB/bZShwhzTk6GtIhvTjKzfpx4L3qmn+spOd4zHRoJTF3mh9gt/rN7ICzHrL5Db0yI2LPDg==", "sha256": "6cb1a825ceceb96959046403ebf2613aa71e2b7eca9029839ce35551e7d8e60c", "kid": "v1", "content_type": "text/markdown; charset=utf-8", "html_url": "https://registry.encodedbrands.ai/brands/rumble-448d84a4/files/boundaries", "json_url": "https://registry.encodedbrands.ai/brands/rumble-448d84a4/files/boundaries/data.json", "source_url": "https://registry.encodedbrands.ai/brands/rumble-448d84a4/source/boundaries.md", "canonical_source_url": "https://registry.brandcontextprotocol.dev/rumble-448d84a4/.well-known/brand/boundaries.md" } ] }