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      "content": "---\nbcp_version: \"0.5\"\nfile_type: visual\nparent: /.well-known/brand.md\nlast_updated: 2026-07-01\n---\n\n# Visual\n\nThe brand's visual identity is preserved below as machine-readable tokens and practical usage rules.\n\n## Logo\n\n```yaml\nlogo:\n  primary:\n    description: Primary logo asset detected from customer-provided surfaces.\n    variants:\n      - format: svg\n        url: \"https://rumble.com/img/categories/svg/views.svg\"\n        sha256: 0bd427b8d212394bd94f13a2a88b00b41a5ffdac0d85e5e77e8edac837a193ae\n        purpose: \"Fetched from the customer's published brand surface.\"\n```\n\n## Logo usage\n\n```yaml\nlogo_usage:\n  clear_space:\n    rule: Keep clear space around the logo at least equal to the height of its core mark.\n    machine_value:\n      unit: x-height\n      multiplier: 1.0\n  minimum_size:\n    digital_px: 24\n  approved_backgrounds:\n    - type: solid_color\n      color_token: surface\n      note: Default light surface when contrast is sufficient.\n    - type: solid_color\n      color_token: surface_inverse\n      note: Inverse surface when a light or reversed variant is available.\n  forbidden_backgrounds:\n    - type: gradient\n      note: Do not place the logo over decorative gradients unless brand guidelines explicitly allow it.\n    - type: patterned\n      note: Patterned backgrounds reduce legibility.\n  forbidden_modifications:\n    - stretch\n    - rotate\n    - recolor\n    - drop_shadow\n    - glow\n    - outline\n    - crop\n    - container_shape\n    - animate\n```\n\n## Color\n\n```yaml\ncolor:\n  tokens:\n    surface:\n      hex: \"#FFFFFF\"\n      role: surface\n      description: \"colors extracted from customer source material.\"\n    text:\n      hex: \"#000000\"\n      role: text\n      description: \"colors extracted from customer source material.\"\n    primary:\n      hex: \"#071A24\"\n      role: primary\n      description: \"colors extracted from customer source material.\"\n    secondary:\n      hex: \"#1A2A37\"\n      role: secondary\n      description: \"colors extracted from customer source material.\"\n    neutral_5:\n      hex: \"#73899E\"\n      role: neutral\n      description: \"colors extracted from customer source material.\"\n    neutral_6:\n      hex: \"#697D91\"\n      role: neutral\n    color:\n      hex: \"#0A1725\"\n      role: accent\n      description: \"color extracted from customer source material.\"\n    neutral_8:\n      hex: \"#DDDDDD\"\n      role: neutral\n    text_inverse:\n      hex: \"#FFFFFF\"\n      role: text-inverse\n      description: \"Derived text inverse extracted from customer source material.\"\n    surface_inverse:\n      hex: \"#000000\"\n      role: surface-inverse\n      description: \"Derived surface inverse extracted from customer source material.\"\n  approved_pairs:\n    - foreground: text\n      background: surface\n      context: Default body text.\n    - foreground: text_inverse\n      background: surface_inverse\n      context: Inverse layouts.\n    - foreground: text_inverse\n      background: primary\n      context: Primary actions when contrast is sufficient.\n  forbidden_pairs:\n    - foreground: primary\n      background: surface\n      reason: Use only if contrast testing passes for the actual type size.\n```\n\n## Typography\n\n```yaml\ntypography:\n  families:\n    inter:\n      family: inter\n      fallback_stack: [\"Helvetica Neue\", \"Arial\", \"sans-serif\"]\n      weights: [400, 500, 700]\n      styles: [\"normal\"]\n      source: \"Google Fonts or public web font\"\n  roles:\n    display: inter\n    body: inter\n    ui: inter\n```\n\n## Layout and components\n\n```yaml\nlayout:\n  container_max_width_px: 1440\n  uses_grid: true\nradius:\n  scale_px: [0, 3, 4, 5, 6, 8]\nelevation:\n  shadows:\n    - \"0 5px 15px 0 rgba(0,0,0,.4)\"\n    - \"0 4px 48px 0 rgba(0,0,0,.17)\"\n    - \"8px 4px 12px 0 rgb(0 0 0/8%)\"\n    - \"8px 4px 12px 0 rgba(0,0,0,.16)\"\nspacing:\n  scale_px: [4, 6, 8, 9, 10, 12, 16, 32]\ncomponents:\n  buttons:\n    - background: \"#697d91\"\n    - background: \"#dddddd\"\n      color: \"#0a1725\"\n    - radius_px: 100\n      font_weight: 600\nsource: Observed from the site's live CSS, not a declared design system. Verify against your canonical tokens.\n```\n\n## Imagery\n\n```yaml\nimagery:\n  photographic_style: |\n    Use concrete, brand-owned imagery when available. Avoid generic stock,\n    abstract AI motifs, and visuals that contradict the extracted identity.\n  illustration_style: |\n    Keep illustration subordinate to the brand system. Use only when it\n    clarifies the message better than photography or product evidence.\n  iconography_style: |\n    Follow the brand's existing mark, stroke, and geometry cues. Do not invent\n    decorative symbols without a human-approved precedent.\n  forbidden_treatments:\n    - generic AI iconography\n    - decorative gradients behind text\n    - stock business-meeting photography\n```\n",
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