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      "content": "---\nbcp_version: \"0.5\"\nfile_type: anti_ai\nparent: /.well-known/brand/voice.md\nlast_updated: 2026-07-01\n---\n\n# Anti-AI Voice\n\nApply the community baseline and every brand addition below before generating or approving copy. Prefer plain, specific, confident sentences.\n\n```yaml\ncommunity_reference:\n  - url: \"https://encodedbrands.ai/.well-known/brand/voice/anti-ai.md\"\n    rationale: \"Encoded Brands maintains a live baseline of common machine-written language patterns.\"\n\nbrand_additions:\n  - type: structure\n    pattern: \"em dashes used as a default sentence hinge\"\n    rationale: \"They create a polished model cadence instead of plain brand speech.\"\n    example: \"A better platform — built for everyone — starts here.\"\n  - type: phrase\n    pattern: \"hollow announcement enthusiasm\"\n    rationale: \"Phrases such as “thrilled,” “excited to announce,” and “we can’t wait” replace information with synthetic emotion.\"\n    example: \"We’re thrilled to announce an exciting new chapter.\"\n  - type: closer\n    pattern: \"generic invitation closers\"\n    rationale: \"Closers such as “experience everything we have to offer” and “join our growing community” say nothing specific.\"\n    example: \"Join our growing community and experience everything we have to offer.\"\n  - type: word\n    pattern: \"revolutionize, unlock, leverage, game-changing, seamless, premium, cutting-edge\"\n    rationale: \"These are generic marketing shortcuts. Replace each with the concrete feature, decision, or outcome.\"\n    example: \"Unlock a seamless, game-changing creator experience.\"\n  - type: word\n    pattern: \"conservative platform\"\n    rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n    example: \"Generic copy using “conservative platform” without proof or specificity.\"\n  - type: word\n    pattern: \"alt-tech\"\n    rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n    example: \"Generic copy using “alt-tech” without proof or specificity.\"\n  - type: word\n    pattern: \"right-wing\"\n    rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n    example: \"Generic copy using “right-wing” without proof or specificity.\"\n  - type: word\n    pattern: \"left-wing\"\n    rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n    example: \"Generic copy using “left-wing” without proof or specificity.\"\n  - type: word\n    pattern: \"impressions\"\n    rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n    example: \"Generic copy using “impressions” without proof or specificity.\"\n  - type: word\n    pattern: \"censorship-free\"\n    rationale: \"This term appears in voice.md as off-brand. Use the concrete, brand-specific alternative recorded there.\"\n    example: \"Generic copy using “censorship-free” without proof or specificity.\"\n```\n",
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      "sha256": "b8fbab4cb0597c06caeca9ae2441c0ee5e1b8e43611f6045921b633fac583b9b",
      "kid": "v1",
      "content_type": "text/markdown; charset=utf-8",
      "html_url": "https://registry.encodedbrands.ai/brands/rumble-17a2adac/files/voice/anti-ai",
      "json_url": "https://registry.encodedbrands.ai/brands/rumble-17a2adac/files/voice/anti-ai/data.json",
      "source_url": "https://registry.encodedbrands.ai/brands/rumble-17a2adac/source/voice/anti-ai.md",
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